SWOT & Etop analysis

By mayank sharma
Devthl shillai sirmaur Himachal pradesh
College desh baghat mgt (mandi gobindgarh )

ENVIRONMENT THREAT
AND OPPORTUNITY
PROFILE (ETOP)
A VIEW FROM:-MAYANK SHARMA

CONTENT
Definition of environment
Overview of environment scanning
Techniques of environment scanning

DEFINITION
Environment means the surroundings, external
objects, influences or circumstances under which
someone or some thing exits.

ENVIRONMENTAL
SCANNING
Environmental scanning is a process of gathering,
analyzing, and dispensing information for tactical or
strategic purposes.

TECHNIQUES OF
ENVIRONMENT SCANNING
SWOT
ETOP

ETOP
It is a process of dividing the environment into
different sectors and then analyzing the impact of
each sector on the organization.

Environmental sectors
Economic

Nature of impact

Impact of each sector

Growing affluence among
urban consumers, rising
disposable incomes & living
standards.

ETOP FOR BICYCLE COMPANY

Market

Organized sector a virtual

oligopoly with 4 major
manufacturers, buyers
critical & better informed,
overall industry growth rate
not encouraging, growth
rate for niche market like
sports, trekking etc is high.

International

Global imports growing but

Indias share shrinking,
major importers are the US
& EU but India exports
mainly to Africa.

Political

Bicycle principal mode of

transport for low & middle
income, Industry too small
to draw attention.

Regulatory

Parts & components

reserved for SSI, bicycle
industry a thrust area for
exports,

Social

Environment & health

friendly transport option,
wide usage, as recreation,
convenient in traffic,
customers preference

Supplier

Mostly ancillaries in smallscale sector supply parts &

components, rising steel
prices, industrial
concentration in Punjab &
Tamilnadu.

Technological

Up gradation in progress,
import of machinery
simple, product innovations
ongoing like battery
operated & lightweight
foldable cycles

CONCLUSION
ETOP provides a clear picture to the strategists about
which sectors & different factors in each sector, have
a favorable impact on the organization.

THANK YOU
?