VIA B. BORREZ PROF.

REY DE VERA
BSBA-MKTG. 4D TQM 11:00AM-2:00PM

ASSIGNMENT:

BENCHMARKING is a strategic management tool that allows setting goals and measuring the
productivity by copying the best in class. It is concerned with the analysis of three major dimensions:
 The Quality
 The Time
 The Cost
It is a useful technique to enhance the company’s performance by identifying and implementing the
best processes and practices.

Types of Benchmarking
1. Internal Benchmarking – The measurement and comparison of key operations between teams,
groups and individuals.
2. External Benchmarking – the measurement and comparison of key operation is made with
competitors.

The process is sub-classified as:

1. Process Benchmarking
2. Performance Benchmarking
3. Strategic Benchmarking

The Steps of Benchmarking

 Planning
 Collection of information
 Analysis of data
 Implementation
 Monitoring

Benefits of Benchmarking
1. Gain an independent perspective about how well you perform compared to other competitors.
2. Drill down into performance gaps to identify the areas for improvement.
3. Develop a standardized set of processes and metrics.
4. Enable a mindset and culture of continuous improvement.
5. Set performance
6. Monitor company performance and manage change.
Sample Company

1 of the best hospital in Asia

11th of 25 most beautiful hospitals in the world.

Saint Luke’s Medical Center

 High Standard Facility
 Furniture and Equipment
 Robotic Surgery
 Well Equipped Accommodation
 Advancement in medical sciences
 Advanced medical technologies