St.

Louis Aquarium – LM Services Corporation

Position Description

Position Title: Aquarium Sales Manager 1

Department: Sales & Marketing – STLAQ
Reports To: Cameron Schoeffel
Date Written/Revised: 4/3/19

POSITION SUMMARY
 Solicit past (hotel.LHM) and new business to ensure all revenue goals are achieved or
exceeded. Manage accounts to achieve guest satisfaction. Collect necessary information
and other various reports necessary to analyze individual and group pricing.
 Works directly with Aquarium operations team to fulfill needs and requirements of
groups.

SALES GOALS
Field Trip Tickets – 35,000 Tickets ($630,000 Revenue)
Social Group Tickets (Birthday/Reunions/etc.) (15-51) – 40,000 Tickets ($900,000 Revenue)

EXAMPLES OF DUTIES

ESSENTIAL FUNCTIONS
Field Trips, Birthday Parties, Group 15-50 (Tickets)
 Solicit new business using Delphi (Hotel), outside sales calls, cold calls, etc. to prospect
new clients. Promptly respond to in-bound inquiry calls and follow-up to capture desired
business. Maintain an organized system to ensure all viable inquiries are pursued in a
timely manner. Return calls, quotes, proposals, and contracts must be completed in a
timely manner as customers may be “shopping” other properties.
 Accurately book group tickets and space in systems (Accesso & Delphi). Utilize
standardized contracts and proposals, call log, and reporting functionality.
 Maintain positive relationship with existing clients, keep up to date client profiles on
each client and effectively utilize this information to build rapport and capture future
sales (send birthday, anniversary, holiday cards, etc.). Meet, greet and entertain
potential and existing clients, providing information regarding the property to increase
sales.
 Travel locally and out of city/state as necessary to attend trade shows, conduct outside
sales calls, promote the property, examine competition, or research potential clients.
 Develop/maintain knowledge of market trends, competition and customers.
 Field Trips - Sales Manager 1 to solicit, sell, contract and fulfill needs of the group. Upon
group arrival, on-site operations team will fulfill day of needs
 Birthday Parties - Sales Manager 1 to solicit, contract and fulfill needs of group prior to
arrival. Upon group arrival, on-site operations team will fulfill day of needs
SUPPORTIVE FUNCTIONS
In addition to performance of the essential functions, this position may be required to perform a
combination of the following supportive functions.
 Attend department and property meetings.
 Maintain a professional attitude and appearance at all times.
 Maintain good working relationship with preferred vendors of the property.
 Maintain open communication with all property-operating departments.
 Other duties as assigned by the supervisor such as: attending outside V.I.P. parties and
social events, assisting Sales Managers close pieces of business, etc.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

The individual must possess the following knowledge, skills and abilities to be able to explain
and demonstrate that he or she can perform the essential functions of the job, with or without
reasonable accommodation, using some other combination of skills and abilities.
 Ability to effectively deal with internal and external customers, some of whom will
require high levels of patience, tact and diplomacy to defuse anger, collect accurate
information and resolve conflicts.
 Thorough knowledge of food and beverage products, preparation and presentation.
 Strong leadership, negotiating and closing skills.
 Ability to read, listen and communicate effectively in English, both verbally and in
writing.
 Considerable skill in the use of a calculator to prepare moderately complex
mathematical calculations without error.
 Ability to access and accurately input information using a moderately complex computer
system.
 Ability to establish and maintain effective working relationships with associates,
customers, and patrons.
 Ability to input 40 WPM on a computer keyboard.

QUALIFICATION STANDARDS

EDUCATION AND EXPERIENCE

Any combination of education and experience equivalent to graduation from college or any
other combination of education, training or experience that provides the required knowledge
skills and abilities. College degree with hotel/venue/attraction major is preferred. Prior Sales,
Food and Beverage, or Catering experience required.

GROOMING
All associates must maintain a neat, clean and well-groomed appearance (specific standards
available).

FLSA Designation exempt

OTHER
 Upon employment all associates are required to comply with the standards, rules and
regulations which may be established by the Company and updated from time to time.
Associates who violate property rules or have irregular attendance will be subject to
disciplinary action, up to and including termination of employment.
 The Hospitality business functions seven days a week, twenty-four hours a day. Due to
the cyclical nature of the hospitality industry, associates may be required to work
varying schedules, weekends, holidays and overtime to reflect the business needs of the
property. Associates may also be required to attend group and/or department meetings
in addition to the work shift as necessary. In addition, this is a hospitality business and a
hospitable service atmosphere must be projected at all times.
 This job description is not an exclusive or exhaustive list of all job functions that an
associate in this position may be asked to perform from time to time.

I have read or have had read to me the preceding job description. I agree to follow it to the best
of my ability.

Signature: ___________________________ Date: ___________________________

Printed Name: ___________________________