Findings:

From the above data analysis

 Strongly agreed 57% for “The information displayed in the web is

very clear”.
 Strongly agreed 43% for “The web site has related links so that the
customer is able to get maximum information”.
 Strongly agreed 33% for” The site uses multimedia and color
graphics and shows colourful electronic images of products”.
 Strongly agreed 51% for “Supplementary information such as
features, benefits etc. are depicted clearly on the website”.
 Strongly agreed 36% for Supplementary information such as
features, benefits etc. are depicted clearly on the website
 Strongly agreed 64% for “The 24-hours website operation attracts
me to shop online as it is convenience”
 Strongly agreed 44% for “The site enables customers to check
purchase and order status of the insurance product”
 Strongly agreed 39% for “IDBI federal do not overcharge the
credit or debit card”
 Strongly agreed 63% for “I am satisfied with online purchase
experience”
 Strongly agreed 85% for “I shop online because of the cheaper
premiums than insurance providers”
 Strongly agreed 22% for “I shop online because I do not have time
to purchase through agent”
 Strongly agreed 57% for “ Online Sales improves the service quality
due to its CRM practices and initiatives”
 Strongly agreed 48% for “ The availability of after sales service (e.g.
exchange or refund) affects my purchasing Decision”
 Strongly agreed 69% for “ I would recommend buying online to my
friends/ relatives”
 Strongly agreed 44% for “I would make repeated purchases
through online”