RB Global Challenge 2019

Name of the Team: Mentalist

Name of the Participants: Abhinav Yadav | Sayed Awais Daimi | Aditi Toshniwal

Big Idea: Enfamil NutriPower Biscuits - Prenatal vitamin and nutrient fortified breakfast biscuits for pregnant
women

Social Issue Addressed: Maternal undernutrition - Undernutrition among reproductive women perpetuates an
intergenerational cycle of malnutrition. NutriPower caters to the nutritional needs of pregnant women, across
sections, in a delicious, affordable and an accessible manner.

Why are you passionate about it: We strongly believe that hunger is a form of quiet violence. Unfortunately,
India shelters 1/3rd of the world’s undernutritioned. Our research helped us realize that a simple yet scalable
intervention at the root cause of the issue - Maternal nutrition – can alleviate India's nutritional plague.