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Blogger Reference 6
Blogger Reference 6
Bing Pan
31.08
Pennsylvania State University
Tanya Maclaurin
17.73
Singapore Institute of Technology (SIT)
John C. Crotts
o 31.17
o College of Charleston
Abstract
This study explores travel blogs as a manifestation of travel experience. Visitor opinions posted
on leading travel blog sites were analyzed to gain an understanding of the destination experience
being manifested. Travel blogs on Charleston, South Carolina, were collected through the three
most popular travel blog sites and three blog search engines. Blogs were analyzed using semantic
network analysis and content analysis methods to ascertain what bloggers were communicating
about their travel experiences. Results revealed that major strengths of the destination were its
attractions: historic charm, Southern hospitality, beaches, and water activities. Major weaknesses
included weather, infrastructure, and fast-service restaurants. Qualitative results demonstrated
that travel blogs are an inexpensive means to gather rich, authentic, and unsolicited customer
feedback. Information technology advances and increasingly large numbers of travel blogs
facilitate travel blog monitoring as a cost-effective method for destination marketers to assess
their service quality and improve travelers' overall experiences.
o Jan 2002
o Adv Consum Res
o
Barbara A. Bickart
Robert M. Schindler
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The influentials
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R. Piirto
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What Constitutes Semantic Network Analysis? A Comparison of Research and Methodologies
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Jan 1998
Marya L Doerfel
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The Measurement of Communication Processes: Galileo Theory and Method.
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May 1982
CONTEMP SOCIOL
Maurice A. Finocchiaro
Joseph Woelfel
Edward L. Fink
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Consumer Choice Process for Experience Goods: An Econometric Model and Analysis
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Aug 1999
J MARKETING RES
Ramya Neelamegham
Dipak Jain
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The Opinion Seeker and Avoider: Steps Beyond the Opinion Leader Concept
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Apr 1967
Pac Socio Rev
Charles R. Wright
Muriel Cantor
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Full-text available
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Clifford Tatum
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How Word-of-Mouth Advertising Works
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Jan 1966
HARVARD BUS REV
Dichter
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Full-text available
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Lois Scheidt
Sabrina Bonus
E.L. Wright
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Zizi Papacharissi
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