Acknowledgement

Nothing can be completed without the grace of the Almighty. Hence, first and foremost, we are
grateful to Allah Almighty who enabled us to accomplish this tedious task. This report would not
have been possible without the guidance of our maam anam batool . We would like to extend our
heartfelt gratitude for her unending encouragement. we would like to thank each and everyone
who have helped us through this project.

Conclusion
We need to make aggressive advertisement campaign to re-launch Camay soap. Consumers are
already able to recall the brand and there is only a need to create awareness, through the
promotional campaigns mentioned above. We through our advertisement campaign plan and to
remove all the negative attitude that prevail in the market .Moreover we plan to keep our price
lower then our competitors so that put a dent on their market share.

Recommendations
Today in this modern world, there are thousands of companies launching different products and
there is intense competition in the market. So, when it comes to launching a product; you should
keep in the mind point’s motivation, perception, attitudes because if these points are overlooked
well reputed companies like P&G can fail in the market as Camay failed first time they came to
Pakistan.

On a whole, there is a lot of competition in the soap market of Pakistan as Lifebuoy and Lux are
leading soap seller and Camay is just entering in the market. So we should come up with
strategies that improve our brand image, trustworthiness and increase our customer base in the
market because these are thing that motivate a customer to buy the product. Promotional
campaign also plays an important role because it is the thing that gives idea of product to
consumer.