Different companies use marketing strategy to work with their consumers.

It is also used
to inform customers of the features, requirements and benefits of the products of the
business. It focuses primarily on encouraging the target population to purchase these
specific products and services. Marketing strategies could be completely innovative.

Avon
wellness

Make up
Fashion
products

Skincare Product Houseware

Products Range

Bath &
Jewellery
Body

Fragance

make up colour for lips, eyes, nails, face. Skincare products involve
brightening, line collectors, fairness and nourishing creams, cleansing lotions. In the category of
fragrances, it provides great product depth in women fragrance, body spray and mist, men fragrance,
perfume essentials etc. Though demographically their market is form women, Avon has a great
product offering for men in terms of fairness creams and fragrances. Since Avon sells modern and
complex range of products to its loyal customers, it main follows diversification strategy in terms of
horizontal assortment.
The marketing mix's goal is to create an image for the product or service that suits how
the organization wants to see the product or service in the minds of people. Kotler's
marketing mix (2001) is the collection of marketing tools that the company uses to achieve
its overall marketing objectives.

Avon is considered to be the largest cosmetics, fragrances and toiletries producer in the
world. Avon's main value are beauty products and gifts that are competitively priced.
Avon's global marketing has invented in Avon's new product development system, which
has influenced their marketing objectives..

Avon markets most of its products in relation to the industry at moderate price points.
Offering discounts and price reductions on a regular basis. New products for the brand
extension are sold at about the same price as the original brand. Although many
respondents were not concerned about the Avon price problems and, as a matter of fact,
many of the girls assumed that the product's value was related to the performance
collectively and logically. Because their personality reflect them, they needed the right
cosmetic to add value to their face beauty because it reflects how they want to see
themselves (Beasley, 2007)

Promotion
Promotion is a very important marketing component as it can boost brand recognition and
sales. Advertising typically encompasses methods of communication that are paid for
such as television advertising, radio commercials, print media, and internet advertising.

Catalog is a traditional marketing tool chosen by Avon. This identifies different

personalities on these catalogs ' cover page. At the time of festivals, it releases exclusive
release of the catalogs. Having a link to the ecommerce website, it provides competitive
discounts and deals, as well as several times throughout the year. For transmit the new
deals, Avon also publishes an online digital brochure on its website.

Promotion, as the last marketing link, is intended to promote communication with consu
mers in order to increase the purchase rate and repeat purchases and to shorten the pu
rchase decision time of consumers in terms of achieving sales (Petrovic D. R, 1999).

The nature of the retail channel is that of the process of distribution of the product from t
he factory to the consumer market (Hans M., 1999).
Avon’s tag line says “the company for women”, it is therefore absolutely clear that they
focus mainly on women's well-being. They are cutting deep into women's dormant and
open needs and initializing products to suit their needs and needs. Although Avon now
has a range of products for men such as watches and perfumes, its positioning still
remains strong towards women today. Again, the new generation of young women falls
between the ages of 16-35,and Avon’s main consumers are woman and housewife’s.

If business segments are measured, an organization must address two issues: competit
-iveness for the market and the ability of the company to compete in this segment by
D. Jobber 2010, 278.

Avon is a leader in the direct-selling method in the cosmetics industry.Avon targets its
consumers primarily through its standard distribution channel made up of a network of 3
million local sales representatives. The network spans 140 countries on six continents.

The vast majority of the representatives are women, and they are all rewarded on a
commission-only basis (Christopher and Peck 2003).Avon penetrates its buyers mainly
through its classical distribution channel made up of a network of 3 million local sales
representatives. The network spans 140 countries on six continents.
If business segments are measured, an organization must address two issues: competit
iveness for the market and the ability of the company to compete in this segment (D. Jo
bber 2010, 278).

Avon is a house brand sold internationally for over a hundred years.Avon products have
long lives and consumers can therefore see that the product has a long life cycle and that
the product's quality must therefore be very high. It helps Avon to identify itself as a brand
who thinks they are a long lasting, trustworthy product because of the good image of the
company. This is significant, as if the products are popular and satisfy the market needs
and customers, they will actually continue to purchase the goods and perhaps go to other
areas of Avon's products.

Avon's target market are the men and women living in more developed countries (and
men of certain products). Since women are in the beauty industry's largest target market,
it is natural for Avon to advertise goods, as this will boost profit prospects. It is directed
against women in advanced countries as it is unlikely that people in undeveloped
countries are more likely to care about their appearance and spend money on beauty
products.