Resource List

Text Book(s):

Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler, Principles of
Marketing (7e), Pearson (Ch2)

Pride, William M., et al., Marketing Principles (3e), Asia Pacific Edition (Ch3)

Articles and case studies

NT Tourism, Kakadu Tourism Strategy Plan (especially see pp 36-7 for segmentation and
target markets),
http://www.aph.gov.au/~/media/Estimates/Live/ecita_ctte/estimates/add_0405/eh/pad_q
on75_att.ashx
Examples of marketing controls (short article), http://smallbusiness.chron.com/examples-
controls-marketing-plan-11575.html
‘Five steps for creating a viable marketing dashboard’ (short article),
http://blog.eloqua.com/marketing-dashboard
‘How to write market positioning statements (5 steps), http://blog.ecornell.com/how-to-
write-market-positioning-statements
‘McDonalds announces 2020 corporate social responsibility and sustainability’ (media
release), http://news.mcdonalds.com/Corporate/news-stories/McDonald-s-Announces-
2020-Corporate-Social-Respons

Videos
S.W.O.T. Analysis (farming context, 6 minutes),
http://www.youtube.com/watch?v=Lp8S1KH1R3g&feature=related

Strategic plans/Missions and visions

Australian National Training Authority (ANTA), Market Segmentation Study (research
undertaken for strategic planning purposes; especially see p. 10 for summary of market
segments), http://hdl.voced.edu.au/10707/149201
Northern Territory Tourism, Strategic Plan 2008-2011 (especially see ‘Vision’, p. 7;
Marketing program’, pp. 8-9; and ‘Performance measures’, p.11),
http://www.territorystories.nt.gov.au/bitstream/handle/10070/83647/Henderson-031007-
Tourism_industry_5year_plan_attachment2.pdf
Winemakers Federation of Australia, Wine Australia: Directions to 2025
(especially see ‘market segmentation’, p. 13),
http://www.winebiz.com.au/statistics/winedirections/Directions_launch_booklet_May_200
7.pdf

Journals
TBA