GROUP MEMBERS

REGISTERATION CONTACT
NAME
NUMBER NUMBER

Group Leader Anil Pandey WRO0457291 8268333919

Group Member Akash Gupta WRO0428207 9664002857

Center Name:- Thakur House

Batch Timing:- 12.30 PM to 04.30 PM

Batch Commencement Date:- 21st January, 2013

ONLINE WEB
SHOP
 Reasons For Selecting This Topic

The Reason for Selecting this Topic is:-

To identify the key factors that boosts online shopping,

To study the reasons for not preferring online shopping,

Points to be kept in mind while doing online shopping and

Procedure of online shopping.

 INTRODUCTION
Internet is changing the way consumers shop and buy goods
and services, and has rapidly evolved into a global phenomenon.
Many companies have started using the Internet with the aim of
cutting marketing costs, thereby reducing the price of their products
and services in order to stay ahead in highly competitive markets.
Companies also use the Internet to convey, communicate and
disseminate information, to sell the product, to take feedback and
also to conduct satisfaction surveys with customers. Customers use
the Internet not only to buy the product online, but also to compare
prices, product features and after sale service facilities.
 FACTORS THAT BOOST
ONLINE SHOPPING IN INDIA

 Rapid growth of Cybercafes across India

 Access to Information

 The increase in number of Computer Users

 Increasing Spending Power of Middle-Class Population

MOST POPULAR ONLINE SHOPPING
PRODUCTS
Reasons for Preferring Online Shopping

Increase
24 X 7Convenience
Home
Increasing in Internet
Delivery
Store
Buyers
Information Users
Availability
Concept
and
Selection
and
Price Sellers
Reviews
Reasons for Not-Preferring Online
Shopping

Lack
Lack
Untimelyof Full Costof
of ‘Touch-Feel-Try’
Frauds andDelivery
Security
Privacy
Disclosure
Experience
Products
Concern
 Online Shopping Check list
 Who am I dealing with?

 Do I know what I am buying?

 What does my contract say ?

 Are there any extra fee or charges?

 Is my order correct?

 Is my transaction is secure?

 When will my goods arrive?

 What happened if I am not satisfied with my purchase?

 How will my personal information be treated ?

 ONLINE SHOPPING
PROCEDURE
 Preliminary Requirement Determination.

 Search for the available items that can meet the requirement.

 compare ( price , delivery , date, shipping etc)

 Place and order.

 Pay the bill.

 Receive the delivered items and inspect them.

 Customer services.
 DATA ANALYSIS AND INTERPRETATION
Q1. Where do you frequently access to the internet?
Q2. Have you ever visited any online shopping website?
Q3. Who is your favourite Online shopping player?
Q4. Which Product or Products did you generally
purchase via online channel?
Q5. Did you get any exciting offers or discounts from
your favourite online players?
Q6. Would you purchase another product through the
same means?
Q7. Please rate your overall online shopping experience?
Thank You…..
 Bibliography

 www.wikipedia.com

 www.retailsdirect.com

 www.expressindia.com