1.

Guerrilla marketing refers to an advertising strategy which focuses on lower cost unconventional
marketing practices which yields maximum results. This advertising tactics is used by small firms when
they have many number of audiences to address and do not have high budget to do so.

Following are the promotion mix that guerilla marketing relies upon are-Direct mail- it is the process of
sending mail using an email, it takes less time to send numbers of audiences. Personal selling - in this
tactics products or services are promoted by organization's staffs or sales team personally. In these
promotion customers direct interact with the sellers and ask about the products. Advertising - in this
promotion strategy firms uses different outlets like television, print media and internet to reach larger
audiences at lower price.