Professional Documents
Culture Documents
Man Econ Chapter 3 & 4 Problems
Man Econ Chapter 3 & 4 Problems
Case 1. Several years ago, the National Association of Case 1. Using the figure below, a consumer is initially in
Broadcasters imposed restrictions on the amount of nonprogram equilibrium at point C. The consumer’s income is P400, and the
material (commercials) that could be aired during children's budget line through point C is given by P400 = P100X + P200Y.
television shows, effectively reducing the quantity of advertising When the consumer is given a P100 gift certificate that is good
allowed during children's viewing hours by 33 percent. Within four only at store X, she moves to a new equilibrium at point D.
months, the price of a minute of advertising on network television
increased by roughly 14 percent.
Case 3. The demand function for DVD players has been estimated
to be QPlayer = 134 - 1.07PDVD + 46Pm - 2.1PDVD - 5M, where QPlayer
is the quantity of DVD players, PDVD is the price of a videocassette,
Pm is the price of a movie, PPlayer is the price of a DVD player, and
M is income.
Case 5. The following estimates have been obtained for the market
demand for cereal: ln Q = 9.01 - 0.68 ln P + 0.75 ln A - 1.3 ln M,
where Q is the quantity of cereal, P is the price of cereal, A is the
level of advertising, and M is income.
Case 6. A consumer spends all her income on only one good. Case 2. It is common for supermarkets to carry both generic
(store-label) and brand name (producer-label) varieties of sugar
Case 7. The demand for company X's product is given by Q x = 12 and other products. Many consumers view these products as
- 3Px + 4Py. Suppose good X sells for P3.00 per unit and good Y perfect substitutes, meaning that consumers are always willing to
sells for P1.50 per unit. substitute a constant proportion of the store brand for the producer
brand. Consider a consumer who is always willing to substitute
END four pounds of a generic store-brand sugar for two pounds of a
brand-name sugar.