SUMMER INTERNSHIP PROJECT

on
“DIGITALIZATION IMPROVED THE BANKING SERVICES
WITH SPECIAL REFERENCE TO HDFC BANK”

Presented by:
Tasneem Subhan
IMBA- 7TH SEM
BBDU
 DIGITALIZATION
Digitalization is

Digital technologies
Provide new revenue
Value-producing opportunities
Process of moving to a digital business.

“Digital is all about making what can be seen unseen – making

services so smooth and seamless that it becomes invisible to
the customer”.
 DIGITAL BANKING
Digital banking is

 electronic banking
 enrich standard online
 Delivering a customized experience to customers

“A new concept in the area of electronic banking, which aims to

enrich standard online and mobile banking services by
integrating digital technologies
 About HDFC…
INCORPORATED INDIA’S PREMIUM
BY HDFC LTD. HOUSING FINANCE
IN 1994
COMPANY

FIRST COMPANY COMMENCED AS

RECEIVED APPROVAL SCHEDULED
FROM RBI TO SET UP A COMMERCIAL BANK IN
PRIVATE BANK JANUARY 1995

Authorized Share 4541 BRANCHES

Capital 550 Crore. AND 12013 ATMs
PRODUCTS & SERVICES…
PRODUCTS DIGITAL SERVICES

SAVING FUND
ACCOUNT TRANSFER

CURRENT ONLINE
ACCOUNT BANKING

SALARY MOBILE
ACCOUNT BANKING

PHONE
DEPOSITS
BANKING

LOANS ATM

CARDS INSTA ALERTS

FOREX
INSURANCE
SERVICES
 DIGITAL INITIATIVES

PayZapp

Chillr

DIGITAL WALLET

Watch Banking

30-Minute Auto Loan, 15-

minute Two-Wheeler Loan

10-second personal loan

disbursement
 OBJECTIVES
To identify the awareness and usage of Digital-Banking.

To study the impact of digitalization.

To know how much banking services has been improved.

To study the satisfaction level of the respondents.

 RESEARCH METHODOLOGY
• Primary data through-Questionnaire s
DATA SOURCE • secondary data through-Websites , Articles ,
Books, Journals and Business Magazine

SAMPLE DESIGN • Convenience sampling

UNIVERSE • Lucknow

SAMPLE SIZE • 100 Respondents

DATA COLLECTON • Pie chart, Graphs

TOOL
 LIMITATIONS

Only HDFC Bank customers

Limited time

Less disclosure of bank’s internal

functioning.
 FINDINGS
 100% respondents use ATM facility
 Most of the customers believe that digital banking saves time.
 Customers use this service for money transfer, pay bill,
recharge, online shopping, etc.
 Mostly customers of HDFC are using digital services it means
that HDFC is providing good online service to their customers.
 Most respondent are satisfied with the digital services of the
bank.
 The customer are using the digital banking services for few
purpose only.
 Most of respondents who are not using the Go Digital
initiatives of the bank because they are not much aware
about the initiatives of the bank.
 SUGGESTIONS

 Bank should educate the customer about the usage of digital

banking services and also about their advantages.

 Improve existing facilities in rural areas through advertising,

spread awareness about computer and internet banking.

 The best way to motivate the customer to use digital banking

is more efficient customer care service.
 CONCLUSION
 Digitalization has very much improved the banking services in
India but it has to go on further because the whole population
of the country is not getting benefit from it.
 There is hesitancy in their minds with regards to preference,
so they use both the techniques of banking i.e. Digital and
Traditional.
 People are not sure whether their transaction is completely
secured in digital banking.
 It has started many digital initiatives for the convenience of
the customers. All these initiatives of HDFC bank are focusing
to save the time of their customers.
 The customers of HDFC Bank are increasing rapidly as they are
providing optimum digital services to their customers.
 THANKYOU

ANY QUERRIES…