THE NEWS

- The People Are The Story -

THE NEWS
- The People Are The Story -

C R E AT I V E
P RO D U C T I ON
THE

NEWS

C R E AT I V E
PRO DU C TI O N
THE

NEWS
COLORS:

UNO RED

PRIMARY COLORS
BLACK

WHITE

SECONDARY COLORS
GREY

TYPEFACE:

MYRIAD PRO BOLD

MYRIAD PRO REGULAR
Slug
Title:
By:

Lead:

<PUT COPY HERE>

Photo: Caption:
<Insert Photo Here> <Write Caption Here>

Social Media Posts:

Date/Time (Story Teaser) FB, TW

<Insert Media Here> <Insert Online Story Link>

TW: #
Date/Time (Day of Broadcast) FB, TW

<Insert Media Here> <Insert Online Story Link>

TW: #
Date/Time (Online Teaser) FB, TW
<Insert Online Story Link>
<Insert Media Here>
TW: #
 Social Media Guide
Part #1: Hook your audience with:
● Facts
● Quotes
● Give the main idea of story

Part #2: Call your audience to action!

● For example, “To see what’s up next on The Omaha News, click here:”

Part #3: Tag people associated with your story!

● For example, @UNOmahaNews
Part #4: Use hashtags that are:
● Relatable to your topic.
● Appropriate for The Omaha News social media.
● Popular hashtags that go with your topic!
● If you can’t find any relatable hashtags, us a branded hashtag(s)!
o A branded hashtag would be any of the following:
▪ #UNOmahaNews
▪ #ThePeopleAreTheStory

Part #5: Add media to your post.

● Video Teaser
● Feature Photo
● Infographic
● Use Polls (FB & TW) *If appropriate for your story!
o For example, an opinion story would be a great opportunity to use a TW or
FB Poll.

Formatting for Assignment:

FB/TW: (5) Media (1) Hook + (2) Call-to-Action + (3) Tags

<Insert Link>

(4) Hashtags

*Pay Close Attention to Your Word Count!!!

● Twitter posts only can have 280-Characters including your link!
● *Use Free Link Shortener if link is too long, like Bitly*
 Storytelling Rubric 
Objectives  Below  Nearly  Proficient  Excellent  Point 
Effective &  Lead and Title are not  Lead and Title are not  Lead and Title is appropriate  Lead and Title are original  5 pts 
Appropriate  original and do not tell  original; or there is no  for the story and is fairly  and creative; fits well with the 
Lead and  the story in a creative  nut graph. Lead is  effective at getting attention  rest of the story; catches 
Title.  way. No nut graph is  missing 1 to 2 key  with signs of originality;  readers attention; contains a 
used. Lead is too long  elements of a news lead.  contains an effective nut  strong nut graph. 
and contains too many  graph. 
details. 
Adequate  The story used one or  Uses fewer than two  A minimum of two sources  Story shows evidence of  5 pts 
Use  fewer sources; or uses  sources that are  are used and are clearly  reporter trying to get as many 
of Interviews  sources improperly with  improperly identified, or  identified in story; most  sources necessary to tell all 
too much, or inaccurate  some info. is given  information is attributed to  elements of the story. All 
information without  without attribution. Most  sources; information is  sources are identified 
attribution.  information is accurate  accurate.  properly and attributed; all 
but reported on in a way  info. is accurate, thorough; 
that does not add to the  and uses the best sources to 
story.  tell the story. 

Use of  Quotes are short, weak  One or two of the quotes  Most quotes show evidence  Quotes show strong evidence  10 pts 
Quotes  or ineffective; no  show evidence of good  of effective interviewing and  of good research and 
Shows  evidence of follow-up  interviewing, but most  use of good follow-up  interviewing that shows 
Evidence of  questions being  do not help tell the story  questions; quotes are  emotion and gives opinion. 
Creative  asked. No emotion or  in a creative storytelling  interesting and show  Quotes cover a broad range 
Storytelling  opinions given to  style.  emotion or give strong  of the topic; good use of 
support the key  opinions that add to the  quote-transitions: using 
elements of the story.  story.  “says” (broadcast) and “said” 
(online). 
Clear,  Story is choppy and  Story lacks strong  Story is organized or uses  Story is in inverted pyramid  15 pts 
Concise and  unorganized. Writing  organization, jumps  most transitions are  form; uses strong 
Interesting  shows few effective  around or lacks effective  effectively, but does not use  organization with clear 
Writing Style  transitions; not in  transitions; not in  both effectively or  transitions and logical 
inverted pyramid style.  inverted pyramid style.  does not use the inverted  connections that bring all 
No clear angle; story is  Story lacks unity and  pyramid. Focus is fairly clear  elements of the story 
lacking, a clear voice and  focus; several areas  but on or two areas detract  together. Focus of the story is 
original style.  seem to detract from  from the primary angle.  clear; nothing detracts from 
angle. Writing lacks a  Writing is adequate but not  primary focus; 
clear voice and/or sense  original; may be wordy or  everything contributes to 
of originality.  voice may be unclear.  overall angle. Writing is 
Writing may lack  strong and uses active voice 
conversational style.   in a clear & concise manner. 
AP Style,  Writing has many errors.  Has several AP Style  Writing has (one or two) AP  Has no errors in AP style.  5 pts 
Grammar  Names are  errors. Story is spell  style errors. Story is spell  Attributions are done 
and  misspelled; or contains  checked and all names  checked and all names are  correctly with “said” or “says” 
Paragraphing  many grammatical  are correct; contains  correct; contains few  depending on online or 
errors. Paragraphs are  several grammatical  grammatical errors. Shows  broadcast style. If it is a 
too long and ramble on  errors. Writing lacks  good use of paragraphing  two-sentence quote 
without breaks of quotes  short concise paragraphs  and only has one or two  attribution is in the middle. 
in between paragraphs.  that flow from one quote  paragraphs that need to be  Student uses short 
to another.  broken down.  paragraphs. All quotes are in 
  separate paragraphs.  

Creative Use   Creative elements are  Uses photos that are not  Creative elements use 1  Uses 1 to 2 multimedia  10 pts 
of Photos,  missing from the article,  relevant to the story,  multimedia element, such as  elements to support the story 
Multimedia,  such as photos, videos  such as logos. The social  a feature image to support  including social media post 
Infographics  and/or social media.  post is missing 3 out of  the story with social media  with media and link to the 
and Social  Social post is missing all  the 5 guidelines for social  post that is missing 1 to 2 of  article. The social post follows 
Media  of the 4 to 5 of the social  media.  the 5 guidelines for social  the 5 social media guidelines 
media guidelines.  media.  for this class. 

 
Total Points  50 pts