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 Crisis Communications ProjectStudent No PGPR201808Table of Contents1. Introduction.2. Executive Summary.3. Pre -Crisis Plana)Crisis Management
Plan.b)Spokesperson Identity.c)Channels of Communication.4. Crisis Responsea)StakeHolder Management.b)Press Conference.5. Post-Crisisa)Crisis
Assessment.b)Evaluation Measurement.c)Reputation Repair.6. Appendix.IntroductionThe BFG Children's Charity was established in 2001 by Irish entrepreneur Conor
Walsh.Considered to be one of Irelands leading child protection charities, The BFG provides awide range of services to families and children including therapeutic support,
amentorship programme and a 24-hour helpline.With a staff of 180 therapists and admin as well as 836 trained volunteers, The BFGChildrens Charity works on a national
level with over 42 offices around Ireland. With amain reliance on fundraising to sustain as a charity, the organisation relies heavily ondonations from the public, corporate
partners, trusts and foundations as well asapplying for funding through government bodies such as The Department of Childrenand Youth Affairs, Tulsa and the
HSE.Executive SummaryThe HSE has launched a criminal investigation into the BFG Children's charity afterconcerns were raised regarding the governance of the charity
and the misappropriatespending of funds. It has emerged that CEO and founder of the charity Conor Walsh hasbeen identified as the individual
under investigation for the spending of over1
800,000worth of donated funds using company credit cards.Conor Walsh has immediately stepped down as CEO and board director Miriam Blakehas replaced Mr. Walsh
as acting CEO. Miriam has employed the services of an externalPR agency to work with The BFG Charity in steering the organisation through theupcoming backlash once
the situation becomes public.Having been briefed by the board and analysed the situation at hand, I the external PRprofessional have identified the situation as a Crisis
on the grounds that the situationsthreatensPublic Safety - The backlash may render individuals seeking refuge hesitant to reach outto the services provided by The BFG,
and limit their access to sanctuary or safety.Reputation Loss - The organisations long-standing reputation has been criticallywounded by the actions of Conor Walsh and
the ongoing investigation will continue totaint the stature of the charity in the eyes of the public, the corporate companies and thegovernment bodies who are the prime
donors to the charity.Financial Loss - Having spent 800,000 of the donated funds, Conor Walsh hasprevented funding to the charity and has positioned the organisation in
debt. Donationsto the company from government-bodies have been sanctioned during investigationwhile public and corporate funding will be severely cut once the
media release thestory.The following is a an overview of the development, execution and evaluation ofcrisis-communication plan aimed to modify the negative impact
placed on the companyand provide a platform for the organisation's future.The Crisis plan is crucial to the continuation of the organisation and will highlight thekey
methods used throughout the phases of the crisis cycle highlighted belowPre-Crisis Prevention, Prediction and Preparation.Crisis Response Quickly, Directly
Accurately.Post-Crisis Evaluation and Measurement.Pre-Crisis PlanHaving identified the situation within The BFG Children's Charity as a crisis the first lineof business is to
establish a crisis management team to analyze the situation and comeup with a Crisis Plan.In collaboration with board of directors, the following specialists from within
theorganization were selected to be part of the Crisis Management Team and wereallocated specific roles within the team to ensure that all areas of interest werecovered
and supported.Crisis Management Team Contact ListTitleNamePhoneEmailRoleCEOSpokespersonMiriam Blake353833678412Miriam.Blake@BFG.ie- Responsibility
Authority.- Central Source ofCommunication.- Keep Team Updatedand FocusedHumanResourcesManagerThomasByrne353017843967T.Byrne@BFG.ie- Responsible for
health,safety and welfare ofemployees..- Updates Staff on thesituationLegalRepresentativeAngelaSprout353869045673Angela.Sprout@BFG.ie- Legal Guidance
andImplications of actions.PR Head ofCommunicationsNiall OHalloran353833810642niall@veritecomms.com- Ensure lines ofCommunications areopen.- Ensure all
informationsliaised to media is wellvetted.FinancialAdvisorBillie Winters39045677841Billie.Winters@BFG.ie- Responsible foroverseeing financesduring crisis andensuring
all spending isaccounted for.Social MediaManagerIvy Blue35334623671Ivy.Blue@BFG.ieSocial mediamanagement monitoringWith a crisis management team assembled
and the roles and responsibilities of eachmember allocated, the next order of business is to set out the objectives that we wishto communicate to the media and to our
stakeholders.1.Objectives of Crisis Management PlanTo communicate factual and concise information to our stakeholders via allstrands of communication regarding the
current situation .To ensure the services provided by the BFG Children's Charity remain open tothose seeking aid.To collaborate with spokespersonCEO Miriam Blake in
developing skills andtraining required to communicate with the media to the best of her ability.To modify the negative impact of the situation and aim to protect the
reputationand integrity of the charity.2. Identifying A SpokespersonThe role of the spokesperson is one of the key mediums to communicate with allstakeholders involved
with the organisation. Miriam Blake is the perfect representativeto be spokesperson during the time of crisis. Miss Blake symbolises a new governanceof The BFG
Children's charity and her warm and approachable personality resonates asense of benevolence that, merged with media training, supports a narrative thatbenefits the
objectives set out by the crisis management team.Through extensive training, preparation and analysis we will ensure Miriam is preparedfor the questions that will be
asked by the media, working with experts in the field tocover all areas of concern.Media Training ExamplesThe words No Comment should not be used when
communicating with themedia.Speak clearly, confidently and avoid any embellishments or jargon, clarity andempathy are the best tools to be utilized when
communicating.When in front of the camera, avoid any habits that may be perceived asdeceptive.3. Channels of CommunicationsIt is important to map out a multiple
channels of communications available to youduring crisis. By evaluating each, you can devise a strategy to send the message toeach of the companies stakeholders. The
following is a draft of the internal and externalchannels of communication recommended for the current crisis.InternalEmailThe primary source of communication for
internalchannels, emailing to all staff and offices any updatesregarding the issue is crucial to ensuring the companyservices are available and aware of
necessaryinformation.SMSWhatsAppA text or whatsapp group would be a fast and efficientway for a human resources manager to communicatewith employees. In
particular those who needinformation immediatelyConference CallsHolding a conference call is the advised communicationto use when contacting shareholders of
theorganisation.ExternalSocial MediaReleasing notifications on your various media platformswill support the concept of transparency and honestyduring the time of crisis.
Utilising company social mediaplatforms as a general information centre during crisisis advised. Can also be used for monitoring.WebsiteThe company website will be
primary source ofinformations for the majority of external stakeholders.This channel should be regarded as one of thefrontlines of communication. The company website
isthe digital hub of the company.Press ReleaseThe press release is one of the primary tools used tocommunicate with the media, it is one of the companysmost defined
sources of communication, providingfactual documentation of the crisis at hand.Crisis ResponseThe Crisis Response plan will detail all the advised steps to take during a
crisis. Theresponse is to be consistent, accurate and quick with the aim to repair the reputation ofThe BFG Children's Charity. The development of key messages and
engagement withstakeholders are at the forefront of the Crisis Response Plan.The first step within the plan is the identification and engagement of
CompanyStakeholders.1.Stakeholder Management PlanWe need to ensure that all internal and external stakeholders are identified and engagedwith when responding to
the crisis. The Key messages may be varied depending oneach stakeholder but each key messages should have a primary focus on one or moreof the following pointsKey
MessagesRegret for the situation and apologies for the actions of CEO.Concern for the health and safety of those seeking the services of The BFGChildren's Charity.The
investigation is ongoing and all updates will be announced as we hear them,we are cooperating with the investigators .A team has been assembled specifically trained for
these situations.Thank all volunteers and those who have helped during the crisis.The following is a list of key stakeholders associated with The BFG Children's
CharityStakeholder Identity, Analysis EngagementCustomersClients Our clients are the most important stakeholders during thistime of crisis. The safety of individuals
may be at risk and we need to ensure thatour clients know our services are still open. Our clients may be hesitant to reachout due to the current situation. Our key
message to them is to highlight the factthat their safety is our priority. Employees The employed staff of the BFG Children's Charity will feel betrayedby the actions of
Former CEO Conor Walsh. Our key message to themcommunicate the new governance of the charity with Miriam Blake. The staffneed to know that this issue was brought
to fruition by the actions of one manand that the priority of the charity still lies within the services provided to peopleat risk.Media The media will immediately be seeking
information regarding the crisis.We need to ensure the information we provide is factual, concise and honest. OurSpokesperson, Miss Miriam Blake, will
apologise for the actions of2
Conor Walsh,and empathize with the clients and staff who have been affected by the crisis.Corporate Investors The investors of the business will be keen to see
whataction has been taken regarding the crisis. They will be concerned that their ownbrand will be affected by the backlash of the crisis and communications mustbe
open with them immediately. Our key message is to provide any relevantinformation to the investors, highlight the fact that this situation was brought onby the actions
of one man and that the steps have been made to ensure that thisnever happens again.Government Bodies The government bodies fund the BFG Childrens Charity
andwill be incredibly concerned regarding the misappropriate spending of theirfunds. Our message is to inform them of updates within the ongoing criminalinvestigation
of Conor Walsh and highlight the importance that the BFG servicesremain open as well.General Public The General public will be highly concerned regarding the crisis.Our
key message is to empathise with those affected and apologize for what hastaken place within the charity.Using the information above and merging it with the channels
of communicationestablished in the pre-crisis plan as well as the continuous monitoring of informationregarding the crisis , key messages will be distributed to all
stakeholders (draft ofmessages included in appendix.)With the stakeholder management plan completed, the next order of business is tohold a press conference and
invite media outlets to attend.2. Press ConferenceHaving communicated with stakeholders immediately after the crisis which took placeJuly 25th, a press conference has
been called for the following morning (July 26th) inthe Shelbourne Hotel, Dublin City at 1215am. The location is central to Dublin City andprovides easy access for media
outlets.The press conference was announced via the press release which issued to the mediaoutlets one hour after the crisis confirmation.To achieve a successful press
conference, one would be advised to be aware of thefollowing suggestionsDraft a series of potential QA Situations with the spokesperson to ensureall areas are covered
and that the information given to the media isconcise and factual.Organise advanced meetings with interested journalists to interviewspokespersonBook and brief your
own photographer, providing a design shot list toensure you have sufficient imagery to use if requested for shots by anysources.Arrive one hour before the conference to
set up the space and becomeaware of the room, (where to position photographers, journalists, etc).The spokesperson and CEO of the organisation has undergone
intensivemedia training and will be the taking answers from media outlets duringthe press conference. Below is the press release which was sent to themedia prior to the
conference.Press ReleaseThe BFG Childrens Charity addresses the ongoing investigation regardingmisappropriate spending of charity funds.25th of July, 2018.The BFG
Childrens Charity regrets to announce that on the 25th of July 2018, CEO andfounder of the organisation, Mr. Conor Walsh, was found guilty of the
misappropriatespending of donated charity funds with a total of 800,000 calculated to have beenspent on concerts, designer clothing and travel, all charged to company
credit cards.Having stepped down immediately as CEO of The BFG Children's charity, Conor Walsh iscurrently undergoing a criminal investigation being carried out by the
The HSE and TheDepartment of Children and Youth Affairs regarding issues of negligent governance andindecorous spending .The board of directors has appointed
Miriam Blake as the CEO and spokesperson ofThe BFG Children's Charity. Miss Blake has responded to current situation belowThe BFG Childrens Charity has been a
symbol of light for those seeking sanctuary for thepast 21 years. Our mission is to provide a safe space for those who are seeking asylumand in the midst of these
unfortunate circumstances, it is important that we prioritise theindividuals who are reaching out to us, by ensuring that The BFG Charities doors remainopen and our
services remain available.We would like to take this opportunity to thank the volunteers who have continued to workthrough this situation. As newly appointed CEO of
The BFG Children's Charity, I will ensurethat the steps we take forward as a organisation will be ones that ensure transparencyand honesty within all aspects of the
company.A press conference will be taking place on July 26th in the Shelbourne Hotel at1215am where spokesperson Miriam Blake will be answering further
questionsregarding the ongoing investigation.For further information you please contact leading communications officer Niall O Halloran.Mobile 083 381 0645 Email
niall@veritecommunications.ieENDS.Post - CrisisNote Post Crisis Statistics Charts available in Appendix.1.Crisis AssessmentOnce the press conference takes place and the
news starts to reach the ears of allstakeholders, continuous monitoring of the crisis is crucial to lesson learning. It isimportant that any new information directly received
by the crisis management team sothat the correct steps are taken to continue the work to steer the company through thecrisis without any incidents.By monitoring all
channels of communications and frequently updating the companiesplatforms, the situation will be handled with the utmost transparency, and ouroverarching objectives
will benefit.2. Post-Crisis Measurement EvaluationUnderstanding what was done right and what could have been done better is anotherkey crisis learning tool. By
analysing our channels of communications and measuringwhat platforms received more impressions we can better equip our team to prepare forfuture situations.By
measuring and evaluating the research complied we can continue to run scenarioand what if programmes to update our management plan and alter it as
theinvestigations carries on.By evaluating our objectives set out at the beginning and measuring the success basedon continuous feedback, research and updates we can
determine if they were achievedand by what means had they benefited from the most.3. Reputation RepairThe reputation repair of The BFG Childrens charity will
continue to be overseen by thecrisis management team post-crisis. The team will ensure our key messages are stillcommunicated with our stakeholders as well as
advising The Board of Directors onmedia relations regarding the crisis and what options are best recommended movingforward are as a company.The Crisis Management
Team will continue to work to ensure any promises made bythe company to their stakeholders are achieved.ConclusionThe result of the Crisis Management plan should
provide a concise and detailedoverview of what steps are crucial to aid in steering the company out of crisis,modifying the negative impact placed on the company during
a crisis and and provide aplatform for the organisation's future.By designing a structured plan, a company can prepare or respond to a crisis quicklyand efficiently.
Through extensive planning and preparation the impact of the situationat hand could be less detrimental.APPENDIXStakeholders Key Messages ExamplesCrisis Response
PlanStakeholder ClientsCustomersCommunication Channel Email.Key Message The BFG Childrens Charity regrets to announce that the ongoinginvestigation of former
CEO Mr. Conor Walsh has found evidence in relation tomisappropriate spending of donated charity funds charged company credit cards.Mr. Walsh has
stepped down from his3
role effective immediately and the board ofdirectors has appointed Miss Miriam Blake as the acting CEO.We wish to extend our deepest apologies to our clients and we
ensure to you that theimportance of your health and safety at this time is our priority. Our services are fullyfunctional as the the investigation continues and we are fully
cooperating with theauthorities.Stakeholder StaffEmployeesCommunication Channel EmailMessage from Human Resources Manager The BFG Childrens Charity regrets
toannounce that the ongoing investigation of former CEO Mr. Conor Walsh has foundevidence in relation to misappropriate spending of donated charity funds
chargedcompany credit cards.Mr. Walsh has
stepped down from his3
role effective immediately and the board ofdirectors has appointed Miss Miriam Blake as the acting CEO.We would like to to ensure staff that the company is fully
cooperating with theauthorities and would like to thank you for continuing to provide services to those asrisk.The health and safety of both staff and clients are our
priority
during this time4
and wewill be updating you as the information comes to us.Press Contact ListCrisis Response PlanMediaContact NameContact DetailsThe Irish TimesTony Lea(01) 345
832tony.lea@thetimes.ieThe ExaminerShauna Farell(01) 234 849shauna.farell@examiner.ieThe IndependentJames Joyce(01) 456 788james.joyce@independent.ieThe
Sunday Business PostRob White(01) 890 345rob.white@gmail.comTV3 NewsLeah Fall(01) 567 899leah.fall@tv3.ieRTE 1Siomha Brock(01) 890
345siomha.brock@gmail.comRTE 2Niamh Hinchy(01) 345 832niamh.hinchy@rte.ieRTE Radio 1Cein Daly(01) 234 849cein.daly@rte.ieRTE Radio 2Martha O Brien(01) 456
896martha.obrien@rte.iePress Conference ChecklistCrisis Response PlanCheck List Sign - In BookPress Packs including pen, press release and biography of Miriam
BlakeRefreshmentsWater for speakersSchedule for interviewsName Cards on TableEnsure all equipment is workingNo Background NoisePhoto Captions (Names Titles
Icons)Press Conference Media TrainingPotential Questions journalists may askWhat happenedWhat are you doing about itHow do you feel about what happenedHow
could this incident be allowed to happenWhere you aware of the misappropriate fund spendingHow has this affected your servicesWhat are the updates on the current
investigationWhat measures have been taken to ensure nothing like this ever happens againWhat effect will this have on businessPress Statement to MediaFor
Immediate Release The BFG Childrens Charity.July 25th 2018.The BFG Childrens Charity regrets to announce that the ongoing investigation of former CEO Mr.Conor
Walsh has found evidence in relation to misappropriate spending of donated charity funds ofup to 800,000 euro charged to company credit cards.Mr. Walsh has stepped
down as CEO of The BFG Childrens Charity effective immediately as thecriminal investigation continues and the board of directors has appointed Miriam Blake as
actingCEO and Spokesperson.A press conference will be taking place on July 26th at 1215am in the Shelbourne HotelDublin where Miss Blake will be available to answer
questions regarding this situation.The BFG Children's Charity encourages all media inquiries to contact head of communications NiallO Halloran 0833810642
niall@veritecommuncations.comEnds.Press Shots for PhotographerMiriam Blake Addressing Press (Headshot)Miriam Blake Addressing Press (Full Portrait Landscape)Side
Angle of the Press ConferenceLandscape image of Press Conference.Post- Conference speaking with members of press.Post - Conference speaking to representatives of
board.Biography Miriam Blake.Miriam Blake worked as a social worker for 15 years in Limerick City before joining theteam at BFGs Children Charity working as Company
Secretary in 2001.In 2016 Miriam founded the No Borders Charity which helped refugees settle inIreland by providing security, education and guidance to asylum
seekers.Miriam was most recently a recipient Stapleton Prize for her work with BFGs Charitywhich was presented to her by President Michael D. HigginsMiriam has been a
member of the board of directors within The BFG children's charityfor the past 9 years and has become a key figure within the company structure.As acting CEO of The
BFG Childrens Charity, Miriam's key messages championtransparency and honesty within her role as CEO and within the company.Post Crisis Statistics.The following are
Post Crisis Evaluation statistic examples.
Introduction The Charity rst formed in 2001 by Irish entrepreneur James Dean. Solas is one of the countrys best-known
organisations for its work with Suicide. Since its formation the charity grew rapidly, through its eorts of helping people
suering with suicide bereavements. Solas oer a mix of services to all ages, from therapy, a 24 hour helpline to a
mentorship scheme.The charity employ a total of 1016 sta (836 trained volunteers, 180 therapists) across 42 oce spaces
around Ireland. Solas is funded heavily by fundraising in order to continue to perform. They also rely on corporate social
responsibility programmes, public donations, trusts and foundations while also sending applications for funding to various
sectors of the government such as the HSE and Tusla.Executive Summary A criminal investigation has begun through the
HSE into Solas as worries were raised about the spending of funds within the charity. As a result, the ndings of the
investigation showed that the CEO of Solas, James Dean, has been established as the main character
under investigation for the spending of over1
500,000. All of which being funds donated by various bodies, all spent through numerous company credit cards. James
Dean has
stepped down from his3
position as CEO with immediate eect while John Byrne has stepped up to the position. Mr. Byrne has taken on the
services of a PR agency, external to the charity, to provide guidance and support
during this time4
of resistance as the issue becomes more and more accessible to the public.After meeting with the board of Solas and
evaluating the case, I as the PR professional have found the issue to be known as a Crisis as the case
endangersReputation The charitys reputation has been damaged majorly through the doings of James Dean. Solas
reputation will continue to be harmed as the investigation grows. Acting as prime donors of the company the public,
government bodies and corporates will now view the charity in a dierent light.The nations wellbeing Solas wrong doings
may change the publics perception of how adecuate the charity may be able to serve the public. The public may feel that
they will not receive the right care through the charity.Economic damage While James Dean has spent over 500,000 of
funds contributed by various stakeholders, this has therefore left Solas in arrears. All contributions to the charity via
government sectors are permitted throughout the inquiry, however once the case is released to media, all corporate and
public donations will decline greatly.Below is a look through the progression, administration and evaluation of the crisis-
management plan designed to adjust the negativity attached to the charity and in give additional support to the future of
Solas.The future of the charity is dependent on a crisis management plan. The plan will show the main tools used during
the various stages of the crisis, such asPre-Crisis Prognosis, prevention and preparationCrisis Reaction Prompt,
unambiguous and specicPost-Crisis Assessment and calculation Pre-Crisis Knowing the case and status of Solas and
clasifying it as a crisis, the initial step is to organise a crisis management team and delegate jobs within it. This is a
necessary step in order to evaluate the case at hand while also designing a management plan for the crisis.Through
various talks held with members of the board, the persons highlighted below have been chosen to join the Crisis
Management team. The roles have been delegated to ensure all sectors of signicance and concern have been and will be
attended to. As all roles have been delegated, we must outline the various objectives of the charity. These objectives will
be broadcasted to each stakeholder as well as the media. 1. Objectives of Crisis Management Plan To work with John
Byrne (interim CEOspokesperson) in cultivating skills, new and old, to guarantee all communication with media is clear
and conciseTo change the negative inuence placed on the charity by the investigation while protecting its standing
throughout IrelandTo update stakeholders using legitimate and succinct information through the numerous methods of
communicationTo ensure Solas continues practice and provide services to those requiring aid
RoleNamePhoneEmailDutiesCEOSpokespersonJohn ByrneProject managerAccountable decisivePrimary
communicatorResponsible for driving the team Legal DelegateProvides guidance to team members re legal jargon and
implications Financial AdvisorMaintains budgetMonitors all out incoming fundsProvides monetary guidance HR
ManagerAccountable for employees wellbeing and safetyCommunicates with the team on matters resta welfare Public
RelationsResponsible for comms to be open and respondent Evaluates information prior to its release to mediaSocial
Media ManagerEnsures socials are kept up to dateMonitors engagement across each channel 2. Establishing the
spokesperson A main function for having a spokesperson is to update all stakeholders with any relevant information. John
Byrne ts our criteria of what we think an ideal interim CEO should be throughout this crisis. With a new spokesperson like
John Byrne, Solas will receive a new lease of life via its new governing body. Mr. Byrnes personality aligns well with the
charitys ethos as being calm, approachable and well thought out. All of this, alongside some training in how to conduct
one-self with media, should and will assist in meeting each objective established by the crisis team.From thorough
training and brieng from the crisis management team, John will be prepared for all queries from stakeholders and media.
Media Training Speak with poise and condence however have it be accessible to everyone without the use of elaborate
languageNever reply with no comment 3. Communication Channels Throughout a crisis, it is imperative to develop
multiple streams of communication across dierent channels. As you analyse each channel, you may begin to draw out a
plan in order to communicate with each stakeholder eectively. Below is an outline of the various comms channels (both
internal and external) to be used during the crisis. External Website All information for the public will be story on the
charitys website. The websites role throughout the crisis is crucial to communicating eectively with external stakeholders.
It is essentially the digital nerve centre for Solas.Social Media Being transparent and genuine are two traits that are key
to resolving a crisis. It is recommended to keep all social platforms updated with general company news during the crisis.
Insights can also be gathered from the dierent platforms to evaluate the charitys position with its external
stakeholders.Press Release A fundamental method of communication with media during a crisis is via press releases. All
information stored within a press release is accurate and well thought out. Internal Conference Calls When
communicating with shareholders of a company, it is recommended to do so via a conference call. This gives the
shareholders adequate time to be brought up to speed on the various issues coming to light.Email Email is an essential
method to communicate with employees. All necessary information can be stored within the body as well as links. These
allow the company to give access to any relevant info regarding the crisis that may be stored elsewhere.Text Messaging
Sending out texts to employees is one of the fastest methods of communication, however the copy must be concise due
to the character limit.Crisis Response Below are the recommended steps to be taken during a crisis. With an intention of
reconstructing Solas reputation, the crisis response plan must be detailed, regular although easily legible.The highest
priority is held with stakeholders. We must ensure that our reports and how we engage are well thought out and
progressive.Solas initial steps must be to recognise stakeholders and organise how they are to be engaged
with.Stakeholder Management Plan As we identify all stakeholders, we must plan how to communicate with them
eectively. Each time we communicate, our key messages may dier however the following should be highlighted in each at
least onceState all areas are being investigated and analysed, and all new information will be released and stakeholders
will be updated ASAPShow concern for wellbeing of the clients of Solas Mention a new team of experts in this eld has be
erected Show disappointment as a result of the previous CEOs wrong-doingsEnsure to show gratitude to all those who
have aided the charity throughout the crisisBelow are the main stakeholders identied with SolasClients Our most valued
sector of our stakeholders are our clients throughout this crisis. We must ensure that all clients are aware of services still
being provided
during this time4
. Solas do not want to put any person at risk. We appreciate that clients may be skeptical to avail of services at this time
however our main objective is to transform this. We must show where our priorities lie, and thats with safety.Media The
media are one main method of communicating with the vast public. They will request information to be sent through
almost immediately. This information must be legitimate, short and with a touch of remorse. Our rst step in showing
remorse is through John Byrne apologising for the doings by James Dean while also having some compassion for
employees and clients.The Public A huge number of people will be interested however apprehensive during the crisis. We
must be compassionate and sensitive in our messaging. We also must
apologise for the actions of2
James Dean. Corporate Shareholders Shareholders must be communicated with at all times throughout the crisis. They
will be eager to nd out updates in real time as any news that may arise could have a negative or positive eect on their
own brand and business. We must convey any applicable information to them while shining light on how the crisis has
arisen through the conduct of a singular man and not the whole company. We will also highlight the actions we are taking
to be sure this will never occur again. Sta We must be aware of how sta will feel towards Solas past CEO James Dean.
Communicating with them regarding the changeover of CEO from Dean to Byrne is key. Employees must realise the
wrong-doings were by Mr. Dean and Mr. Dean only. All other members of sta are keen to safeguard the purpose of the
charity, which is to provide assistance to those in need. Government The various sectors within the government that
donate to Solas will be very uneasy during the crisis due to the embezzlement of thousands of euros by James Dean. Our
key messages to them will highlight the criminal investigation taking place however they will also state that Solas doors
will continue to be open to the public, serving people in need.2. Press Conference A press conference will be called
straight after all stakeholders have been told about the crisis within Solas. The press conference will take place at a
central city location to ensure there is an ease of access for all media. The advised location is the Georgian Suite,
Buswells Hotel, Kildare St, Dublin 2. This room has the capacity for 75 people comfortably, has a projector installed and
also has a built in audio system for the use of microphones. The announcement of the press conference will be executed
via a press release. This will be issued to all media, relevant government bodies and stakeholders.In order to carry out an
ecient press conference the following steps must be followedCompile a list of possible questions along with answers for
Solas spokesperson to study. All sectors must be touched upon. All information supplied to media outlets must be brief
and following fact. Arrange interviews with relevant journalists ahead of time.Book a photographer. Make sure to discuss
the types of shots wanted. These shots can be used at a later date for further media coverage.Be sure to arrive at the
press conference at least an hour before everyone else. Begin setting up name badges for the panel, photographer
position, check audio visuals etc.At this stage members of the press conference panel will have experienced thorough
and in-depth media training. See below for a sample press release to be sent to media in advance of the press
conference.Press Release 21st Nov 2019 The not-for-prot organisation, Solas discusses the investigation into the
misappropriation of funds donated to the charity from various stakeholders. It comes with great regret to report that, as
of the 20th of November it has been discovered and proven that the CEO of Solas has been inappropriately spending
charity funds coming to a total of over 500,000. The funds were found to be spent on sporting events, travel and
socialising using credit cards in the charitys name.Following this James Dean has
stepped down from his3
position as CEO of Solas with immediate eect. A criminal examination of the charity and James Deans personal accounts
are currently being executed by the HSE due to the lack of governance across the not-for-prot.After a meeting with the
board of directors, it has been decided that John Byrne will take the position of interim CEO and spokesperson for Solas.
Below is Mr. Byrnes response to the crisisSolas has taken pride of place as Irelands leading charity for positive mental
health over the last 15 years. Our overall goal is to ensure the public can rely on our spaces to be safe and positive for
those seeking aid or throughout adverse occurrences. Our mission is to make our clients a priority, crisis or no crisis. Our
services will remain open. At this time, we must extend our thanks to all volunteers and sta that have remained working
endless hours with the charity. My role as interim CEO will come with some changes, however changes for the better.
Throughout our process in getting back to a good place, we plan to be honest and transparent. Thank you again for your
patience
during this time4
. 10am on the 22nd of November at Buswells Hotel, a press conference will be held with John Byrne. A QA session will
take place after.For further information email Solas Interim PRO - Mary ORiordan at mary@crisiscomms.ieEND Post Crisis
Report Generated on November 27, 2019 by prepostseo.com