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around people. News outlets use the world.reach of Instagram comments is relatively new form
of genre but has been around for years. Millions of people around the world use this social media
platform to share to their experiences and actions, many companies even use it to get information
out to advantage to keep people, such as news station. News outlets create Instagram pages and
post content relating to up to date with current events. These posts allow people to comment
their thoughts and opinions and engage in discussions in the comments with others. Political and
news comments specifically on Instagram have theirBuzzfeed News has an account where they
post a variety of news, whether it is the death of celebrities or political news.1 The style of
writing for the caption of the posts on Buzzfeed News is its own form ofgenre. The genre with
specific of Buzzfeed News captions have there own conventions in the writing specific to only
Buzzfeed and prior to the invention of Instagram these comments were done inthere was
different formsways to which the news was released, which is the antecedent.
understand the definitions behind itbe known and understood. Genre can be defined in a
multitude of ways depending on the person. Janet Boyd for instance defines a genre as
“perpetually loose: when the traits or attributes considered normal to or typical of a particular
kind of creative piece, such as in literature, film, or music, make it that kind and not another.”2
My definition for a genre differs slightly differs from Boyd’s by, however, being that a genre is a
categorical placement of the type of writing or piece of work, through the common similarities in
the style. Instagram comments, for example, have their own genre of writing, but depending on
the post it can differ. Instagram comments on news postsdiction, format, and news accounts have
a specific type of genre.often times the overall tone of the work. Genre convention in my
definition is the way of writing inspecific to the specific genre, meaning what are the normal
actions when writing in the genre. For example, if in the genre people would always write an
emoji, thengenre and by looking at this is part of the genre’s convention.you can usually place
the work in a genre. The conventions of a genre can range from so many things like the writing
being in columns to the work having symbols. An antecedent genre is the genre of writing that
came before the said genre, so in this case it iswould be the type writing that camegenre before
the “new” genre came to be. A Buzzfeed News could post on Instagram. The last definition
needed to understand this essay is rhetoric situation, which is where there is an audience, a
News accounts and news post’s comments are often written showing people’s political
views and emotions to the news. The rhetoric situation for this scenario if Buzzfeed News were
2
“Rhetoric.” The American Heritage Dictionary of the English Language, Fourth Edition. 2003. Houghton Mifflin
Company, n.d. Web. 24 July 2009.
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to post a political picture, such as a United Nations meeting, people’s reactions in the comments
will either be negative or positive. The genre of their comments will be formatted in a more
political emotion to the situation. The comment is likely to be a person showing their support for
the United Nations meeting and commenting on how they think they are handling a situation. On
posts that are more politically based comments are more structured to politics and the views of
the commenters. News Instagram pages are more likely to have comments that are more formal
opposed to how many other types of pages have comments that are extremely informal.
Comments on news report posts some people want other to comment back and have actual
discussions in the comments to talk about their political views, though this is not the case for
everyone. In other types of Instagram posts people will often write very informal and use more
emojis unlike in news posts where people are more formal because the subject matter is different
The antecedent genre of the comments on news through writing letters or being vocal
about their views. In the past before Instagram was even around people would not be about to
comment on a post instantly for millions to be able to see it. Politics and news have always been
important, and people have always had an opinion on it. Before things like Instagram people
would have more face to face conversations with people to discuss the news and politics. Having
these discussions in person is similar to having conversation in the comments to discuss the
viewpoint of others, however on Instagram the discussion can be with a total stranger, while the
in-person discussion would likely occur with someone the person knows. Letters are also an
example of an antecedent genre because people would write back and forth to tell each other
about their ideas and opinions on news. The founding fathers did similar methods to discuss their
views on the political matters and other news. They would write letters to one another and voice
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their opinions in the letters for the others to hear or they would all gather together in conventions
and voice their opinions out loud and face-to-face. The differences between the old genre and the
“new” genre of commenting on Instagram posts that in the old genre there is more direct and
human interactions. The interactions for the old genre were also more likely to between people
who knew each other unlike on Instagram where you can be talking to a stranger. The
similarities between the genres are few, but there are that in both old and new people were able
to voice their opinions on the subject and have discussions with people to see their viewpoint
apart from their own. Prior to Instagram comments and discussions on news and political matters
would be done through letter or in face-to-face meetings with people, whether just friendly or
formal.
When using Instagram, I have come across heated debates among numerous individuals
on posts about politics and/or news. People have very strong opinions and usually will make
their opinion known in the comments. Various people will join in on a debate in the comments to
either take sides or make counterarguments. Even though debates take place in the comments
these debates are not formal and can be very emotional based. These discussions usually start by
someone writing a comment and then someone replying to the comment sparking a discussion of
each other’s opinions. Since the discussion is happening on Instagram people’s comments and
replies can get aggressive and emotional toward the other party. These discussions or debates can
go on for dozens of comments and can last hours. Sometimes these debates only occur between
two people, but usually others will join in. These debates can be very nonfactual because the
parties to not know the proper information making these debates informal and more emotionally
based. Heated debated that take place in the comment section of news and political posts are
have discussions and comments on these matters. Comments on news and political posts tend to
be more formal as opposed to other Instagram post comments. Debates can occur in the
comments of the post between people because they are passionate about the content of the post.
Before things like Instagram to comment on the news and politics people would have face-to-
face conversation on the subject or maybe write letters to express their opinions, but Instagram
comments provide the opportunity for millions of people around the world to participate in the
conversation and give their feedback on a person’s comment. The genre of writing on news and
political Instagram post comments has not really changed over time and people continue to voice
their opinions.
When Buzzfeed News posts on their account they will always follow the same format for
the caption. On every post the caption will always include information about the picture. The
caption is always a short summary of the larger article on the Buzzfeed News website. The
summary will have the key points of the article, but not enough information to give the full story.
The captains will usually provide a timeframe for the photo, so that the audience will know when
everything is taking place. The caption will sometimes have references to the past few months or
saying “last week” to give a timeframe.3 The writing for this genre is longer than most Instagram
captions, but are in the medium range of length for captions of the app because some account
post longer captions. On every one of the posts, the account ends the caption with where they got
the image they used and put it in parenthesis, always use the camera emoji. The Buzzfeed News
caption genre will always include a variation of “(📷: Emma Mcintyre / Getty Images),” but
3
BuzzFeed Inc. n.d. Instagram. Accessed December 5, 2019. https://www.instagram.com/buzzfeednews/.
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with where the image was found changed.4 The conventions of writing captions on the Buzzfeed
News Instagram page are different from other news pages on Instagram therefore making the
The reason behind why the captions are written like they are is because BuzzFeed knows
their audience and knows how to write to them. Since most of the audience for Buzzfeed News
on Instagram young millennials they know they need to keep the captions short and to the point.
Since Instagram is a platform where people want to get their information fast and efficient
Buzzfeed News knows that they need to put enough information to give people the news, but not
enough to give the full story, so that those more interested will go to the Buzzfeed website. Since
Buzzfeed writes so that its intended audience can read it, so the diction they use is more simple
than it is complex. The Buzzfeed News Instagram caption conventions are done so their intended
audience will be able to read the information and have an easy understanding.
The antecedent genre for Buzzfeed News captions could be a number of things. The
Buzzfeed News website could simply be the antecedent genre because before Instagram was
around Buzzfeed would post it news articles only on the website making this a prior genre to the
captions. Buzzfeed News may be an antecedent genre, but the two are slightly different because
posting articles on the website came directly before Instagram. On the website the posts are
about to be much longer and contain all of the information. The discover page of the Buzzfeed
News is closer to the Buzzfeed News Instagram caption because there is less information and the
audience needs to access the article to find the whole story.5 To stray away from antecedent
4
BuzzFeed Inc. . 2019. Instagram. November 20. Accessed December 8,
2019.https://www.instagram.com/p/B5GIJqeggNj/.
5
BuzzFeed Inc. . n.d. BuzzFeed News. Accessed December 7, 2019. https://www.buzzfeednews.com/.
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genres online, however, I would say that newspaper covers where there is only part of a story
would an antecedent genre. Similar to the Buzzfeed News captions these small boxes on
newspaper covers will have a small amount of information that give some of the story. The New
York Daily News is a good example of putting some information but leaving the rest in a
different place. The difference between these two is that the captions can have more information.
The antecedent genres are very similar to the Buzzfeed News Instagram captions, but do differ
slightly because the audience varies with each location. One thing they all share in common is
that they want the audience to have some information, but not the full story so that they need to
Buzzfeed is a very popular entertainment company and works through many forms of
social media platforms. Their news account on Instagram posts very frequently and their captions
always follow the same conventions of writing no matter the post. The account writes their
captions in the specific way because it works for the audience and makes it so the actual
Buzzfeed website will have more people look at it. Before Instagram there were antecedent
genres to the Buzzfeed News Instagram caption, which were Buzzfeed itself and the covers of
some newspapers most specifically The New York Daily News. The conventions of writing a
Buzzfeed News Instagram caption are important and make the caption stand out from other
captions on Instagram.
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Bibliography
BuzzFeed Inc. . n.d. BuzzFeed News. Accessed December 7, 2019.
https://www.buzzfeednews.com/.
—. 2019. Instagram. December 4. Accessed December 5, 2019.
https://www.instagram.com/p/B5rAivHnj1m/.
—. 2019. Instagram. November 20. Accessed December 8, 2019.
https://www.instagram.com/p/B5GIJqeggNj/.
BuzzFeed Inc. n.d. Instagram. Accessed December 5, 2019.
https://www.instagram.com/buzzfeednews/.
“Rhetoric.” The American Heritage Dictionary of the English Language, Fourth Edition. 2003.
Houghton Mifflin Company, n.d. Web. 24 July 2009.