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ProgramSyllabus PDF
ProgramSyllabus PDF
Class of 2020
PGPM Program Syllabus
Class of 2020
1
No part of this publication may be reproduced, stored in a
retrieval system, used in a spreadsheet, or transmitted in any
form or by any means - electronic, mechanical,
photocopying or otherwise - without prior permission in
writing from the IBS.
2
Preface
3
Content
5
1. Program Structure
The Structure of the Program is given in the Courses), Summer Internship Program and one
Table. The Program comprises of 28 courses course on Soft Skills. These courses are spread
(20 Compulsory Courses and 8 Elective over four semesters.
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7
2. Detailed Syllabus
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9
Marketing Management
Objective
To provide students with basic concepts and practices of modern marketing, and provide a framework
to help them to understand advanced topics and specialized electives in marketing.
10
Channel Decisions- Distribution, Retailing & Suggested Schedule of Sessions
Wholesaling Marketing Channels – Nature,
Importance and Value Delivery, Channel No. of
Topic
Organization, Channel Design and Channel Sessions
Conflict Decisions, Marketing Logistics and
Introduction 2
Supply Chain Management, Wholesaling,
Retailing, Disintermediation, Role of Marketing Environment 2
Distribution in the Digital Era, E-tailing and its
Strategic Planning & Marketing 2
Advantages (Chapter 14 and Chapter 15)
Process
Integrated Marketing Communications: The
Consumer Markets and Consumer 3
Promotion Mix, Communication Process, Steps Buying Behavior
in Developing Marketing Communication,
Promotion Budget (Chapter 16) Customer Driven Marketing 6
Strategy (Segmenting, Targeting,
Advertising, Sales Promotion and Public Differentiation, Positioning)
Relations: Including Combining One-to-One
and One-to-Many Mapping Due to Technology, Products, Services and Brands, New 6
Product Development and Product
Reducing Role of Traditional Media (Chapter Life Cycle Strategies
17)
Pricing Decisions 2
Personal Selling and Sales Force
Management (Second half of Chapter 18) Channel Decisions- Distribution, 3
Retailing & Wholesaling
Faculty can discuss other contemporary case
as suggested by CDC before the start of the Integrated Marketing 4
Semester. Communications
Total 30
11
Quantitative Methods
Objective
To equip students with the essential concepts, tools and techniques necessary for robust managerial
decision making.
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and Small Samples, Equality of Means for Care Hygiene
Dependant Samples, Difference between
Hindustan Foods
Proportions for Large Samples.
Roja Silks
Chi-Square: Chi Square Test of Independence.
Ram Publishers
and Goodness of fit. .
Alexander Machine Company
Analysis of Variance (One Way Anova): Test
for Equality of Means. Inference about a Best Fibre
population variance and about two population Lakshmi Engines
variances.
(Source: Case Studies in Management
Bivariate analysis: Bivariate correlation and Volume VI)
regression, Coefficient of determination,
Exercises
assumptions in the regression model, tests of
significance for the correlation and regression Students will be given exercises to be solved
coefficients. using SPSS/EXCEL Software.
13
Financial Management
AIM
To gain an understanding of basic functions of finance and its interface with other functional areas.
To familiarize students with finance markets and instruments, develop working knowledge of
fundamental tools and apply them in investment and financing decisions.
14
Capital - Debenture Capital - Initial Public Suzlon Energy: Financing Problem
Offering, Public issue by listed companies,
Reliance Power” Full IPO
Rights Issue, Preferential allotment, Private
placement, Term Loans, Venture Capital. Term Cost of Equity: A CAPM Approach
Loans and Deferred Credit - Government ABC Wealth advisors
Subsidies - Leasing and Hire - Purchase -
Emerging sources of finance – (Private Equity, Ambuja Cement: WACC
FDI, FCCB). Source CDC
Raising finance from international markets – Suggested Schedule of Sessions
Intermediaries, euro-dollar market, Instrument-
ADR/GDR, FCCB, ECB-Regulatory aspects No. of
Topic
Sessions
Introduction to Risk and Return: Risk and
Return Concepts - Risk in a Portfolio Context - Introduction to Financial
1
Management
Relationship Between Risk and Return -CAPM
and Dividend Capitalization Model. Financial Markets 3
Time Value of Money: Introduction - Types of Sources of Long Term Finance 2
Cash flows - Future Value of a Single Cash
Raising Long Tem Finance 2
Flow, Multiple Flows and Annuity - Present
Value of A Single Cash Flow, Multiple Flows Cases on Long Term Finance 1
and Annuity, Growing Annuity, Perpetuity and Raising Finance from International 2
Growing Perpetuity. Markets
Valuation of Securities: Concept of Valuation Time Value of Money 6
- Bond Valuation - Equity Valuation: Dividend
Case on Time Value of Money 1
Capitalization Approach and Ratio Approach.
Introduction to Risk and Return 3
Cost of Capital: Concept and Importance -
Cost of debenture - Term loans - Equity capital Cases on Risk and Return 1
and retained earnings - Calculation of Weighted
Valuation of Securities 1
Average Cost of Capital - Weighted Marginal
Cost of Capital Schedule. Cases on Valuation of Securities 3
Cost of Capital 1
Cases and Exercises
Cases on Cost of Capital 2
Unilever limited: Transforming the finance
function Recent Developments 1
Indian Financial System: A young Total 30
entrepreneur’s dilemma
15
Organizational Behavior
Objective
To provide a strong conceptual framework for the study, understanding, and application of
organization behavior and to apply behavioral techniques to manage human resources in a better
manner.
16
Motivation and Productivity – Content and Stressors – Group Stressors – Individual
process theories of Motivation. Stressors - Coping Strategy for Stress.
17
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Communication 2
Management Thought and OB 2 Leadership 2
Individual Behavior 2 Power, Authority and Politics 2
Attitudes, Values and Job 2 Conflict and Collaboration 2
Satisfaction
Stress Management 2
Perception 2
Organizational Structure 2
Personality 2
Organizational Culture 1
Emotional Intelligence 1
Organizational Change 2
Motivation 2
Total 30
Group and Teams 2
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Managerial Economics
Objective
To provide basic theories and analysis of the behavior of various economic agents (individuals and
firms). Further, the course also aims at providing an appreciation of application of various
microeconomic theories and concepts in managerial decision-making.
REFERENCE BOOKS AUTHOR / PUBLICATION
Microeconomics ICFAI
Managerial Economics Mark Hircshey, 10e, Thomson
Managerial Economics William F. Samuelson, Stephen G. Mark, 5e,
John Wiley &Sons.
Managerial Economics Analysis, Problem, Cases Truett + Truett, 8e, Wiley
Managerial Economics in Global Economy Dominick Salvtor, 4e, Thomson
Microeconomics Dr V Panduranga Rao - IBS Publication
Economics, 17e Paul A Samuelson & William D Nordhaus -
McGraw-Hill, 2001
Managerial Economics Craig Peterson and Lewis, Tata McGraw Hill
publication, New Delhi,
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effect, Substitution effect, Income effect, Cases and Exercises
deriving the Demand Curve. Demand
Forecasting Singapore: Past Perfect, Future Tense?
Production analysis: Basic concepts, The Long Lines, Lost Profits: China’s
Production Function, Total, Average, and Regulated Fuels Market
Marginal product, The Law of Diminishing Microsoft Antitrust Case
Returns, Returns to scale, Short run and Long
Lev Leviev vs. De Beers
run, Technological change, The Law of
diminishing marginal product, Least cost factor Domestic Airlines in India: Leveraging
combination for a given output, Expansion path Price
Analysis of Costs: Cost concepts, the link Transfer Pricing
between production and costs, Short run and
(Source: Case Studies in Management
long run cost curves. Economies of scale and
Volume VI)
scope. Relevant Costs and Benefits, Break Even
Analysis and plant sizing.
Suggested Schedule of Sessions
Market Structure analysis and estimation:
Perfect Competition: Characteristics of a No. of
Topic
Perfectly Competitive Market, Supply and Sessions
Demand in Perfect Competition, Short Run Introduction to Economics 2
Equilibrium of the Competitive Firm, Long Run Case on the economic role of 1
Equilibrium of the Competitive Firm, Efficiency Government
of Competitive Markets, Effects of Taxes on
Price and Output Supply and Demand Analysis 3
Monopoly: Monopoly - short run and long run Consumer Behavior 3
equilibrium Price Discrimination, Types of Production Analysis 2
Price Discrimination, Natural Monopolies
Analysis of Costs: Cost Concepts, the 2
Imperfect Competition: Imperfect link between Production & Cost
Competition, Demand Curve, Monopolistic
Competition, Product Differentiation - Types of Analysis of Costs: Short run & long 2
Product Differentiation – Oligopoly, Kinked run cost curves, Economics of scales
Demand Curve , Cartel Formation, Market- scope, Relevant costs and benefits,
Sharing Cartels, Price Leadership, Price Break cum analysis and plant sizing
Leadership by a low-cost firm, Price Leadership Perfect Competition 3
by dominant firm, Barometric Price leadership. Monopoly 2
Pricing Practices: Markup Pricing, Markup Monopolistic Competition 1
Pricing and profit maximization, Price
Discrimination, Cyclical pricing, Multiple-Unit Oligopoly 2
Pricing Strategies, Multiple-Product Pricing, Cases on Imperfect Competition 2
Joint Product Pricing, Transfer Pricing, Riddles
in Pricing Practices. Pricing Practices 2
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Information Systems for Managers
Course Objectives:
To provide basic concepts of information systems and their relevance in business environment. To
develop proficiency in solving business problems using personal productivity tools.
Learning Outcomes:
At the end of the course, the student will be able to:
1. Demonstrate the understanding of basic concepts of information systems in networked business
environment.
2. Analyze and classify information systems and their impact on business decision making at various
levels and across functional areas in the organizations.
3. Apply database principles, in designing and developing information systems using MS-Access.
4. Identify and understand different enterprise applications like ERP, SCM, CRM and their
integration for gaining competitive advantage.
5. Demonstrate and develop proficiency in building relational database application system.
6. Discuss the importance of information security and the latest trends in the digital era.
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Detailed Syllabus Supply Chain Applications
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Accounting for Managers
AIM
To provide the understanding of corporate financial reporting system and cost concepts.
Learning Outcomes
Demonstrate understanding of concepts relevant to financial statement analysis.
Demonstrate ability to analyze, diagnose and interpret financial health of companies.
Enable to evaluate, report and present effectively financial results of companies.
Comprehend financial statements and rectify errors in financial information.
Understand different cost concepts & prepare Cost sheet.
Demonstrate knowledge of contemporary topics in the area of Accounting.
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Understanding Financial Statement: Nature Variables in Financial Statements - Ratio
and objectives of Financial Statements, Uses of Analysis –Liquidity, Profitability and Leverage
Financial Statements, form and content of - Du-Pont Analysis – Problems Encountered in
Financial Statements, users of Financial Financial Statement Analysis.
Statements
Cases and Exercises
Financial Reporting and Regulations:
Maruti Udyog’s Accounting
Introduction to USGAAP, Introduction to
International Accounting Standards, Indian Aig: The Accounting Scandal Unfourts
Accounting Standards, Applicability of Various Fannie Mae: The US Mortgage Giant’s
Standards, Comparison and Harmonization, accounting Controversies
IFRS Annual report of select company(Latest )
Financial Statements of Limited Companies: Faculty will identify appropriate cases on
Format and Content of Profit and Loss Account Window Dressing
- Requirements of the Companies Act for the
Presentation of the Companies Profit and Loss Suggested Schedule of Sessions
Account - Treatment of Special Items Relating
to Companies Final Accounts - Requirements of No. of
Topic
Appropriation of Profits by the Company - Sessions
Format and Content of the Balance Sheet Introduction to Financial Accounting 1
Cash Flow: Statement of Cash Flows - Purpose
Understanding Financial Statement 3
of the Statement of Cash Flow - Content and
Format of the Statement of Cash Flow - Financial Reporting and Regulations 4
Preparation of Cash Flow Statement -
Financial Statements of Limited 7
Usefulness of the Statement of Cash Flow Companies
Annual Report: Contents of Annual Report –
Cash Flow 6
Director’s report – Auditor’s report - Financial
Statements and notes thereon – Other Annual Reports 2
information.
Limitations of Financial Statements 2
Limitations of Financial Statements and and Window Dressing
Window Dressing: Critical Review of
Financial Statement Analysis 5
Financial Statements - Effects of Abnormal
Items and Changes in Accounting Policies, Total 30
Creative Accounting.
Pre-requisites: Knowledge of Fundamental
Financial Statement Analysis: Financial principles, concepts & the mechanics of
Statements – Understanding the Features of Financial Accounting
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Business Communication
Objective
The objective of this course is to enhance the student’s business communication skills, which include
presentations, business reports, CVs and applications, memoranda, business claims, business
proposals, agenda and minutes of meeting.
25
Advanced Financial Management
Aim
Develop a framework to evaluate key decision in respect of capital structure, dividend policy,
working capital management and decision involving alternate choices.
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Estimation of Working Capital Needs: Women led family owned business: Capital
Objectives of Working Capital (Conservative vs
Structure of Balajitelefilms limited.
Aggressive Policies), Static vs Dynamic View
of Working Capital - Factors Affecting the Dr. Reddy’s Laboratories: Financial
Composition of Working Capital Independence Forecosting
among Components of Working Capital -
Operating Cycle Approach to Working Capital. Source : CDC
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Advanced Marketing Management
Objective
Introduce marketing tools and frameworks to address problems of practice in marketing with
emphasis on competition and strategic considerations
To familiarize students on Digital marketing, CRM, Marketing analytics, rural markets, global
marketing and emerging trends in marketing
This syllabus is broadly mapped to the text book mentioned above. Chapter numbers are indicated
against the topics.
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Marketing, Forms of Direct Marketing, Online Marketing Trends - Experiential Marketing,,
Marketing, Digital Marketing (First Half of Ambush marketing Buzz marketing, Viral
Chapter 18) Marketing any other latest trends. (Chapter 18,
also refer chapter 19 Marketing –Asian edition
Business Markets and Business Buyer
Paul Baines, Chris Fill, Kelly Page )
Behavior : Buying Unit, Buying Situations,
Buying Process and Influences, Role of e-Hubs, Faculty can discuss other contemporary case
e-Procurement, Government and Institutional as suggested by CDC before the start of the
Markets (Chapter 6) Semester.
Global Marketing: Global Marketing
Suggested Schedule of Sessions
Environment, Global Marketing Decisions,
Global Marketing Organization and Program No. of
Topic
(Chapter 20) Sessions
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Operations Management
Objective
To help students understand, appreciate and apply concepts and contemporary practices of managing
Operations in Manufacturing and Service Sectors in the prevalent business environment.
Learning Outcomes
On successful completion of the Course, the students should be able to do the following:
1. Student should be able to differentiate how the different operations strategy leads to achieve
competitiveness.
2. Ability to appreciate distinct difference between manufacturing and service processes
3. Discuss the process of product and service design
4. Ability to describe the concepts of SCM, TQM, JIT tools and techniques and its overall purpose
in the organization.
5. Demonstrate understanding of planning and control process of project management.
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Manufacturing Process Selection and Design: Just-In-Time and Lean Systems: JIT/Lean
Logic, The Toyota Production System,
Process Selection – Types of Processes, Process
Elimination of waste, Value Stream Mapping,
Flow Structure, Product-Process Matrix
JIT/Lean Implementation Requirements,
Service Process Selection and Design: The JIT/Lean in Services
Nature of Services, an Operational
Total Quality Management: Evolution of
Classification of Service, Designing Service
TQM:
Organizations, Structuring the Service
Encounter, Service-System Design Matrix, Quality Specification and Quality Costs,
Service Blueprinting and Fail-Safe. Product Reliability, Six-Sigma Quality, The
Shingo System: Fail-Safe, ISO 9000, ISO 14000
Facility Location: Plant location methods-
(understanding scope of ISO), Kaizen and
Factor rating, Transportation Method (only
Continuous improvement concepts.
formulation), Centroid method, Locating service
facility Supply Chain Strategy: Supply Chain Drivers,
Supply Chain Strategy, Measuring Supply
Facility Layout: Basic Production Layout
Chain Performance, Push Strategy/Pull
Formats, Process Layout (CRAFT) Product
Strategy/Push-Pull Strategy, Bullwhip Effect,
Layout (Assembly Line Balancing), Group
Outsourcing & 3PL/4PL, Global Sourcing,
Technology (Cellular) Layout, Fixed-Position
Mass Customization.
Layout, Retail Service Layout, Office Layout.
Waiting Line Management: Economics of Suggested Schedule of Sessions
Waiting Line Problem, The Queuing System, No. of
waiting line methods (MM1 Model in detail) Topic
Sessions
Strategic Capacity Management: Capacity Introduction 1
Management in Operations, Capacity Planning Operations Strategy and
Concepts, Capacity Planning, Planning Service Competitiveness 1
Capacity Process Analysis 2
Aggregate Sales and Operations Planning: Project Management 2
Forecasting Methods, Overview of Sales Product Design 2
and Operations Planning Activities, The Mfg. Process Selection and Design 1
Aggregate Operations Plan, Aggregate Service Process Selection & Design 2
Planning Techniques – only pure
strategies (either level or chase or Facility Location 1
overtime or subcontract strategies) Facility Layout 1
Inventory Control: Definition of Inventory, Waiting Line Management 1
Purposes of Inventory, Inventory Costs, Strategic Capacity Management 1
Independent versus Dependent Demand, Aggregate Sales & Operations
Inventory Systems, Fixed -Order Quantity Planning 2
Models, Fixed-Time Period Models, Selective Inventory Control 2
Control, including ABC, VED Classifications,
Optional Replenishment System, 2-Bin system Materials Requirement Planning 2
Just-in-Time & Lean Systems 2
Materials Requirement Planning: Where
MRP Can Be Used, Master Production Total Quality Management 2
Schedule, Material Requirements Planning Supply Chain Strategy 2
System Structure, MRP Examples and basic Case Discussions 3
introduction to MRP II. Total 30
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Human Resource Management
Objective
To help students understand, appreciate and analyze work force at the managerial and non-managerial
levels. The course also facilitates learning of various concepts, new trends and skills required for
Planning, managing and development of human resources for organizational effectiveness.
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Job Analysis and Design: Concept of Job Managing Careers: Concept – Career stages -
Analysis and Design, Role analysis –Methods of Career Anchors – Career Development Cycle –
Job analysis - Job Description - Job Benefits of career planning to individual as well
Specification – Modern Management as organization - Internal mobility: promotions,
Techniques: Job rotation – job enlargement – transfers, Separation and Succession planning,
Job enrichment. downshifting.
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Cases No. of
Topic
Sessions
Starbucks’ Human Resource Management
Policies and the Growth Challenge Human Resource Planning 2
(including case discussion)
Human Resource Management: Best
Practices in Infosys Technologies Recruitment & Selection (including 2
case discussion)
Recruitment and Selection
Test, Interviews, Placement and 2
Employee Training and Development at Induction (including case discussion)
Motorola
Performance and Potential appraisal 2
Leadership Development at Goldman Sachs (including case discussion)
Disney: Succession Problems in the Magic Employee Training and Management 2
Kingdom? Development
‘Employees First, Customers Second’: Managing Careers (including case 2
Wegmans’ Work Culture discussion)
34
Macroeconomics & Business Environment
Objective
To help students understand the economic environment and to draw meaningful conclusions from
economic analysis and events. This would help in the decision-making and strategy formulation in
the present economic scenario.
35
General equilibrium using AD curve and AS Business Environment
curve
Hungary’s Reform Process
Economic Instability and Fluctuations: Gazprom - Naftogaz Ukrainy Dispute:
Business Cycles: Features of business cycle, Business or Politics?
Business cycle theories The South African Economy: Coping with
Unemployment: Types of unemployment: the Legacy of Apartheid
Okun’s Law, Impact of unemployment (Source: Case Studies in Management
Price Instability: Types of inflation, Economic Volume IX)
impacts of inflation, Price in the AD-AS
framework, The Phillips Curve, Suggested Schedule of Sessions
Monetary policy and the role of banking
systems- Deposit creation, Balance sheet of a No. of
Topic
central bank, Measures of monetary and Sessions
liquidity aggregates, Money multiplier, Overview of Macroeconomics 1
Instruments of money supply control,
Determination of money supply Measuring National Income/output 3
36
Business Research Methods
Objective
To enable students conceive and execute business research by giving essential inputs on research
methodology.
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Data Preparation: Data Coding, Data Improving the Quality of Business Research
Cleaning, Identification Outlier, Handling
Missing Values. Importance of Analysis & Reporting
Allen Solly: Entering the Indian Women’s Survey research, data preparation 3
Western Wear Market for statistical analysis, use of
statistical packages for analysis
Market Research in Insurance
Introduction to Multivariate analysis 3
The Launch of New Coke
Multiple Regression 3
Marketing Research at P&G (including exercises)
Launching the Scorpio Discriminant analysis 3
(including exercises)
Quantitative Research or Qualitative
Research: A Dilemma Factor Analysis 3
(including exercises)
Retail Research in India
Cluster analysis 3
Consumer Research in an Age of Cynicism (including exercises)
Telephonic Interview in Business Research Report writing 2
HLL Vs Amul: Heating up the IceCream Total 30
Market
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Introduction to Business Analytics
Course Objective:
To provide the students understanding of concepts, tools and techniques of Basic Analytics
Learning Outcomes:
At the end of the course the student should be able to
1. Explain the importance of analytics and its applications.
2. Identify business processes that generate and need data. Role of data in informed decision
making.
3. Use analytical tools like MS Excel, R to handle data and explore basic statistical functionalities.
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MS Excel: Inference: The students are introduction to
inference and summarization, once basic
Application layout and user interface, Cell
statistical functions are executed on R. Project
referencing, formulas and functions, Graphs and
work with emphasis on inference can be
Charts. Data Handling: Sorting, Filtering and
supervised to execute this section.
accessing data from text files, databases and
World Wide Web. Data Validation, Data
Suggested Schedule of Sessions
consolidation and Conditional Formatting.
Functions: Overview of lookup, Mathematical No. of
Topic
functions. Financial functions like NPV, IRR, Sessions
PMT, PRICEDISC, PRICEMAT, EFFECT, FV,
and YIELD DISC (advance finance function) Introduction to analytics 1
Analysis Tools: Pivot table and Pivot chart, Role of analysts and job profile 1
Dynamic Pivot tables, Goal Seek, Solver.
Current trends in analytics 2
Advanced features: Macros, Linking multiple
sheets, use a slicer to filter data, creating dash Application of analytics in industry,
board through excel 4
functional area-wise
Optimization (using solver excel add in): Use of
Excel to solve business problem: Eg marketing Analytical tools 2
mix, capital budgeting, portfolio optimization
MS Excel (Advanced) 10
Data visualization and Interpretation for big
data: Different types of data, data Tool hands-on (R/SAS, etc.) 8
summarization& visualization methods, tables,
graphs, charts, histogram, frequency Inference 2
distribution, relative frequency, measures of
central tendency,, dispersion, box plot, Total 30
chebychev’s inequality(SPSS/Excel)
40
Management Accounting & Control
Objective
Understanding Cost and Management Accounting and in appreciating it as a tool for decision
making. It aims at equipping students with techniques in managerial functions of planning,
controlling and decision making.
Management Accounting-Performance
Scarlett Bob C And Colin Wilks
Management
41
Methods of costing Responsibility Accounting
Unit costing, Contract costing, Process costing, Introduction; Pre-requisites of responsibility
Operating/service costing, Joint products and accounting; Advantages and limitations of
by-products responsibility accounting; Controllable and
uncontrollable costs in responsibility
Cost Volume Profit Analysis
accounting; Responsibility centers of control –
Cost Volume Profit relationship, cost behavior cost center, revenue center, profit center,
pattern, Marginal costing, Contribution margin investment center
concept, Marginal and absorption costing
distinguished, breakeven point, uses of break Divisional performance appraisal - The meaning
even analysis, applying CVP analysis, of divisions; Measurement of divisional
limitations of CVP analysis. performance – return on investment and residual
income approach
Decisions involving alternate choices
Strategic Cost Management
Nature of managerial decision making;
Characteristics of costs for decision making; Meaning and definition of ABC; Value chain
Concept of differential costs; Decisions to make analysis, target costing, life cycle costing,
or buy, to accept special order, to drop a line, quality costing
selling or further processing, decision regarding Problem Solving
equipment replacement and decision regarding
construction of facilities. Topic of coverage Problem Solving
42
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Cost Analysis and Pricing Decisions 2
Introduction to Management 2
Accounting Budgeting and Budgetary Control 3
43
Personal Effectiveness Management
Objective
The objective of this lab is to develop the student’s inter-personal skills, which relate to situations in
the business environment. The skills include team building, leadership, time management, assertive
skills, conflict management and negotiation skills.
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Strategic Management
AIM
The objective of this course is to introduce the student with basic knowledge on the dynamics of
Strategic Management - Formulation & Implementation and its complexities in a global environment
and enable understanding of the underlying factors that explains business success and failure.
Students will also acquire working knowledge of corporate restructuring, mergers and acquisitions,
alliances and familiarize them with emerging thoughts and practices in the field of strategic
management.
Learning Outcomes:
1) Differentiate strategic management from operational management and identify the strategy
development process including the different levels of strategy.
2) Articulate the purpose of an organization’s existence and communicating the same to all
stakeholders.
3) Analyze the key structural drivers in the business environment to identify opportunities, threats
and strategic gaps.
4) Discuss contemporary approaches to strategy development processes, evaluation of strategic
choices; assess the role of a corporate parent in a multi-business organization and its value adding
capabilities in managing a portfolio of businesses.
5) Contrast the different bases of achieving competitive advantage and outline the means to achieve
sustainability in a competitive environment for an SBU.
6) Understand the compelling needs of restructuring a firm and various ways of implementing the
same.
7) Discuss the Key tasks for effective strategy implementation and assess how to align them.
8) Outline cooperative strategies open to a firm, identify conditions for successful collaborations and
analyze causes for break up.
9) Familiarize and apply modern tools of strategy implementation and control.
Suggested Text Book for distribution to Students
TEXT BOOK AUTHOR/PUBLICATION
Exploring Corporate Strategy Keven Scholes & Gerry Johnson; VII Edition;
Pearson
REFERENCE BOOKS AUTHOR/PUBLICATION
Crafting and Executing Strategy - The Quest for Thompson et al. Tata McGraw Hill – 2006,
Competitive Advantage - Concepts & Cases 14th e
45
REFERENCE BOOKS AUTHOR/PUBLICATION
Competing for the Future Prahalad, C.K./Hamel, Gary–, Free Press – 1996
Competitive Strategy Porter, Michael E. The Free Press – 1990
Competitive Advantage Porter, Michael E. The Free Press – 1985
Future of Competition Prahalad, C.K. and Venkat Ramaswamy, HBS
Press, 2004
46
Numerator and Denominator Management Amazon - Diversification - Johnson and
Scholes, Exploring Corporate Strategy
Force Field Analysis
Marks & Spencer - Strategic Leadership -
Turnaround Management: Turnaround Stage Johnson and Scholes, Exploring Corporate
Theory: Decline-Response Initiation-Transition- Strategy
Outcome.
Corus/GlaxoSmithkline - Mergers &
Strategic Alliances and Joint Ventures: Acquisition - Johnson and Scholes,
Franchising – Licensing - Motives and Types - Exploring Corporate Strategy
Successful JVsLife Cycle of a JV - JV Failures. SABMiller - Business-level Strategy -
Johnson and Scholes, Exploring Corporate
Mergers & Acquisition: Organic Vs. Inorganic
Strategy
Growth - Theories of M&A - Types and
Motives - Synergy - Financing (LBO) – Issues BMW - Market Development - Johnson and
leading to failure of M&A’s. Scholes, Exploring Corporate Strategy
47
Legal Environment of Business
Objective
To familiarize with the legal environment in which the business entities operate and provide basic
appreciation of relevant legal provisions and their impact on business decisions and operations.
48
Employer and Employee Contracts Property Law for Business
- Conditions – Obligations – Classification of Property – Moveable and
Termination – Liquidated damages – Immovable Property / Tangible and
Data Privacy – Confidentiality – Intangible Assets
Indemnification.
Sale and Agreement to Sell – Rights and
Non-Corporate Business Entities Duties of Seller and Buyer – Rights of
Unpaid Seller (Sale of Goods Act)
Legal Formalities and Registration –
Rights and Liabilities of Members – Sole Borrowing against Property as Security
Proprietorship – Partnership – society
- Hypothecation / Pledge of Current
Limited Liability Partnership Firms (LLPs) Assets – Rights and Liabilities of
– Hindu Undivided Family (HUF). Parties
49
Insurance Applicability of Criminal Law
- Essential Elements of Insurance Environmental Legislations in India – An
Contracts Overview.
- Principles of Insurance – Insurable Alternative Dispute Resolution Mechanisms
Interest – Indemnity – Causa Proxima (ADR)
– Risk – Mitigation of Loss –
Subrogation – Contribution – Alternative Dispute resolution
Reinsurance – Double Insurance. Mechanisms
- Standard Clauses in Insurance Arbitration and Conciliation Law in India.
Policies – Fire Insurance – Marine
Insurance – Liability Insurance. Cases
- IRDA – Role and Functions Faculty will be handling eight or more
Trading of Securities – Market Regulation cases.
by Companies Act – Securities Contracts Nuisance Must Happen!
Regulation – SEBI – Stock Exchanges –
Depositories. Overseas Liability for Credit Card Issuers
50
Harsh Truths in Software Piracy Suggested Schedule of Sessions
Recognize Profit: Ignore Loss!
No. of
Topic
Purchase of Business vs. Purchase of Sessions
Property
Introduction to Legal Environment 2
Over Flowing Cash: Is it a Losing
Business? Business Contracts 5
Non-Corporate Business Entities 2
Dishonour of Cheque: Jeopardy of a Joint
Account Holder Law Relating to Corporate 5
Stop Payment Cannot Save Criminal Business Entities
Action? Property Law for Business 5
Should Insurer Compensate Loss from Business and Tax Laws 2
Riots?
Financial Services – Legal and 4
Manipulating Public Issue: Is it a Fraud? Regulatory Environment
Know Your Customer Business Transactions and Cyber 1
Invasion of Privacy over Internet Law
51
Business Ethics & Corporate Governance
AIM
The course aims to provide a brief background of ethical, moral and value based issues in evaluation
of society and its impact on business relationship.
Learning Outcomes
1. Explain the concept of ethics, morality, values and utilise them to solve typical real life business
problems.
2. Demonstrate the ethical perspectives in different functional department of the organisation such
as marketing, finance, strategy and ethical issues at workplace.
3. Analyze the different approaches of Corporate Social Responsibility (CSR) and discuss the
current CSR practices in India as well as abroad.
4. Compare the different Global Corporate Governance models and assess the change in
Governance mechanism over the period of time.
5. Rate different organisations as per the different Corporate Governance rating models.
6. Discuss the recommendations of different committee reports as well as different clauses and acts
regarding Corporate Governance mechanism
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Detailed Curriculum Ethical Leadership: Personal Integrity and self
development - wisdom based leadership.
Understanding Ethics: Morality, Ethics &
value: Ethical absolutism, relativism, Evaluation of Corporate Governance: History
subjectivism, Meta Ethics, Normative Ethics( of Corporate form and models - Corporate
Telelogical Ethics, deontological ethics & Objectives and goals, Ownership pattern -
Ethics by virtue) , Applied Ethics, Traditional Issues in managing public limited firms -
Ethical Theories : Consequential , Non Agency problems, stewardship concept.
Consequential Ethics of Rights : Moral Right, Global and National Perspectives - Global
Legal right, Positive Right, Negative right, Corporate Governance models - Anglo
Kantian Right & Categorical Imperative ,Ethics American and Relationship model (Germany,
of Justice : Distributive Justice, Retributive Japan and France) - Claims of Various
justice & Compensatory justice, Ethics of care - Stakeholders - Why governance -Changes in
Law and morality: Kohlberg Model, Gilligan eighties - Cadbury Report, Hampel Report and
Model. OECD Committee Recommendations -SOX
Act.
Managing Business Ethics: Organisation & its
Customers : Products safety & liability, product Internal Corporate Governance Mechanism:
information, Intellectual Property Right Acts , Board of Directors - Functional Committees of
Advertisement & regulations, Consumer Rights Board; Code of conduct, Whistle blower
& Consumer protection Act. protection act.
Organisation & its employees: Ethical issues, External Corporate Governance Mechanism:
Emerging role of Regulators in India, Gate
discrimination at -work place Affirmative
keepers. Minority Investor Protection, Role of
action, reinforcing and structuring ethics in
Institutional Investors, Corporate Raiders -
organisation, code of conduct, Employees
Company Law take over code.
responsibility in the organisation.
Corporate Governance Ratings & Business
Organisation & natural Environment: Excellence Awards
Environment Protection Acts, sustainable
development, green marketing, Environment Corporate Governance in India: Corporate
and social impact of projects. Ethics in form in India post independence and post
Marketing, Finance and business Ethics in liberalisation - CII, Kumaramangalam,
global contexts. Narayanamoorthy, Naresh Chandra, JJ Irani
Committee reports - Legal and Regulatory
Corporate Social Responsibility: Trusteeship Changes - introduction and modification of
concept of Mahatma Gandhi, Multiple Clause 49, Board Composition, Structure,
Stakeholder theory, Social responsibility of numbers and types of directors, duality of the
business: debates for and against. London roles of Chairman & CEO, mandatory and
Group Benchmarking Model, Ackerman's voluntary requirements with special references
Model, Carroll's Four Part Model. to various committees and disclosure norms, -
Corporate governance in practice in India under
Indices for CSR: Business in Environment Indian Companies act, Corporate frauds (Enron,
(BIE) Index, Dow Jones Sustainability Group Worldcom, BCCI, Satyam), Money laundering ,
Index, Tomorrow Index. Business of FEMA& Competition act.
Mohammad Yunus.
Complexity of Ethical Issues: Conflicts in Cases
decision making from ethical and economic
point of view-Ethical Dilemma: Prisoner's A Dent in Wal Mart's public Image - The PR
Dilemma - Solving ethical dilemma Managerial Strategy.
integrity and decision making with special
reference to bribery, child labour, wages etc. China Aviation Oil's Collapse: Singapore
INC's challenges.
53
Child labor in Coca Industry - Obesity No of
Concerns: Burger Kings Product Revanges. Topic
Sessions
Complexity of Ethical Issues 3
Source: Case Studies for Managers, Vol. II,
IBSPCD Ethical Leadership 1
Bhopal Gas Tragedy Evaluation of Corporate 3
Governance
Source: BECG Main Reference Book
Internal Corporate Governance 3
Suggested Schedule of Sessions mechanisms
54
Soft Skills:
Preparation of Placement Process
Objective
The objective of this course is to provide competencies to the Students to face Interviews, GDs, and
other selection procedures adopted by the Corporates.
Note: There could be modifications to suit the specific requirements of the campuses. In addition to
the number of sessions allotted to Integrated Placement / Faculty Classes, these sessions can be
extended to ensure that students are well prepared to meet the requirements of specific recruiters
during the placement period.
55
Marketing Research
Objective
To familiarize students with the role of Marketing Research in marketing decision making and to
assist them in applying research to marketing issues; specifically, to design, conduct, analyze,
interpret and document a sound market research study.
Sources of secondary data and how to use Experimentation: One-Shot Case Study, One-
them: Government sources: Census of India, Group Pretest-Posttest Design, Static-Group
Various Ministry Reports. Reports of Comparison, Before & After With Control
Commercial Intelligence & Statistics, Export Group, After-Only With Control Group,
Development Authorities, TRAI, IRDA, etc. Solomon Four Group Design, Interrupted Time
Economic Survey. State Government sources, Series Designs, Multiple Time Series Designs.
Private sources: Industry Organizations & their Factorial Design, Latin Squares.
publications. Company annual reports, Methodological issues in Experimentation.
Commercial data sources: CMIE, Indiastat.com,
56
Qualitative Research: Basics of Qualitative Methods of Data Analysis, Interpretation &
Research, Focus Groups: Procedures of Presentation: Tabulation & presentation of data
conducting focus group discussions, analyzing (Students to revise hypotheses testing, multiple
and reporting. Methodological advantages & regression, etc., through self study)
limitations, Depth interviews: Procedures for in-
Factor Analysis: Revision of theory &
depth interviews. Methodological advantages
exercises
and limitations, Projective techniques: Word
association, sentence & story completion, Cluster Analysis: Revision of theory &
cartoon tests, photo sorts, consumer drawings, exercises
third person techniques. Discriminant Analysis: Revision of theory &
Observation Research: exercises
57
Unilever’s “Real Beauty” Campaign for No. of
Dove Topic
Sessions
Advertising Research Helps Amul Challenge Special Methods in Marketing 1
Kwality Walls Research (Including case
discussion)
Google and its TV Ads Program
Sampling Design & Sample Size 1
Source: Case Studies in Marketing Research Determination
& Product Management
Questionnaire Design 2
Suggested Schedule of Sessions
Marketing Research in Practice 3
No. of (Including case discussion)
Topic
Sessions Methods of Data Analysis, 1
Introduction (Including case 2 Interpretation & Presentation
discussion) Factor Analysis (Including case 2
Sources of secondary data and how 2 discussion)
to use them Cluster Analysis (Including case 2
Attitude Measurement Using 2 discussion)
Surveys Discriminant Analysis (Including 2
Experimentation (Including case 2 case discussion)
discussion) Multidimensional Scaling 1
Qualitative Research (Including 2 (Including case discussion)
case discussion) Conjoint Analysis (Including case 3
Observation Research (Including 2 discussion)
case discussion) Total 30
58
Consumer Behavior
Objective
To understand the various factors influencing behavior of consumers – as individuals and as members
of a group/society, and also the impact of consumerism in the contemporary environment.
59
Consumer Perception: Perception Process & cultural influences. Cultural lessons in
Involvement, Sensation & Sensory Thresholds, international marketing.
Sensory Overload & Selective Perception, Use
CONSUMER DECISION MAKING &
of Gestalt Principles in Marketing
Communications, Common Perceptions of BEHAVIOR
Colours, Interpretation – Semiotics. Perceived Diffusion of Innovation: Types and degrees of
Risk. Perceptual Positioning & Perceptual innovation & behavioral demands. Factors
Mapping. affecting adoption/diffusion & the decision
Consumer Attitude Formation & Change: making process. Adopter categories. Factors
Attitude functions. Tri-component attitude affecting speed of diffusion. Marketing
model, hierarchies of attitude components. strategies for enhanced diffusion.
Multi-attribute attitude models. Attitude Consumer Decision Making: Types of
measurement. Changing consumer attitudes.
decision making & involvement. Information
Consumer Learning: Applications of search pattern & marketing strategy. Categories
behavioral learning theories (classical of decision alternatives. Hierarchy of effects.
conditioning & operant conditioning) and Types of choice models – multi-attribute,
cognitive learning theories (iconic rote, additive difference, conjunctive, disjunctive,
vicarious/modeling and reasoning/analogy) to lexicographic & elimination by aspects.
consumer behavior. Modeling consumer decision making – Howard-
Sheth model, Nicosia model and Engel-
CONSUMERS IN THE SOCIAL CONTEXT
Blackwell-Miniard model.
Reference Groups & Opinion Leadership:
Consumer socialization & consumption Consumer in the Market Place: Factors
community. Types of reference groups, their influencing consumer outlet choice. Shopping
nature of power & influence. Effect of reference orientation & shopping styles. Types of
groups on product & brand purchase. Opinion purchases. In-store influences on purchase.
leaders – their role & types. Identifying opinion Consumer responses to marketing
leaders and market mavens. communications. Different forms of advertising
appeals & consumer behavior.
Family, Gender & Age Influences: Family
decision making roles, conflicts and their Post-Purchase Behavior:
resolution. Role of gender and age in family Satisfaction/dissatisfaction – loyalty/non-use or
decision making. Family life cycle and complaint behavior. Measuring satisfaction,
consumer decisions. handling complaints, achieving customer
loyalty. Post-purchase dissonance – causes and
Social Class & Consumer Behavior: Social
approaches to reducing the same. Disposal
class – its components & impact on consumer
alternatives.
behavior. Measuring social class, India’s socio-
economic classification. Influence of social Dark Side of Consumer Behavior: Concerns
mobility on consumer behavior. Targeting the of marketers and dark side of consumer
poor & the rich, status symbols & conspicuous behavior (addictions, devious behaviors).
consumption.
Organizational Consumer Behavior:
Cultural Influences on Consumer Behavior: Organizational buying roles, buying situations
Characteristics of culture, application of cultural & buying processes. Influences on
learning & rituals in consumer behavior. Types organizational buying behavior.
of sub-cultures in the Indian context. Cross-
60
Cases Adbusters Media Foundation -The Global
Network of Social Activists
Faculty will be handling eight or more cases
Online Matrimony Services in India Kohl's Tie-Up with Estée Lauder -
Influencing Customer Perceptions
Maruti - Valuing the Indian Used Car
Market Pet Services in India - From Bow-Bow to
Wow-Wow
CASAS BAHIA : Marketing to the Poor
Shared Values - A Campaign Gone Hollow?
Tesco - The Customer Relationship
Management Champion Haldiram's - The No:1 Choice of Consumers
Coca Cola India's Thirst for the Rural Fairtrade - Influencing Purchase Decisions
Market
Dove - Campaigning for Real Beauty
Pepsodent - Charting Growth in Indian Oral
Care Market through Segmentation Source: Case Studies in Consumer Behaviour
MTV : Connecting with the Customer Suggested Schedule of Sessions
ITC's Foray into Convenience Food Market
No. of
Topic
Fast Food Fables Sessions
Introduction to Consumer Behavior 1
Guatemala - Evolving 'The Soul of the Earth'
Consumerism & Consumer 1
The Price War in Gujarat Newspaper Behavior in the Contemporary
Industry Environment
HSBC - Local Bank to the World Personality and Self Concept in 2
Consumer Behavior
Kellogg’s Indian Experience Consumer Needs & Motivation 2
Archies – The Way Indians Greet Consumer Perception 2
Lego Toys - The Story of Playful Learning Consumer Attitude Formation & 2
Change
Market Expansion Strategies Of Maruti Consumer Learning 2
Udyog
Reference Groups & Opinion 2
Reebok's Changing Gameplan Leadership
Krispy Kreme Doughnuts - America's Family, Gender & Age Influences 2
Hottest Brand Social Class & Consumer Behavior 2
Cultural Influences on Consumer 2
Detroit - Getting Ready for an Image Behavior
Makeover
Diffusion of Innovation 2
Shoppers' Stop Consumer Loyalty Program Consumer Decision Making 2
The Teleshopping Business in India Consumer in the Market Place 2
Post-Purchase Behavior 2
Tupperware - Influencing Opinions through
Word-of-Mouth Dark Side of Consumer Behavior 1
Organizational Consumer Behavior 1
Shopping Malls - A New Shopping
Experience Total 30
61
B2B Marketing
Objective
This course is designed for any student aspiring to develop a greater understanding of Business
markets and derived demand. The course focuses essentially upon
i). how to focus on Customers’ customer and what drivers the Business customers in this Pursuit
ii). how to identify and relate the marketing mix for Business markets.
62
Concept of strategic planning, Role of Industrial Designing in India: Waking up to
marketing in strategic planning, Marketing the Global Demand
strategies, planning process, tools for designing
Business marketing strategies Industrial Market Intel - The Component Branding Saga
Segmenting, Targeting and Positioning – Bosch’s Initiatives to Avoid Inventory
Segmenting the business market, criteria, Bases, Buildup
Evaluating segments, targeting strategies,
positioning. Nesting- a typical business market ‘Cost Erosion’ at Tata Motors
segmentation process. Information Technology Outsourcing at
Product Decision in Industrial Marketing: BBC
63
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Pricing (Including case discussion) 3
64
Services Marketing
Objective
To focus on the research, strategy and application specific to decision-making in the highly
competitive and rapidly growing services sector.
65
Utilities, ITCS, Travel & Tourism, e-Services Revenue Management at Prego Italian
and Professional Services Restaurant
66
Integrated Marketing Communication
Objective
i) To enable students to build a sound theoretical and practical understanding of the formulation of
promotional strategy and the management of the marketing communication process
ii) To develop an understanding of the economic and creative justifications for marketing
communications and
iii) To be sensitive to legal and ethical considerations in the formulation and the implementation of
marketing communications strategy.
67
Planning and organising the Integrated Cases
Marketing Communication Processes:
Faculty will be handling eight or more cases
Concepts of STP, Identification of the target
audience, Establishment of Marketing Marketing and Communication Strategy of
Communications objectives, Setting Marketing Titan
Communication Budget, Organising for VIP Industries - Positioning Itself as a
Marketing Communications: Role of Ad Lifestyle Brand
Agencies and other Marketing Communication
Horlicks - Effective Repositioning Through
organizations, Client Agency Relationship Focused Advertising
Media Issues: Print Media, Broadcast Media, 'The Onida Devil' Returns
Display Media, Internet and Interactive Media,
Support Media, Media Planning and Strategy- Changing Media Environment in India -
Implications for Advertisers and Media
Media Plan, Media objectives, Developing,
Planners
Implementing and Evaluating Media strategies.
Life Insurance Marketing in India: Changing
Message Strategy: Creativity, The Creative Advertisement and Promotion Norms
Process, Creative strategy development- Copy
Coke and Pepsi Television Commercials
Platform, The Big Idea, Creative Strategy,
Implementation and Evaluation ColorPlus - Redefining the Rules of
Promoting Apparel
Other elements in Marketing
Communications Strategy: Below-the-line Creative Communications in the Indian
Communications, Sales Promotion, Public Automobile Industry - Print Advertising for
the Tata Indica
Relation, Event management, Publicity,
Corporate Advertising, Direct Marketing, The Siyaram Celebrity Endorsement
Personal Selling. Experience
68
Brand Management Strategy of Dabur Suggested Schedule of Sessions
Vatika
No. of
The Multi-Branding Strategy of Yum! Topic
Sessions
Brands
Introduction to Integrated 2
Asian Paints - Adding Colors
Marketing Communication
Airtel - Positioning (and Repositioning) (Including case discussion)
Relaunch of Frooti - The 'Digen Verma' Developing a Theoretical 3
Campaign understanding of Marketing
Communications (Including case
Lifebuoy - Successful Repositioning & Re-
discussion)
launch of an Established Personal Care
Brand Planning and organizing the 3
IKEA's Global Marketing Strategy Integrated Marketing
Communication Processes
Marketing Viagra in India (Including case discussion)
Titan Watches - Advertising in Global Media Issues (Including case 3
Markets discussion)
Perfetti Van Melle - Outsourcing Indian Message Strategy (Including case 4
Advertisements discussion)
The Story of Benetton's Advertisement Other elements in Integrated 1
Campaigns Marketing Communications
Childhood Obesity: Should Junk Food be Strategy: (Including case
Regulated? discussion)
Below-the-line 2
Crisis Management at Bausch & Lomb -
Sales Promotion (Including case 2
'ReNu The MoistureLoc' Controversy
discussion)
Communicating during a Crisis - The Pepsi 1
Syringe Scare Public Relation, Event
management, and Publicity
PepsiCo’s Distribution and Logistics Corporate Advertising (Including
Operations case discussion)
Reverse Logistics - Gaining Importance Direct Marketing 1
Revamping the Supply Chain - The Ashok Personal Selling. 1
Leyland Way Monitoring, Evaluation and Control 2
Sears - Logistics Management Practices of Integrated Marketing
Communications Strategy
Carrefour - Managing the Global Supply
Chain International Marketing 3
Communication (Including case
Unilever Restructures its Supply Chain discussion)
Management Practices
Wider issues in Integrated 2
Asian Paints - Blending Technology and Marketing Communications
Distribution
Total 30
Source: Case Studies in Marketing
Communications
69
Sales and Distribution Management
Objective
To make the student aware of issues related to sales force management focusing on “selling” as a tool
of Marketing Communication. The study of Channel Management offers an appreciation of logistics
of information and goods, and exposes students to the types of systems required to optimize
organizational efficiency through this function.
70
Sales Force Management: Estimation of Sales Max New York Life - The 3P Strategy
Force – Workload, Breakdown and Incremental
Indian Aviation – Price Wars & More
Analysis Recruitment and Selection of Sales
Personnel - Planning and Conduct of Sales Subhiksha - Discount Store with a
Training Programs - Motivating and Difference
Compensating Sales Personnel – Compensation Organization Restructuring at Nokia
Systems - Incentive Plans – Disincentive –
Benefits – Performances Appraisals – HR Practices of the Container Store
Evaluation – Criteria for evaluation Novartis - Managing the Sales Force
Distribution: Introduction to Marketing Women Sales Force at Tupperware
Channels – Structure, Functions and Flows –
Channel participants - Type and Number of Dealer Training Programs - A New Trend
Intermediaries LG India - Approach to Rural Markets
Management of Marketing Channels: Computer Associates - Moving Toward
Selecting a channel – Channel Design -Vertical Territory Management
and Horizontal Marketing Systems – Channel
TI Cycles - Targeting Urban Adults
Evaluation – Channel Profitability Analysis-
ROI- Channel Co-operation with Conflict and Mahamaza.com - Bringing e-commerce to
Competition. Marketing channels Rural India
Market Logistics: Meaning and Scope – Indian Film Distribution - The Transition
Outbound Logistics – Transportation including Phase
multi-model system – Warehousing – freights – Tupperware in India
CFAs – 3 PL and 4 PL providers – reverse
logistics – Technology in logistics – recent Goodyear Tires - Managing Dealer
trends Relations
Channel Conflict at Apple
Cases
Food Corporation of India
Faculty will be handling eight or more cases
Baskin Robbins - Sales Strategy for India Apple iTunes: Changing the Face of Online
Music Retailing
Eureka Forbes – The Direct Marketing
Pioneer Akbarallys - Reinventing for Profits
71
Yellow Transportation Inc. – The Tech Suggested Schedule of Sessions
Leader of the Trucking Industry in India
No. of
Inventory Management at Amazon.com Topic
Sessions
TVS Logistics - Building a Global Supply Role of Salesperson (Including case 3
Chain discussion)
Streamlining Logistics at General Motors Selling Skills (Including case 2
Corp discussion)
Source: Case Studies in Sales & Distribution Market Logistics (Including case 3
Management discussion)
Total 30
72
Retail Management
Objective
This course enables the students to understand the retailing process, the environment within which it
operates and the various retail institutions along with their functions. Make students aware of the
retail marketing strategies and the financial performance of retail business. The course would provide
knowledge and inculcate analytical skills required for retail management and build strong foundation
for students who plan to make their career in field of retailing factoring in current
globalization/internationalization trends.
73
Population Analysis - Demographic Analysis - Analyzing Merchandise Performance - ABC
Durables - Non Durables - Product Availability Analysis - Sell-through Analysis - Multiple
- Convenience Products - Shopping Products - Attribute Analysis.
Specialty Products - Buying Situations -
Retail Pricing Strategies: Types of Pricing
Consumer Population - Consumer Requirements
strategies and Practices, Adjustments to the
Life styles - Life Cycle
Initial Retail price – Markdowns .Markdown
Retail Market Strategy: Definition of retail Cancellations - Horizontal Price Fixing -
Market Strategy - Strategic Planning -: Predatory Pricing - Comparative Price
Assessing the Firms situation – SWOT. Advertising - Bait- and - Switch Tactics.
Financial Strategy: Strategic Profit Model – Managing The Retail Store
Operational financial efficiency,. Retail Audit Store Management and control: Store
Store Location and Site Evaluation: Manager - Responsibilities - The Retail Staffing
Importance of Location Decision - Retailing Process: Job Analysis - Job Description - Job
strategy and Location - Characteristics Used in Specification - Recruiting the Store Staff, Group
Location - Analysis - Defining the Trade Area - Maintenance behaviors - Compensating and
Reilly's Law - Huffs Model - Concentric Zones Rewarding Employees, Cost Controls - Labor
- Geo demographics - Infrastructure Site scheduling - Store Maintenance - Energy
Evaluation and Selection - Types of Locations - Management - Reducing Inventory Losses,
Planned Shopping Centers. Calculating Shrinkage - Detecting and
Preventing Shoplifting - Store Design -
Retail Organization and Management: Forms Employee Training.
of Retail Organization - Number of
Organizational Levels. Store Layout - Design and Visual
Merchandising: Stores Exterior: Store Layout:
Merchandise Management Types of Design - Types of Display Areas -
Merchandise Assortment Planning: Flexibility of Store Design - Stores Interior -
Organizing the buying process by Categories: Managing Space including planograms,
Category Management, Private label strategies - Location of Departments - Location of
The Buying Organization. Merchandise within departments: Use of
Planograms - Evaluating Space Productivity -
Setting Financial Objectives: Putting profits - Merchandise Presentation Techniques - Idea
sales and turnover together: GMROI, Measuring oriented presentation - Style item presentation
Inventory turnover and Sales forecasting - Color presentation - Price lining - Vertical
Assortment Planning Process. Merchandising - Tonnage merchandising -
Purchasing Systems: Merchandise Budget Frontal presentation - Fixtures.
Plan: Monthly sales percent distribution to Atmospherics: Visual Communications -
season - Monthly sales - Monthly reductions Lighting - Color - Music - Scent - Store
percent distribution to season - Monthly Security.
reductions.
Service Quality delivery and maintenance:
Merchandise Purchasing Service quality dimensions- CRM approaches in
Merchandise Budget Plan: Monthly sales retailing
percent distribution to season - Monthly sales - Retail Selling : Effective retail selling
Monthly reductions percent distribution to approaches, Supply chain management in
season - Evaluating Merchandise Budget Plan, retailing, Improved Product Availability -
74
Improved Assortment - Improved Return On Hindustan Lever’s Foray into Network
Investment - Merchandise Logistics - The Marketing
Distribution Center - Out Sourcing - Store Vs
Radhakrishna Foodland: Powering
Distribution Center Delivery - Pull Vs Push McDonald’s in India
Logistics Strategy - Information Flow - Data
Base Retailing - Build and Manage Dialogues Zara’s Supply Chain Management Practices
with Customers. Quick Response Delivery Apple Computer: The Reseller Conflict
Systems (QRDS).
Employee Focus in Shoppers’ Stop
IT in retailing: Introduction of RFID and other
Source: Case Studies in Retail Management
emerging technology, overview of IT modules
Volume II
in retailing
Suggested Schedule of Sessions
Aspects in Mall Management: Issues in
planning and managing a mall No. of
Topic
Sessions
Legal and compliance aspects in Retailing:
Different acts as applicable to retail Retailing - An Overview 2
Faculty will be handling eight or more cases Understanding the Retail Customer 1
Retail Market Strategy 2
Carrefour’s Strategies in China
Financial Strategy 1
Retail Solutions for ITC’s Wills Lifestyle
Store Location and Site Evaluation 2
Organized Retail Industry in India
Retail Organization and Management 1
Wal-Mart’s Strategies in China
Merchandise Assortment Planning 2
Carrefour’s Exit from South Korea
Purchasing Systems 2
Viveks: Retailing Strategies
Merchandise Purchasing 1
Tesco’s Globalization Strategies and its Retail Pricing Strategies 2
Success in South Korea
Store Management and control 1
Whole Foods Market’s Growth Strategies
and Future Prospects Store Layout, Design and Visual 2
Merchandising
Restructuring Pantaloon Retail: The ‘Future
Group’ Initiative Service Quality delivery and 1
maintenance
The Break-up of the RPG-DFI Joint Venture
Retail Selling 1
Tesco’s ‘Steering Wheel’ Strategy
Supply chain management in 2
Royal Ahold NV: The US Foodservice retailing
Accounting Fraud Aspects in Mall Management 2
Nordstrom’s Perpetual Inventory System IT in retailing 2
Turnaround of JCPenney Legal and compliance aspects in 1
Retailing
Big Bazaar: Serving the Classes
Total 30
75
Product Management
Objective
This course is intended to give the students insights to the origin & development of the Product
Management function.
The course also intends to expose the student to the role of Product Manager and developing new
products and managing products through their life cycle contributing to the Marketing Process.
76
Product Portfolio Analysis: Product Portfolio The Maggi Brand in India: Brand Extension
Models – The Strengths and Limitations of and Repositioning
BCG, GE, AD Little and Risk Return Models
Glaxosmithkline’s Marketing Strategy for
For Portfolio Analysis – Analysis Of Product Requip: A Case Study in Product Lifecycle
Length, Depth And Width For Strategic Management
Decisions, portfolio gap analysis –Products and
Brands--When to Go for Branding—the Role of Crisis Management: Dealing with a Product
Crisis
Packaging, Positioning, Repositioning,
Differentiation, Demarketing Toyota Prius: A Case in New Product
Development
Pricing, Distribution and Promotion
Decisions: Planning for, Monitoring and Source: Case Studies in Marketing Research
Controlling the Product Over Its Life Cycle; and Product Management
Role of Communication in Product Planning—
PR, Advertising, Event Marketing and Sales Suggested Schedule of Sessions
Promotion—Choice of Channels
No. of
Topic
The Product Audit – Product Audit Policies – Sessions
Elements of Product Audit.
Introduction (Including case 3
Cases discussion)
Faculty will be handling eight or more cases Role and Scope of a Product 3
Product Management at Maruti Udyog Manager
Limited Understanding the Nature of Markets 3
Max New York Life – The 3P Strategy and Products (Including case
discussion)
Tata Motors: Serving an ‘Ace’ for Success
Market Planning (Including case 3
iRobot's Roomba: Bringing Robots into discussion)
Homes
New Products - The Importance of 6
Merck’s New Product Development and
Innovations (Including case
Launch Strategy for Januvia
discussion)
Multi-Branding Strategy of Videocon
Industries in the Consumer Durables Sector Product Portfolio Analysis 6
(Including case discussion)
Sustainable Packaging Practices at Lush
Fresh Handmade Cosmetics Pricing, Distribution and Promotion 4
Decisions (Including case
Apple iPod’s Promotional and Positioning discussion)
Strategies
The Product Audit 2
Body Shop Brand: Repositioning to Target
the ‘Masstige’ Segment and Impact of its Total 30
Acquisition by L’Oréal
77
Brand Management
Objective
To familiarize students with the concept of a ‘brand’, the role of branding in marketing strategy;
brand equity, its importance and measurement, how to create and retain brand equity; operational
aspects of brand management. To introduce students to advanced topics of Brand Management.
78
Managing Brand Extensions Boots: Hair-care Sales Promotion
Managing Brand Equity: What it means: how Tourism Malaysia: Creating ‘Brand
to build it; Choosing brand elements to build Malaysia’
brand equity – Customer based brand equity –
Snapple’s Marketing: An Unconventional
Understanding and Measuring brand equity
Brand’s Claim to Fame
using Aaker, Keller. Kapferer, Young and
Rubicum, Interbrand methodologies (methods Haagen-Dazs: Repositioning a Cult Brand
of brand valuation); Monitoring brands, Sources
Tata Indica V2 Xeta: Competing in the
of brand equity (Brand Awareness, Brand
Indian Small Car Market
personality, Brand loyalty, perceived quality,
brand associations). The Brand Report Card Mountain Man Brewing Company: Bringing
the Brand to Light
Managing brands across geographical
boundaries. Source: Case Studies in Brand Management
Volume II
Special branding categories: Service brands,
Private labels, Industrial brands, Luxury brands, Suggested Schedule of Sessions
Heritage brands, Internet brands, TOM (Top of
mind recall) brands. No. of
Topic
Sessions
Brand building in Indian context.
Cases Concept of ‘Brand’ (Including case
3
discussion)
Faculty will be handling eight or more cases
Branding Positioning and
‘Hello Kitty’: A Japanese Superbrand repositioning (Including case 2
Red Bull’s Innovative Marketing: discussion)
Transforming a Humdrum Product into a
Happening Brand Strategic brand Management
7
Process (Including case discussion)
Volkswagen’s Iroc Concept: Reviving the
Scirocco to Target a Niche Market Creating Brand Image (Including
4
case discussion)
The loveLife Brand (A): Initiating a
Behavior Change in South African Youth to Managing Brand Extensions
Prevent HIV 2
(Including case discussion)
Body Shop Brand: Repositioning to Target Managing Brand Equity: (Including
the ‘Masstige’ Segment and Impact of its 7
case discussion)
Acquisition by L'Oréal
Repositioning Dabur Managing brands across
geographical boundaries (Including 1
Arvind Brands’ Competitive Position in the case discussion)
Indian Branded Apparel Market
Special branding categories
Multi-Branding Strategy of Videocon 2
(Including case discussion)
Industries in the Consumer Durables Sector
Brand building in Indian context.
What’s in a Name – Lessons from Three 2
(Including case discussion)
Rebranding Exercises in India
Apple iPod’s Promotional and Positioning Total 30
Strategies
79
Applied Marketing Management
Objective
It is to give the student of marketing an advanced perspective in theory and applications. This
course is expected to make the students learn the advanced perspectives with reference to select
practices and theory.
The course will be offered as a modular course and in a largely seminar format
The Strategy and Tactics of Pricing: A Guide to Nagle, Thomas T. & Hogan, John e. (2006),
Growing More Profitably, 4e Prentice-Hall, Upper Saddle River, NJ
80
that enables enforcement of permission Suggested Schedule of Sessions
marketing.
No. of
Online Marketing: Marketing solely on Topics
Sessions
internet, online marketing as a complimentary
Overview of the courses 1
tool to promote, sell distribute etc.
Theories of marketing 3
Negotiation skills: Recap on the concepts of
negotiation, the applications of negotiation in Marketing Models 3
internal decisions, with the customers, with Pricing 4
business associates and with the trade.
Contemporary marketing platforms 3
Marketing Metrics: Measuring Marketing Permission marketing 1
Productivity, Return on Investment Implications
Online marketing 2
for Promotional Expenditures, Customer
Satisfaction and Shareholder Value, PIMS. Negotiation skills 2
81
International Marketing
Objective
This course is designed for any student aspiring to develop a greater understanding of global markets,
and the mindset of a global manager. The course focuses essentially upon (i) how to access and build
stronger competitive advantage by participating in a dynamic global markets, and (ii), how to
identify, build, and serve, strong global businesses.
82
Dilution of equity, Confiscation, nationalization advertising regulations, Media and Message
and domestication, International Law, Common considerations, Role of culture, Global
law, Coded law, Islamic law, Jurisdiction, promotions.
Antitrust ,Bribery and corruption
Distribution: Foreign Market Channel
Economic environment: World economy, Management - Channel Members - Expectations
theories of absolute and comparative adv, and Performance, Objectives and constraints,
Ohlin’s factor endowment theory, Porters Channel innovations, channel strategy for new
diamond- National advantage, Economic market entry.
systems, Stages of economic development,
Income and PPP, Location of population, Pricing Strategies for International Markets:
Growth of Regional trade agreements, Regional Skimming and Penetration Pricing; Currency
Integrations, Degrees of economic cooperation. Considerations in Exporting and in International
Marketing. Target costing, Pricing concepts,
The ‘C’ Factors: Countries, Currency,
Global pricing objectives, Gray market goods,
Competition, Countries in different stages of
economic and political development and its Dumping, Transfer pricing, Policy alternatives.
relevance, Impact of currency and exchange rate International Marketing Decisions: The
fluctuations. Suggested remedies, Analyzing Development of International Marketing
competition Industry analysis, Porters national Strategy - International Marketing Planning -
diamond, Strategic models, Strategic positions, The Development of Appropriate
Strategic Intents-, loose bricks, layers of Organizational Structures, Cultures and
advantage, collaboration among competing Capabilities - Managing and Controlling In-
firms, Changing the rules of engagement,
House and External Resources. The Expatriate,
Richard D Aveni’s hyper competition.
the National and Global Manager –
Marketing Research: Information abundance Standardization and Issues of Globalization in
versus scarcity, Information Subject agenda, International Marketing. Selection of Tools for
Sources of Market information, Formal International market analysis, Evaluation of
research, estimation by analogy, study of Suitability: Marketing and Financial
patterns. Implications.
Market Entry and expansion: Choices, Export Procedures and Documentations:
Selection and Decision, Which market to enter Terms of Sale, Incoterms, FOB, CFR, CIF,
and How to enter?, timing of entry, scale of DDU, DDP terms. Different terms of payments,
entry, mode of entry, Factors to be considered
Counter trade and its forms, Terms of offer,
for entry strategies, Advantages and
Lines of credit, different forms of documentary
disadvantages of different methods of entry.
credits, Export Promotions: Institutional
International Product Management: Basic Infrastructure for export Promotions and
concepts, Positioning, Saturation levels, Design Initiatives taken by Government of India
considerations, COO effect, Strategic
alternatives, Global products and brands, Emerging issues in international marketing:
Building brands in International markets, The Internet: Impact of Electronic
Standardization versus adaptation. Communication through Internet on
International Marketing - History of Internet -
Implementing International Marketing Areas of Operation & Modalities - Method of
Strategy Setting up World Trade Operation using
Marketing Communication: Standardization Computers - Creation of Internet & Intranet -
Vs adaptation, Selecting an ad agency, Global Costs of Operation.
83
Cases No. of
Topic
Toyota's Globalization Strategies Sessions
Marketing Research 2
The Kodak - Fuji Rivalry
The Fall of Daewoo Motors Market Entry and Expansions 3
84
Strategic Marketing Management
Objective
i) To appreciate the characteristics and planning needs of organizations in a variety of sectors so
that the marketing mix can be tailored in its detail to meet the wants/needs of identified market
segments and to achieve specified strategic and tactical objectives,
ii) To have an understanding of the issues associated with the effective implementation and control
of marketing plans and how the principal barriers to implementation might possibly be
overcome,
iii) To appreciate the need to understand dimensions of the international environment within which
marketing decisions are increasingly made.
85
Strategic marketing analysis Marketing strategies in different market
contexts: Declining markets, stagnant, hostile,
The tools for market and marketing analysis:
growing markets, emerging markets
marketing auditing and SWOT analysis;
segmental, ratio and productivity analysis; Marketing strategies in different
competitor and customer analysis - Approaches organizational contexts: New ventures,
to reviewing marketing effectiveness and established ventures, Small and medium
measuring marketing capability - The dangers enterprises, sick companies, non-profit
of strategic wear-out. situations, marketing in mass mediated services
Strategic direction and strategy formulation: Tailoring Marketing strategies for specific
Brief review of Missions and objectives - country/continental contexts: China, Europe,
Structural market and environmental analysis. Middle-east, ASEAN countries, USA, South
Market segmentation, targeting and positioning. America, Scandinavia, Australia etc.
The Marketing Audit/Situation Analysis: Pricing as a marketing strategy
Environmental analysis (PEST) - Competitor
Inputs for MARKOPS (stage 2)
analysis (Porter's models) - Customer analysis
(segmentation, positioning, buying behavior), Strategic implementation and control:
The formulation of marketing strategy: The Barriers to implementation- Problem areas and
development of a meaningful and sustainable organizational considerations: the role of
competitive stance; strategic marketing planning internal marketing.
and issues of responsibility; models of portfolio
Inputs on product management, NPD
analysis; the influence of market structure and
Channel Management for MARKOPS
position upon strategy; the implications of
(stage 3),
product and market evolution for planning;
PIMS; experience curves; the growth matrix and Continue with stage 4, 5, 6 after debriefing
gap analysis - The bases of competitive and briefing for the next stage
advantage and the contribution of the value Marketing Organization: Building Market
chain to improving margins. Issues of customer oriented organizations – Licensing, Mergers and
care. joint-ventures from a marketing perspective,
Strategic choice and evaluation: The strategic
Cases
and tactical management of the marketing mix
and each of its constituent elements - The Faculty will be handling eight or more cases.
dimensions of relationship marketing. State Bank of India - Competitive Strategies
Introduction to MARKOPS / of a Market Leader Sony Ericsson's Mobile
MARKETPLACE (a simulation game) Music Strategy
Monster Inc. - Strategic Growth in India
Marketing Planning and Control Decisions:
Marketing strategies (Ansoff, Boston, Porter Starbucks : Selling Experience
etc.)
Bausch & Lomb - Effective Positioning
The comprehensive marketing plan including
Horlicks' Repositioning Strategies
the mix, budgets, action schedules and
contingency planning. The Nirma Story
86
Pepsico's 'Focus' Strategy Suggested Schedule of Sessions
PSA Peugeot Citreon: Strategic Alliances No. of
for Competitive Advantage? Topic
Sessions
TCL-Thomson Electronics Corporation - A Introduction to planning and control 2
Failed Joint Venture? (Including case discussion)
Harrah's CRM Strategy Strategic marketing analysis 3
Toyota Prius: A Case in New Product (Including case discussion)
Development Strategic direction and strategy 3
Launch of Amaron Automotive Batteries formulation
Including The Marketing
Li Ning: Brand Growth and Excellence in Audit/Situation Analysis
China
Strategic choice and evaluation 2
KVIC's Branding and Product Quality
Initiatives Marketing Planning and Control 2
Decisions(Including case
Hindustan Times Vs Times Of India discussion)
Price Optimization at Northern Group Retail Marketing strategies in different 2
Promotional Strategies of Cellular Service market contexts : (Including case
Providers in India discussion)
87
Customer Relationship Management
Objectives
i) To make the students understand the organizational need, benefits and process of creating long-
term value for individual customers
ii) To disseminate knowledge regarding the concept of e-CRM and e-CRM technologies.
iii) To enable the students understand the technological and human issues relating to
implementation of CRM in organizations
88
Analytical CRM: Relationship data Sunsilk Gang of Girls’: Hindustan Lever
management, Data analysis and data mining, Limited’s Online Social Networking
Segmentation and selection, Retention and Initiative in India
cross-sell analysis, Effects of marketing A Note on Mobile CRM
activities, Reporting results.
Six Sigma: A Tool to Increase Customer
Operational CRM: Call centre management, Satisfaction at Bank of America
Internet and website, Direct mail The AXA Way: Improving Quality of
Collaborative CRM Services
Dell’s Customer Contact Center Operations
CRM Subsystems: Contact Management, in India
Campaign Management, Sales Force
Automation CRM Implementation Failure at Cigna
Corporation
Choosing CRM Tools / Software Package:
Customer Centricity at Commerce Bank
Short-listing prospective CRM vendors, setting HPCL: Customer Service Initiatives
evaluation criteria for the appropriate CRM
package, selection CRM implementation. Loyalty Card Programs in Indian Retailing
Shopper’s Stop Consumer Loyalty Program
CRM systems and Implementation: CRM
systems, Implementation of CRM systems Source: Case Studies in Customer
Relationship Management Volume II
Applications in various industries:
Applications in manufacturing, banking Suggested Schedule of Sessions
hospitality and telecom sectors No. of
Topic
Ethical Issus in CRM Sessions
Introduction 1
Cases
Strategy and Organization of CRM 2
Faculty will be handling eight or more cases
Marketing Aspects of CRM 4
Tesco: The Customer Relationship Analytical CRM 4
Management Champion
Operational CRM 4
Bumrungrad’s Global Services Marketing
Strategy Collaborative CRM 2
CRM Subsystems 4
Air Miles Canada: Rebranding the Air Miles
Reward Program Choosing CRM Tool / Software
2
package
Rosewood Hotels and Resorts: Branding to
Increase Customer Profitability and Lifetime CRM Systems and
3
Value Implementation
Harrah’s CRM Strategy Application of CRM in Various
3
Industries
Reorganizing AT&T: From Vertically
Integrated to Customer-Centric Organization Ethical Issues in CRM 1
(B) Total 30
89
Advertising & Communication Management
Objective
The syllabus aims at providing Advertising knowledge required for perspective building to students
who wish to join the Advertising and Media Industry and those who want to get into the Marketing
Communication function in any Corporate. The course seeks to deliver basic skills for managing
advertising businesses by combining theoretical learning about Advertising with the practical inputs
from industry practices and considering that students are aware of Marketing, Marketing Research
and Consumer behavior.
90
Model – Planning An Advertising Campaign – Creating Oral, Written and Visual
Appropriation & Budgeting – Ground Rules Of Advertising: Creative Thinking – Creative
Making Of Good Campaign – Creative Strategy Process – Creative Brief – Layout & Design –
& Creative Development – Idea Generation – Copy Writing Styles – Radio Copywriting –
Creative Brief – Creative Appeals – Message Scripts – Film Production – Banners – Web
Execution Message Story Telling – Tone & Designing – Sketching & Graphics –
Style – Synergy of Words & Pictures – Role of Illustrations & Photos – Art Reproduction –
Visuals – Visualizing ;The Big Idea – Video Graphics.
Copyrighting, Layout & Design – Positioning.
Profile of Advertising Industry: Types of
Media Strategy & Media Planning: Overview Agencies – How Agencies Work – Structure
– Major Media Forms – Media Objectives – and Process – How Agencies Earn Revenue –
Media Ratings (Home Using TV – HUT, People Agency Relationships – Planning And Preparing
Using TV – PUT, People Using Radia – PUR, Advertising Brief – How to Get Clients –
Gross Rating Points, Target Rating Points) – Pitching For an Account – Role of Advertising
Media Share – Impressions – Reach – – Advertising and Society – Advertising
Frequency – Media Mix – Media Weighting – Regulations – Advertising Laws and Ethics –
Media Concentration – Message Consideration Types of Advertising.
– Media Scheduling – Media Indix (Brand
Global Advertising: Cross National Cultural
Development Index, Category Development
Understanding – Standardization Vs Adaptation
Index) - Cost per Thousand (CPT) – Cost per
– Global Branding and Positioning – Message &
Point (CPP) – Audience Data & Composition –
Media Strategy.
Media Habits – Negotiation a Media Buy –
Media Models. Suggested Schedule of Sessions
Types of Media: Traditional Vs Specialized Vs
No. of
Nontraditional Media – Online Advertising Topic
Sessions
Reach & Frequency – Types of Online Ads –
The Internet & Interactivity – Internet Privacy How Advertising Works 4
Policies – Wireless Communication (M- Strategic Advertising Planning 4
Commerce) – Infilm Advertising (Coveted Media Strategy & Media Planning 4
Advertising) – Celluloid Media.
Types of Media 3
Advertising Research: Analyzing Consumer Advertising Research 5
Behavior – Measuring Campaign Effectiveness
Creating Oral, Written and Visual 5
(Pre, Post & Concurrent) – Continuous Tracking
Advertising
(Exposure, Salience, Familiarity, Persuation) –
Quantitative Techniques for Measurement of Profile of Advertising Industry 2
Advertising Effects on Memory (Perceptual Global Advertising 2
Mapping, Multidimensional Scaling, Attitude Defining / Analyzing preposition 1
Measurement and Scale, Image Gap Analysis, in a consumer context (USP Vs.
Conjoint Analysis, Discriminant Analysis, UBP)
Regression Analysis) – Media Research.
Total 30
91
Digital Marketing
Objective
To provide students with basic concepts and practices of digital marketing, and provide a framework
to help them understand various disciplines that constitute digital marketing.
The Mobile Mind Shift: Engineer Your Business Ted Schadler, Josh Bernoff, Julie Ask,
to Win in the Mobile Moment, 1st edition, 2014 Groundswell Press
92
LinkedIn for Professionals, LinkedIn for Important SEO Action Items, SEO Tools, Top
Recruiters, LinkedIn Best Practices. (Chapter 6) Search Engine Ranking Factors, Getting Started
with SEO. (Chapter 17)
SlideShare: Evolution of SlideShare,
SlideShare for Businesses, SlideShare for Search Engine Marketing (with Google
Professionals, SlideShare Best Practices, Adwords): What Is Search Engine Marketing,
Presentation Design. (Chapter 8) Google Adwords Basics, Setting up Your First
Campaign, Optimizing Your Adwords
Image Focused and Mobile First Social
Campaign, Display Advertising, Adwords
Networks (Pinterest and Instagram):
Account Management, Allowed and Prohibited
Pinterest for Business, Pinterest for B2B
Keywords. (Chapter 18)
Marketing, Pinterest Best Practices; Instagram
for Businesses/Brands, Instagram for Inbound Marketing: What Is Inbound
Advertisers – Marketing Tools and Techniques, Marketing, Why Is It Important, Inbound
Instagram Best Practices. (Section 2, 4 and 5 Marketing Methodology and Tools; Tips, Tricks
from Chapter 9 and 10) and Best Practices. (Chapter 19)
Intro to Social Media Tools: Why Do You Mobile Marketing: What is Mobile Marketing,
Need Social Media Tools, Top Social Media Mobile Marketing and Advertising Trends,
Tools. (Chapter 13) Mobile Marketing Best Practices, Hybrid vs.
Blogging: Getting Started, Business Case for Native Apps, Planning a Mobile Marketing
Blogging, How Blogging Helps - Brands and Strategy. (Chapter 20)
Individuals, Blogging for Business Growth, Web Analytics (Measuring the Impact of
Guest Blogging, How to Be a Better Blogger, Digital Marketing using Google Analytics):
Blogging Platforms, How to Publish a Blog Post What Is Web Analytics, Google Analytics
on a WordPress Blog. (Chapter 14) Basics, Google Analytics Setup, How to
Email Marketing: Why Email Marketing, How Analyze Reports and Improve Your Marketing.
to Make Email Marketing Work, Points to Be (Chapter 21)
Kept in Mind When Getting Started with Email
Digital Marketing - What is Next: Where
Marketing, Email Marketing Terms That You
Digital Marketing Is Going, What It Means for
Should Know About, How to Set up and Send
Marketers, How to Be Future Ready, Keeping
Your First Email Marketing Campaign Using
Yourself Updated. (Chapter 22)
MailChimp. (Chapter 15)
Digital Marketing Strategy - I: Crafting the
Content Marketing: What is Content
Digital Marketing Strategy, Where to Begin,
Marketing, A Brief History of Content
Steps in Creating a Successful Digital Strategy,
Marketing, Content Marketing Growth Trends,
Digital Marketing Strategy Template. (Chapter
How Content Marketing Helps, Content
23)
Marketing vs Traditional Marketing, Steps in
Content Marketing - The Content Marketing Digital Marketing Strategy- II: B2B Digital
Process, The Big List of Content Marketing Marketing Strategy, B2C Digital Marketing
Activities, Content Marketing Calendar and Strategy, Digital Marketing Strategy for
Content Marketing Tools, Content Marketing on Different Industries. (Chapter 24)
a Tight Budget. (Chapter 16)
Faculty can discuss other contemporary case as
Search Engine Optimization: What is SEO, suggested by CDC before the start of the
SEO Basics, Keyword Research, Other Semester.
93
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Mobile Marketing 1
Introduction to Digital Marketing 1 Content Marketing 1
Website & Landing Pages 1 Blogging 1
SMM* – Facebook & Facebook 2
Email Marketing 1
Advertising
SMM – Twitter & Twitter 1 Web Analytics (Measuring the 2
Advertising impact of Digital Marketing)
94
Financial Statement Analysis
Objective
To enable students to understand, analyze and interpret the financial statements of all types of
business entity.
95
Analyzing Multinational Companies: consolidated net income and consolidated
Currency translations, methods of translating retained earnings, changes in ownership, push-
financial statements of a foreign entity, income down accounting, accounting for investments in
smoothing, methods of profit manipulation, associates, financial reporting of interests in
international taxation. Joint Ventures
Auditing and Corporate Governance:
American model of corporate governance, Problem Solving
German model of corporate governance,
Japanese model of corporate governance, Topic of coverage Problem Solving
Corporate governance in India, Audit
committee, corporate governance failure at Analyzing Problems on translations
Enron, Issues in internal audit, Sarbanes Oxley Multinational and treatment of
Act. Companies exchange differences
96
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Introduction to Financial Statement
2
Analysis
Understanding Financial Statements 2
Analysis of Financial Statements of
3
Financial Reporting & Regulations 2 different types of entities
97
Financial Risk Management
Objective
The course is designed to give students a working knowledge of derivative securities and their
applications in hedging. The emphasis is on exploring the properties of options, futures and swaps as
derivatives and on providing a framework for their valuation.
Risk Management & Insurance, 8th e Williams, C Arthur et al. McGraw Hill
98
Options: Overview, Generic options, factors Credit Risk Management at JP Morgan
affecting option prices, Types of options; Chase
Interest rate options, Currency options and Credit Risk Management at ABN AMRO
Trading strategies, Option pricing models,
Options on futures contracts and Exotic options; Source: Case Studies in Finance Volume IV
Elementary Inventory strategies, Complex
Suggested Schedule of Sessions
Investment Strategies, Covered Call Writing,
Protective Put, Straddles and Strangles, Spreads, No. of
Evaluation of Option Based Investment Topic
Sessions
Strategies, Risk Associated with Options,
Options Sensitivities Introduction to Risk Management 1
99
Strategic Financial Management
Objective
The objective of this course is to expose students to
1. Entire gamut of financial decision making situations
2. Strategic applications of core finance concepts.
100
Long Term Projects: Valuation of long term Financial Modelling & Simulation
infrastructure, capital intensive Projects – Real Techniques using Monte Carlo or Crystal
options valuations. Risk Management Ball
techniques – Use of Risk adjusted discounting
Current Developments
rates.
Hedging Strategies Cases
Strategic Cost Management Systems: Microsoft's Dividend Policy
Importance of Cost System, Strategic Cost
A Case on Financial Ratio Analysis
Management: Value Chain Analysis,
Competition Cost Analysis, Activity-based TISCO: The EVA Journey
Costing, Life Cycle Costing, Target Costing and Unilever in India: Managing Working
Strategic Control Systems Capital
Dividend and Bonus Policy: Dividend Policy Source: Case Studies in Finance Volume IV
Decisions - Pay-Out Ratio, Stability, Residual
Payment, Linter’s Model - Corporate Dividend Suggested Schedule of Sessions
Behavior, Legal Aspects, Procedural Aspects,
Dividend Policies in Practice, Repurchase or No. of
Topic
buyback of shares - Bonus Issues and Stock Sessions
Splits. Strategic Financial Management:
1
Corporate Risk Management: Risk An Overview
Management in Practice, Guidelines for Risk Corporate Valuation 6
Management, Evaluation of Hedging Strategies-
Forward, Futures, Options. Long Term Projects 3
Financial Planning and Forecasting Ratios Strategic Cost Management Systems 3
System: Types of Financial Planning Models,
Development of Simulations Models, Improving Dividend and Bonus Policy 2
financial modeling, Conditions for the
Corporate risk management 3
Successful Use of Models, Growth with Internal
Equity, Higging’s sustainable growth model Financial Planning and Forecasting 3
Quantitative Techniques for Working Ratios System
Capital Management: Cash Management Quantitative Techniques for 3
Models: Baumol Model and Miller and Orr Working Capital Management
Model, Simulating a Cash Budget, Factoring
services – Evaluation/Cost Benefit Analysis. Financial Management in Public 2
Sector Undertakings
Financial Management in Public Sector
Undertakings: Role of Financial Advisor, Financial distress and restructuring 1
Financial Objectives, Capital Budgeting, Long-
term Financing, Working Capital Management, Financial Modelling & Simulation 2
Techniques
Miscellaneous Aspects.
Financial distress and Corporate Current Developments 1
restructuring: Revival of sick units and Total 30
Turnaround Strategies.
101
Mergers & Acquisitions
Objective
The objective of this course is to help student in familiarizing with various aspects of mergers and
acquisitions, including their valuation.
102
Organization Learning and Organization Capital Sell-Offs and Divestitures: Definition and
The Role of Industry Life Cycle - Product Life Examples - Divestiture - Background on
Cycle and Merger Types. Divestitures - Financial Effects of Divestitures -
Analysis of Divestitures Motives for
Principles of Valuation: Capital Budgeting
Divestitures - Case Illustrations of Spin-offs and
Definition and Measurement of Cash Flows -
Divestitures - Voluntary Liquidations and
Capital Budgeting Basis for Firm Valuation -
Takeover Bust-ups.
Definitions for Valuation Analysis - Application
of Capital Budgeting Basis to Four Period Case Joint Ventures: Joint Ventures in Business
- Free Cash Flow Basis for Valuation - The No- Strategy - Joint Ventures and Complex Learning
Growth Case - Constant Growth - Supernormal - Tax Aspects of Joint Ventures - International
Growth followed by No Growth - Supernormal Joint Ventures - Rationale for Joint Ventures -
Growth followed by Constant Growth - Reasons for Failure - Joint Ventures and Anti-
Dividend Growth Valuation Model - trust Policy
Comparisons of Valuation Models.
Divestment of Public Sector Undertakings
Increasing the Value of the Organization: and Leveraged Buy-outs: General Economic
Alternative Measures of Investment Rate - Total and Financial Factors - Illustration of an LBO -
Capitalization- EBIT Measure - Operating Elements of a Typical LBO Operation -
Assets - NOI Measure - Calculation of the Cost ESOPs and MLPs: Nature and History of
of Capital - Cost of Equity - Capital Asset ESOPs - Types of Pension Plans Use of ESOPs
Pricing Model - Bond Yield Plus Equity Risk Master Limited Partnerships
Premium - Average Investor’s Realized Yield -
Dividend Growth Model - Cost of Debt - Cost International Mergers and Acquisitions: The
of Preferred Stock - The Marginal Cost of Theory of the MNE - Reasons for International
Capital. Trade - Growth - Technology - External
Advantages in Differential Products -
Methods of Payment: Effects of Method of Government Policy - Exchange Rates - Political
Payment Information Effects - Signaling - The and Economic Stability - Differential Labor
Role of Junk Bonds - Post Merger Financial Costs, Productivity of Labor - To Follow
Leverage. Clients - Diversification - Resources Poor
Theories of Mergers: Efficiency Theories - Domestic Economy.
Differential Efficiency - Inefficient Share Repurchase and Exchanges: The
Management - Operating Synergy - Pure Nature of Cash Share Repurchases - Cash
Diversification - Financial Synergy - Strategic Tender Offers to Repurchase The Theories
Realignment to Changing Environments - Behind Share Repurchase Tax Aspects of
Undervaluation - Information and Signaling - Exchange Offers - Empirical Evidence on
Agency Problems and Managerialism - Exchange Offers.
Takeovers as a Solution to Agency Problems -
Managerialism - Hubris Hypothesis - The Free Corporate Control Mechanisms: Internal and
Cash Flow Hypothesis - Statement of the External Control Mechanisms - Inside versus
Hypothesis - Evidence on the FCFH - Market Outside Directors and CEO Turnover The Role
Power - Tax Considerations - Carry-Over of Net of Majority Shareholders Dual Class
Operating Losses and Tax Credits - Stepped-Up Recapitalization - Proxy Contests
Asset Basis - Substitution of Capital Gains for Takeover Defenses: Anti-Takeover
Ordinary Income - Other Tax Considerations - Amendments - Types of Anti- Takeover
Value Increases by Redistribution. Amendment
103
Management Guides for Mergers and Suggested Schedule of Sessions
Acquisitions: Diversification and Mergers in
Strategic Long Range Planning Framework - No. of
Topic
Merger Analysis in a Value Creation Process. Sessions
104
Security Analysis
Objective
This course aims at providing students with an understanding of economy-industry-company analysis
and various inter linkages that influence the securities market. It enables them to establish the
valuable linkage between modern theories of finance and the analytical techniques used by investors
for valuing securities.
105
Prices- Systematic and Unsystematic Risk Futures - Definitions-Definition-Trading
involved in Fixed Income Securities- Present Mechanism - Difference between Futures and
Value Model and Bond Valuation- valuation of Forwards.
Tax- Sheltered Investments- Hedging for
Mutual Funds - Objectives of Mutual Funds-
Duration Shifts- Convexity- Bond Price
Organization and Management of Mutual
Volatility- term Structure of Interest Rates, Funds-Types of Mutual Funds-EFFs –Pros and
Warrants – Convertible Securities- Valuation of Cons of Mutual Funds- Guidelines for Mutual
Convertible Bonds. Funds.
Valuation of Equity Shares - Discount Models Current Developments
–The Dividend Discount model, H Model,
Operating Cash Flow, Free Cash Flow Model, Cases
Beta for levered and un-levered firm Relative Derivatives Trading in India
Valuation Techniques EPS, P/E, P/CR, P/BV
and P/S. Dividend Capitalization models- MRPL And RPL – Analyzing Risks and
Earnings Capitalization Models- Other Models. Returns
Cost of Equity
Economic Analysis - Economic Forecasting
and Stock Investment Decision-Forecasting The Google IPO
Techniques. Source: Case Studies in Finance Volume III
Industry Analysis - The Economy and the Suggested Schedule of Sessions
Industry Analysis- Key Characteristics in an
Industry Analysis- Industry Life Cycle- No. of
Topic
Structural Analysis- Techniques for Evaluating Sessions
Relevant Industry Factors- Sources of Investment Scenario 2
Information for Industry Analysis.
Sources of Financial Information 1
Company Analysis - Sources of Information- Securities Markets 2
Analysis of Financial Statements- Impact of
Changes in Accounting Policies- Sizing up the Risk and Return 2
Present Situation & Prospects- Management Valuation of Fixed Income 4
Evaluation- Forecasting Earnings. Investments, Warrants and
Convertibles
Technical Analysis (should be delivered with
suitable software like Metastock) - Theory of Valuation of Equity Shares 3
Technical Analysis- Dow Theory- Bar Charts- Economic Analysis 2
Point and Figure Charts- Contrary Opinion Industry Analysis 2
Theories- Relative Strength Analysis, Moving
Company Analysis 2
Average Analysis- MACD, Oscillator , Elliot
Wave theoryEvaluation of Technical Analysis. Comprehensive Case study for EIC 2
Analysis & Valuation of Equity
Efficient Market Theory - Fundamental and Share
Technical Analysis- Random Walk- Efficient
Technical Analysis 3
Market Hypothesis- Weak, Semi-Strong and
Strong Forms of Efficiency- Empirical Test of Efficient Market Theory 2
EMH in the Indian Context. Options 1
Options - Definition, Rationale of Options- Put Futures 1
and Call Options- Determinants of Option Mutual Funds 1
Value -Valuation of Bonds with Put and Call
Total 30
Options.
106
Portfolio Management and Mutual Funds
Objective
The course aims at providing students with an understanding of portfolio construction and
management in the context of risk diversification. Further, the course aims at providing students with
skills to make intelligent decisions regarding the allocation of resources and the formation of optimal
portfolios. It also aims to highlight the role of mutual funds and their structure.
107
Bond Portfolio Management Strategies: Current Developments: To cover trends in
Passive Strategy - Duration Shift and pension funds, private equity, hedge funds,
Immunization - Semi-Active Strategy - Active arbitrage funds etc.
Strategies.
Cases
Equity Portfolio Management Strategies:
Efficient Market Hypothesis - Passive vs Active Derivatives Trading in India
Management Strategies - Types of Passive A Note on Investment Strategies Involving
Portfolios: Index Funds - Customized Funds - Options
Factor/Style Funds - Styles of Active A Note on Currency and Index Futures
Management - Active Management Strategies:
Top Down - Bottom-up - Combining Active and Buyback of Shares and MNCs
Passive - Active/Core Portfolios - Active/ Source: Case Studies in Finance Volume IV
Completeness Fund Portfolios.
Managed Portfolios and Performance Suggested Schedule of Sessions
Measurement: Classification of Managed
Portfolios and Typical Examples - Advantages No. of
Topic
of Managed Portfolios - Management Sessions
Performance Evaluation - Methods for
Introduction to Portfolio 2
Calculating Rate of Return: Money Weighted
Management & Asset Allocation
Rate of Return - Time Weighted Rate of Return
- Linked Internal Rate of Return - Buying the Capital Market Theory 2
Index Approach - Components of Investment
Performance - Market Timing Issues in Risk Portfolio Analysis 2
Adjusted Performance Measures - Sharpe’s -
Treynor’s - Jensen’s performance Measure for Portfolio Selection 3
Portfolios.
Portfolio Revision 2
Investment Strategies Using Options:
Elementary Inventory Strategies - Complex Bond Portfolio Management 3
Investment Strategies: Covered Call Writing - Strategies
Protective Put - Straddles and Strangles –
Equity Portfolio Management 2
Spreads - Evaluation of Option Based Investment
Strategies - Risk Associated with Options. Managed Portfolios and 3
Applications of Index Futures in Portfolio Performance Measurement
Management: Pricing of Index Futures
Contracts - Stock Index Arbitrage -Applications Investment Strategies Using 2
of Index Futures - Beta Management. Options
108
Financial Services
Objective
The course introduces students to the various financial services, like leasing, hire purchase, factoring,
housing finance etc.
109
Tax aspects of leasing: Income tax Aspects: Credit Cards: Concept - Billing and Payment -
Depreciation Allowance on Leased Assets - Settlement Procedure - Sharing of Commission
Rental Income from Lease - Leasing Tax - Defaults-Handling and Implications - Add-on
Planning. Facility - Corporate Credit Cards - Business
Cards - Debit Card - Uses of Credit Cards -
Lease Evaluation:: The Lessee's Angle:
Member Establishments - Member Affiliates
Financial Evaluation: Alternative Approaches
and their Benefits - The Concept of Visa net.
for Lease Evaluation - Frame work for Lease
Evaluation - Concept and Application of Break Credit Rating: Concept of Credit Rating -
even Lease Rental - Lease vis-a-vis Buy - Lease Types of Credit Rating - Advantages and
Evaluation in practice - Evaluation of Lessor. Disadvantages of Credit Rating - Credit Rating
Agencies & their Methodology - Emerging
Lease Evaluation: The Lessor's angle: Break
Avenues of Rating Services - International
Even Rental for the Lessor - Negotiating Lease
Credit Rating practices
Rentals - Concepts of Gross Yield and Add-on
Yield - Lease Pricing Techniques - Assessment Regulatory Environment of financial
of Lease Related Risks: - Impact of services: Review of Recommendations of
Tax/Regulatory Changes on Lease Evaluation - Various Committees - Prudential Norms for
The Appraisal Process - The Lease Approval Income Recognition - Provisioning for Bad and
Process - Monitoring Receivables - Recovery Doubtful Debts - Capital Adequacy and
Mechanism. Concentration of Credit/Investments - RBI
Guidelines for Finance Companies - Directions
Hire Purchase: Concept and Characteristics of
Hire Purchase - 'Mathematics of Hire Purchase: and Rules on Advertising - Fixed deposits and
Credit Rating.
Calculation of Effective Interest Rate - Legal
Aspects of Hire Purchase - Tax Implications of Mortgages and Mortgage financing:
HP - Income Tax - Framework for Financial Mortgages and Mortgage Instruments -
Evaluation: The Hirer's Angle - The Finance Concept, - Whole Loans – Mortgages -
Company's Angle. Graduated-Payment Mortgages (GPMs) -
Consumer Finance: Role of Consumer Credit Pledged-Account Mortgages (PAMS) - Buy
in the Financial System - Features of Consumer down Loans - Adjustable-Rate Mortgages
Credit Transactions - Mathematics of Consumer (ARMs). Share Appreciation Mortgages
Credit, Legal – Framework - Consumer Credit (SAMs)
Portfolio Management - Credit Evaluation - Mortgages Pass-Through Securities –
Credit Screening Methods - Innovative Mortgages - Backed Bonds Collateralized
Structuring of Consumer Credit Transactions, Centralized Mortgage Obligations (CMOs)
Factoring: Concept of Factoring - Forms of Insurance: Introduction to life and non –life
Factoring - Factoring vis-à-vis Bills Discounting insurance
- Factoring vis-à-vis Credit Insurance -
Factoring vis-à-vis Forfaiting - Evaluation of a Introduction to mutual funds
Factor - Legal Aspects of Factoring - Evaluation Current Developments
of Factoring - Factoring in India Current
Developments. Cases
Housing Finance: Housing Finance companies, Lehman Brothers: Managing a Global
Refinance schemes for HfCs, Regulatory Investment Bank
guidelines for HFCs. Source: Case Studies in Finance Volume III
110
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Housing finance 1
Evolution of financial services 2 Credit Cards 2
Factoring 2 Total 30
111
Investment Banking
Objective
To familiarize students with the services offered by modern investment bankers.
112
Financial engineering – Structural financial
No. of
products, Risk in financial engineering, Topic
Sessions
Innovative financial instruments –investor-
regulator –Issuer points of view Merchant Banking 5
Financial Bubbles, Scams and crisis reasons
and consequences of financial crisis and scams Raising finance from International
3
markets
Current developments
Corporate restructuring 5
Cases
Faculty will identify appropriate cases Corporate valuation 5
Suggested Schedule of Sessions Financial Engineering 4
113
International Finance & Trade
Objective
This course exposes students to global financial markets, instruments and various strategies of
hedging. The quantitative tools covered in this course make students competent to understand the
transactions of a dealing room and help in grooming their negotiating skills in the international
markets. The course also gives emphasis on international economics, international trade, financing
foreign trade and various intricacies connected therewith.
114
Trading Blocks: Formation of Trading Blocks - Strategies : Leads - Lags - Netting - Offsetting -
Conditions for Success - OPEC - Its objectives - External Hedging : Forwards - Money Market
Functions - European Community (EC) - Hedge - Hedging Contingent Exposures an
Functioning of EC - India and EC - The North Exposures with Uncertain Timing.
America Free Trade Agreement (NAFTA) - Its
Operating Exposure: Operating Exposure -
objectives - UNCTAD- Its functions.
Purchasing Power Parity and Real Exchange
GATT: Trade Negotiations under GATT - Rates - Determinants of Operating Exposure -
Uruguay Round - Important Aspects of Market Operating Exposure for Exporters and Importers
Access in the Uruguay Round - Subsequent - Assessing and Coping with Operating
WTO Developments. Exposure.
WTO: History - Functions - Structure - WTO Short Term Financial Management in a
Agreements - Trade Related Aspects of Multinational Context: Short Term Funding &
Intellectual Property Rights (TRIPS) - Trade Investment - Centralized vs. Decentralized Cash
Related Aspects of Investment Measures Management - Netting - Pooling - Exposure
(TRIMS) - General Agreement on Trade in Management - Offshore Invoicing Centers.
Services (GATS).
International Equity Investment: Comparing
The Foreign Exchange Market: Structure and Domestic Versus Foreign Equity Investment -
the Participants - Types of Transactions - Gains from Cross-border Diversification -
Mechanics of Currency Dealing - Exchange International CAPM - The Depository Receipts
Rate Quotations - Arbitrage - Forward Rates - Mechanism.
Evolution of Exchange Control and the Foreign
Long Term Borrowing in International
Exchange Market in India - Exchange Rate
Capital Markets: The Costs and Risks of
Computations.
Foreign Currency Borrowing - Syndicated
The Links between the Forex Market and the Loans - Bond Issues - MTNs - NIFS and
Money Market: Covered Interest Arbitrage - Related Instruments - Project Finance - Country
Covered Interest Parity Theorem - Swap Risk Assessment.
Margins and Interest Rate Differentials - Option
International Project Appraisal: The
Forwards - Cancellation of Forward Contracts -
Difficulties in Appraising a Foreign Project -
Forward-forward Swaps - Short Dated and
Issues in Cost of Capital - The Adjusted Present
Broken Date Contracts.
Value Approach - The APV Approach for a
Nature and Measurement of Exposure and Foreign Project - Choice of Discount Rates.
Risk: Macroeconomic Risks and Corporate
International Accounting & Taxation:
Performance - Defining Foreign Exchange
Accounting for Forex Transactions &
Exposure - Measuring Foreign Exchange
Derivatives - Transfer Pricing - Consolidation
Exposure - Conceptual Approach -
of MNC’s Accounts – International Taxation.
Classification of Foreign Exchange Exposure -
Transactions Exposure - Translation Exposure - EXIM Policy: Historical Perspective-
Operating Exposure - Exposure and Risk, Risk Objectives - Highlights of the Current Policy -
as Variability of Cash Flows. Imports - Classification-Import Licences -
Exports - Export Promotion Capital Goods
Managing Transactions Exposure: The
Scheme (EPCG) - Other Guidelines.
Hedging Decision - Automatic vs Discretionary
Hedging - Cost of Forward Hedge - Choice of Letters of Credit: Types of L/C’s - Mechanics
Currency of Invoicing - Internal Hedging of an L/C - Import Letters of Credit -
115
Requirements for Opening an Import Letter of Suggested Schedule of Sessions
Credit - Operational Features of an Import L/C -
Documentation Formalities - Bill of Lading - No. of
Topic
Scrutiny of Documents Required Under an Sessions
Import L/C - Other Relevant Guidelines - Role Financial Management in a Global 1
of Customs/C&F Agents - Reporting System. Perspective
Uniform Customs and Practice for International Monetary System and 2
Documentary Credits 1993 Revision - Rules: Financial Markets - An Overview
Introduction to International Chamber of International Trade Theories 2
Commerce - Introduction to UCPDC -
Description of Articles - Applications of Trading Blocks 1
Articles. GATT and WTO 1
ICC Uniform Rules for Collection: Collection The Foreign Exchange Market 4
Rules - Role of Drawer - Collecting Banker - The Links between the Forex
Paying Banker. Market and the Money Market
Export Finance and Exchange Regulations: Nature and Measurement of 2
Incentives Available to Exporters - Preshipment Exposure and Risk
Finance - Post Shipment Finance - Managing Transactions Exposure 1
Rediscounting of Export Bills Abroad -
Preshipment Credit in Foreign Currency (PCFC) Operating Exposure 1
- Other Exchange Control Regulations - Short Term Financial Management 2
Declaration Forms - GR/PP Procedure - Export in a Multinational Context
Letters of Credit - Documents to be Presented
International Equity Investment 2
under an Export Letter of Credit - Guidelines
for Scrutiny of Documents Presented under Long Term Borrowing in 1
Letter of Credit - Reporting System - Role of International Capital Markets
ECGC and its Functions. International Project Appraisal 3
Import Regulations: Classification - Imports International Accounting & 1
under Foreign Credits/Loans - Postal imports - Taxation
Other Exchange Control Regulations - Merchant EXIM Policy 1
Trade - FEMA- Forward Exchange Contracts
for Imports. Letters of Credit 2
116
Management of Financial Institutions
Objective
The objective of the course is to provide an overall view of the theory and practice of banking from a
manager’s perspective. The course is designed to assist students understand and appreciate the
conceptual, strategic, and risk management issues involved in managing financial intermediaries, and
understand the impact of interactions of business areas on financial performance
Management of Banking and Financial services Paul, Justin / Suresh, Padmalatha. Pearson
Education - 2007
117
Commercial Banks The CRB Scam
Evolution of Modern Commercial Banks: China’s Insurance Industry: The Road Less
Evolution of Bank Assets, Liabilities and Travelled
Activities, Banking Structure, Matching
Revenues and Costs of Commercial Banks, Source: Case Studies in Finance Volume IV
Recovery of Advances and Documentation.
Suggested Schedule of Sessions
Capital Adequacy, Accounting Policies and
related matters, Directed Investments and Credit No. of
Topic
Programs and Interest Rates, Methods and Sessions
Procedures in Banks, Regulation and Financial Institutions and Economic 1
Supervision of the Financial Sector, Treasury Development
and Risk Management in Banks, Marketing of
Bank Services, Relationship Banking and Central Banking and Monetary 3
Innovations. Policy
118
Project Appraisal and Finance
Objective
The objective of the course is to inculcate in the students the expertise required for formulating
project ideas and projecting cash flows as well as evaluation of project proposals prepared by others.
Project Financing: asset based financial Finnerty, John D. John Wiley & sons Inc - 2007
engineering, 2nd e
PROJECTS: Planning, Analysis, Financing, Chandra, Prasanna. Tata Mc-Graw Hill Pvt. Ltd
Implementation, and Review, 6th e - 2006
Modern Project Finance: A Casebook Esty, Benjamin. John Wiley & Sons, Inc. - 2003
Strategic Project Management , 1st e Grundy, Tony B. PA (I) Pvt. Ltd. 2003
119
Environmental Regulations in India, Detailed Project Reports: Preparation of
Environmental Impact Assessment for Projects. Detailed Project Report, Making Financial
Projections.
Social Cost Benefit Analysis: The Rationale
for SCBA, Different Approaches to SCBA, Cases
methodology of SCBA followed by Financial
Faculty will identify appropriate cases
Institutions, Public Sector Investment in India.
Structuring Projects: How project structures Suggested Schedule of Sessions
create value, Application of Portfolio Theories No. of
to Capital Budgeting. Topic
Sessions
Valuing Projects: Appraising a Project by An Overview of Project Finance 2
Discounting and Non-Discounting Criteria,
A study of World Bank Project
Appraising Projects with Special Features, FCF Reports Project Initiation and 2
Approach, ERR Approach, Real Options – Resource Allocation
Issues in valuing long term projects,
Market And Demand Analysis 1
Project Negotiation
Technical Analysis 1
Managing Project Risks: How risk Financial projections 2
management creates value in project finance
Environmental Appraisal of Projects 1
Financing Projects: Syndication, Islamic
Social Cost Benefit Analysis 1
Finance, Leverage Leases, Various debt
instruments and innovative Structures, Equator Structuring Projects 3
principles, securitizing project loans Valuing Projects 3
Risk Analysis in Capital Investment Project Negotiation 1
Decisions: What is Risk, Types of Risk, Managing Project Risks 2
Measurement of Risk, Method of Incorporating
Risk into Capital Budgeting. Financing Projects 3
Risk Analysis in Capital Investment
Multiple Projects and Constrains: Conflicts in 3
Decisions
Ranking of Projects by Different Criteria,
Resolution of the Conflict in Ranking, Multiple Projects and Constraints 2
Techniques for Selection of more than One Detailed Project Reports 3
Project from a Group.
Total 30
120
Risk & Insurance
Objective
The objective of this course is to help the students to understand the concept of risk and the
management of risk. A bird’s eye view of insurance industry will enable the students to understand
insurance as a risk management technique.
Introduction to Risk Management and Insurance, Dorfman, Mark S. Prentice Hall - 2007
9th e
121
Contemporaneous Risk Financing - Prospective Management - Managing a Risk Management
Risk Financing - Retrospective risk Financing - Program - Subjective Risk - Enterprise Risk
Risk Retention - Risk Transfer - Choice Management and Alternative Risk Transfer -
between Retention and Transfer - Legal, Alternative Risk Transfer Tools.
Economic and Public Policy Limitations - Value
of Risk Management - Enterprise-Wide Risk
Cases
Management. Assessing Loss due to Theft
Introduction to Insurance - Definition - Assessing Loss to a Property and Claims
Financial Definition - Legal Definition - Nature Adjustment Process
of Insurance - Insurable Loss Exposures - Claims for Loss to Property: Genuine or
Benefits of Costs and Insurance - Social and Fraudulent?
Economic Benefits - Social Costs of Insurance -
Liability Insurance: Personal Injury Claims
Benefit-Cost Tradeoff - Social Insurance
Outsourcing of Underwriting Activities in
Principles of Insurance - Principle of Insurance: Advantages and Disadvantages
Indemnity - Principle of Insurable Interest -
Premium Rebates to Policyholders – Are
Principle of Subrogation - Principle of Utmost
they Ethical?
Good Faith - Proximate Cause
Film Insurance & Financing in India
Insurance Industry - Field of Insurance
Products - Functions of Insurers - Processes - Source: Case Studies in Finance Volume III
Types of Insurance Organizations -
Suggested Schedule of Sessions
Organizations / Players - Professions in Risk
and Insurance Management No. of
Topic
Sessions
Insurance Market - Economic Theory - Supply
and Demand - Historical Problems - The Introduction to Risk 1
Insurance Consumer - Channels of Distribution Risk Management Essentials 2
in Insurance - Consumer Protection -
Globalization of Insurance Industry Measurement of Risks 4
Loss Exposures 3
Insurance as Risk Management Technique -
Declaration - Insurance Agreement - Exclusions Risk Management - Non-insurance 4
- Common Policy Conditions - Definitions - Techniques
Basis of Recovery - Clauses Limiting Amount Introduction to Insurance 2
Payable
Principles of Insurance 2
Selection and Implementation of Risk
Insurance Industry 2
Management Techniques - Avoid Risk if
possible - Implement Appropriate Loss Control Insurance Market 3
Measures - Analyze Loss Control Decisions - Insurance as Risk Management 3
Present Value Analysis - Select Optimal Mix of Technique
Risk Retention and Risk Transfer - General
Selection and Implementation of 4
Guidelines - Selecting Retention Amounts - Risk Management Techniques
Implementing Decisions - Risk Manager vs.
Insurance Agent - Organization for Risk Total 30
122
Global Capital Markets
Objective
The objectives of the course is to provide the student with a through understanding of the structure
and functions of different financial markets as well as the instruments that are in use in those markets.
123
Regulation of the Swiss Banking Industry-Swiss Appropriate Funding Option- Cost
Fixed Income Markets-The Swiss Bond Market- Consideration in Choosing a Funding Option-
Swiss Equity Markets-Exchange rates/Interest Resource Diversification-Credit Rating and its
rates-Export Finance in Switzerland Relevance-Various Cost Computations-How to
Arrive at an Optimal Mix.
Multilateral Financial Institutions: World
Bank Group- Detailed Study of World Bank- Cases
International Development Association (IDA)-
International Finance Corporation (IFC)- Faculty will identify appropriate cases
Multilateral Investment Guarantee Agency Suggested Schedule of Sessions
(MIGA)-International Center for Settlements of
Investment Dispute (ICID); International No. of
Topic
Monetary Fund (IMF)- Main Areas of Sessions
Activities-Funding Avenues-Lending Activities-
The Evolution of Global Financial 2
The Process of IMF Lending-Other IMF Markets
Facilities-Regional Development Banks; OPEC-
AFDB-IADB-EBRD-ADB. The Structure of Global Financial 3
Markets
Futures, Options and Swaps: History of
Futures Markets-The Meaning and Operation of Euro Instruments Markets 3
Futures-Index Futures-Currency Futures-
Commodity Futures- Concept of Options- The American Markets 3
American and European Options-Trading Japanese Markets 2
Strategies with Options-Option Pricing Models-
Exotic Options-The Concept of Financial German Capital Markets 1
Swaps-Interest Rate Swaps-Options on Swaps-
English Markets 1
Commodity Swaps, Currency Swaps-Pricing of
Swaps. Swiss Capital Markets 2
Export Credits: The Origin and Growth of Multilateral Financial Institutions 3
Export Credits-How Exports are Financed-How
Interest on Export Credits is Calculated-Role of Futures Options and Swaps 5
Export Credit Insurance-Berne Union and its Export Credits 2
Importance-The Indian Context.
International Financial Strategies 3
International Financial Strategies:
Importance of International Financing-Various Total 30
International Financing Strategies-Choosing the
124
General Insurance
Objective
The course helps the students to gain adequate conceptual knowledge on the Products in general
insurance, particularly the personal policies, while giving due emphasis on underwriting and claims
management.
The course also provides an insight into the commercial general insurance, particularly Motor, Fire,
Engineering and Marine Insurance
125
Insurance of Property and Liability: Fire Cases
Insurance or Insurance of Property- Package IRDA and the Changing Tariff Structure for
Policies- Liability Insurance- Workmen’s Motor Vehicle Insurance in India
Compensation Policy- Terminology, Perils,
Assessing Loss Due to Theft
Clauses and Covers.
Claim Adjusters and Workers Compensation
Risk Assessment, Underwriting and Rate Claims
Making: Need for Risk Assessment- Risk
Assessing Loss to a Property and Claims
Assessment by Insurance Companies- Risk
Adjustment Process
Rating- Premium- Basic Statistical Tools for
Risk Evaluation- Underwriting of Different Assessing Losses Caused by Vandalism
Hazards. Reinsurance in India
126
Overview of Banking
Objective
This course primarily focuses on the basics of banking. It aims to provide a comprehensive
understanding to the various activities performed by banks.
127
Pursued by the Government, Bench Marks Act, Concepts of Capital Adequacy and Risk
Exposure Norms, Credit Culture. Management. (Basel I & II)
Retail Banking: Basics of Retail Banking, RBI Act, Banking Regulations Act, NI Act,
Forms of Retail Banking and Emerging issues Conliact Act & Transfer of Property Act.
Corporate Banking: The nature of corporate Banking Regulation Act 1949 – Business of
banking, Developments in corporate banking, banking companies, Management of banks,
Consortium finance, Multiple banking Restrictions on business, role of RBI, Statutory
arrangements, and Loan syndication returns
Financing SMEs: Small-scale industries, The
Cases
Nayak committee recommendations, Appraisal,
Monitoring and Nursing of SSIs, Institutional Faculty will identify appropriate cases
and Infrastructural support to SSIs, Time norms
Suggested Schedule of Sessions
Rural Banking & Micro Finance: Sources of
rural finance – Credit delivery mechanism in No. of
Rural finance to Co-operative Agricultural and Topic
Sessions
Rural Development Banks (CARDB) –
Regional Rural Banks (RRBs) – Service Area Indian Financial System 2
Approach (SAA) – National Bank for Origin and Growth of Banking 1
Agriculture and Rural Development
(NABARD), Microfinance Banker Customer Relationship 1
128
Banking Services Operations
Objective:
The focus of the course is directed towards the various operation performed in banks and the different
ways of managing risk faced by banks.
129
Service Quality Metrics: Core Factors, Management Strategies, Risk Limitation,
Customer Relationship Management, Technical Management of IT Implementation risks.
Quality and Functional Quality, Role and
Operational Risk Management: Operational
Process Capability for Managing Services,
Risk and its Evolution, Major Sources of
Managing Service Delivery, ISO 9000
Operational Risk in Banks, Measurement of
Certification in Banking Services
Operational Risk, Management of Operational
Improving Quality and Productivity: Risk.
Banking Services: Technical Quality and
Functional Quality, Determining What Satisfies Cases
the Customer, Customers’ Perception of Faculty will identify appropriate cases
Banking Service Quality, Devising Quantitative
Determinants, Non-Quantitative Determinants, Suggested Schedule of Sessions
Quality by Design: Formulating a Suitable
Standard, Quality Assurance, Managing Service No. of
Topic
Delivery, Improving Productivity and Sessions
Performance, Importance of Six Sigma to
Introduction to Banking Operations 2
Banks, Six Sigma in Banks, Steps for Improving
Quality of Service. Services Design and Delivery 3
Operational Controls: Banking Regulations Strategies in Banks
and Supervision, Maintenance of Documents Introduction to Electronic Banking 3
and Records, Adequate Information Storage and
Retrieval Mechanism, Maintenance of CRAR, Security Considerations in E- 1
Reporting, Asset-Liability Management System, Banking
Organizational Structure, Audit and Vigilance. Facilities Management 5
Introduction to Risk Management: What Risk
Service Quality Metrics 1
is All About, Basic Purpose of Risk
Management in Banks, The Process of Risk Improving Quality and Productivity 2
Management, Different Types of Risks in
Banks, Overview of Enterprise-wide Risk Operational Controls 4
Management in Banks Introduction to Risk Management 2
The New Basel Accord-Implication for New Basel Accord-Implication for 2
Banks: An Overview, Basel II Framework, The Banks
Three Pillar Architecture, Organizations
Affected by Basel II, Impact of Basel II. Risk Management Strategies 3
Risk Management Strategies: Operational Operational Risk Management 2
Risk Management Strategies at Banks, Financial
Total 30
Risk Management Strategies, Systemic Risk
130
Retail Banking
Objective:
The course is designed to provides the student with adequate knowledge about banking and its
products, the retail banking segment and the processes for managing retail credit.
131
System: ECS (Debit & Credit) EFT, MEFT, Credit and Risk Management: What is Risk-
RTGS; LERM, Remittances through non- How Banks are affected by Risks-Types of
banking Channels, etc. Remittance Channels; Risks Faced by Banks-Impact of Retail Banking
INFINET,BANKNET,SWIFT etc. Risk Factors on Bank’s Risk Profile-Risk Prone Area-
for Payments Systems, International Standards Indicators of Risk-Risk Mitigating Measures-
on Payment Systems, Role and Concern of Risk Measurement-Pricing Of Products Based
Central Bank and Participants, Cost Reduction On Risk Profiles-Management of Risks in
Exercise. Banks-Definition–Credit Vs. Risk-Risks
Involved In Various Segments - Validation of
Product Management: Concept of Product
Ability/ Intention to Pay-Credit Process
Management-Role of Innovation in product
(Including Scoring, Outsourcing)-Verification
designing - Positioning - Customer needs
of Loanees- Validation of Ability/ Intention to
assessment – Segmentation – Enhancements –
Pay, Verification of Loanees by Internal
Feedback- Branding-Promotions and schemes.
Agencies vis a vis Outsourcing-Legal
Sales and Distribution Management: - Direct Documentation- Need, Process and Time
Sales- Strategy Of Marketing and Sales in Schedule-Risks Involved in Various Segments
Banks-Relationship Management-CRM- of Retail Loans-Operational Risks-Operational
Customer Protection Laws-Customer Risks Management Strategies-Operational Risks
Satisfaction-Crosse - Channel Selection and and IT-Delinquency Management-Provisioning
Channel Management - DMA, DSA- Norms-Disaster Recovery Management-
Empanelment of Channel Partners- Monitoring Portfolio Management-Credit Bureaus.
a Channel Partner-Integrity- Performance
Regulatory Environment: Need for Regulation
Management- Productivity Rewards.
in Banking, Internal Regulation-RBI-Business
Personal Banking: - Concept of Private Facilitator-Model-External Regulation-Know -
Banking-Private Banking in Indian banks-Why Capital allocation and risk assignment norms-
Private Banking-Private Banking in New End user monitoring - Basle Norms - Sarbanes
Generation Bank - HNI Products- Non Resident Oxley- Business Continuity Management, AML
Indians & Their Accounts with Indian Banks-
Investment Opportunities Available to NRIs in Case Studies
India-Wealth Management- Meaning and HDFC’s Business Model
Constituents of Wealth Management-Advisory ICICI into Universal Banking
Role-Functions & Responsibilities-Financial
Planning & Financial advisory responsibilities- Source: Retail Banking – ICFAI (MRB)
Fiduciary role
Suggested Schedule of Sessions
Securitization: Evolution of NPAs
management in Indian Banking-New tools of No of
Topic
recovery-DRTs, Lok Adalat, One time Sessions
settlement, sarfaci Act, Follow up of adultants / Introduction to Retail Banking 3
recovery- notices, visits NPA Clarifications, Retail Products and Channels 5
OTS-Asset Securitization Act-Meaning and Recent trends in Retail Banking 3
importance as a Risk Transfer/Diversification
Product Management 3
Measure-Legal framework-Advantages &
disadvantages - Procedure of Recovery Under Sales and Distribution Management 2
the Act-Sell Down-Buy Out-Risk Personal Banking 4
Diversification Tool - Rating of a pool - Recent Securitization 3
Regulatory Guidelines - Problems of Credit and Risk Management 4
implementation in Indian Environment- RBI
Guidelines on recovery agents. Regulatory Environment 3
Total 30
132
Rural Banking & Microfinance
Objective
‘Rural Banking and Microfinance’ intends to provide the student with adequate knowledge of
increased role and potential of rural India in the country’s economic development. In this context,
Microfinance has emerged as an important mechanism in increasing rural wealth. Thereby it is
imperative in the study of Rural Banking.
133
Allied Activities in Agriculture: Allied Self Help Group Approach: The Concept,
Activities – Poultry Farming – Dairy Farming – Why Self-Help Groups? – Objectives –
Pisciculture – Aquaculture – Horticulture – Promotion, Group Dynamics in Growth of
Cold Storage – High-Tech Agriculture – Agro- SHGs: Issues to be addressed – General
Processing. Functioning Norms, What are the Books kept by
a SHG? Best Practices in Microfinance –
Agricultural Marketing in India: Overview of
Empowerment Strategy, Networking of Self
Agricultural Marketing – Agricultural
Help Groups; Institutionalization of Self Help
Marketing System – Agricultural Price
Movement; Objectives and Functions of
Commission – Current State of Agricultural
Networking – Credit Rating and Bank Linkage,
Marketing – Agricultural Marketing Credit in
Grading of Self Help Groups; Development of
India.
Rating Instrument – Linking of Self Help Group
Small-Scale Industry: Role of Small-Scale to Bank, Step-wise process of Operating of
Industries – Structure of Small-Scale Industries SHG.
– Village, Rural and Small-Scale Industries –
Models of Microfinance: Conventional
Credit Support for SSI/Tiny Sector/Agro-Rural
Models, Direct Method; Indirect Method;
Industries – Major Problems and Challenges
Models in Andhra Pradesh – Business
Faced by the SSI/Agro-Rural Sector – Role of
Facilitator/Business Correspondent Model,
SFCs in the Development of Small-Scale
Business Facilitators; Business Correspondents;
Industries.
Engagement of Business
Green Revolution: Scope of Green Revolution Facilitators/Correspondents: Concerns and
– Key Inputs for Green Revolution – Safeguards; Policy for identification and
‘Generation’ Problems – Role of Technology – Acceptance – Bank-MFI Bulk Lending Model –
Impact of Green Revolution – Green Revolution Partnership Model, Promoting Bank-MFI
and Rural Development. Partnership Model.
134
MICROS – Regulatory Framework-
No. of
Recommendations of Expert Groups, Topic
Sessions
Microfinance Act; Interest Rates; Savings;
Regulations on Investment; Response to Agricultural Activities 2
Primary Concerns: Bridging the Gap with
Safeguards; Rate of Interest; Vepa Kamesam Farm Development Loans 2
Group Recommendations – Microfinance Risk
Scenario – Political Risk; Economic Risk; Allied Activities in Agriculture 2
Currency Risk; Geographical Risk; Saturation Agricultural Marketing in India 2
and Unhealthy Competition; Institutional Risk.
Small-Scale Industry 2
Cases
Faculty will identify appropriate cases Green Revolution 1
135
Risk Management in Banks
Objective
To understand the various types of risks in banking and to identify, measure and control risks.
To understand the Guidelines and directives of Regulator in risk control and management.
136
Managing Liquidity Risk: Liquidity Risk and Enterprise-Wide Risk Management in
the Need for Managing it in the Long/short Run; Banks: The Necessity of ERM; The Process of
Fundamental Approach to Long Run Liquidity ERM; Measurement of ERM; Transfer Pricing;
Risk Management; Technical Approach to short Cases in ERM.
Run Liquidity Risk Management; Factors
The New Basel Accord- Implication for
Influencing Investment- Borrowing Decisions.
Banks: Basel II Frame Work- The Three Pillar
Importance of cash management in banks.
Architecture; Organizations Affected by Basel
Managing Interest Rate Risk: Types of II; Impact of Basel II. On Capital Adequacy
Interest rate risks; Gap Methodology; Duration Regulatory Guidelines.
Analysis.
Cases
Managing Foreign Exchange Risk: Nature
and Magnitude of Exchange risk; Tools and Faculty will identify appropriate cases
Techniques for Managing Forex Risk;
Managing the currency risk; Futures, options Suggested Schedule of Sessions
and swaps;
No. of
Operational Risk Management: Operational Topic
Sessions
Risk and Its Evolution; Major Sources of
Operational Risk; Measurement of Operational Introduction to Risk Management 3
Risk; Management of Operational Risk.
Asset Liability Management in
Risk Management Frame work in Banks: 3
Banks
Enterprise –wide Risk Management in Banks;
Elements of Risk Management Frame work; Managing Credit Risk 3
Systematic Risk Management in Banks;
Different Measures of measuring Risks; Managing Market Risk 2
Involvement of the management in the Risk Managing Liquidity Risk 2
Management Frame work.
Managing Interest Rate Risk 2
Risk Management Tools: Tools and
Techniques for Managing Credit Risk, Forex Forex Risk 2
Risk, Interest Rate Risk, Market Risk
Operational Risk 2
Derivatives in Banks: Futures in Banks and
Different Types of Futures; Options in Banks Risk Management Frame work in
and Different Types of Options; Swaps in Banks 2
Banks
and Different Types of swaps; Use of the
Derivative Products. Credit Derivatives; Risk Management Tools 2
Mortgage Guarantee Companies.
Derivatives 2
Risk Management Strategies: Operational
Risk Management Strategies; Financial Risk Risk Management Strategies 2
Management Strategies; Systematic Risk
Management Strategies; Risk Limitation; IT Enterprise Wide Risk Management 1
Implementation Challenges. Outsourcing of The New Basel Accord 2
services by banks, risks in outstanding
safeguards to be taken by banks, RBI directives Total 30
to banks.
137
Treasury Management
Objective
The objective of the course is to help the student gain insight into the myriad functions of a treasurer
ranging from cash and liquidity management, reserves management, funds management to transfer
pricing, and risk management.
138
Treasury Bills: Features of Treasury Bills; Components of Bank’s Investment Policy;
Types of Treasury Bills; Issuing procedure of Valuation of Investment Portfolio – Models of
Treasury Bills; Primary Market and settlement Investment
Procedures; Features of Treasury Bills Abroad.
Asset –Liability Management: ALM
Certificate of Deposits (CDs): Feature of CDs; Information Systems; ALM Organization;
Purpose for which CD’s are Issued; The Issuing Liquidity Risk Management; Currency Risk
Procedure; The Guidelines. Management; Interest rate Risk (IRR)
Management.
Bill Financing: Concept and Features of Bills
of Exchange; Types of Bills; Procedure of Bill Cases
Financing; Foreign Bills; Discounting of Bills
by NBFC’s; Commercial Bill Financing. Allied Irish Banks: The Currency
Derivatives Fiasco
Repurchase Agreements (REPO’s): Nature
and Purpose of Repo’s; Features of Repo’s; Sumitomo Corporation of Japan: The
Issuing procedure of Repo’s. Regulatory Commodity Derivatives Fiasco
Framework – Hands Experience The Fall of Barings Bank
Gilt-Edged Securities Market: Feature of Daiwa Bank: Lessons in Risk Management
Government securities; Primary Market; Trends
in the Government securities Market; Issuing Source: Case Studies in Finance Volume IV
Procedures and Redemptions; Role of RBI.
Suggested Schedule of Sessions
Financial Guarantees: Guarantee; Sources of
Guarantees; Specialized Institutions offering No. of
Guarantees such as DICGC and ECGC; Polices Topic
Sessions
Covered by DICGC and ECGC.
Scope and Functions of Treasury 3
Treasury Operations: Integrated Treasury; Management
Operations of Treasury; Dealing and Settlement
Procedures. Forex markets & its products. Financial Systems, Markets and 4
Derivative Markets & Products. Instruments, Regulation
Framework
Internal Treasury Control: Structure and
Organization of Treasury; Accounting and Financial Guarantees 2
control; Various Measures of Controls; Insight Internal Treasury Control 2
into Information systems and Reporting
Standards; Measuring Treasury Performance. Managing Customer & Investor 2
Relationships
Managing Customer and Investor
Relationships: Services rendered by Banks; Fund Management in Banks 2
The Indian Banking Services; Investor Relations Investment Portfolio of Banks 3
Programs; Disseminating Information; planning
for contingencies; Dealing with Hostile Press. Asset Liability Management 3
139
International Banking
Objective
The course focuses on the concepts like international theories of trade, international monetary system,
balance of payments, international capital flows, and the foreign exchange markets, and risk
management where the role of banks in the international context is emphasized. The course also
emphasizes on the regulatory aspects governing the banks around the world.
140
The Foreign Exchange Market: The Structure Cases
of the Forex Market – Foreign Exchange –
Faculty will identify appropriate cases.
Types of Transactions – Settlement Dates –
Quotes for Various Kinds of Merchant Suggested Schedule of Sessions
Transactions – The Indian Scenario –
Convertibility – Exchange Control – The No. of
FEDAI Rules Regarding Inter bank Dealings – Topic
Sessions
Forex Dealing Room Operations – Trading
Mechanism. Introduction to International 2
Exchange Rate Determination and Banking
Forecasting: Purchasing-Power Parity (PPP) –
International Banking – Regulatory 2
Interest Rate Parity – Relationship between PPP
Framework
and Interest Rate Parity.
Risk Management: Meaning of Risk – Theories of International Trade 2
Measurement of Risk – Management of Risk.
International Monetary System 2
International Capital Flows: Capital Flows –
The East-Asian Crisis – Chile and Mexican Trade Blocks 3
Crisis – Other Sources of Capital Flows in India
– Capital Flight – International Liquidity. Balance of Payments 3
141
Credit Management
Objective
To understand the management of Credit portfolio in banks and provide adequate inputs to develop
the insight regarding the different phases of Credit management.
The Bank Credit Analysis Golin, Jonathan. John Wiley & Sons - 2001
Credit Appraisal, Risk Analysis & Decision Mukherjee. Snow White Publications Pvt Ltd
making
142
Documentation – Renewal of Documents – Suggested Schedule of Sessions
Security Offered for Documents. Creation and
Registration of charges under Companies Act/ No. of
Topic
modification/satisfaction. Consequences of non Sessions
registration. Overview 2
Mortgages- types of mortgages and safeguards. Principles of Credit Management 2
Creation of mortgage, Legal opinion and Non Objectives of Credit Management 2
encumbrance certificate. Important legal
provisions of stamping, registration of Credit Policy in Banks 2
documents. Letter of guarantee. Rights and Regulatory Framework 2
obligations of guarantor- right of subrogation. Credit Deployment 2
Credit Monitoring: Physical Supervision – Prudential Norms 2
Financial Follow-up –Reports
Types of Borrowers 2
Follow up and Recovery Management: Credit Credit Evaluation: Term Loans 2
Audit – Loan Review Mechanism Credit
Migration Analysis, Identifying Problem Loans Credit Evaluation: Working Capital 3
– Loan Classification – Contingent Risk. Finance
Documentation 3
Nursing & Rehabilitation of Sick Unit CDR
Mechanism: Legal Frame Work of Recovery – Credit Monitoring 2
DRT securitizar Act, Lok Adalat, RBI Follow up and Recovery 2
Guideline for OTS. Management
Nursing & Rehabilitation of Sick 2
Cases Unit CDR Mechanism
Faculty will identify appropriate cases Total 30
143
Wealth Management
Objective
To equip students with skill sets required for managing wealth of high net worth individuals and mass
affluents and to familiarize them with vital aspects of wealth management – wealth accumulation,
wealth preservation and wealth transfer.
144
Investment and Investment Products: Basics Understanding Investor Psychology:
of Investing - Investment Objectives - Customer hesitancy, Client objection handling,
Investment constraints - Investor Closing a deal.
Categorization- Investment styles and factors
Financial Scams and Frauds: Know your
determining them - Fixed Income Products:
customer, Money laundering, Investor
Money Market -Instruments, Bonds, Corporate
Awareness, Regulation, Corporate
Securities, Debt Securities - Variable Income
Responsibility Act (SOX).
Products: Equity and Equity Mutual Funds -
Derivatives - Structured products -Credit cards.
Risk Analysis of Investment Products. Cases
Faculty will identify appropriate cases
Mutual Funds: Income funds, Growth funds,
Balanced funds, Sector funds, Index funds, Suggested Schedule of Sessions
Private equity funds, Fund of funds, Thematic
funds, Systematic Investment Planning. No. of
Topic
Sessions
Alternate Investment Options – Art, Gold,
Antiques, Commodities, Real Estate, REITS, Introduction to Wealth Management 2
Real Estate Related Mutual Funds, Charity. Understanding the Wealth
2
Asset Allocation: Definition - Asset Allocation management Process
Process - Partitioning Criteria, Asset Classes - Client Profiling and Lifestyle Guide
Strategic Asset Allocation - Tactical Asset 2
to Investing
allocation.
Financial Planning 4
Portfolio Management Options and
Performance Measurement of Portfolios: Investment 2
Direct Investing, Mutual Funds, Financial Investment Products 2
Planner’s Advice, Stock brokers Research and
Advice, Portfolio Tracking, Private Banking Mutual Funds 3
Options of Different Banks, and Discretionary Alternate investment options 2
Portfolio Management Services - Sharpe’s ratio,
Treynor’s ratio, Jensen’s measure, Information Asset Allocation 2
Ratio. Portfolio Options and Performance
2
Marketing of Financial Products: Measurement
Relationship Marketing – Selling in a Marketing of Financial Products 2
competitive environment - Steps in the
Behavioral Skills for Wealth
relationship management process – Segment, 2
Management
Profile, Expose, Strategize, Execute, Monitor
and review - Personal Selling skills. Understanding Investor Psychology 1
Behavioral Skills for Wealth Management – Financial Scams and Frauds 2
Time Management, Negotiation skills,
Total 30
Convincing skills, Etiquettes and Manners.
145
Personal Financial Planning
Objective
This course is aimed at enabling the student understand the issues involved in planning finances and
investments at a personal level, and to be in a position to provide advise on the issues.
Personal Financial Planning Guide, 5th e Ernst and Young’s, Wiley - 2004
Personal Investment and Tax Planning Yearbook Yasaswy, N J (assessment Year 2008-09), Vision
Publication Edition 2008-09
Income Tax- Law & Practice, 35th e Gaur, V.P. / Narang, D.B. Kalyani Publishers -
2007
146
Managing investments – investment planning Suggested Schedule of Sessions
– securities markets – transacting in the
securities markets – online investing – mutual No. of
Topic
funds- Financial Planner’s Advice, Stock Sessions
brokers Research and Advice, Portfolio
Tracking, Private Banking Options of Different Understanding the Financial 2
Planning Process
Banks, and Discretionary Portfolio Management
Services - Sharpe’s ratio, Treynor’s ratio, Managing Taxes and Tax Planning 7
Jensen’s measure, Information Ratio.
Decisions Regarding Automobiles 2
Alternate Investment Options – Art, Gold,
and Housing
Antiques, Commodities, Real Estate, REITS,
Real Estate Related Mutual Funds, Charity, Managing Credit- Consumer Loans 2
Investments outside India. & other forms of Financing
Retirement planning – estimating needs at
retirement – social security – pension plans and Health and Property Insurance 2
retirement plans – annuities, Reverse Mortgage
Life Insurance 2
Estate planning – wills – trusts – gift taxes –
estate taxes and tax planning Planning for Investments 2
147
Marketing of Financial Products
Objective
Marketing of financial products is a highly dynamic activity. In view of fast-paced changes taking
place in the Banking, Insurance and Financial services sectors, players in financial institutions and
customers as well need to be aware of issues relating to products and services. Contents of this course
facilitate the above objectives.
148
Products - Importance of CRM in Marketing EFTPOS - Direct Selling Agents (DSA) - Call
Financial Products - Need for CRM in Centers - Distribution Network of Alliance
Marketing Financial Products - Benefits of Partners - Cross-selling - Need for Cross-selling
CRM - CRM and Relationship Marketing - Two - Issues in Cross-selling –
Types of Relationship Marketing - Levels of
Credit cards - Branding - Branding Strategies -
Relationship Marketing - CRM and One-to-One
Marketing Co-branding - Brand Measurement - Pricing -
Factors Influencing Pricing decisions - Pricing
CRM Concepts - Customer Knowledge - Issues - Guidelines for Pricing Promotional Mix
Customer Loyalty - Customer Switching - CRM - Credit Card Advertising - Sales Promotion -
Implementation and Evaluation - Customer Personal Selling - Public Relations - RBI
Knowledge Management - Role of Technology Regulations on Credit Card Promotions –
in CRM Implementation -Performance
Distribution - The Current Scenario - Credit
Evaluation of a CRM Program - Future Outlook
Card Usage – Technology - Credit Cards for
for CRM Usage in India
Corporate Use - Fraudulent Practices - Privacy
Corporate banking - Customers and Issues and Soft Targeting - CRM in Credit Card
Relationships in Corporate Banking - Corporate Marketing
Customers - The Bank-Corporate Customer
Relationship - Factors Influencing the Bank- Non-life insurance - Product Range in Non-life
Corporate Customer Relationship - The Insurance - Retail Products in Non-life
Partnership-Relationship Lifecycle - Benefits of Insurance - Corporate Products in Non-life
Partnership Relationship - The Product Mix - Insurance – Product Planning and Development
Liability Products - Asset Products - New - New Product Development – Customization -
Product Development & Innovation - New Pricing of Non-life Insurance Products - Life
Product Development - Other Innovations in Insurance vs. Non-life Insurance - Factors
Bank Marketing - Pricing - Pricing Factors - Affecting the Pricing of Non-life Products -
Promotion - Personal Selling – Advertising - Pricing Objectives - Promotional Mix –
Public Relations - Sales Promotion - Advertising - Distribution - Designing a
Distribution -Bank Branches and Direct Sales Distribution System - Distribution Channels -
Force - Internet Banking and Phone Banking - The Current Scenario - Joint Ventures –
The SME Segment - Factors Influencing Bank Detariffing
Lending to SMEs - The Changing Scenario
Life Insurance - Introduction to Life Insurance
Retail banking - Retail Banking in India - The
- Differences between Life and Non-Life
Paradigm Shift - Differences between Retail and
Corporate Banking - Factors Contributing to the Insurance Products - Types of Life Insurance
Growth in Retail Banking - Competition to Products - New Product Development and
Retail Banks - Types of Retail Banking Branding of Life Insurance Products - New
Products - Liability Products - Asset Products - Product Development (NPD) - Idea Screening
Credit/Debit Cards - Investment Products – to Product Launch - Branding of Life Insurance
New Product Development - Generic New Products –
Products - Banking to HNIs and NRIs - Pricing Pricing of Life Insurance Products - Importance
- Price Elasticity of Demand - Pricing of
of Pricing - Pricing Approaches – Underwriting
Liability Products - Pricing of Asset Products -
- Rating Methods - Promotional Mix in Life
Covert and Overt Pricing - Promotion -
Advertising - Sales Promotion – Branding - Insurance Marketing – Advertising - Sales
Personal Selling – Telemarketing - Direct Mail Promotion - Public Relations (PR) - Personal
and Direct-response Advertising - Public Selling - Distribution Channels for Life
Relations Insurance Products - Direct Sales Force -
Network of Agents and Brokers - Branch
Distribution - Branch Banking – ATM - The Network - Cross-selling Life Insurance Products
Internet - Phone and Mobile Banking –
149
Small savings and retirement planning - Trends in Bank Marketing – Bancassurance -
Types of Products - Savings Schemes - Mutual Banking - Rural Banking and
Retirement Schemes - Pricing - Small Savings Technology Inclusion - Financial Inclusion –
Schemes - Retirement Plans - Advertising, Sales Microfinance - SMEs: The New Focus of Banks
Promotion, and Public Relations - Media - Overseas Banking - Universal Banking -
Strategy - Advertisement Appeals for Electronic Fund Transfers & Clearing Services -
Retirement Solutions - Sales Promotion - Public M-Commerce - Code of Commitment from
Relations – Distribution - Distribution of Small Banks - Trends in Insurance Marketing - Micro-
Savings Schemes - Distribution of Retirement insurance - Film Insurance - Health Insurance -
Products - The Changing Scenario Insurance for Women
Mutual funds - Evolution of Mutual Funds in The global scenario - Marketing Financial
India - Organizational Set-up of a Mutual Fund Products in the United States - Bank Marketing
in the US - Insurance Marketing in the US -
Types of Mutual Funds - Classification Based Marketing of Pension Plans and Mutual Funds
on the Structure of the Mutual Fund - in the US
Classification Based on the Investment
Objectives - Classification Based on Specific Marketing Financial Products in the United
Purpose - Innovation and New Fund Launches - Kingdom - Bank Marketing in the UK -
Designing a Mutual Fund Product - Systematic Insurance Marketing in the UK - Marketing of
Investment Plan (SIP) - Factors Influencing Mutual Funds in the UK Marketing Financial
New Fund Launch – Pricing - Terms in Pricing - Products in China - The Banking Sector in
New Fund Pricing – Distribution - Types of China - The Insurance Sector in China -
Distribution Channels - Cross-selling through Marketing of Mutual Funds in China
Mutual Banking – Promotion – Advertising - Suggested Schedule of Sessions
Sales Promotion – Branding - Public Relations
(PR). No. of
Topic
Fee-based services - Importance of Fee-based Sessions
Services - Corporate Fee-based Services - Cash Marketing financial products – An
2
Management Services - Letter of Credit and introduction
Bank Guarantee -Bill Discounting, Factoring, Customer focus in marketing
2
and Forfaiting - Foreign Exchange Services - financial products
Merchant Banking - Registrar, Underwriting, Product management and customer
and Custodial Services – Leasing - Credit 2
relationship management
Rating - Retail Fee-based Services - Money Corporate banking 2
Transfer and Payment Services - Wealth
Management and Online Trading - Other Value Retail banking 3
Added Services Credit cards 3
Non-life insurance 2
Pricing - Factors Influencing Pricing - Pricing of
Different Fee-based Services - Distribution and Life Insurance 2
Promotion - Distribution of Fee-based Services Small savings and retirement
2
- Promotion of Fee-based Services - People – planning
Process. Mutual funds 2
Trends in banking and insurance marketing - Fee-based services 3
Technology and Marketing - Kiosks as Trends in banking and insurance
3
Marketing Tools - Stored Value Cards - Digital marketing
Security - Business Intelligence - Enterprise- The global scenario 2
wide IT Solutions Total 30
150
Commodity Markets & Risk Management
Objective
To impart knowledge on Commodity Market and their uses to Business Management Students.
course has been revised taking into consideration the increasing importance of Commodity Market in
India as an investment avenue.
151
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Agricultural Commodity Market 3
Commodity Spot Market 3
Metal market 2
Commodity Futures & Options 3
Market Energy market 3
152
Life Insurance
Objective
This course is intended to help students understand the concept and administration of Life Insurance
and Life Insurance products. Due emphasis has been laid on calculation of premium, underwriting
and claims management.
Life and Health Insurance Skipper, Herald Jr / Black, Kenneth Jr. Prentice
Hall
153
an Individual - Sources of Information for Current Developments - Recent Developments
Underwriting - Classification of the - Reasons for Opening Up - Private Life
Underwriting Process - Measures to be Insurance Companies.
considered for the Sub-Standard Lives.
Cases
Legal Framework - Essential of a Valid
Contract -Special features of Life Insurance Faculty will identify appropriate cases
Contract - Essentials of Insurable Interest -
IRDA Agency - Agents Regulations - Utmost Suggested Schedule of Sessions
Good Faith - Representation Warranty
Indemnity - Policy Document. No. of
Topic
Sessions
Services Marketing - Importance of Services -
Principles of Life Insurance 2
Characteristics of a Service Product Quality of
Service - Productivity - Marketing Channels - Economic Basis of Life Insurance 2
Bancassurance - e-insurance. Personal Financial Planning and 2
Claims Management - Operative Clauses of Life Insurance
the Policy - Maturity Claims - Death Claims - Life Insurance Products 2
Nomination/Assignment - Married Women’s
Property Act - Accident and Disability Benefit. Annuities and Pensions 2
Life Insurance Premium Setting 2
Life Insurance Policy Servicing - Maintenance
of Records - Premium Payments - Alterations/ Risk Assessment and Underwriting 2
Loans - Duplicate Policy - Other Services. Legal Framework 2
Tax Planning - Income Tax - Wealth Tax - Services Marketing 2
Various Tax Benefits under LIC Policies.
Claims Management 2
IT Applications - Evolution of Policy Bond - Life Insurance Policy Servicing 2
Evolution of Technology - Application of IT.
Tax Planning 2
Product Development - Concept for Product -
Origin of a New Product - Market Orientation - IT Applications 2
New Product Development Process - Life Product Development 2
Insurance Products Reinsurance - Evolution of
Current Developments 2
Reinsurance - Need for Reinsurance -
Classification of Reinsurance. Total 30
154
Human Resource Planning
Objective
To understand the purpose, process and applications of Human Resource Planning in the context of
different organizational strategies. To create a critical appreciation and knowledge for understanding
the determinants of human resource requirements and the means for meeting those requirements. To
create practical awareness about the current trends in human resource planning in global companies
and in the Asian markets.
155
Career Planning and Succession Succession Planning at GE
Management: Definitions, concepts, Stages of
Disney – Succession Problems in The Magic
career development process and organizational
Kingdom
HR policies, career Anchors-Stages of growth &
career, Career planning process, Women related Dilemma Promote from Within or Look
issues in HR Planning. Elsewhere?
Succession management process and HR Restructuring at Lucent Technologies
Management development programs, Objectives Human Resource Management System
of MDP’s, Job Rotation, Auditing MDP’s Reforms at Matsushita
Management Development methods, challenges
of succession management, Replacement Source: Case Studies in Human Resource
analysis Management Volume VI
156
Strategic Human Resource Management
Objective
The course is designed to provide linkages of Business Strategy to HR Strategies-Policies & Systems.
It is designed to equip the student with the tools & techniques essential as a strategic contribution of
HRM to organizational success. The course is aimed at creating a practical understanding about the
interaction of an organizations strategy with human resource management function to create sustained
competitive advantage. This course will focus on issues on how HR function can create an alignment
with business strategy and contributes to business performance. It will help to appreciate how HRM
is critical to the firm’s survival and its relative success.
157
Strategies for Performance and Cases
Development: Strategic dimensions of
Faculty will be handling eight or more cases
performance management, balanced scorecard,
EVA, etc. Jack Welch And Jeffrey Immelt: Continuity
and Change in Strategy, Style and Culture at
HR strategy for training and development:
GE
Benefits, planning and strategizing training,
integrated learning with performance Human Resource Management Practices at
management system and compensation. the National Thermal Power Corporation
(NTPC) in India
HR Strategy in Global Economy: Strategy and
structure of divisionalized company, HR Valero Energy's HR Practices and Culture
implications of divisionalization - forms of IKEA's Innovative Human Resource
control - HRM in corporate office, HR Management Practices and Work Culture
implications of mergers and acquisitions -
employee expectations - consequences of Innovation at Whirlpool: Creating a New
acquisitions on HR practices Competency
High Performance Work Practices: Semco - A 'Maverick' Organization
Individual high performance practices, Google's Organizational Culture
limitations of individual HPWP, Systems of
Pixar's Organizational Culture
HPWP - skill system - motivating system,
Individual practices Vs systems of practices, Nucor Corp's Organizational Culture
Universal practices Vs contingency perspectives Organization Culture at Goldman Sachs
Evaluating HR function: Overview of Real Madrid: The 'Galacticos' Era
evaluation - scope - strategic impact - level of
analysis - Criteria - Level of Constituents - HR Restructuring: The Coca Cola and Dabur
ethical dimensions, Approaches to evaluation - Way
audit approach - analytical approach - (Source: Case Studies in Human Resource
quantitative and qualitative measures - outcome Management Volume V)
and process criteria, Balanced Scorecard
perspective, Benchmarking, Accounting for Suggested Schedule of Sessions
HRM - Purpose of measuring cost and benefits No. of
of HRM - approaches to HRM performance - Topic
Sessions
employee wastage and turnover rates - cost of
absenteeism - measuring human resource cost. Understanding Strategic HRM 3
Aligning HR Systems with business 3
HR Scorecard: HR as a strategic partner and strategy
measurement challenge, 7 step Model for
implementing HR’s strategic role, Creating an HR Strategy Formulation 3
HR Scorecard, Measuring HR alignment - 2 HR Strategy in workforce utilization 3
dimensions of alignment - assessing internal and Strategies for Performance and 3
external alignment - Systems alignment Map Development
Strategic HRM in emerging HR issues: HR HR Strategy in Global Economy 3
Strategy in workforce diversity - virtual teams - High Performance Work Practices 2
flexitime and telecommuting - HR outsourcing -
Evaluating HR function 3
contingent and temporary workers - Global
sourcing of labor, Expatriation and repatriation HR Scorecard 4
management in global HRM, Gender Strategic HRM in emerging HR 3
discrimination and Glass ceiling effect, issues
Employee engagement strategies, Talent Total 30
management and retention
158
Managing Knowledge Worker
Objective
Helps the students to enhance the concept of knowledge workers and their relevance with respect to
organization in the context of competitive scenario. It gives in-depth knowledge how to develop
knowledge workers. It brings good understanding of management functions and to focus on the future
of knowledge organizations.
159
Knowledge Work & Organization: Teaming Managing Attrition in the Indian
& Grouping Strategies - Knowledge Work Information Technology Industry
Organization & Design - Knowledge Corridor - Source: Case Studies in Human Resource
Establishing Knowledge Corridor - Promoting Management Volume IV
the Knowledge Corridor - Managing
Knowledge Cultures - Smart Gap – Return on Suggested Schedule of Sessions
Intelligence (ROI) - Organizational Intelligence
(OI) - The OI Model & Seven Key Dimensions. No. of
Topic
Sessions
The Knowledge Leader: Characteristics and
Attributes-Specific Roles-Leading Knowledge Introduction 3
Teams-Self Managed and Virtual Teams Training, Learning and Behavior
Modification in Knowledge
Motivating Knowledge Worker: Roles of
Management
Knowledge Worker: Value Proposition for
Knowledge Management - Enabling Knowledge Making Knowledge Work a Pleasure
Management Transition - Managing Knowledge Managing towards a Knowledge 3
Projects - Intellectual Stimulation Individual Worker Culture (Including case
Consideration – Inspirational Motivation discussion)
Knowledge Worker Productivity and Becoming an Effective Knowledge
Organizational Knowledge: The Uniqueness Worker (Including case discussion)
of Invisibility of Knowledge Work - Knowledge Professional Development
3
Work Processes - Interrelatedness of Components
Knowledge Work Processes and Social Context Johari Window Concept for
- Email client as a Knowledge Work Tool - Developing Knowledge Organization
Personal Publishing Through Weblogs - & Knowledge Workers Skills 2
Individual Benefits of Personal Publishing - Development (including case
Tacit Knowledge – types of Knowledge discussion)
Transfer.
Professional Development Models 2
Knowledge Work Considerations: Knowledge Work & Organization
Technology and the Knowledge Worker- Uses 3
(Including case discussion)
of Information Technology- Observation on the
Knowledge Leader (Including case
effect of Information Technology -Knowledge 2
discussion)
Career-Role of Ergonomics-Role of CKO
Roles of Knowledge Worker
Future of Knowledge Organization: (Including case discussion)
Knowledge organization in 21st Century - Future
Projections & Concerns Value Proposition for Knowledge
Management (Including case
Cases discussion) 4
Knowledge Management Practices at Toyota Enabling Knowledge Management
Motors Transition
Knowledge Management @ Xerox Corp. Managing Knowledge Projects
Knowledge Sharing Initiatives at the World Knowledge Worker Productivity and
Bank: Creating a 'Knowledge Bank' Organizational Knowledge 3
(Including case discussion)
Knowledge Management: Best Practices at
British Petroleum Knowledge Work Considerations 2
3M's Organizational Culture Future of Knowledge Organization
3
(Including case discussion)
Knowledge Management Initiatives at TCS
Total 30
160
Global Human Resource Management
Objective
This course is aimed to familiarize the students with the latest global trends and HRM in MNC’s with
differing cultures, HR Systems & policies. Management across borders requires global managerial
staffing & cross cultural decision making. This course initiates the student to HRM practiced on a
larger canvas beyond borders.
161
cross cultural negotiation, People Skills for IR Problems at Toyota Kirloskar Motor
Global Management – Leadership and Decision Private Limited
Making-Cross Cultural Sensitivity
Labor Market Reforms in France and the Job
International HRM in select countries: Law 'CPE': A Lost Opportunity?
Global management systems-Chinese, Japanese,
Korean, US, European, ancient Indian-Coping Source: Case Studies in Human Resource
with different management systems. Management Volume V
162
Industrial Relations
Objective
This course exposes the students to the issues involved in maintaining good employee relations. The
paradigm shift from industrial relations to employee relations & the impact on unionized activity is
discussed with its historical perspective. The Statutes will be covered with respect to the aim, its
relevance, implications & implementation in the corporate world.
163
Trade Union Movement in India: Labor charge sheet-Suspension of pending enquiry-
Movement or Trade Union Movement – Why notice of enquiry-Enquiry Officer-Domestic
the Trade union Movement? – Growth and Enquiry Proceedings-Representations of a legal
Development of the Trade Union Movement – practitioner-Principles of Natural justice-
Social Welfare Period – Early Trade union Criminal proceedings on domestic enquiry-
Period – Left-wing Unionism Period – Trade findings and conclusions of Enquiry Officer-
Union’s Unity Period – Second World War Award of Punishment.
Period – The Post-Independence Period -
Collective Bargaining: Concept – Main
Present Scenario of the Trade Union Movement
Features of Collective Bargaining – Importance
– The Central Trade Unions – The Indian
of Collective Bargaining – Principles of
National Trade Union Congress – All India
Collective Bargaining –Contents and Coverage
Trade Union Congress – United Trade Union
of a Collective Bargaining Agreement – Forms
Congress – Bhartiya Mazdoor Sangh – National
of Collective Bargaining – Developing a
Front of Indian Trade Unions – Centre of Indian
Bargaining Relationship – Process of
Trade Union – Comparative Study of Four
Negotiation during Bargaining – For union and
Original Central Organizations.
Management for Trade Union – The Attitude of
Problems of Trade Unions: Introduction- Main the parties – Collective Bargaining in India –
problems – Inter Union Rivalry – Recent Trends in Collective Bargaining the
Recommendations of ILC Standing Committee Issue Side – Collective Bargaining Agreements
– Code of Conduct – Recommendations of NCL at Different Levels – Plant, Industry and
– Under the Maharashtra Act – National National Level – Prerequisites of Collective
Commission on Labors Views on Rights of Bargaining Agreements at Different Levels –
Recognized Unions – Trade Unions under the The National Commission on Labor or
plans – Recommendations of National Collective Bargaining.
Commission on Labor for Strengthening Trade
Settlement Machinery: Conciliation –
Union – Essentials for Success of a Trade Union
Arbitration – Adjudication.
–Unfair Practice by Recognized Trade Union –
General Unfair Labor Practice. Industrial Relations and Related Legislation:
The Trade Union Act, 1926 – The Industrial
Worker’s Education and Training: Worker’s
Employment (standing Orders) Act 1946 – The
Education and Concept – Objective of Workers’
Industrial Disputes Act, 1947 – Legislation
Education – Venue and Technique – Worker’s
Relating of Factories.
Education in India – The Scheme for Worker’s
Education – Three Levels of Worker’s Industrial Relations Systems in UK USA:
Education – Special Category Programs – United Kingdom – Trade Union – Membership
Evaluation of the Scheme –Worker’s Training – – Compulsory Arbitration – Joint Consultation
Training Scheme of DGET and workers Participation in Management –
Joint Consultation – Workers Participation.
Implementation of Labor Laws- Processes
Unionization of IT-ITES Sector Employees -
Discipline: Code of Discipline in industry-
Issues
Criteria for recognition of TU-Rights of
recognized unions under the Code of Discipline- Cases
Fostering discipline in industry-Employee
HR Problems at Jet Airways: Coping with
Discipline-Positive discipline-Disciplinary
Turbulent Times in the Indian Aviation
action process-Standing orders-Judicial Industry
Intervention-Domestic Enquiry- Framing the
164
Eli Lilly: Managing Workplace Diversity No. of
and Coping with the Accusations of Racial Topic
Sessions
Discrimination
Trade Unionism Concept, Functions,
Trying Times for the Indian IT and BPO Approaches, Structure and Security 3
Industries (Including case discussion)
IG Metall - A Trade Union in Crisis? Trade Union Movement in India 2
Collective Bargaining: The General Motors- Problems of Trade Unions (Including
United Auto Workers Deal 3
case discussion)
Labor Unrest at Honda Motorcycle & Worker’s Education and Training 3
Scooter India (Private) Limited
Discipline (Including case
Source: Case Studies in Human Resource 3
discussion)
Management Volume VI
Collective Bargaining (Including
3
Suggested Schedule of Sessions case discussion)
165
Organizational Development:
Diagnosis & Interventions
Objective
The aim of this course is to provide valuable insight in managing change in such a way that
knowledge and skills are transferred to build the organization’s capability to achieve goals and solve
problems. It provides a critical assessment of the symptoms, mechanisms and dynamics of
Organizational Development (OD) evaluate the range of OD Interventions.
Organization Development- Interventions and Ramnarayan, S. et al. Sage Publications Pvt. Ltd
Strategies - 1998
166
Applied Behavioural Science - Action Research Structural Interventions and OD: Suggested
and Varieties of Action Research Criteria for Congruency- In congruency with
The Process of OD: Entering and Contracting - OD - Job Design - Quality Circles - MBO and
Diagnosing the system and it’s processes, Appraisal – Socio technical Systems and Work
organizational, group and individual level Restructuring - Quality of Work Life Projects -
diagnosis - Collecting and Analyzing Diagnostic The Collateral Organization: A Task Force with
information - Feeding back diagnostic a Difference - Physical Settings and OD -
information - Designing Interventions - Leading Similarities and Differences between OD and
and Managing Change - Evaluating and selected structural interventions.
Institutionalizing OD Interventions The Role and Style of the OD Practitioner:
OD Interventions - An Overview: A definition External and Internal Practitioner -
of OD interventions - A brief word about the Competencies of an OD Practitioner - OD
nature of OD interventions - The major families Practitioner Styles - The OD Practitioner and his
of OD interventions - Some classification role in Intervention Process - Forming the
schemata for OD interventions practitioner-client relationship - Professional
Values and Ethics for OD professionals, Ethical
Team Interventions: Teams and Work Groups: Guidelines and Dilemmas
Strategic Units of Organizations - Team
Building Interventions - The Family Group System Ramifications: Human resources
Diagnostic Meeting - The Family Group Team- leadership and involvement - Resistance to
Building Meeting - Role Analysis Technique change and Leadership style - Training and
Intervention - A Role Negotiation Technique - Development of consultation skills – Rewards -
Responsibility Charting - The Force Field Constructive Feedback - Staffing and Career
Analysis Technique - A Gestalt Orientation to Development - Organizational justice - The role
Team Building of power and politics in the practice of OD -
Issues and problems pertaining to OD
Intergroup Interventions and Third- Party
Peacemaking Interventions: Intergroup Team- The Future and OD: Emerging Issues and
Building Interventions - Third-Party Values - Future Trends in OD; macro system
Peacemaking Interventions - Organization trends, interpersonal trends, individual trends -
Mirror Interventions – Partnering Future of OD
Personal, Interpersonal and Group Process
Interventions: Employee Empowerment - Cases
Sensitivity Training Laboratories - The Johari Cisco's Organizational Culture
Window Model – Transactional Analysis –
Flexible Work Options
Behavior Modeling – Life and Career Planning
Interventions – Stress Management Johnson and Johnson's Health and Wellness
Interventions Program
Managing Cultural Change at P & G
Comprehensive Interventions: The
Confrontation Meeting - Strategic Management Louis V. Gerstner Jr.: The Man who Turned
IBM Around
Activities - Survey Feedback - Rensis Likert’s
System & Management - Grid Organization Source: Case Studies in Human Resource
Development - The Contingency Theory of Management Volume IV
Lawrence and Lorsch
167
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Personal, Interpersonal and Group 3
Process Interventions: A Descriptive
Introduction to OD 1 Inventory of OD Interventions
History of OD 2 Comprehensive Interventions: A 3
Descriptive Inventory of OD
Underlying Assumptions and Values 1 Interventions
Foundations of OD 2 Structural Interventions and OD: A 3
descriptive Inventory of OD
The Process of OD 4 Interventions
OD Interventions - An Overview 2 The Role and Style of OD 2
Practitioner
Team Interventions: A Descriptive 2
Inventory of OD Interventions System Ramifications 2
Intergroup Interventions: A 2 The Future and OD 1
descriptive inventory of OD
interventions Total 30
168
Performance Management & Reward Systems
Objective
This course integrates concepts and current day practices to –
Provide insight into Performance Management systems and models.
Understand and appreciate the intricacies of Reward Management in organizations.
Performance Management :It’s about performing Chadha, Prem. Macmillan Publishers India -
– Not just appraising 2003.
169
Reward Management : The Foundations of The CEO Compensation Controversy
Reward Management - The Psychological
Pentagon’s New Personnel System: Coping
Contract - Motivation and Financial and Non-
with the Challenges of Human Capital
financial Rewards - Factors Affecting Levels of
Pay - Developing Reward Processes - Equal Pay Source: Case Studies in Human Resource
for work of equal value - Market Rate surveys. Management Volume VI
170
Training & Development
Objectives
It enables students to develop know how to design, organize, implement and evaluate Training &
Development in Organizations. And to familiarize students about various tools and techniques
available for making Training & Development more effective.
Training and Development Perspectives from the Reddy, Sumati. The Icfai University Press
Service Sector
171
Instructional Approaches: An Overview, Suggested Schedule of Sessions
Traditional Instructional Approaches, modern
Instructional Approaches, Internal Training Vs No. of
Topic
External Training. Sessions
172
Leadership Skills & Change Management
Objective
The course is designed to provide an in-depth understanding of Leadership, styles, skills required. It
is aimed to develop leadership skills and provide a framework for Leaders as Coaches, Mentors and
Counselors
Leadership: Research Findings, Practice, DuBrin, Andrew J. All India Publishers &
and Skills, 5th e Distributors; Houghton Mifflin - 2006
Emotional Intelligence, 10 Anv edition Goleman, Daniel / Singh, Dalip. Bantam - 2006
173
Level 5 Leadership Cases
Power, Politics and Leadership: Sources and Narayana Murthy and Infosys
Types of Power – Tactics for Becoming an
Empowering Leader – Factors that Contribute to Leadership: The Bill Gates Way
Political Behavior – Political Tactics and Dhirubhai Ambani and Reliance
Strategies
Dr V of Aravind Eye Hospital: A 'Level 5'
Developing Teamwork: Team Leadership Leader
Versus Solo Leadership - The Leader’s Role in
Women and Entrepreneurship
the Team-Based Organization – Leader
Behavior and Attitudes that Foster Teamwork. Source: Case Studies in Human Resource
Management Volume IV
Leadership Development, Succession, and the
Future: Development through Self-Awareness Suggested Schedule of Sessions
and Self-Discipline - Leadership Development
Programs No. of
Topic
Sessions
Emotional Intelligence
The Nature and Importance of 2
Change management Leadership
174
Employment Laws
Objectives
The objective of the course is to impart knowledge to the students about various labor laws existing
in India, to enable the students to understand and apply these laws, Impart knowledge of the detailed
contents of the laws, Stimulate thinking on rationale behind the laws and their enforcement problems
Industrial Relations & Labor Laws Srivastava, SC. Vikas Publishing House. 1994
175
Protection against Attachment, Priority of absence from duty, deductions for damage or
Payment of Contribution over Other Debts, loss, deductions for services rendered,
Employer not to Reduce Wages etc., Liability in maintenance of registers and records, claims
Case of Transfer of Establishment arising out of deductions from wages or delay in
payment of wages, conditional attachment of
Workmen's Compensation Act, 1923:
property of employer or other person
Objective of the Act, Definitions, Dependant,
responsible for payment of wages, procedure in
Employer, Wages, Workmen, Workmen's
trial of offences,
compensation (Employer's liability for
compensation, Amount of compensation, The Contract Labor Regulation and
compensation to be paid when due, method of Abolition Act.
calculating wages, distribution of compensation,
Definition, scope, application, and provision of
contracting, commissioners, Procedure for
the act such as registration of establishment,
compensation), schedules I, II, III and IV.
licensing of contractors, welfare and health of
Employees' State Insurance Act, 1948:Extent contract labour.
and application, Definitions, Contributions,
Factories Act 1948
Administrative arrangements, Issue of
certificates to the Recovery Officer, Benefits Definition, scope and provision of the act-
(Sickness Benefit, Maternity Benefit, Inspectors, Health, Safety, Hazardous processes,
Disablement Benefit, Dependants Benefit, Welfare, Working hours of adults, Employment
Medical Benefit, Funeral Benefit, Prescribed of young persons, Annual Leave with wages,
Specification for Entitlement Administration of Special provisions,
Disablement Benefit), Provision of Medical
Shops & Establishment Act (of the respective
Treatment by State Government, General,
state)
Second Schedule , Third Schedule,
Ethical Issues at Work Place
Payment of Gratuity Act, 1972 : Extent and
application and Objective of the Act, continuous
Cases
service, Payment of Gratuity- Compulsory
Insurance of Employer's Liability for Gratuity Faculty will be handling eight or more cases
&' Recovery of Gratuity, power to exempt,
nomination, determination of the amount of Shahdol Pipe Works and Another vs. Zila
gratuity, recovery of gratuity, Cognizance of Laghu Udyog Kamgar Sangh and Others
Offence, Protection of Gratuity against Rajasthan State Road Transport Corporation
Attachment . vs. Shyam Bihari Lal Gupta
Minimum Wages Act 1948 U.P. State Brassware Corporation Ltd. and
Definition, fixing of minimum rates of wages, Another vs. Udai Narain Pandey
minimum rate of wages, procedure for fixing Indian Rare Earths Ltd. and Another vs.
and revising minimum wages, wages in kind, Pramod Chandra Panigrahi and Others
payment of minimum rates of wages, fixing
hours for a normal working day, Inspectors, Municipal Corporation, Ludhiana vs. Ram
claims, all provisions of the act Pal
Payment Of wages Act 1936 Chairman, Oil and Natural Gas Corporation
Ltd. and Another vs. Shyamal Chandra
Extent and application, Definition, scope and
Bhowmik
provision of the act- fixation of wage-periods,
time of payment of wages, deductions which S.L. Srinivasa Jute Twine Mills (Pvt.) Ltd.
may be made from wages, fines, deductions for vs. Union of India and Another
176
Regional Provident Fund Commissioner, Suggested Schedule of Sessions
Mangalore vs. Central Aercanut and Coca
Marketing and Processing Co-operative Ltd. No. of
Topic
Mangalore Sessions
State of Rajasthan and Others vs. Bhawani Payment of Gratuity Act, 1972 2
Shanker and Another
Minimum Wages Act 1948 2
Haldia Refinery Canteen Employees Union
and Another vs. Indian Oil Corporation Ltd. Payment Of wages Act 1936 2
and Others The Contract Labor Regulation
2
Verma L.K. vs. H.M.T. Ltd. and Another and Abolition Act 1970
Airfreight Ltd. vs. State of Karnataka and Factories Act 1948. 3
Others
Shops & Establishment Act 2
Punjab and Sind Bank and Others vs.
Mohinder Pal Singh and Others Ethical Issues & Laws at work
2
Source: Case Studies in Human Resource place
Management Volume V Total 30
177
Competency Mapping and Assessment
Objectives
Understand the fundamentals of competency management
Experience the process of competency mapping and profiling
Learn the art of customization and institutionalization
Aware of the implementation pre-requisites and strategies
Understand integration of competency profiling to other HR applications
The Handbook of Competency Mapping: Sanghi, Seema. Sage Publications Pvt. Ltd -
Understanding, Designing and Implementing 2007
Competency Models in Organizations, 2nd e
360 degree feedback, competency mapping & Sharma, Radha R. Tata Mc Graw Hill - 2003
assessment centers
178
tools; competency development – maturity advantage. Competency profiling - Job
framework and matrix, areas of improvement, competency profiling, Role competency,
and action plan; Competency Mapping - profiling - Functional competency profiling,
Strategy-Structure Congruence, Structure Role Core competency profiling.
Congruence, Vertical & horizontal Role
Integration of Competency Based HR
linkages, Positioning to bring in competitive
systems: Competency based selection,
advantage.
competency based interviews, competency
Competency assessment: Identification of Role based performance management, competency
competencies, elemental competencies, driven careers, and competency linked
assessment center, what do the assessment remuneration, competency driven culture.
centers assess? Design of assessment center,
Use of psychometric testing in assessment Cases
center, 360 degree feedback, potential appraisal
through assessment center, other methods of Faculty will identify appropriate cases
competency assessment - Role plays, Case
study, Structured Experiences, Simulations, Suggested Schedule of sessions
Business Games, Repertory grid, BEI, MBTI,
FIRO-B; Difference between development No. of
Topic
center and assessment center. Sessions
179
Quantitative Human Resource Management
Objective
This course focuses on the statistical techniques and data analysis methods appropriate for
quantitative human resource management research projects. Students learn the importance of
reliability, validity, and accurate measurement, and how to conduct reliable and valid research
projects vis-à-vis calculating the costs of various HR processes
180
systems, types of executive compensation, Suggested Schedule of Sessions
quantitative application in compensation –
percentiles, cost-benefit analysis, and compa- No. of
Topic
Sessions
ratios. Mistakes in compensation designing.
Employee benefits, Calculation of incentives, Principles of HR research and 3
measuring the impact of weak incentives. quantitative HRM
Tools, Techniques and Non- 4
Trends in quantitative HRM - Development
parametric tests in HR Research
of HR dashboard, HR index, internal
improvement monitors and smoke detectors, Staffing metrics 6
using factor analysis in HR research – problems,
HR Audit research, Organization Health survey. Development Metrics 6
Compensation Metrics 6
Cases
Trends 5
Faculty will identify appropriate cases.
Total 30
181
Service Operations Management
Objective
The objective of this course is to provide students with tools and techniques to manage operations of
service organizations.
Service Management and Operations, 2nd e Haksever, Cengiz et al. Pearson Education –
1999
182
service package, Taguchi methods, Poka Yoke, measuring service productivity, The DEA
quality function deployment; achieving service model- definition of variables, objective
quality- cost of quality, tools for achieving function, constraints, DEA and strategic
service quality; programs for service quality planning.
assurance- quality improvement to achieve zero
defects, Deming’s 14 point program Cases
unconditional service guarantee Malcolm
Baldrige quality award Faculty will identify appropriate cases.
183
Lean Manufacturing Management
Objectives
The course enables the student to learn the basic tenets of Lean Manufacturing that can contribute to
significant improvements in productivity, quality, safety & cycle times. The course focuses on the
tools & techniques of Lean & also on the issues of Lean Implementation. The student understands
how to apply Lean Concepts in a Manufacturing Environment.
Implementing a Lean Management System, 1st e Dr. Jackson, Thomas L. Productivity Press -
1996
The machine that changed the world Womack, James & Jones. Free Press - 2007
184
Lean Practices: Case examples of Suggested Schedule of Sessions
organizations Practising Lean - Lean assessment
study No. of
Topic
Sessions
Case Studies Lean Practices
Introduction to lean 3
Case examples of focusing on moving from
“batch & queue” to continuous flow & lean Basics of lean 2
operations The lean production principles 3
Applying Lean to Service Organizations Case on the lean production
1
principles
Concept of lean service operations
Value stream mapping 2
Lean supply chains
The lean tools & techniques 3
Lean & IT
Case on Lean six sigma 1
Beyond Lean Paradigm The integrative interventions 3
Agile Manufacturing The lean implementations 3
Quick Response Manufacturing Case on the lean implementations 1
185
TQM & Six Sigma Quality
Objective
The objective of this course is to develop an integrative perspective for achieving operational
excellence. This course introduces the concepts, models and best practices for designing, developing,
managing, controlling and improving the sourcing, planning, transformation and delivery processes
and systems for goods and services
Beyond TQM Robert / Flood. John Wiley & Sons Inc - 1993
186
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic Quality by Design 4
Sessions
187
Operations Research
Objective
The objective of this course is to develop an integrative perspective for achieving operational
excellence. This course introduces the concepts, models and best practices for designing, developing,
managing, controlling and improving the sourcing, planning, transformation and delivery processes
and systems for goods and services.
Operations Research and Management Science Ravindran, A. John Wiley & Sons. - 2007
Handbook, 1st e
Quantitative Approaches to Management, 8th e Levin, Richard I et al. McGraw Hill. New York.
1993.
Quantitative Analysis for Management, 10th e Render, Barry / Stair, Ralph M. - Prentice Hall of
India Private Limited, New Delhi. - 2008
Operations Research: An Introduction, 8th e Taha, Hamdy A. Prentice Hall of India. - 2006
188
Waiting lines: Characteristics of a queuing Suggested Schedule of Sessions
system, Arrival and service patterns, Single and
multiple channel, Queue models with Poisson No. of
Topic
arrival and exponential service times Sessions
189
Operations Strategy
Objective
The objective of the course is to impart an understanding of the issues related to Operations as a
Strategic element in a Business organization. The essence of operations is to deliver value to a
customer. The course therefore defines value, how the value is to be delivered and how to design
operations in order to deliver value.
190
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Value based organization 3
Introduction 1
Strategic and operational 3
Emerging characteristics of value 2 characteristics and components
and value creation and delivery
Managing customer value and value 3
Perspectives of value 3 proposition
Value as a business concept 3
Value strategy and value operations 3
Value based organization – The 3
growth of flexible response and Configuring the value chain 3
virtual organizations
Total 30
Supply chains and value chains 3
191
Business Modeling and Simulation
Objective
This course introduces the concept of modeling of dynamic business and economic systems, and
simulation of mathematical models. Computer software iThink, ARENA and MS Excel will be used
for simulating mathematical models.
192
Simulation of Discrete and Dynamic models: model and logistics growth model), Human
Simulation of inventory systems, simulation of Resource Models (human resource planning
stock market, simulation of Cobweb model, models, hiring and promotion policies),
introduction to Markov processes and Operations Management Models (supply chain
simulation of brand switching behavior, management and the beer game), Agriculture
advertising and promotion, maintenance policy and Other Models (growth of fish and spread of
models epidemics), competition models (Volterra model
for integrated pest control and oligopoly
Introduction to Queuing Systems and competition)
Discrete Event Simulation: arrival process,
Stability and Equilibrium Analysis: phase
queue configuration, queue discipline, queue
plane diagrams, state space diagrams
statistics, Discrete Event Simulation
Control of Systems: proportional, differential
Introduction to Arena Software: Entities,
and integral control
Attributes, Create, Process, Dispose, Queue,
Resource modules, etc. Cases
Applications of Discrete Event Simulation: Faculty will identify appropriate cases.
Applications of bank operations, call centers,
Suggested Schedule of Sessions
inventories, factory operations, maintenance,
etc. No. of
Topic
Sessions
Input Modeling: Data collection, identifying
distribution with data, parameter estimation, Introduction to Modeling and 1
goodness-of-fit tests, multivariate and time Simulation
series input models Probability Distributions 1
Random Number Generation 2
Verification and Validation of Simulation
Models: verification of simulation models, Simulation of Discrete and Static 2
calibration and validation of models models
Simulation of Discrete and 3
Output Analysis: Measures of performance and Dynamic models
their estimation, output analysis for terminating
Introduction to Queuing Systems 1
conditions, Output analysis for steady state
and Discrete Event Simulation
simulations
Introduction to Arena Software 3
Causal Loop Diagrams: cause and effect
Applications of Discrete Event 3
fishbone diagram, positive links, negative links,
Simulation
reinforcing loops, balancing loop, stock
variables, rate variables, auxiliary variables, Input Modeling 2
relationship between stock, rate and auxiliary Verification and Validation of 1
variables Simulation Models
Introduction to iThink Software: Reservoirs, Output Analysis 2
Ovens, Queues and Conveyors, Building models Causal Loop Diagrams 2
in iThink Introduction to iThink Software 2
Application of System Dynamics Models: Application of Systems Dynamics 3
Demography Models (population growth Models
models, population growth models with Stability and Equilibrium Analysis 1
migration), Economic Systems (optimal time to Control of Systems 1
harvest trees, optimal duration for storing wine), Total 30
Marketing Models (exponential growth of sales
193
Production & Materials Management
Objective
To provide students with the requisite knowledge of concepts and to impart practical skills and
techniques required in the area of Production Planning and Materials Management
194
Techniques, Managing the Master Schedule, Total Quality Management: Total Quality
Maintenance of the MPS. Management (TQM), TQM as a Key
Component of Competitive Initiatives, The
The Planning of Material Requirements:
MRP and MRP II, Implementation of MRP and TQM Process of Improvement, TQM’s Impact
MRP II, The Parts Requirements Problem, The on Production Planning and Inventory Control
Activities, Malcolm Baldridge National Quality
Mechanics of MRP, MRP Concepts and
Award.
Advantages, Lot Sizing, Uncertainty and
Change in MRP Systems, Net Change Versus
Cases
Regenerative MRP Systems, System
Nervousness, Firm Planned Orders, and Time Faculty will identify appropriate cases.
Fences.
Capacity Planning and Control: Long-Range Suggested Schedule of Sessions
Capacity, Medium-Range Capacity Planning
and Control, Short-Term Capacity Planning and No of
Topic
Control. Sessions
195
Supply Chain Management
AIM
This course introduces the concept of supply chain management. It also provides an understanding of
Logistics while underlining the importance Supply Chain Management in different kinds of
industries. This course provides an integrated view of purchasing, production, distribution and
logistics function.
Learning Outcomes
At the end of the course students will be able to:
1. Appreciate the strategic importance of Value Chain Management in the overall strategy
formulation/implementation context
2. Apply the concepts of value chain management in practice
3. Appreciate the importance of integration with the suppliers and the customers in Value Chain
Management
4. Demonstrate an ability to diagnose and analyze value chain issues
5. Design and implement improvements in real life value chains
196
Transportations, facility decisions and Inventory Ownership in RSP - Issues in RSP
network design in supply chain: The role of Implementation -Steps in RSP Implementation -
transportation - factors affecting the Advantages and Disadvantages of RSP -
transportation decisions - modes of Distributor Integration - Types of Distributor
transportation - design options for transportation Integration - Issues in Distributor Integration.
network - trade offs in transportation design,
Procurement and Outsourcing Strategies:
tailored transportation-routing and scheduling in
Introduction - Outsourcing Benefits and Risks –
transportation - role of facility decisions in
A Framework for Buy/Make Decisions -
supply chain - factors influencing network
E-Procurement - A Framework for
design decisions - making network design
E-Procurement.
decisions in practice.
International Issues in Supply Chain
Inventory Management and Risk Pooling:
Management: Introduction - Global Market
Introduction - Single Warehouse Inventory- The Forces - Technological Forces - Global Cost
Economic Lot Size Model - The Effect of Forces - Political and Economic Forces - Risks
Demand Uncertainty - Supply Contracts - and Advantages of International Supply Chains
Multiple Order Opportunities - Continuous - Risks - Addressing Global Risks -
Review Policy - Variable Lead Times - Periodic Requirements for Global Strategy
Review Policy - Risk Pooling-Centralized Implementation - Issues in International Supply
Versus Decentralized Systems - Managing chain Management - International versus
Inventory in the Supply Chain -Practical Issues - Regional Products - Local Autonomy Versus
Forecasting - Judgment Methods - Market Central Control - Miscellaneous Dangers –
Research Methods - Time-Series Methods - Regional Differences in Logistics - Cultural
Causal Methods - Selecting the Appropriate Differences - Infrastructure - Performance
Forecasting Technique. Expectation and Evaluation - Information
System Availability - Human Resources.
The Value of Information: Introduction - The
Bullwhip Effect - The Impact of Centralized Coordinated Product and Supply Chain
Information on the Bullwhip Effect - Methods Design: Design for Logistics - Economic
for Coping with the Bullwhip Effect - Effective Packaging and Transportation - Concurrent and
Forecasts - Information for the Coordination of Parallel Processing - Standardization - Selecting
Systems - Lead-Time Reduction - Information a Standardization Strategy - The Push-Pull
and Supply Chain Trade-offs - Conflicting Boundary – Supplier Integration into New
Objectives in the Supply Chain - Designing the Product Development – The Spectrum of
Supply Chain for Conflicting Goals. Supplier Integration - Keys to Effective
Supplier Integration -Technologies and
Supply Chain Integration: Introduction- Push,
Suppliers - Mass Customization - Making Mass
Pull and Push-Pull Systems - Push - Bases
Customization Work - Mass Customization and
Supply Chain-Pull-Based Supply Chain - Push-
Supply Chain Management.
Pull Supply Chain-Identifying the Appropriate
Supply Chain Strategy-Implementing a Push- Information Technology For Supply Chain
Pull Strategy - Demand-Driven Strategies - The Management: Introduction - Goals of Supply
Impact of the Internet on Supply Chain Chain - Information Technology -
Strategies - Distribution Strategies - Direct Standardization - Information Technology
Shipment - Corss-Docking - Transshipment- Infrastructure – Interface Devices –
Centfalized Versus Decentralized Control - Communications - Databases – System
Central Versus Local Facilities. Architecture - Electronic Commerce –
Electronic Commerce Levels - Supply Chain
Strategic Alliances: Introduction - A
Management System Components - Integrating
Framework for Strategic Alliances - Third-Party
Supply Chain Information Technology - Stages
Logistics - Retailer-Supplier Partnerships -
of Development - Implementation of ERP and
Types of RSP - Requirements for RSP -
197
DSS - "Best-of-Breed" Versus Single-Vendor No. of
ERP Solutions. RF1D and its applicability Topic
Sessions
Organization and Systems for SCM The Value of Information 1
Negotiations and Contract management Risk Pool game, Beer Game or 2
INCO terms and Legal concepts and ED, equivalent
VAT, GST etc.
Supply Chain Integration 2
SCOR model
Strategic Alliances 2
Modern Concepts:
Procurement and Outsourcing 2
Financial SCM Strategies
Lean SCM International Issues in Supply 3
Chain Management
Cases
Coordinated Product and Supply
Faculty will identify appropriate cases. 3
Chain Design
Suggested Schedule of Sessions Information Technology for Supply 3
Chain Management
No. of
Topic Organisation and Systems for SCM 2
Sessions
Negotiations and Contract
Introduction 3 management INCO terms and
Transportation, facility decisions Legal concepts and ED, VAT, GST
and network design in a supply 3 etc. SCOR model
chain Modern Concepts: Financial SCM 1
Lean SCM
Inventory Management and Risk
3
Pooling Total 30
198
Project Management
Objective
Is to explore students to all aspects of Project Management covering project identification,
formulation, planning, scheduling & control. The course will enable the students to acquire the
concepts, tools & techniques of Project Management and to get an exposure to MS Projects Software
199
PERT, CPM, Resource Allocation & GERT: Case Studies
Tools & techniques for scheduling
Faculty will identify appropriate cases.
development, crashing of networks, time-cost
relationship, resource leveling multiple project Suggested Schedule of Sessions
scheduling, GERT
No. of
Cost Estimating & Budgeting: Cost estimating Topic
Sessions
process elements of budgeting, project cost
accounting & management information systems, Introduction to Project Management 1
cost schedules & forecasts
The Project Management Systems,
Managing Risks in Projects: Risk concept & Methodologies & System 2
identification, risk assessment, risk priority, risk Development Cycle
response planning, risk management methods
Project Feasibility Study 3
Project Control: Information monitoring,
internal & external project control, cost Project Planning 2
accounting systems for project control, control
process, performance analysis, variance limits, Project Scheduling 2
issues in project control.
PERT, CPM, Resource Allocation &
4
Project management Information Systems: GERT
Computer based tools, features of PMIS, using
project management software (MS Projects) Cost Estimating & Budgeting 2
200
Data Warehousing
Objective
The objective of the course is to enable the management students Equip with the skills and
knowledge necessary for Business Analysts / consultants / IT solutions marketing positions in the
industry in general and IT solutions / analytics companies in specific or functional domain analytics
in specific e.g. in banking / financial services or retail / hospitality etc.
Expose to any data warehousing solutions for hands on experience in building a data warehouse.
Focus on developing applications and analytics skills for DWH project consulting, marketing and
applications, hence the course is NOT to be perceived as a product-specific training program-type.
201
Structured Query language: SELECT strategies – Management practices –
statement - distinct clause - Handling of NULL Management reference architecture.
values - ORDER BY clause - WHERE clause -
Data Marts: What are data marts – how are
Relational Operators - logical operators (AND,
they linked to DWH – business relevance of
OR, NOT), SQL operators (BETWEEN - AND,
data marts – examples
IN, LIKE)- Numeric Functions - String
functions - Date functions - Conversion Testing a DW application: Testing
Functions- GROUP BY clause - Group terminologies – DW project life cycle and
functions - HAVING clause. Joining Tables- testing work stream
SET Operators (UNION, INTERSECTION,
OLAP: OLAP – Definition – Terminology;
MINUS) - Sub Queries.
Understanding Multidimensional data –
DDL: CREATE table - Integrity Constraints - architecture ; Multidimensional views of
ALTER table - DROP table. relational data ; Physical multidimensional
databases ; Data explosion; Integrated relational
DML: INSERT rows - UPDATE existing rows
OLAP; data Scarcity and data explosion;
- DELETE rows.
ROLAP, MOLAP, HOLAP Models
DWH Architecture: the layered approach –
Data Warehouse Applications: CRM; SCM;
benefits of layered approach – data staging –
Banking sector; Insurance sector; Retail banking
functions of each layer.
Industry case study, Hospital application
Data Warehouse Development Process:
Building a DW: Creating warehouse
Developing the business case for DWH-
environment – Building the data warehouse –
eliciting client requirements from analyzing
Defining the ETL process –
queries and reporting requirements – statistical
methods – developing a technical blueprint – Trends and Guest lecture
DW development life cycle – DW development
Methodologies- Big-bang Vs. incremental? – Cases
Business requirements definition – Process Faculty will identify appropriate cases
framework.
Suggested Schedule of Sessions
Data Warehouse Design: Defining
dimensional model –need for de-normalization No. of
Topic
–identifying facts in data and dimensions- Sessions
different options for dimensional modeling – Introduction to Data warehousing + 4
star schema – snow-flake schema- SQL
Detailed Dimensional Modeling: Granularity Data warehouse architecture and 4
of facts – additive facts – FD of data – Helper development process
tables – Implementing M-M relationships Data warehouse design and 4
between fact and dimension tables – dimension dimensional modeling
hierarchies - Slowly changing dimensions – Extract, Transform and Loading 3
Rapidly changing dimensions. Process
Extract, Transform and Loading Process: Meta data management, data marts, 3
Extract processing – interface processing – Testing a DW application 1
Load into staging – Transform – Load process – OLAP 2
post load processing – Generic warehouse
population functions. Change capture Data warehouse applications 3
mechanisms: type I, type II, type II changes Building a DW 4
Current trends and guest lecture 2
Meta Data Management: Meta data –
categorizing – value proposition – management Total 30
202
Data Mining
Objective
The course aims to provide
Concepts and theories of data mining.
Data mining tasks and their utilization in few sectors like banking, healthcare etc.,
Understanding of mining complex data such as text, web, and multimedia data.
Provides hands on experience on SAS data mining tool “SAS Enterprise Miner”.
Data Mining concepts & Techniques JIAWEI Han, Morgan Kaufmann - 2001
Data mining introductory & advanced topics Dunham, Margaret H. Pearson Education - 2003
http:// www.kdnuggets.com
http://www.thearling.com
203
Time Series Forecasting- Stationarity non workspace components - setting up projects and
stationarity Exponential Smoothing - ARIMA diagrams - conducting initial data exploration.
Models – (AR Process - Moving Average
Current Trends
Process - ARMA Process - Box Jenkins
Methodology). Project
204
Business Continuity & Risk Management
Objectives
i). To understand the key elements of Business Continuity and Risk Management
ii). To understand the business continuity planning cycle
iii).To understand network security technology and their applications
Business Continuity and Disaster Recovery for Rittinghouse, John / Ransome, James F.
Infosec Managers Elsevier UK US Editions. Digital Press - 2005
The Definitive Handbook of Business Continuity Peter Barnes (Editor), Andrew Hiles (Editor),
Management John Wiley & Sons Ltd - 2005
Network Security Essentials Applications & Stallings, William. Prentice Hall (Pearson Asia) -
Standards 1999
205
Continuity Management Cycle, Organizing and No. of.
implementing BCP, Testing, Maintenance and Topic
Sessions
Training, Standards, like BS 7799
Conventional Encryption 2
Cases
Modern Information security issues 5
Faculty will identify appropriate cases & solutions
Suggested Schedule of Sessions Information System Security 3
No. of.
Topic Network Security Practice 6
Sessions
Risk Management 3 Business Continuity Planning 8
206
Relational Database Management Systems
Objective
The course aims to provide the basic knowledge of concepts, design and implementation issues in
database systems. It provides concepts of client server architecture and introduces advanced topics in
databases systems, security and administration. It takes Oracle or Microsoft RDBMS software to
explain the concepts.
207
Distributed Database Management Systems: Lab Sessions
Evolution – distributed processing and
There will be lab sessions to have hands-on
distributed databases – distributed database
experience with the software:
management systems – DDBMS components –
Levels of data and process distribution. i. MS Visio to draw and develop E-R models,
and
Client Server Systems: Client/server systems -
need – evolution – managerial expectations – ii. Oracle or Microsoft RDBMS software to
client/server architecture- client/server design and develop database tables.
databases – client/server architecture styles – Assignments / Project
client / server implementation issues – Backend
database connection to front end application like The course will be supplemented by
Visual Basic. assignments and a project. The assignments are
to get students familiar with using databases,
Object Oriented Databases: Object oriented running queries and using application
concepts – features of an object oriented DBMS development tools.
– How object orientation affects database design
The project could involve the design of a
– advantage and disadvantage of OODBMS
schema for a realistic application, and the
Web Based Databases: Two-tier architecture implementation of the entire application using
Vs three-tier architecture – advantages and SQL and other development tools such as Java
disadvantages the web as a database platform – servlets or JSP/ASP etc.
approaches for integrating databases into the
web environments – effect of http and XML on Cases
web - DBMS integration. Faculty will identify appropriate cases
Database Security and Administration: Suggested Schedule of Sessions
Database security – Access control – GRANT,
REVOKE – GRANT, REVOKE on views and No. of
Topic
integrity constraints - Data as a corporate asset – Sessions
The evolution of database administration File systems and databases 2
function – The DBA’s managerial role – The The relational database model 2
DBA’s technical role.
Entity relationship modeling 4
Class Room Examples Normalization 3
Faculty may identify appropriate examples Structured query language up to 5
covering the topics like: DML commands
Database design Structured query language - Views, 3
Development Introduction to procedural
Querying Transaction management and 1
concurrency control
Procedure SQL
Distributed database management 1
Transaction Management systems
Concurrency Control Client server systems 3
Database Administration Object oriented databases 2
Case Studies Web based databases 2
Faculty may identify suitable case studies on Database security and 2
E-R modelling, Normalization, Client-server administration
systems and Object-oriented databases. Total 30
208
E-Business
Objective
The course is designed to fulfill the following objectives:
i) Understand the strategic opportunities and threats of e-Business
ii) Have insight into the viable e-Business models
iii) Have experience in analyzing the potential impacts and opportunities of e-Business in a firm or
industry
iv) Gain insight into the way e-Business influences business strategy and changes the basis for
competition
209
Integrating Enterprise Resource Planning Challenges in e-Business: Technological
Process: Enterprise Architecture Planning, Lead Challenges, e-Money Laundering, Other
Time Reduction, Improved Supplier Challenges - Channel Conflicts.
Performance
Future of e-Business & m-Commerce: Global
Integration of Knowledge Management Reach, Customers, Integrated Customer Service,
Process in e-Business: Architectural Integrated Enterprise Applications.
Framework for Knowledge Management
Processes, Infrastructure, Best Practices Cases
Selling Chain Management Process: Faculty will identify appropriate cases
Definition, Business & Technology Drivers,
Infrastructure, Sales & Distribution Suggested Schedule of Sessions
configuration
No. of
e-Marketing: Database Marketing, e-Marketing Topic
Sessions
Strategies, Building Microbrands, Pricing - Basics of e-Business 2
Collaboration
e-Business Strategy 2
e-CRM Processes and their Integration:
e-Business Design 2
Definition of e-CRM, Architecture,
Infrastructure Requirements, Challenges & Best e-Markets 2
Practices e-Procurement 2
e-Business Infrastructure: Data Integration Integrating Supply Chain 1
Middleware, e-Business-Reference-Logical- Management Process
Technology-Organizational Architecture Integrating Enterprise Resource 1
Planning Process
e-Business Technologies: e-Business: Enabling
Technologies Integration of Knowledge 1
Management Process in e-Business
e-Banking: e-Banking Strategies, Mobile
Payment, Key Issues & Solutions, risks, Selling Chain Management Process 1
Electronic Payment System, Overview, e-Marketing 1
Payment Clearing, Digital Currency,, Future of e-CRM Processes and their 2
e-Banking, Integration
e-Governance: Overview, Strategies, Interface e-Business Infrastructure 1
& Technology, Key Issues & Challenges, e-Business Technologies 2
Privacy, Security, Access
e-Banking 2
m-Commerce: Strategies for m-Commerce, e-Governance 1
Key Benefits, Technologies, Key Issues &
Solutions m-Commerce 2
e-Business Security Aspects 1
e-Business Security Aspects: Standards,
Cryptography, Authentication, Digital Legal Issues in e-Business 1
Certificates, Public Key Infrastructure. Challenges in e-Business 1
Legal Issues in e-Business: Consumer Future of e-Business & m- 2
Protection, Cyber Crimes & Laws, Software Commerce
Piracy, Regulation & Taxation. Total 30
210
Software Engineering & Quality Management
Objective
Aim of this course is to provide conceptual inputs in understanding software engineering principles
and practices. Course aims at training the students in software project planning techniques, quality
assurance, testing and implementation. Course also aims at exposing the students to various models
and standard of software industry.
Software Engineering Theory and Practice, 4th e Pfleeger, Lawrence. Pearson - 2009
211
Project scheduling & Tracking: Reasons for OOSE: Management of OO Software projects -
late delivery - Principles of software project Common process frameworks - OO Project
scheduling - People and effort - Task set for metrics and estimation - OO Estimating and
software projects - Selecting SE tasks - scheduling - Tacking program for an OO
Refinement - Task network - Scheduling - project. OO testing.
Timeline charts - Tracking schedule - EV
Analysis - Error tracking - Project plan. Cases
Introduction to PMI Project Life Cycle
Real life Software project management
guidelines (using MS Project).
experiences.
Quality Assurance: SQA strategy - Quality
concepts - Quality control - Cost of quality - Suggested Schedule of Sessions
Software quality assurance - Quality reviews -
FTRs - Statistical SWQA - Software reliability No. of
Topic
– Quality standards (ISO/CMM/9126) - SQA Sessions
Plan.
Product and Process 2
Software Configuration Management (SCM):
Software configuration management - Project Management 4
Identification of objects in SCM - SCM process Software Metrics 2
- Version control - Change control -
Configuration audit - Status reporting - SCM Project Estimation 2
audit.
Risk Analysis and Management 2
System Engineering: System definition -
Requirement engineering - System modeling. Project Scheduling & Tracking 3
Software Testing Techniques: Fundamentals - Quality Assurance 3
Objectives - Principles - Testability - Test case
design - White box testing - Basis path testing - Software Configuration 2
Control structure testing - Block box testing - Management
Specialized testing.
System Engineering 1
Software Testing and Strategies: Strategic
approach - Verification validation - Organizing Software Testing Techniques 2
for testing - Strategies - Criteria for completion Software Testing and Strategies 3
- Strategic issues - Unit testing - Consideration
and procedures - Integration testing - Top down, OO SE 2
bottom up, regression, smoke testing -
Comments & Documentation - Validation Cases 2
testing - Alpha, Beta testing - Systems testing -
Total 30
Recovery, security, stress, performance testing -
Debugging.
212
IT Enabled Services
Objective
The Student shall develop the skills to understand the process involved in ITES and learn the
management skills for ITES Projects. Basics of IT services management skill-set is imparted through
this course. In addition, domain specific skills e.g. service level management for finance KPOs etc.
will be imparted for specific and predominant domains.
ITES Case Studies from Wipro/ Infosys/ IBM To be procured from Internet
etc.
213
Service level agreements: What are the Suggested Schedule of Sessions
components- how to develop good SLA-
penalty clauses – performance clauses – No. of
Topic
templates of SLAs - Example SLAs for various Sessions
outsourced services e.g. VoIP, financial Global Outsourcing Market on a 1
reporting growth path
Service Level Management: Process metrics- The Indian IT Enabled Services 2
how to design – how to capture data on process Market
metrics – how to monitor – SLM software /
workbenches – SLM reports – workflows for The Indian Contract Services 2
SLM Market
Project work: SLA design for any domain- Software Technologies & 3
specific services – role plays Frameworks
214
Business Intelligence
Objective
To provide concepts & techniques of Data Mining Analysis Tools (DMAT) which are different
from various statistical techniques.
To equip the students with skills to perform data analysis and conclusions independently with
special focus on Data Mining (DM) applications with SAS.
215
forward regression methods in multivariate Generalize Items - Virtual Items Go Beyond the
logistic regression Comparison of logistic Product Hierarchies - Data Quality Anonymous
regression and discriminant analysis Versus Identified - Generating Rules From All
the Data - Calculating Confidence - Calculating
Decision Trees: Introduction - Growing a
Lift - The Negative Rule - The Problem of Big
decision tree - concept of logworth – algorithms
Data. Real life business applications of Business
chaid & cart importance of variable selection
Intelligence - Student projects.
Test for choosing the best split – Pruning -
Extracting rules from trees - Alternate
Cases
representations for decision trees - Decision
trees in practice. Faculty will identify appropriate cases
Time Series Forecasting: Stationarity non
Suggested Schedule of Sessions
stationarity Exponential Smoothing - ARIMA
Models – (AR Process - Moving Average No of
Process - ARMA Process - Box Jenkins Topic
Sessions
Methodology)
Introduction to BI 2
Artificial Neural Networks: History - Real
Estate Appraisal – Concept of a link function - Examining Data (Enterprise Guide) 3
Neural Networks for Directed data Mining - Exercises on Examining Data 2
Neural Net - The Unit of a Neural Network -
Feed-Forward Neural Networks - Back SAS Programming 3
Propagation Heuristics for using Feed-Forward -
Logistic Regression 2
Back Propagation Networks - Choosing the
Training Set - Coverage of Values for All Exercises on LR 2
Features - Number of Features - Size of
Training Set - Number of Outputs - Preparing Decision Trees (DT) 3
(Enterprise Miner)
the Data - Features with Continuous Values -
Features with Ordered, Discrete (Integer) Exercise on DT 2
Values - Features with categorical values -
Other Types of Features - Interpreting the Time Series Forecasting (TSFS) 2
results - Neural Networks for Time series - Exercise on Time Series Forecasting 1
Example: Finding Clusters - Lessons Learned
Artificial Neural Networks 2
Association Algorithms: Concept of support
confidence lift and gain Defining Market Basket Exercise on ANN 2
Analysis - Three Levels of Market Basket Data
Association Rules 2
- Order Characteristic - Item Popularity -
Tracking Marketing Inventories - Clustering Exercise on Association Rules 1
Product Usage - Association Rules - Actionable
Rules - Trivial Rules - Inexplicable Rules - Real life business applications of BI 1
Building Association Rules - Choosing the Total 30
Right Set of Items - Product Hierarchies Help to
216
System Analysis and Design
Objective
This course aims at giving necessary insights into Business Process Analysis, Process design, Process
Improvements and implementation of Business Applications.
This course provides the students with basic understanding of Business Systems, and Process analysis
and design.
Analysis and Design of Information Systems, Senn, James A. McGraw Hill - 1989
2nd e
System analysis and Design, 7th e Shelly, Gary B et al. Thomson - 2007
System analysis and Design methods, 6th e Whitten,J et al. Tata McGrawHill - 2004
217
Input Design: Objectives - Design of source diagram - implementation diagram –
document & best practices. Component diagram - Deployment diagram.
Online System Design: Work Artifacts
Cases
File and Data Base Design: Overview of file
and database design - Backup and Recovery – Faculty will identify appropriate cases
Resilience – High availability – mirroring - Suggested Schedule of Sessions
security
No. of
Quality Assurance, System testing and Topic
Implementation: Functional Testing, Testing Sessions
strategies - Test data. Implementation – Overview of Information System 1
Conversion and Training, System audit. Development
OOAD Managing Business Application 2
Overview of OO Systems: OO Systems, Development
Development methodology - Object orientation. Requirement Analysis 3
Objects - Classes - Attributes - Behavior -
Messages - Encapsulation – Inheritance- Structured Analysis 3
Polymorphism - Relationships and Associations. Prototyping 1
Object Oriented Systems Development Life Case Tools (use of Visio) 3
Cycle: Software Development Process – OO
Systems Development - Object Oriented System Design 2
Analysis - OO Design - Prototyping -
File and Database Design 2
Implementation - Reusability.
Quality Assurance, System Testing, 1
Methodology & Modeling: Introduction -
Implementation
Some OO Methodologics - Ram baugh – Booch
Jacobson. Overview of OO Systems 2
UML: Static dynamic models - Why modeling - Object Oriented Systems 2
Introduction to UML - UML Diagram - UML - Development Life Cycle
Class diagram - Use case diagram – UML Methodologies & Modeling 2
dynamic modeling - Interaction diagrams -
Sequence diagram - Collaboration diagram - UML (including lab) 6
UML state chart diagrams - UML activity Total 30
218
Advanced Business Analytics
Objective
To equip students with an understanding of various tools and techniques used in business analytics at
an advanced level. For students who would wish to specialize in analytics, the course provides a
strong foundation for the application of techniques and analytical platforms.
Learning Outcomes:
At the end of the course the student should be able to
1. Explain the importance of statistical and econometric techniques in business analytics.
2. Handle the available business information/data more efficiently.
3. Use analytical tools like MS Excel, R and others efficiently in order to take managerial decisions
more effectively
219
Detailed Syllabus Vector Auto Regression and Error Correction
models.
1. Introduction to Business Analytics and
Recent Developments 7. Business Forecasting Methods
Definition, relevance and scope of business Introduction to business forecasting techniques.
analytics. Sources of big data, big data Evaluation criteria for the quality of forecasts.
technologies, Hadoop distributed file system, Examples of forecasting with real time data.
Map reduce Advances in analytical techniques
and practices 8. Stochastic models: Marketing &Retail
analytics simulation model (using excel add-
2. Exploratory Data Analysis ins)Markov chain process, mean arrival
Importance of data exploration and introduction time,(M/M/1 queuing models)
to some of the standard practices like SEMMA. 9. Report Writing
Descriptive statistics, testing the assumptions of
multivariate analysis, data preparation for Cases
modeling, testing and transformation
Modeling credit risk using logistic model
3. An Overview of Data Modeling
Risk modeling using stock returns
Techniques
Forecasting commodity prices
Regression Models, Data Reduction Methods,
Classification Methods, Neural Networks, Time Suggested Schedule of Sessions
Series Methods and other Multivariate
Techniques. No. of
Topic
Sessions
4. Models for Limited Dependent Variables
Introduction to Business Analytics
Introduction to choice modeling, Details of 2
and Recent Developments
Logistic Regression, Logit and Probit models,
Multinomial Logit and Tobit models, Models Exploratory Data Analysis 4
for censored data. An Overview of Data Modeling
2
5. Artificial Neural Networks Techniques
Nature of ANN and its relative advantage over Models for Limited Dependent
5
other data modeling techniques, Application Variables
domains of ANN. Preparing data for ANN. Artificial Neural Networks 4
Algorithms used in ANN. Example of ANN
using real time data Time Series Modeling 4
6. Time Series Modeling Business Forecasting Methods 4
Introduction to time series analysis, Classical Stochastic Models 2
time series analysis, Concept of stationarity and
unit roots. Tests for unit roots, Box-Jenkins Report Writing 3
ARIMA modeling, smoothening techniques,
Total 30
Concept of Co-integration, Error correction
models, Introduction to multivariate models,
220
Big Data Analytics
Objective
To provide the students an understanding of concepts, tools and techniques of Big Data platform and
how structured and unstructured data analytics can be performed using open source technologies like
Hadoop, MapReduce, R, Pig, Hive and other Hadoop eco system technologies.
Learning Outcomes:
At the end of the course the student should have
1. Overall familiarity of Big Data analytics platforms and technologies.
2. In-Depth understanding of Hadoop distributed File System and MapReduce programming
paradigm
3. Ability to use analytical tools/languages like R, Pig and Hive to perform structured and
unstructured data analytics
221
Data Processing in Hadoop: Review Pig - a Suggested Schedule of Sessions
scripting language for control of MapReduce
No. of
processes on Hadoop, and Hive - a data Topic
Sessions
warehouse like system with fairly complete
SQL like syntax. Introduction to HBase. Review of R programming
Language 4
Integrating R with Hadoop: Developing
MapReduce programs using R packages like Introduction to Big Data
RHIPE & RHadoop platform/technology 1
Text Analytics Project: Real world text data Integrating R with Hadoop 4
like Twitter/email can be used for example Data Analytics with R and Hadoop 6
Total 30
222
Financial Business Analytics
Objective
To equip students with an understanding of the "importance and role of financial analytics” in
modern business enterprises and how business firms can take advantage of financial analytics.
Further, for students who wish to specialize in analytics, the course provides a strong foundation in
the application of financial analytics with analytical platforms.
Learning Outcomes:
At the end of the course the student should be able to
1. Explain the importance of financial analytics and applications.
2. Handle the available business information/data more efficiently.
3. Use analytical tools like MS Excel, R and others efficiently in order to take managerial
decisions more effectively
223
Detailed Syllabus 7. Derivative Pricing: Issues regarding
derivative markets. Brownian motion, Black -
1. Introduction to Financial Analytics:
Sholes model. Modeling derivative prices,
Definition, relevance and scope financial
Analysis in Finance, DCF, Profitability analysis,
analytics, recent trends in financial analytics
Asset performance, Sharpe ratio, Calmar ratio
2. Financial Time Series and Their and pricing options.
Characteristics: Asset Returns, Distributional
8. Report Writing
Properties of Returns, Review of Statistical
Distributions and properties of financial time
Cases
series.
To be decided by faculty
3. The Capital Asset Pricing Model: Basics
of portfolio construction. Diversification and
Suggested Schedule of Sessions
Portfolio Optimization, aggregate loss models
(finance data, insurance) No. of
Topic
Sessions
4. Modeling Volatility and Risk: Volatility
the financial time series. Modeling volatility Introduction to Financial Analytics 2
using ARCH / GARCH models. Measuring and
modeling risk. Application of Value at Risk Financial Time Series and Their
6
(VaR), creating simple credit risk model from Characteristics
consumer loan data The Capital Asset Pricing Model 5
5. High-Frequency Data Analysis and
Modeling Volatility and Risk 4
Market Microstructure: Bid–Ask Spread,
Empirical Characteristics of Transactions Data, High-Frequency Data Analysis and
4
Models for Price Changes, Duration Models Market Microstructure
6. Modeling Credit Risk: Corporate Modeling Credit Risk 4
Liabilities as contingent claims, Endogenous
default boundaries and optional Capital Derivative Pricing 4
Structure, Intensity Modeling, Rating based Report Writing 1
term-structure models, Credit risk and interest-
rate Swaps, Modeling dependent defaults Total 30
224
Marketing Business Analytics
Objective
To equip students with an understanding of the "importance and role of marketing analytics” in
modern business enterprises and how business firms can take advantage of marketing analytics.
Further, for students who wish to specialize in analytics, the course provides a strong foundation in
the application of marketing analytics with analytical platforms.
Learning Outcomes:
At the end of the course the student should be able to
1. Explain the importance of marketing analytics and applications.
2. Handle the available business information/data more efficiently.
3. Use analytical tools like MS Excel, R and others efficiently in order to take managerial
decisions more effectively
Quantitative Models in Marketing Research Franses Philip Hans and Paap Richard,
Cambridge University Press (2004)
Database Marketing: Analyzing and Managing Blattberg Robert C., Kim Byung-Do, Neslin
Customers Scott A, Springer (2008)
Marketing Modeling for New Products Carlos Hern´andez Mireles, ERIM (2010)
225
Detailed Syllabus: Models that Connect with Practice, Industry-
Specific Models. Return on Marketing Models,
1. Introduction to Marketing Analytics: Models for the Financial-Performance Effects of
Definition, relevance and scope of marketing Marketing
analytics, recent trends in marketing analytics
10. Report Writing and web analytics
2. Consumer Behaviour: Consumer Decision concepts and comparative search engines:
Making Models, Process Oriented Models of the Basics of web analytics and its tools, how
Consumer Choice Process Google analytics works, (Google adwords)
3. Customer-Centric Marketing Models: key web metrics terms, anchor attach analysis,
Models of Customer Value, Decision Models cross shop analysis, product affinity analysis,
for Customer Relationship Management (CRM), market basket analysis, Social media analytics :
RFM Analysis, Customer Management Twitter text mining using SAS/R
226
Entrepreneurial Development
Objective
To make the student know about entrepreneurship, entrepreneurial behavior, functional areas of
business and their inter-relation. They would understand the risks and rewards of a new venture and
the steps required to start a new venture. After completing the course the student would know what
entrepreneurship is all about, whether it fits in his career scheme and mental makeup or not and
would be equipped with the basic knowledge and confidence to start a new venture.
227
Entrepreneurship and Creativity: Ideation, Basic Legal Requirements: Legal Issues:
Role of creativity, Barriers to creativity, Forms of Business Ownership, Patents, Trade
Creativity habit, Idea cycle (four phases), How Secrets, Copyrights, Trade Marks and I PR-
to find the perfect idea Caselet Discussion
Entrepreneurship and Innovation: Innovation Legal Acts: Companies Act of 1956, Income
in Marketing, Operations, Organisation with Tax Act, Indian Partnership Act, 1932, Central
Examples, Insight, Humour, Improvisation, Excise Act, Sales Tax Act, Service Tax - The
Differentiation, Four P's of innovation Employee's State Insurance Act 1948, Contract
Enhancing Creativity: Techniques to enhance Act, 1872, Sale of Goods Act, 1930, Negotiable
creativity (Workshop # 1), Brainstorming, Mind Instrument Act, 1881, The Employees Provident
mapping - Techniques to enhance creativity Fund Act 1932,The Payment of Gratuity Act
(Workshop # 2), rapid prototyping, six thinking 1972, Minimum Wages Act, 1948, Payment of
hats Wages Act, 1939, The Payment of Bonus Act,
1965, Shops and Establishment Act, The
Opportunities for Business Ideas: Search for Industrial Disputes Act, 1947
Business Ideas, Opportunities, How to Sharpen
the Ideas, Common Attributes / Selection of Challenges in New Venture Management:
Successful Ideas Getting finance for New Venture, Different
Sources of Financing- introduction, Sources of
Developing Product and Services: Ways to
Equity Financing, Different Sources,
Meet the Opportunity, Research and
Advantages and Disadvantages, Debt Financing
Development for New Product, Technology
Transfer and Management, New Product Managing Finance: Managing Cash, Working
Development Process Capital and its components, Factors influencing
Assessing Business Attractiveness: Areas for Working Capital, Steps in determining cash
Assessing the Business Attractiveness of a New requirement: How much cash should be
Venture, Technical Requirements, Market arranged to meet the WC needs of a firm, How
Analysis, Financial Analysis, Organisation to plug gap in WC requirement, Long term,
Analysis, Competition Analysis Short term, Managing cash flow, Creating a
cash budget, Improving your cash flow
Business Plan Development: Introduction,
Definition/Meaning, Functions, Benefits, Control systems: Controls and Procedures,
importance of business plan – own use/investor, Essence of Control, Material Control, Budgetary
Myths and Realities of Business Plan, The Control, Marketing Control, Management
Requisites of a Good Business Plan, What Control System- Examples/Caselet
Potential investors Look for in the Business
Putting it all Together: Making a final
Plan, Why Business Plans Fail
Business Plan: Presentations in groups (each
Finalising the Business plan: Complete group presents on any one topic from the list
Outline of a Business Plan (with useful Hints), given below), Study of problems of finance and
Pre-requisites for successful Project marketing, Study of environmental problem,
Implementation, Banking Guidelines: Loans & Study of tax benefits available from time to
Advances, Letters of Credit & Guarantee, time, Preparation of project report in relation to
Recruiting and motivating the team opportunities available, Survey of Export-
Implementation steps: Pre Implementation oriented small scale units
Steps, Steps During the Implementation Phase, Business Plan Presentation in Groups
Post Implementation Steps- Caselet Discussion
228
Suggested Schedule of Sessions No. of
Topic
Sessions
No. of
Topic
Sessions Finalising the Business plan 1
Understanding Entrepreneurship 1
Implementation steps 2
Entrepreneurship Life Cycle and 2
Entrepreneurship as a Career. Basic Legal Requirements 1
229
Annexure-I
Name : _
IBS Campus : _
To: E-mail : _
The Academic Coordinator
IBS __________________
Elective Courses
Dear Sir
A. Electives
_______________________________ ______________________
Date: Signature of the Academic Coordinator Signature of the Student
The choices of elective courses are within the permissible framework of course offerings.
__________________________
Date: Signature of the Campus Head
230
IBS
ICFAI BUSINESS SCHOOL
www.ibsindia.org