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Sundrop Swot Analysis
Sundrop Swot Analysis
PROJECT REPORT ON
SWOT ANALYSIS
DONE ON
PROJECTEE:-
BINAYAK
BINDHYA
GOPAL
PROSENJIT
SUBHABRATA
VIKASH
Apart from our effort, the success of this project depends largely on
the encouragement and guidelines of many others. We take this
opportunity to our gratitude to the people who have been instrumental
in the completion of this project.
CHAPTER-7 Bibliography
COMPANY PROFILE
Led by the flagship brand Sundrop, Agro Tech Foods Ltd has expanded
its brand portfolio through acquisition of the Rath vanaspati brand from
SIEL Ltd. It also sells unrefined mustard oil under the Sudham brand in
the East.
Agro Tech has a network of 1000+ distributors spread across the country
and reaches 130,000 odd outlets to sell thier products.
The company has a strong presence and a proactive stance with respect
to modern trade. There are direct selling agreements in place with key
accounts like Reliance Retail, Subhiksha, Spencers, Food World, Big
Bazaar, etc.
Board of Directors
PRODUCT PROFILE
1) Sundrop Superlight.
2) Sundrop Superlite advance.
3) Sundrop Heart.
4) Sundrop Gold.
5) ACT II Instant Popcorn.
6) ACT II Microwave Popcorn.
7) Healthy World Dried Green Peas.
8) Snack Break.
Price of SuperLite:-
• 5lt - Rs. 549/-
• 1lt - Rs. 113/-
SUNDROP HEART:
Sundrop Heart was launched in 2003 in the fast growing Heart care
category. Sundrop Heart is a scientific blend of high quality, specially
processed rich Rice Bran (80%) and Sunflower (20%) oils. It is rich in a
special nutrient called 'Oryzanol', which is known to reduce bad
cholesterol (LDL) levels. The consumer response to Sundrop Heart has
been overwhelming. Besides its health benefit, the food cooked in
Sundrop Heart is tasty, making it an ideal cooking medium for the entire
family.
Price of SuperLite:-
• 5lt – Rs 613/-
• 1lt - Rs
Environmental Scan
/ \
Internal Analysis External Analysis
/\ /\
Strengths Weaknesses Opportunities Threats
|
SWOT Matrix
Strengths
A firm's strengths are its resources and capabilities that can be used as a
basis for developing a competitive advantage. Examples of such
strengths include:
patents
strong brand names
good reputation among customers
cost advantages from proprietary know-how
exclusive access to high grade natural resources
favorable access to distribution networks
Weaknesses
In some cases, a weakness may be the flip side of a strength. Take the
case in which a firm has a large amount of manufacturing capacity.
While this capacity may be considered a strength that competitors do not
share, it also may be a considered a weakness if the large investment in
manufacturing capacity prevents the firm from reacting quickly to
changes in the strategic environment.
Opportunities
Threats
To develop strategies that take into account the SWOT profile, a matrix
of these factors can be constructed. The SWOT matrix (also known as a
TOWS Matrix) is shown below:
SWOT / TOWS Matrix
Strengths Weaknesses
A SWOT analysis may sound like a form of mission planning for James
Bond. A SWOT simply stands for: Strengths, Weaknesses,
Opportunities, and Threats. Each area forms a box on a grid and you fill
in each section to help formulate a marketing strategy.
Strengths
Weaknesses
Opportunities
Threats
Monthly Income Of
Durgapur
20%
38% 5k-10k
10K-15K
22%
15K-20K
More than 20K
30%
Loose
30% 39%
Branded
Both
31%
• Still the largest selling sunflower oil brands hold with 15% of
branded oil market.
• It has also acquired a fairly strong presence in the mass market for
edible oil through its low priced brand, Crystal
• India has a wide-ranging and large raw material base suitable for
food processing industries.
1. The company should approach the rural areas to widen their base
and reach which would bring more profit for them.
4. They should come up with a mustard oil of their own which can be
less on price and high on quality.
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