Persuasive Speech

Megan Limb
11/18/19
Persuasive Speech: Audience Assessment

Specific Goal: My audience will believe that lifelong learning is possible and important.
(Identify the reaction you would like your audience to experience. Use a verb that describes how your audience will feel,
what they will believe, or what they will do after listening to your speech.)

Type of Claim: This is a claim of value_____________ . (Select one: fact; value; policy – see your textbook if you are unsure.)

Ethos: Primary Ethos:

a) Competence: I recently learned how to play the ukulele with no outside force teaching me.
b) Fairness: I will use evidence to back up my claims.

Secondary Ethos: 5

Audience Assessment: Most of my audience members will probably have an attitude that is neutral
Adaptation to Audience Attitude:
a. Common ground: I will ask my audience what they have learned outside of school and what they want to learn.
b. Latitude of acceptance: They all have the potential to take education into their own hands.
Baby Steps: They don’t have to choose something big to learn, just something.
Pattern of Organization: motivational sequence

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Persuasive Speech: Outline
Why Everyone should be a Lifelong Learner
Introduction

I. Hook: Have you ever had something that you wanted to learn, but you didn’t know how to get there? What skills have you picked
up that couldn’t be taught in a classroom?

II. Ethos: For me, that skill that I desperately wanted to learn was playing the ukulele. Thanks to YouTube videos, apps, and a lot of
practice, I got there.

III. Proposition (or Hint at Proposition): Today I will teach you the importance of lifelong learning, and what lifelong learning looks
like when implemented.

IV. Preview:
1. Understanding lifelong learning
2. scientific benefits
3. how to apply

Transition: We’ve all heard that it’s important to learn something new every day, but why is that? And what does that kind of
lifestyle look like?
Body

Transition: The importance of lifelong learning is thrown around a lot, but what does this buzzword mean? And who is a “lifelong
learner” anyway?
I. understanding lifelong learning
i. Define
i. “Lifelong learning is a form of self-initiated education that is focused on personal development.” (what is
lifelong learning)
ii. People I know who have become lifelong learners
i. Professor-stone carving
 ii. Mom-Great courses
iii. Me-Ukulele

II. Scientific benefits to lifelong learning

i. Why is lifelong learning important practically?
i. Benefits to lifelong learning (novak, trunk, and trunk)
ii. Emotional health (Goalcasthttp)
ii. Scientifically?
i. Brain chemistry/learning speed (Wgreicomediashowercom)

How can you become a lifelong learner?

III. How to apply it

i. In your own life
i. how to apply what you learn (Williams)
ii. Globally
i. How to apply it (Charungkaittikul, S., & Henschke)

Transition to close: in conclusion

Conclusion:

I. Summarize main points/thesis: benefits, people who have done it, how to apply it.
II. Bookend: Learning the ukulele was difficult, but I’m glad I did
III. End the speech memorably: What skill do you want to learn?
IV. Challenge the audience to respond: your learning doesn’t have to stop when you get a degree. Find a new skill that you
want to gain in your life.

References:
Charungkaittikul, S., & Henschke, J. A. (2018). Creating a Global Sustainable Lifelong Learning Society: An Andragogical Approach.
Journal of International & Global Studies, 9(2), 76–94. Retrieved from http://search.ebscohost.com/login.aspx?
direct=true&db=asn&AN=130047777&site=ehost-live

Goalcasthttp. (2019, October 8). Why You Should Learn New Things at Any Age. Retrieved from
https://www.goalcast.com/2018/08/01/why-you-should-learn-new-things-any-age/.

Novak, A., Trunk, A., & Trunk Širca, N. (2015). Reasons for Studying and Lifelong Learning, Educational Sector in Slovenia.
Contemporary Management Quarterly / Wspólczesne Zarzadzanie, 14(1), 27–36. Retrieved from
http://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=109188159&site=ehost-live

Vera, T. E., Rodrigues, M., & Costa, P. (2017). Beyond educational attainment: The importance of skills and lifelong learning for social
outcomes. Evidence for Europe from PIAAC. European Journal of Education, 52(2), 217–231.
https://doi.org/10.1111/ejed.12211

Wgreicomediashowercom. (2017, January 23). The Top 7 Benefits of Learning a New Skill. Retrieved from
https://ccsuconed.wordpress.com/2017/01/23/the-top-7-benefits-of-learning-a-new-skill/.

What is Lifelong Learning? Its Importance, Benefits & Examples. (n.d.). Retrieved November 18, 2019, from
https://www.valamis.com/hub/lifelong-learning.

Williams, C. (2018, January 30). Why You Should Stop Learning New Things. Retrieved from
https://www.forbes.com/sites/forbescoachescouncil/2018/01/30/why-you-should-stop-learning-new-
things/#11dd0b625349.