Custome Type of Method of Marital

r Customer Items Net Sales Payment Gender Status Age

1 Regular 1 39.50 Discover Male Married 32
2 Promotional 1 102.40 Proprietary Card Female Married 36
3 Regular 1 22.50 Proprietary Card Female Married 32
4 Promotional 5 100.40 Proprietary Card Female Married 28
5 Regular 2 54.00 MasterCard Female Married 34
6 Regular 1 44.50 MasterCard Female Married 44
7 Promotional 2 78.00 Proprietary Card Female Married 30
8 Regular 1 22.50 Visa Female Married 40
9 Promotional 2 56.52 Proprietary Card Female Married 46
10 Regular 1 44.50 Proprietary Card Female Married 36
11 Regular 1 29.50 Proprietary Card Female Married 48
12 Promotional 1 31.60 Proprietary Card Female Married 40
13 Promotional 9 160.40 Visa Female Married 40
14 Promotional 2 64.50 Visa Female Married 46
15 Regular 1 49.50 Visa Male Single 24
16 Promotional 2 71.40 Proprietary Card Male Single 36
17 Promotional 3 94.00 Proprietary Card Female Single 22
18 Regular 3 54.50 Discover Female Married 40
19 Promotional 2 38.50 MasterCard Female Married 32
20 Promotional 6 44.80 Proprietary Card Female Married 56
21 Promotional 1 31.60 Proprietary Card Female Single 28
22 Promotional 4 70.82 Proprietary Card Female Married 38
23 Promotional 7 266.00 American ExpressFemale Married 50
24 Regular 2 74.00 Proprietary Card Female Married 42
25 Promotional 2 39.50 Visa Male Married 48
26 Promotional 1 30.02 Proprietary Card Female Married 60
27 Regular 1 44.50 Proprietary Card Female Married 54
28 Promotional 5 192.80 Proprietary Card Female Single 42
29 Promotional 3 71.20 Proprietary Card Female Married 32
30 Promotional 1 18.00 Proprietary Card Female Married 70
31 Promotional 2 63.20 MasterCard Female Married 28
32 Regular 1 75.00 Proprietary Card Female Married 52
33 Promotional 3 63.20 Proprietary Card Female Married 44
34 Regular 1 40.00 Proprietary Card Female Married 34
35 Promotional 5 105.50 MasterCard Female Married 56
36 Regular 1 29.50 MasterCard Male Single 36
37 Regular 2 102.50 Visa Female Single 42
38 Promotional 6 117.50 Proprietary Card Female Married 50
39 Promotional 5 13.23 Proprietary Card Female Married 44
40 Regular 2 52.50 Proprietary Card Female Married 58
41 Promotional 13 198.80 Proprietary Card Female Married 42
42 Promotional 4 19.50 Visa Female Married 46
43 Regular 2 123.50 Proprietary Card Female Married 48
44 Promotional 1 62.40 Proprietary Card Female Married 54
45 Promotional 2 23.80 Proprietary Card Female Married 38
46 Promotional 2 39.60 Proprietary Card Female Married 60
47 Regular 1 25.00 MasterCard Female Married 46
48 Promotional 3 63.64 Proprietary Card Female Married 30
49 Promotional 1 14.82 Proprietary Card Female Married 32
50 Promotional 9 145.20 MasterCard Female Married 46
51 Promotional 6 176.62 Proprietary Card Female Married 38
52 Promotional 5 118.80 Proprietary Card Male Married 68
53 Regular 1 58.00 Discover Female Single 78
54 Regular 2 74.00 Visa Female Single 20
55 Regular 2 49.50 MasterCard Female Married 32
56 Promotional 3 141.60 Proprietary Card Female Married 38
57 Promotional 6 123.10 Proprietary Card Female Married 54
58 Promotional 2 80.40 Proprietary Card Female Married 48
59 Promotional 4 65.20 MasterCard Female Married 46
60 Promotional 4 113.00 Proprietary Card Female Single 50
61 Promotional 1 108.80 Proprietary Card Female Married 46
62 Promotional 3 59.91 Proprietary Card Female Single 30
63 Promotional 5 53.60 Proprietary Card Female Married 54
64 Promotional 1 31.60 Proprietary Card Female Single 42
65 Promotional 2 49.50 Proprietary Card Female Married 48
66 Promotional 1 39.60 Proprietary Card Female Married 62
67 Promotional 2 59.50 Proprietary Card Female Married 34
68 Promotional 5 146.80 Proprietary Card Female Married 28
69 Promotional 2 47.20 Proprietary Card Male Married 46
70 Promotional 8 95.05 Proprietary Card Female Married 54
71 Promotional 5 155.32 Proprietary Card Female Married 30
72 Promotional 4 58.00 MasterCard Female Married 32
73 Regular 1 69.00 Proprietary Card Female Single 22
74 Promotional 2 46.50 Proprietary Card Female Married 32
75 Promotional 2 45.22 Proprietary Card Female Married 74
76 Promotional 4 84.74 Proprietary Card Female Married 62
77 Regular 2 39.00 Proprietary Card Female Married 42
78 Promotional 4 111.14 Proprietary Card Female Married 28
79 Promotional 3 86.80 Proprietary Card Female Married 38
80 Regular 2 89.00 Discover Female Married 54
 81 Promotional 2 78.00 MasterCard Female Married 68
82 Promotional 6 53.20 Proprietary Card Female Single 30
83 Promotional 4 58.50 Visa Female Married 36
84 Promotional 3 46.00 Proprietary Card Female Married 44
85 Regular 2 37.50 Visa Female Married 44
86 Promotional 1 20.80 Proprietary Card Female Married 62
87 Regular 6 144.00 MasterCard Female Single 48
88 Regular 4 107.00 Proprietary Card Female Married 36
89 Promotional 1 31.60 Proprietary Card Female Single 20
90 Promotional 6 57.60 Proprietary Card Female Married 42
91 Promotional 4 95.20 Proprietary Card Female Married 54
92 Promotional 1 22.42 Proprietary Card Female Married 54
93 Regular 5 159.75 Proprietary Card Female Married 72
94 Promotional 17 229.50 Proprietary Card Female Married 30
95 Regular 3 66.00 American ExpressFemale Married 46
96 Regular 1 39.50 MasterCard Female Married 44
97 Promotional 9 253.00 Proprietary Card Female Married 30
98 Promotional 10 287.59 Proprietary Card Female Married 52
99 Promotional 2 47.60 Proprietary Card Female Married 30
100 Promotional 1 28.44 Proprietary Card Female Married 44
Juliana Isabel Farfán T.
Mercadeo y Publicidad

1. Distribuciones de frecuencia porcentual Type of Customer

fi ni
Cuenta de Method of Payment
Type of Customer Total Total
Promotional 70.00% 70
Regular 30.00% 30
Total general 100.00% 100

Cuenta de Age
Gender Total
Female 93
Male 7
Total general 100

Cuenta de Type of Customer

Age Total
20-29 10
30-39 30
40-49 33
50-59 16
60-69 7
70-79 4
Total general 100

2. Metodo de pago

Cuenta de Gender
Method of Payment Total
Method of Payment
 Method of Payment
American Express 2
Discover 4
MasterCard 14
Proprietary Card 70
Visa 10
Total general 100

3. Tabulación cruzada

Cuenta de Method of PaymentGénero Type of Customer

12
Type of Customer Mujer Hombre Total general
Promotional 66 4 70 10
Regular 27 3 30
8
Total general 93 7 100
6

4. Diagrama de dispersión

Net Sales Age

39.50 32
102.40 36 Age
22.50 32 90

100.40 28 80
54.00 34 70
44.50 44 60
78.00 30 50
22.50 40 40
56.52 46 30
44.50 36 20
29.50 48 10
31.60 40 0
0.00 50.00 100.00 150.00 200.00 250.00 300.00 350.00
160.40 40
64.50 46
 49.50 24
71.40 36
94.00 22
54.50 40
38.50 32
44.80 56
31.60 28
70.82 38
266.00 50
74.00 42
39.50 48
30.02 60
44.50 54
192.80 42
71.20 32
18.00 70
63.20 28
75.00 52
63.20 44
40.00 34
105.50 56
29.50 36
102.50 42
117.50 50
13.23 44
52.50 58
198.80 42
19.50 46
123.50 48
62.40 54
23.80 38
39.60 60
25.00 46
63.64 30
14.82 32
145.20 46
176.62 38
118.80 68
58.00 78
74.00 20
49.50 32
141.60 38
123.10 54
 80.40 48
65.20 46
113.00 50
108.80 46
59.91 30
53.60 54
31.60 42
49.50 48
39.60 62
59.50 34
146.80 28
47.20 46
95.05 54
155.32 30
58.00 32
69.00 22
46.50 32
45.22 74
84.74 62
39.00 42
111.14 28
86.80 38
89.00 54
78.00 68
53.20 30
58.50 36
46.00 44
37.50 44
20.80 62
144.00 48
107.00 36
31.60 20
57.60 42
95.20 54
22.42 54
159.75 72
229.50 30
66.00 46
39.50 44
253.00 30
287.59 52
47.60 30
28.44 44
stomer

En esta gráfica de pastel se puede

analizar que el 70% de consumidores
llegaron a efectuar la compra por medio
de los cupones, lo que quiere decir que
la promoción tuvo gran acogida.

En esta gráfica de pastel se puede

evidenciar que del 100% de las
personas que realizaron la compra, el
93% fueron mujeres y 7% hombres, lo
que nos quiere decir que las
promociones deben ser más dirigidas
hacia las el género feminino.

En este diagrama de barras se puede

analizar cuales fueron las edades de los
consumidores de Pelican, por lo cual se
puede inferir a que edades se deben
dirigir las promociones y por que
medios darlas a conocer.

ment En cuanto a los métodos de pago, se

puede analizar que el mayor porcentaje
de personas que efectuaron su compra,
la realizaron por medio de la
"proprietary card" ya que
ment En cuanto a los métodos de pago, se
puede analizar que el mayor porcentaje
de personas que efectuaron su compra,
la realizaron por medio de la
"proprietary card" ya que

Type of Customer

Se puede observar que en cualquiera de

las dos variables, la que tiene mayor
porcenaje es la variable de mujeres.
Mujer También se puede evidenciar que el
Hombre mayor porcentaje de consumidores fue
en promocional, es decir que realizaron
las compras por medio de los cupones,
por lo cual la promoción realizada tuvo
acogida

En este diagrama de dispersión se puede decir que no

hay relación entre la edad de los consumidores y las
ventas netas.

00 250.00 300.00 350.00