Marketing research

On

“Step towards a innovative newspaper development”

-Submitted by

Mohnish.H.Jaishing

(visual communication)

2019-2023

-Submitted to

Parmar Dhara Vinod

(Assistant professor)
ABSTRACT
This research project is based on my experience and observation of the bringing a change in the
traditional newspaper. This project also highlights the amount of hard work and efforts involved
in making required to bring the change. The process like news collection, illustration and comic
strip making, photo collection, designing, mass manufacturing and product marketing aspects
which becomes important step for start-up, are documented in report.

OBJECTIVE
▪ To create newspaper which is colorful and consist of illustration and comic strip
related to recent news to attract youth towards newspaper and to connect them with
world.
▪ It should be appealing which can help to gain more consumers and costumers.
RESEARCH FOCUS
To know the percentage of people who are agreed with this change and to know average rate of
newspaper in which people can buy our newspaper.

RESEARCH METHODOLOGY
❖ Questionnaire
❖ Exploratory
❖ Survey