Case Study

Devin Marshall was diagnosed with high blood pressure when he was in high school, Devin
Marshall decided to give his persuasive speech on the excessive amount of salt in the American
diet.
On the day of his speech, he brought to class a large box, which he set on the table next to him.
This immediately aroused the curiosity of his audience. Devin took from the box a container of
Morton Salt, a measuring cup, and two plates. Then he began his speech. First, he explained the
monthly salt consumption recommended by the American Medical Association. To illustrate, he
measured a cup of salt onto one plate and showed it to the audience. Next, he gave statistics
about how much salt the average American consumes in a month. Again, as he spoke, he
measured. When he was finished measuring, the second plate had three cups, almost two pounds
of salt.
Finally, Devin said, “Now let’s multiply that amount by 12 and see how much salt we eat over
the course of a year.” And he began taking out of the box one container of Morton Salt after
another, until he had piled up a pyramid of 14 containers, or nearly 24 pounds of salt!
This dramatic visual evidence brought home Devin’s point more forcefully than would have
been possible with words alone.
Student Notes

Your presentation should answer the following questions.

Q 1. What technique the presenter used to involve audience in his presentation? What were the
benefits of the audience involvement technique?

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Q 2. Have you ever involved audience by using any audience involvement technique in your
presentation? If yes; then what was the impact?

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Q 3. Does your business communications’ teacher use visual aid to explain lecture? If yes then,

how you feel during the lecture?

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