EUROPEAN COMMISSION - PRESS RELEASE

Antitrust: Car price report shows price differentials

for new cars in EU narrowing in 2010
Brussels, 26 July 2011 - The European Commission’s latest car price report shows
that car prices fell by 2.5% in real terms in 2010 in the European Union as a whole.
List prices for new cars also converged slightly. These long-term price trends
support the Commission's decision last year that specific competition rules for the
sale of new cars are no longer justified.
"It is good to see that consumers in Europe are benefitting from competition in the
markets for new car sales and continue to enjoy significantly falling prices in real
terms. The fact that price differentials between Member States narrowed further is a
positive indicator of cross-border competition. I am also delighted to see that for the
first time in a decade, real EU-wide prices for repair and maintenance services
stopped increasing, a sign that the sector has understood the new rules of the
game" said Joaquín Almunia, Commission Vice President in charge of competition
policy.
Overall, price differences for passenger cars between Member States decreased,
as expressed in manufacturers' price lists. But the differences remain big in some
cases pointing to large savings for consumers shopping across borders. Within the
euro zone, the price difference indicator remained unchanged (see table 1).
The EU price index for cars (reflecting nominal prices paid by consumers, including
rebates, VAT and registration taxes) increased by only 0.3%, against a 2.8% rise in
overall consumer prices, translating into a remarkable fall in real car prices by
2.5%.
A total of 24 EU countries recorded a fall in real car prices (see Table 1). Prices
were stable in another two countries (+0.2% in both Italy and Malta) while they
increased in Portugal (+2.6%). In the latter case, however, it should be noted that
buyers benefited from a greater-then-average fall in real car prices the previous
year (-6.7%).
The fall in real prices was particularly marked in Slovakia (-17.4%), Bulgaria (-
13.5%), Slovenia (-11.6%) and the Czech Republic (-9.0%). In Poland they
decreased by 5.6%. Among the large markets, real prices decreased most notably
in the UK (-3.7%), while Germany, Spain and France experienced more moderate
price reductions (-1.9%, -1.6% and -0.9% respectively).
The fall in real car prices across the EU continues a trend observed for more than a
decade, which indicates that competition between car manufacturers on the market
for new cars is working.
Real prices for repair and maintenance, which had increased over the last decade
by more than the general inflation levels, did not rise in 2010.

IP/11/921
The car price report
The car price report is part of the Commission's monitoring of the motor vehicle
sector. It outlines the list prices of 89 best-selling car models representing 26
brands throughout the EU. The report enables consumers to compare car prices
across Europe and take advantage of the opportunities of the EU's Single Market.
A memorandum containing further analysis on price developments is available at:
http://ec.europa.eu/competition/sectors/motor_vehicles/prices/report.html

Competition rules in the car sector

A new competition law framework for the car sector entered into force in June
2010 (see IP/10/619 and MEMO/10/217). The main objective of the reform is to
ensure more and better competition in the after sales markets, i.e. repairs and
maintenance which represent a significant part of the costs of owning a car over
its lifetime. The new rules make it easier to deal with practices such as failures to
release technical information to independent garages or the misuse of warranties.
Car manufacturers can, on the other hand, organise their sales networks as they
see best, as the experience shows that there is fierce inter-brand competition.

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 TABLE 1
Price differences for a selection of best-selling cars
(Price differences expressed as % of prices in euro before tax, comparing the most
expensive country with the cheapest country in the Euro Zone market on 1 January 2011).
Source: manufacturers' price lists

Small segments 1/01/2011 1/01/2010 1/01/2009

A and B:
Peugeot 207 36.9% 39.7% 32.7%
Renault Clio 39.5% 32.3% 44.9%
Fiat Grande Punto/Punto 44.3% 29.2% 30.4%
VW Polo 34.4% 28.1% 26.8%
Ford Fiesta 25.4% 24.3% 17.9%

Medium segment C: 1/01/2011 1/01/2010 1/01/2009

Peugeot 308 36.1% 36.0% 31.7%
VW Golf 24.4% 27.4% 25.8%
Ford Focus 23.8% 27.9% 28.7%
Renault Mégane 30.3% 26.8% 51.6%
Audi A3 23.4% 18.1% 17.4%

Large car segments 1/01/2011 1/01/2010 1/01/2009

D, E and F:
VW Passat 31.8% 28.1% 24.1%
Mercedes C 17.3% 14.2% 12.8%
Audi A4 14.0% 13.1% 17.0%
BMW 320D 8.7% 10.6% 10.3%

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 TABLE 2
Year-on-year change in price index and real car prices in %
(January 2011 compared with January 2010)
Car prices are expressed in local currencies, taking into account rebates, and include taxes. Source: Eurostat

Euro Zone Headline

Nominal Car Price Real Car Prices
countries inflation

Austria 0,9 2,5 -3,4

Belgium 0,7 3,7 -3,0
Cyprus -1,6 3,0 -4,5
Estonia -0.1 5.1 -5.2
Finland 1,2 3,1 -1,9
France 1,1 2,0 -0,9
Germany 0,1 2,0 -1,9
Greece 1,1 4,9 -3,8
Ireland -5,5 0,2 -5,7
Italy 2,1 1,9 0,2
Luxembourg 0,9 3,4 -2,5
Malta 3,5 3,3 0,2
Netherlands -1,7 2,0 -3,7
Portugal 6,2 3,6 2,6
Slovakia -14,2 3,2 -17,4
Slovenia -9,3 2,3 -11,6
Spain 1,4 3,0 -1,6
Euro zone 0,8 2,3 -1,5

Countries outside Headline

Nominal Car Prices Real Car Prices
the Euro zone inflation

Bulgaria -9,2 4,3 -13,5

Czech Republic -7,1 1,9 -9,0
Denmark -1,0 2,6 -3,6
Hungary -2,5 4,0 -6,5
Latvia -2,6 3,5 -6,1
Lithuania -4,4 2,8 -7,2
Poland -2,1 3,6 -5,6
Romania 4,7 7,0 -2,3
Sweden 0,3 1,4 -1,1
United Kingdom 0,3 4,0 -3,7

Headline
EU Nominal Car Prices Real Car Prices
inflation
0,3 2,8 -2,5

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Contacts :
Amelia Torres (+32 2 295 46 29)
Marisa Gonzalez Iglesias (+32 2 295 19 25)