ADVERTISING

VOCABULARY: “The World of Advertising”

 Product / products  To show-showed-shown  Customers

 Company / companies  To watch (TV)  Remote control
 Advertisement  Sales (go up / go down)  On TV
(Advert / ad)  Customers  TV channels
 Advertising  People  TV programmes
 To advertise  Child – children  Magazines
 Advertiser/ advertisers  Teenagers  newspapers
 To film  Old people  Radio
 Director of a film / advert/  Posters
spot  Billboards

THINK ABOUT IT: Do you agree or disagree with the statements?

• Advertising gives us information about new products.
• Advertising gives us cheaper newspapers and magazines.
• Advertising pays for sports events and concerts.
• Advertising persuades us to buy unnecessary products.
• Advertising spoils TV programmes.
• Advertising creates jobs and fights unemployment
• Advertisers don’t tell the truth.

 Many people think adverts are the best thing on TV.

 Do sales go up or down because of advertising?
 Which product would you buy first?
a) one you have never heard about before? b) one you have seen on TV.

 Do you watch a lot of TV adverts? How many can you remember? What were
they advertising?
 Why do you remember these adverts? Did they use any of these things?:
a) special photography
b) humour
c) animals
d) fashionable or famous people
e) children / teenagers
f) bright and attractive designs
g) popular songs
h) something else? What?
TV ADVERTISING
Complete the sentences with these words: but, because, although, and

 I hate TV advertising…………………the adverts are really stupid.

 I don’t like many TV programmes, ………………. I love the adverts.
 I like the adverts ……………… I like the programmes, too.
 …………………….. I watch a lot of TV, I never watch the adverts.

WRITING
Do adverts persuade you to try or buy things? Why / why not?
Write a composition giving your opinion of advertising?

Divide your essay into paragraphs. Try to use connectors:

because, but, and, so, although, however …

Paragraph 1
Explain what other people say/think about advertising
Some people say…
Accorting to some people…
An article in a newspaper said…

Paragraph 2
Give your opinion
What do you think of the adverts on TV? Are they interesting or stupid?
What do you do when the adverts come on?
Do you watch them or leave the room?

Paragraph 3
Your conclusions: In my opinion…., I think….., In conclusion ….
Do you remember the adverts?
Do you buy a product because of advertising?
Are adverts a waste of time and money? Do you enjoy them?