PRINCE SHARMA PROF. JAIDEEP SINGH M.B.A II Sem 4th th
ROLL NO. 22 What is ETOP analysis?
ETOP analysis (environmental threat and opportunity profile) is the
process by which organizations monitor their relevant environment to identify opportunities and threats affecting their business for the purpose of taking strategic decisions. Why ETOP is needed? • Helps organization to identify opportunities and threats • To consolidate and strengthen organizations position •Provides the strategists of which sectors have a favorable impact on the organization • Help organization know where it stands with respect to its environment • Helps in formulating appropriate strategy •Helps in formulating SWOT analysis (Strategic weakness, opportunities and threats) How to prepare an ETOP?
Dividing the environment into different sectors such as
economical, market, social, international, legal, technological, political, ecological, etc. Analyzing the impact of each sector on the organization Sub-dividing each environmental sector into sub factors Impact of each sub-sector on organization in form of a statement Environmental Factors Thank you