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Fake It Until You Make It Strategy
Fake It Until You Make It Strategy
Your boss asks you to plan an off-site staff meeting, a task you’ve never had to do before. You
can reply one of two ways: You can say, “No problem. I’m on it,” and get busy; or, you can
whisper, “I have no idea how to do that,” and fret over your ignorance. Chances are, you’d pick
option one. (Good choice.)
Congratulations, you’ve just employed the “fake it ’til you make it” strategy ! Not sure what to
do in any given situation? Fake your self-confidence and pretend you know how to proceed, all
the while figuring it out as you go!. You may feel like a charlatan, but it turns out there’s
something very real about the benefits of faking it.
People who enter a new situation with confidence are perceived more positively and achieve a
higher status in a group, according to a study by Gavin Kilduff and Adam Galinsky in the
Journal of Personality and Social Psychology.
Not only will others believe in you—you may even believe in you. “Even if we don’t feel
confident, by practicing confident behaviors, eventually thoughts and feelings about our abilities
become more confident in nature,” says Kimber Shelton, a Dallas-based psychologist.
Learning how to build confidence in the workplace doesn’t happen overnight, and even top
executives struggle with low self-esteem—but don’t let it sideline you. Check out the following
tips on how best to fake it ’til you make it. (Don’t worry: Your secret’s safe with us.)
Shrinking and slouching doesn’t inspire confidence, and neither does getting too comfortable by
kicking back with your feet on the table, Errey says. By making your body assume a confident
posture, your mind will follow suit. “You don’t have to go around with your head held high and
your hands on your hips all the time,” he says. “A natural posture that stretches your spine will
not only feel good, but will present well, too.”
The goal is to comfortably look people in the eye without leaving them feeling like you’re staring
them down. “What eye contact can do, if you do it naturally, is humanize you and the person
you’re talking with,” which puts you both at ease, says Steve Errey, a London-based confidence
coach.
Pay special attention to your use of eye contact during hellos and good-byes; it’s also important
to look people in the eyes throughout the conversation to show that you’re still present and
listening.
“Try reframing those situations as ‘I get to do this,’ rather than ‘I have to do this,’” he says. “I get
to share my expertise with new people. I get to learn something new. I get to stretch myself in
ways that will help me grow. It’s a simple shift from ‘have to’ to ‘get to’ that can make a ton of
difference in your attitude and confidence level.”
Focus on learning over winning
The way to eradicate the “faking it” part is by making it. School yourself so that you’re forced to
fake it less often. Take notes at meetings, read industry blogs and the latest studies in your field,
sign up for newsletters, read up on leaders in your field. Make it a goal to learn a little bit every
day, and your confidence will increase along with your knowledge bank.
“Learning not only gives your confidence a workout through the stretch and discomfort inherent
in doing something you don’t already know,” Errey says, “but it also shows others that you
accept that you don’t already know it all and that you’re willing and happy to grow.”
Write short messages about your strengths, then read those messages throughout the day,
particularly when you face a challenge, Shelton says. “The more we reinforce our strengths,” she
says, “the more confident we will feel over time.”