Professional Documents
Culture Documents
DEPARTMENT OF
EDUCATIONAL MANAGEMENT
AND CURRICULUM STUDIES
Credit hours: 3
Pre-requisites: None
Purpose
To give students practical skills, and knowledge in the design, selection, production, utilization
and evaluation of a wide range of media, audio, visual and print media materials that can be used
By the end of the course unit the learner should be able to:
ii) Explain terms like set inductions, peer teaching and a micro-lesson.
iii) Select, design and produce instructional material for classroom teaching
iv) Design instructional episodes based on appropriate choice of media and materials.
v) Apply knowledge, skills and attitude in the implementation of classroom discourse based
Course Content
Set Induction
2
Skills of asking questions
Reinforcements
- CD-ROMS
- Audio Cassettes,
Instructional Materials and Equipment: Projector; Text books; Design catalogues; Computer
3
Course Assessment: Examination - 70%; Continuous Assessment Test (CATS) - 30%; Total -
100%
i) M.u. Qureshi (2005); New Media And Educational Planning, Anmol Publications Pvt Ltd
ii) Mukwa C.W & M.M. Patel; Design and Use of media in Educational Lecturer
iii) Wurtzel Alan (1979); Television Production; McGraw Hill Book Company New York
iv) Bittner John R (1980); Broadcasting; An Introduction; Prentice Hall New Jersey
i) Wittich W.A Schuller C.F (1977); Instructional Technology: Its Nature and Use; New
4
TABLE OF CONTENT
WEEK 1
LECTURE ONE
Activity …………………………………………………………………………………….19
WEEK 2
LECTURE TWO
Activity ………………………………………………………………………………………...31
WEEK 3
LECTURE THREE
Reinforcements ………………………………………………………………………………….25
Activity …………………………………………………………………………
WEEK 4
LECTURE FOUR
Activity …………………………………………………………………………………………
WEEK 5
LECTURE FIVE
Activity …………………………………………………………………………………….
WEEK 6
5
LECTURE SIX
Activity ……………………………………………………………………………………102
WEEK 7
LECTURE SEVEN
Activity ……………………………………………………………………………………109
WEEK 8
LECTURE EIGHT
Activity ……………………………………………………………………………………121
WEEK 9
LECTURE NINE
- CD-ROMS …………………………………………………………….122
Activity ……………………………………………………………………………………128
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LECTURE ONE: MICROTEACHING
By the end of the course unit the learner should be able to:
INTRODUCTION
Microteaching is a training technique whereby the teacher reviews a videotape of the lesson after
each session, in order to conduct a "post-mortem". Teachers find out what has worked, which
aspects have fallen short, and what needs to be done to enhance their teaching technique.
Invented in the mid-1960s at Stanford University by Dr. Dwight W. Allen, micro-teaching has
been used with success for several decades now, as a way to help teachers acquire new skills.
In the original process, a teacher was asked to prepare a short lesson (usually 20 minutes) for a
small group of learners who may not have been their own students. This was videotaped, using
VHS. After the lesson, the teacher, teaching colleagues, a master teacher and the students
together viewed the videotape and commented on what they saw happening, referencing the
Seeing the video and getting comments from colleagues and students provided teachers with an
Micro lessons are great opportunities to present sample "snapshots" of what/how you teach and
to get some feedback from colleagues about how it was received. It's a chance to try teaching
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strategies that the teacher may not use regularly. It's a good, safe time to experiment with
TECHNIQUES
Since its inception in 1963, microteaching has become an established teacher-training procedure
in many universities and school districts. This training procedure is geared towards
simplification of the complexities of the regular teaching-learning process. Class size, time, task,
and content is scaled down to provide optimal training environments. The supervisor
This may be live demonstration, or a video presentation of the skill. Then, the group members
select a topic and prepare a lesson of five to ten minutes. The teacher trainee then has the
opportunity to practice and evaluate his use of the skills. Practice takes the form of a ten-minute
FEEDBACK
student receives concerning his attempts to imitate certain patterns of teaching. The built-in
feedback mechanism in micro-teaching acquaints the trainee with the success of his performance
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Microteaching - Lesson Plan
Teacher training plays a vital role in the successful implementation of the IT Master Plan. As
part of the Initial Teacher Training programme, the School of Education (SOE) conducts training
in the use of IT, especially in the integration of IT into the school curriculum.
In the IT Foundation and Elective courses conducted by the Instructional Science Division,
The micro-lessons are focused IT-based instructional components that are developed to teach
specific objectives within a lesson. The micro-lessons could consist of instructional activities,
presentation materials. They are developed to fit the instructional needs of teachers and students
Teachers have problems locating commercially developed materials that are suitable to our
schools' curriculum and thus there is a need to produce our own materials. In this project, the
micro-lessons will be developed, evaluated, selected and compiled into a resource for school
teachers and will be categorized into subject areas and into primary, secondary and JC levels.
This R & D project will help to fill the need for locally produced instructional materials
Static Electricity: Introduction to electrostatics, charging by induction, and practical uses of static
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As this is a mixed ability class, the lesson will not attempt to cover the entire topic of static
electricity (forgoing the sections on electric fields and hazards of electrostatics). Instead, a more
favored.
The class is to be conducted in a computer laboratory, but the students will not require to use
2. Lesson Objectives
a) State that there are two types of charges, positive and negative, and that charge is measured in
coulombs.
d) State the law of electrostatics, that unlike charges attract and like charges repel.
paint).
(protons and neutrons) with negatively charged electrons moving round the nucleus
b. Describe that a charged ion is formed when an atom gains or loses electron(s)
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4. Learning Resources
Students’ material:
– Perspex rods
– Polythene rods
– Plastic ruler
– Pieces of paper
– Long balloons
– Cloth
– Gold-leaf electroscope
5. Set Induction
The lesson begins with a series of hands-on experiments – ―make your own magic‖ – to pique
the students‘ interest in the subject. The material designated ―students‘ material‖ above is
distributed to each pair of students, together with ―Worksheet 1‖ which looks like a quiz, but is
mostly blank except for spaces to fill in their names and class. The (fake) ―quiz‖ element would
The students are told to inflate the long balloons and try two experiments: run the balloon over
their partners‘ hair and note that it can make his/her hair stand. Next, try to stick the rubbed side
of the balloon against the wall - it will seemingly defying the laws of gravity.
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The students will then be told to tear up ―Worksheet 1‖ into small pieces of paper, a guideline for
the size of which will be shown on the OHP. This will provide kinesthetic learners a chance for
Students will place their small pieces of paper on the table and rub their provided plastic rulers
with the cloth. By bringing the ruler near the pieces of paper, students would observe that the
ruler ―magically‖ attracts the pieces of paper to itself, seemingly defying gravity.
At this point, ask the students what kind of forces they know about other than gravity, and
introduce the term ―static electricity‖ to begin the topic. Further hooks into the topic can be
provided with some real-life static electricity examples, such as thunderstorm clouds and
anecdotes of static shock (though the latter is not as applicable in this country).
6. Lesson Development
The lesson will be led by the teacher, alternating between teacher-centered explanations of new
Students will have access to computers for demonstration purposes and for simple research tasks
such as finding examples for the use of static electricity in practical applications.
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Use of IT
To liven up the class, a video will be shown at the beginning of class (obtained from Teachers‘
Domain – see references for actual URLs) that demonstrates more dramatically electrostatic
As a refresher for the students on the topic of atomic structure, an applet from Physics 2000 will
be used to illustrate the atomic structure of various elements. Animations will be used to provide
visual learning aids. These are obtained from the The Physics Classroom, which provide
animated sequences demonstrating charging by induction on a single metal sphere and two metal
spheres.
This will be used to enhance the experience of seeing the demonstration with the metal spheres,
since the charges on each sphere are not immediately obvious. Since the demonstration can only
be to a small group at a time, other groups will have to do their own reading on this site to fill up
Collaborative Learning
Students will be working in pairs for the mini-experiments that they have to perform, for
example with the balloons and paper in the first experiment, and later again with the different
The students will be encouraged to work together to determine answers to their worksheets.
Using the ―think-pair-share‖ strategy, the students will discuss in pairs and some will be called
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8. Lesson Closure
Students will be asked to recall what they have learnt during the lesson before being presented
with a brief summary, serving to address the content and process learning outcomes of the
These worksheets will serve as indicators of successful learning, hence one of the worksheets is
a simple concept map of what they have learnt in this class that can be completed and discussed
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• If an atom is electrically neutral, what happens when you remove an electron of charge
MICRO-LESSONS
Micro-lessons are IT-based instructional materials that are used to teach specific
objectives. They are small and specific units of instruction for teachers to use within
lessons. The micro-lessons developed span many curricular content areas, and are suitable
for supporting a wide variety of learning outcomes. The majority of the micro-lessons are
In the first generation micro-lessons, the projects were mainly student-centered projects
adopting a direct instructional approach. Most of the micro-lessons developed under this
phase adopted one of these common modes of instruction: tutorial(teach some content and
then test the students' understanding of the content), drill or informational multimedia.
These are mainly used for transmission of knowledge in curricular areas. Multimedia
features are also used in these micro-lessons to help enhance the learning process.
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In the second generation micro-lessons, the learning paradigm has shifted from knowledge
transmission (as in the 1st Generation lessons) to one which allows students to explore,
In the first part, students are presented with some multimedia instructional materials and
these could be in the form of an ill-defined problem, a case study, a scenario, or a situation.
In the second part, the students may access some linked documents that requires them to be
involved in some form of higher order activities such as generating possible solutions,
solving complex problems, accessing the web to collect information, exploring a simulation
1) Resource-based
In this approach, various links to the WWW can be established and students will access the web
sites to collect information, facts, opinions and then synthesize them or compare the We can now
2) Problem-based
through which activities can be formulated and where students can be engaged in the process of
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Singapore can be presented and students would be made to undergo a scientifically sound
3) Case-based
Another more generic approach besides the problem-based method is for a "case" or scenario to
be presented to students through the micro-lessons. Through such an approach, students would
have to consider the learning situations and the problems associated with it. From the
solutions and alternatives. Through the process, students need to access other resources most
4) Collaborative-based
For example, tasks can be assigned to different individuals and they work on different pieces of
the "puzzle" and later come together to co-construct the entire "jig-saw puzzle".
Because micro-lessons can be linked to other applications, the possibilities of different kinds of
5) Simulation-based
finally micro-lessons can also be used to create simulations where students can observe
particular phenomena and learn from the processes and the variables that will affect the
simulated actions. Again, because micro-lessons can be linked to Java applets (for example) and
1. What do you observe from the initial demonstrations? What do you think it is caused by?
REFERENCES
Electronic media gadgets that can be used to facilitate effective feedback is a vital aspect of
micro-teaching.(Teg, 2007).
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LECTURE 2: SET INDUCTION
By the end of the course unit the learner should be able to:
INTRODUCTION
Set induction is about preparation, usually for a formal lesson. When the students are set, they
are ready to learn ('are you set?'). Set induction is thus about getting them ready, inducing them
Induction brings it on
Set Induction gets learners thinking and ready for the lesson
State of Learning
Provides a reference point between what the student knows and the new material, thus creating a
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Relating the objective to some experience past, present and future helps in retention and transfer
at a later time.
Covert
Overt
Questions
Activity
Pictures
Objects
Cartoons
Stories
Anecdotes
Outlines
Transparencies
Summarizing
Facilitating Sets
Motivating Sets
Arouses curiosity
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Poses interesting questions
Summary
SET EXAMPLES
How Sets are used before any new activity, from introduction of a new concept to giving
homework. It is important in each set both to create clarity about what is expected happen (both
what you will do and what they should do), and to create motivation for this to occur, with
Start: Welcome the students, settle them down and gain attention.
Transact: Understand their expectations and explain yours. Link with previous learning.
Evaluate: Assess the gap between their expectations and current reality. Clarify any
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Progress: Move on to the main body of learning.
3. Providing a structure for the lesson and setting expectations of what will happen.
ACTIVITY
1. If you are teaching, think about and prepare carefully how to get your students in the
Reference
Perrott, E. ((1982). Effective Teaching: A Practical Guide to Improving Your Teaching, New
York: Longman
SKILLS IN QUESTIONING
INTRODUCTION
Skills in questioning are very useful in many applications, including interviewing, coaching,
designing questionnaires and interpersonal relations. They also are useful in asking oneself and
others various questions to help them reflect on their experiences and to learn.
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Traits of Destructive Questions
Before suggesting guidelines to conduct supportive questioning, it is important for you to know
1. Avoid asking questions that can be answered simply with ―yes‖ or ―no.‖You and your
employee gain little understanding or direction from such pointed questions that have
such short answers. Instead, consider questions that start with ―What,‖ ―How,‖ ―When‖
and ―Where.‖
2. Avoid leading questions. Leading questions are questions that are asked to lead another to
3. Those questions can be perceived by the other as manipulative and dishonest. Leading
questions often can be answered with ―yes‖ or ―no,‖ for example, ―You did what I
suggested, right?‖
Those types of questions can leave others feeling defensive, as if they are to be accountable to
you to justify their actions. That feeling of defensiveness can damage feelings of trust and
Skills in questioning are very useful in many applications, including interviewing, coaching,
designing questionnaires and interpersonal relations. They also are useful in asking oneself and
others various questions to help them reflect on their experiences and to learn.
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Traits of Useful Questions
1. Where possible, use open-ended questions. Open-ended questions are those that are not
answered with ―yes‖ or ―no.‖ They generate thinking and reflection on the part of the
person you are coaching. They also ensure that the person keeps focused in the coaching
session.
2. Focus questions on the here-and-now .The goal of coaching is to help the person to go
forward by changing how he/she looks at the problem, identifying realistic actions to
3. Ask questions to clarify what the other is saying. Clarifying questions help you and the
person you are coaching to understand the key point or ―bottom line‖ of what he/she is
4. Ask questions about the person‘s perspectives, assumptions and actions . Adults can learn
a great deal by closely examining their own thinking. Often, they struggle because of
assumptions and beliefs about current priorities. Do not ask lots of questions about other
people – you cannot coach people who are not with you.
Ask the other person for help. It can be powerful when you show enough trust and confidence in
the relationship with your employee that you can ask him/her for help with helping them. For
example, you might ask, ―What question should I ask you?‖ or ―What additional questions
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Powerful Questions
A fundamental skill in the coach‘s toolbox is the ability to ask powerful questions. Powerful
questions evoke clarity, introspection, lend to enhanced creativity and help provide solutions.
Questions are powerful when they have an impact on the client which causes them to think.
Learning to ask powerful questions will help you augment your personal and business
communication.
The most effective powerful questions begin with ―What‖ or ―How‖, are short and to the point.
When questioning, be genuinely curious about the person you are speaking to.
Here are some powerful questions that can help you be more effective in many situations.
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13. How will you know you have been successful?
2. Creates options -- Instead of "Why don't you ..?", asks "Where would you ...?"
4. Avoids "why."
5. Avoids "yes" and "no" questions -- These leave the presenter in a passive or uncreative state.
8. Have you experienced anything like this before? (If so, what did you do?)
14. Imagine a point in the future where your issue is resolved. How did you get there?
The art of asking questions is an ancient part of good teaching and one of the basic skills all
teachers should be able to master. Socrates believed that knowledge and awareness were an
intrinsic part of each learner. Thus, in exercising the craft of good pedagogy a skilled educator
must reach into learners‘ hidden levels of knowing and awareness in order to help the them reach
1. Factual - Soliciting reasonably simple, straight forward answers based on obvious facts or
awareness. These are usually at the lowest level of cognitive (thinking) or affective (feeling)
2. Convergent – Answers to these types of questions are usually within a very finite range of
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— Comprehension, application, analysis, or ones where the answerer makes inferences or
conjectures based on personal awareness, or on material read, presented or known. While these
types of questions are valuable in exercising mid-level cognitive thinking skills, it is quite easy to
expand students‘ cognitive processes even higher by adding another layer to these questions
whereby teachers ask students to justify their answers in light of the evidence offered or the
inferences made.
Example: On reflecting over the entirety of the play Hamlet, what were the main reasons why
Ophelia went mad? (This is not specifically stated in one direct statement in the text of Hamlet.
Here the reader must make simple inferences as to why she committed suicide.)
5. Divergent – These questions allow students to explore different avenues and create many
inference,
students to analyze, evaluate, or synthesize a knowledge base and then project or predict
different outcomes. Answering these types of questions may be aided by higher levels of
Responses to these types of questions generally fall into a wide array of acceptability.
proposed answer.
The intent of these types of questions is to stimulate imaginative, creative, or inventive thought,
relationship and their lives if Hamlet had not been so obsessed with the revenge of his father‘s
death?
4. Evaluative - These types of questions usually require sophisticated levels of cognitive and/or
emotional (affective) judgment. In attempting to answer these types of questions, students may
frameworks. Often an answer is analyzed at multiple levels and from different perspectives
Examples:
b. What are the similarities and differences between Roman gladiatorial games and modern
football?
c. Why and how might the concept of Piagetian schema be related to the concepts presented in
Jungian personality theory, and why might this be important to consider in teaching and
learning?
5. Combinations – These are questions that blend any combination of the above.
You can easily monitor what types of questions you are asking your students through simple
Factual
Her factual are still the ones that are easily answered with definitive, and comparatively simple
answers. These are the questions that you find on the show Jeopardy. Unfortunately they are also
Her conceptual questions might be ones that are convergent, divergent, or evaluative in
construction — ones that delve deeper and require more sophisticated levels of cognitive
Provocative
Her provocative ones are ones that entice, and ones that cannot be answered easily. They are
questions that can be used to motivate and frame content or ones that could be classified as
Essential questions. In the initial categorization above they would be either complex divergent
ACTIVITY
3. They also are useful in asking oneself and others various questions to help them reflect
REFERENCE
"Asking good questions is productive, positive, creative, and can get us what we want".1 Most
people believe this to be true and yet people do not ask enough good questions. Perhaps one of
the reasons for this is that effective questioning requires it be combined with effective listening.
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Effective questions help you:
Help your staff take responsibility for their actions and solve problems within the
Reduce mistakes
Get cooperation
Persuade people
Effective Questions
Effective questions are questions that are powerful and thought provoking. Effective questions
are open-ended and not leading questions. They are not "why" questions, but rather "what" or
"how" questions.
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"Why" questions are good for soliciting information, but can make people defensive so be
thoughtful in your use of them. When asking effective questions, it is important to wait for the
When working with people to solve a problem, it is not enough to tell them what the problem is.
They need to find out or understand it for themselves. You help them do this by asking them
thought provoking questions. Rather than make assumptions find out what the person you are
Behind effective questioning is also the ability to listen to the answer and suspend judgment.
This means being intent on understanding what the person who is talking is really saying.
What is behind their words? Let go of your opinions so that they don't block you from learning
Effective listening is a skill that requires nurturing and needs development. Since lawyers are
smart, the temptation is to get by with listening at a minimal level. To connect with your client
and have them experience you as an effective lawyer requires you to maintain superior listening
2. As highly trained professionals, lawyers want to demonstrate their intelligence and skills
so they often want to give the answer before they have fully heard the question.
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3. Listening may result in hearing the client express feelings and emotions and some
lawyers are uncomfortable with emotions and feelings being expressed. They think it is
When we really listen to a client, we begin to hear different levels of communication. Getting to
a deeper level of understanding, rather than coming up with an immediate answer, is key to more
effective problem solving. Listening in this manner allows the client to come up with their own
Level 1 Listening:
When we are listening at level 1 our focus or attention is on how the words the other person is
saying affect ourselves with minimal concern for the person talking.
We listen for the words of the other person to see how they affect us. The attention is on me -
There is no room to let in the feelings of the person being "listened" to. When listening at level 1
our opinions and judgments arise. Level 1 listening is appropriate when you are gathering
Level 2 Listening:
When we listen at level 2, there is a deeper focus on the person being listened to.
This often means not even being aware of the context. Our awareness is totally on the other
person. We notice what they say as well as how they say it and what they don't say.
no longer planning what we are going to say next. We respond to what we actually hear.
Level 3 Listening:
When we listen more deeply than the two levels described above, in addition to the conversation
We are aware of the context and the impact of the context on all parties. We include all our
. We consider what is not being said and we notice the energy in the room and in the person we
are listening to. We use that information to ask more effective questions.
Articulating
Attention and awareness result in articulation and succinctly describing what we have learned
from our client. Sharing our observation clearly but without judgment does this. We can repeat
We can expand on this by articulating back to them what we believe they mean. This helps a
person feel heard. For example: "What I hear you saying is . . ."
Clarifying
Clarifying is a combination of asking and clearly articulating what we have heard. By asking
questions our client knows we are listening and filling in the gaps. When our client is being
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We can assist them to see what they can't see themselves by making a suggestion. For example:
Being Curious
Do not assume you know the answer or what your client is going to tell you. Wait and be curious
about what brings them to see you. What motivates them? What is really behind the meeting?
Silence
Giving the person we are listening to time to answer questions is an important aspect of listening.
Waiting for the client to talk rather than talking for them is imperative for an effective listener.
ACTIVITY
REFERENCE
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LECTURE 3: REINFORCEMENT
By the end of the course unit the learner should be able to:
INTRODUCTION
B.F. Skinner was a high profile researcher that articulated many of the theoretical constructs of
reinforcement and behaviorism. Skinner defined reinforcers according to the change in response
strength rather than to more subjective criteria, such as what is pleasurable or valuable to
someone.
Accordingly, activities, foods or items considered pleasant or enjoyable may not necessarily be
reinforcing (because they produce no increase in the response preceding them). Stimuli, settings,
and activities only fit the definition of reinforcers if the behavior that immediately precedes the
potential reinforcer increases in similar situations in the future, for example, a child who receives
If the frequency of "sweet-requesting behavior" increases, the sweet can be seen as reinforcing
The sole criteria that determines if an item, activity, or food is reinforcing is the change in
Other theories may focus on additional factors such as whether the person expected the strategy
to work at some point, but in the behavioral theory, reinforcement is descriptive of an increased
probability of a response.
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The study of reinforcement has produced an enormous body of reproducible experimental
results. Reinforcement is the central concept and procedure in special education, applied
Definition
Reinforcement refers to an enhancement of behavior but this term may also refer to an
enhancement of memory. One example of this effect is called post-training reinforcement where
a stimulus (e.g. food) given shortly after a training session enhances the learning.
This stimulus can also be an emotional one. A good example is that many people can explain in
detail where they were when they found out the World Trade Center was attacked.
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In behavioral psychology, reinforcement is a consequence that will strengthen an organism's
This strengthening effect may be measured as a higher frequency of behavior (e.g., pulling a
lever more frequently), longer duration (e.g., pulling a lever for longer periods of time), greater
magnitude (e.g., pulling a lever with greater force), or shorter latency (e.g., pulling a lever more
"liked" by the individual (e.g., money received from a slot machine, the taste of the treat, the
euphoria produced by an addictive drug), this is not a requirement. Indeed, reinforcement does
not even require an individual to consciously perceive an effect elicited by the stimulus.
Furthermore, stimuli that are "rewarding" or "liked" are not always reinforcing: if an individual
eats at a fast food restaurant (response) and likes the taste of the food (stimulus), but believes it is
bad for their health, they may not eat it again and thus it was not reinforcing in that condition.
History of reinforcement
Much of the work regarding reinforcement began with behavioral psychologists such as Edward
Thorndike, J. B. Watson and B.F. Skinner and their use of animal experiments. B.F. Skinner is
famous for his work on reinforcement and believed that positive reinforcement is superior to
At first glance, punishment can seem like just the opposite of reinforcement, yet Skinner argued
that they differ immensely; he claimed that positive reinforcement results in lasting behavioral
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modification (long-term) whereas punishment changes behavior only temporarily (short-term)
Skinner defined reinforcement as creating situations that a person likes or removing a situation
he doesn't like, and punishment as removing a situation a person likes or setting up one he
doesn't like.
Thus, the distinction was based mainly on the pleasant or aversive (unpleasant) nature of the
stimulus.
Two other researchers, Azrin and Holz, expanded upon operant conditioning by focusing on the
definition of punishment in their chapter to Honig‘s volume on operant behavior, and they
defined it as a ―consequence of behavior that reduces the future probability of that behavior.‖
throughout the 1960s, and some studies have shown that positive reinforcement and punishment
are equally effective in modifying behavior; that debate, however, continues in studies today as
Edward Thorndike also did some work regarding reinforcement in learning theory and believed
that learning could occur unconsciously; that is, reinforcements or punishments could have an
The research on the effects of positive and negative reinforcement alongside punishment
continue today as those concepts apply directly to many forms of learning and behavior.
Operant conditioning
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The basic definition is that a positive reinforcer adds a stimulus to increase or maintain
the frequency of the behavior. As mentioned above, positive and negative reinforcement are
components of operant conditioning, along with positive punishment and negative punishment,
Reinforcement
Example: Whenever a rat presses a button, it gets a treat. If the rat starts pressing the
button more often, the treat serves to positively reinforce this behavior.
Example: A father gives candy to his daughter when she picks up her toys. If the
frequency of picking up the toys increases, the candy is a positive reinforcer (to reinforce
Negative reinforcement occurs when the rate of a behavior increases because an aversive event
Example: A child cleans his or her room, and this behavior is followed by the parent
stopping "nagging" or asking the child repeatedly to do so. Here, the nagging serves to
negatively reinforce the behavior of cleaning because the child wants to remove that
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Example: A person puts ointment on a bug bite to soothe an itch. If the ointment works,
the person will likely increase the usage of the ointment because it resulted in removing
Punishment
Positive punishment occurs when a response produces a stimulus and that responses decreases
Example: A mother yells at a child when he or she runs into the street. If the child stops
running into the street, the yelling acts as positive punishment because the mother
Negative punishment occurs when a response produces the removal of a stimulus and that
Example: A teenager comes home after curfew and the parents take away a privilege,
such as cell phone usage. If the frequency of the child coming home late decreases, the
removal of the phone is negative punishment because the parents are taking away a
pleasant stimulus (the phone) and motivating the child to return home earlier.
Simply
put, reinforcers serve to increase behaviors whereas punishers serve to decrease behaviors; thus,
positive reinforcers are stimuli that the subject will work to attain, and negative reinforcers are
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Distinguishing between positive and negative can be difficult and may not always be
necessary; focusing on what is being removed or added and how it is being removed or
Negative reinforcement is not punishment. The two, as explained above, differ in the
The increase in behavior is independent of (i.e. not related to) whether or not the
detention for acting up in school, but the frequency of the bad behavior increases. Thus,
the detention is a reinforcer (could be positive or negative) even if the detention is not a
pleasant stimuli, perhaps because the child now feels like a "rebel" or sees it as an
Some reinforcement can be simultaneously positive and negative, such as a drug addict
taking drugs for the added euphoria (a positive feeling) and eliminating withdrawal
symptoms (which would be a negative feeling). Or, in a warm room, a current of external
Both positive and negative reinforcement increase behavior. Most people, especially
children, will learn to follow instruction by a mix of positive and negative reinforcement.
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Primary reinforcers
A primary reinforcer, sometimes called an unconditioned reinforcer, is a stimulus that does not
require pairing to function as a reinforcer and most likely has obtained this function through the
Examples of primary reinforcers include sleep, food, air, water, and sex. Some primary
reinforcers, such as certain drugs, may mimic the effects of other primary reinforcers. While
these primary reinforcers are fairly stable through life and across individuals, the reinforcing
value of different primary reinforcers varies due to multiple factors (e.g., genetics, experience).
Thus, one person may prefer one type of food while another abhors it.
Or one person may eat lots of food while another eats very little. So even though food is a
primary reinforcer for both individuals, the value of food as a reinforcer differs between them.
Secondary reinforcers
has acquired its function as a reinforcer after pairing with a stimulus that functions as a
(such as money).
An example of a secondary reinforcer would be the sound from a clicker, as used in clicker
training. The sound of the clicker has been associated with praise or treats, and subsequently, the
sound of the clicker may function as a reinforcer. As with primary reinforcers, an organism can
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Other reinforcement terms
function by pairing with many other reinforcers and functions as a reinforcer under a
which states that a highly-preferred activity can be used effectively as a reinforcer for a
less-preferred activity.
used to determine the relative frequency and desirability of different activities, and is
responses. Contingent outcomes are those directly linked to a causal behavior, such a
light turning on being contingent on flipping a switch. Note that contingent outcomes are
learning.
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Contiguous stimuli are stimuli closely associated by time and space with specific
behaviors. They reduce the amount of time needed to learn a behavior while increasing
its resistance to extinction. Giving a dog a piece of food immediately after sitting is more
contiguous with (and therefore more likely to reinforce) the behavior than a several
identified as reinforcers for some behaviors of that organism. However, this typically
decreases the rate of the target behavior. As no measured behavior is identified as being
"reinforcement".
ACTIVITY
Charles Ferster in his 1967 paper, Arbitrary and Natural Reinforcement, proposed classifying
reinforcement into events that increase frequency of an operant as a natural consequence of the
behavior itself, and events that are presumed to affect frequency by their requirement of human
mediation, such as in a token economy where subjects are "rewarded" for certain behavior with
an arbitrary token of a negotiable value. In 1970, Baer and Wolf created a name for the use of
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A behavior trap requires only a simple response to enter the trap, yet once entered, the trap
cannot be resisted in creating general behavior change. It is the use of a behavioral trap that
increases a person's repertoire, by exposing them to the naturally occurring reinforcement of that
important that either a behavior trap is introduced to "capture" the skill and utilize naturally
This behavior trap may simply be a social situation that will generally result from a specific
behavior once it has met a certain criterion (e.g., if you use edible reinforcers to train a person to
say hello and smile at people when they meet them, after that skill has been built up, the natural
reinforcer of other people smiling, and having more friendly interactions will naturally reinforce
Intermittent reinforcements
reinforcements, than positive reinforcements. In other words, pigeons were more prone to act
when they only sometimes could get what they wanted. This effect was such that behavioral
responses were maximized when the reward rate was at 50% (in other words, when the
uncertainty was maximized), and would gradually decline toward values on either side of
50%.R.B Sparkman, a journalist specialized on what motivates human behavior, claims this is
also true for humans, and may in part explain human tendencies such as gambling addiction.
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When an animal's surroundings are controlled, its behavior patterns after reinforcement become
predictable, even for very complex behavior patterns. A schedule of reinforcement is a rule or
program that determines how and when the occurrence of a response will be followed by the
maintained by reinforcement.
Between these extremes is intermittent or partial reinforcement where only some responses are
reinforced.
The orderliness and predictability of behavior under schedules of reinforcement was evidence
for B.F. Skinner's claim that by using operant conditioning he could obtain "control over
psychology obsolete. The reliability of schedule control supported the idea that a radical
behaviorist experimental analysis of behavior could be the foundation for a psychology that did
The reliability of schedules also led to the development of applied behavior analysis as a means
Many of the simpler possibilities, and some of the more complex ones, were investigated at great
length by Skinner using pigeons, but new schedules continue to be defined and investigated.
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– Used to reduce a frequent behavior without punishing it by reinforcing an incompatible
something other than the target response. An example would be reinforcing any hand
– Used to encourage low rates of responding. It is like an interval schedule, except that
o Lab example: DRL10" = a rat is reinforced for the first response after 10 seconds,
but if the rat responds earlier than 10 seconds there is no reinforcement and the rat
has to wait 10 seconds from that premature response without another response
o Real world example: "If you ask me for a potato chip no more than once every 10
minutes, I will give it to you. If you ask more often, I will give you none.
– Used to increase high rates of responding. It is like an interval schedule, except that a
reinforcement.
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o Lab example: DRH10"/15 responses = a rat must press a bar 15 times within a 10
o Real world example: "If Lance Armstrong is going to win the Tour de France he
whether the subject has responded or not. In other words, it is a non-contingent schedule.
o Lab example: FT5" = rat gets food every 5" regardless of the behavior.
o Real world example: a person gets an annuity check every month regardless of
Compound schedules
Compound schedules combine two or more different simple schedules in some way using the
same reinforcer for the same behavior. There are many possibilities; among those most often
used are:
schedules are in effect and whichever schedule is completed first results in reinforcement.
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Conjunctive schedules – A complex schedule of reinforcement where two or more
simple schedules are in effect independently of each other, and requirements on all of the
Multiple schedules – Two or more schedules alternate over time, with a stimulus
o Example: FR4 when given a whistle and FI6 when given a bell ring.
Mixed schedules – Either of two, or more, schedules may occur with no stimulus
o Example: FI6 and then VR3 without any stimulus warning of the change in
schedule.
can choose any one of two or more simple reinforcement schedules that are available
simultaneously. Organisms are free to change back and forth between the response
which the participant is permitted to choose during the first link which of several simple
reinforcement schedules will be in effect in the second link. Once a choice has been
made, the rejected alternatives become unavailable until the start of the next trial.
Interlocking schedules – A single schedule with two components where progress in one
Chained schedules – Reinforcement occurs after two or more successive schedules have
been completed, with a stimulus indicating when one schedule has been completed and
indicate FR3, after it is completed it goes into red light to indicate VI6, etc. At the
requirements have been completed, with no stimulus indicating when a schedule has been
FR10, after that it is changed without warning to FR16, etc. At the end of the
second schedule; e.g. in FR2 (FI10 secs), two successive fixed interval schedules require
Superimposed schedules
where two or more simple schedules of reinforcement operate simultaneously. Reinforcers can
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An example is a person who comes home after a long day at work. The behavior of opening the
front door is rewarded by a big kiss on the lips by the person's spouse and a rip in the pants from
cage pecking at a button. The pecks deliver a hopper of grain every 20th peck, and access to
Superimposed schedules of reinforcement are a type of compound schedule that evolved from
the initial work on simple schedules of reinforcement by B.F. Skinner and his colleagues
an attempt to create a laboratory analogy of social traps, such as when humans overharvest their
fisheries or tear down their rainforests. Brechner created a situation where simple reinforcement
Brechner and Linder (1981) and Brechner (1987) expanded the concept to describe how
superimposed schedules and the social trap analogy could be used to analyze the way energy
generating social traps. Many different human individual and social situations can be created by
superimposing simple reinforcement schedules. For example a human being could have
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Superimposed schedules of reinforcement can create the three classic conflict situations
conflict) described by Kurt Lewin (1935) and can operationalize other Lewinian situations
Other examples of the use of superimposed schedules of reinforcement as an analytical tool are
its application to the contingencies of rent control (Brechner, 2003) and problem of toxic waste
dumping in the Los Angeles County storm drain system (Brechner, 2010).
Concurrent schedules
that are simultaneously available to an animal subject or human participant, so that the subject or
For example, in a two-alternative forced choice task, a pigeon in a Skinner box is faced with two
pecking keys; pecking responses can be made on either, and food reinforcement might follow a
peck on either.
The schedules of reinforcement arranged for pecks on the two keys can be different. They may
be independent, or they may be linked so that behavior on one key affects the likelihood of
Concurrent schedules often induce rapid alternation between the keys. To prevent this, a
"changeover delay" is commonly introduced: each schedule is inactivated for a brief period after
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When both the concurrent schedules are variable intervals, a quantitative relationship known as
the matching law is found between relative response rates in the two schedules and the relative
reinforcement rates they deliver; this was first observed by R.J. Herrnstein in 1961.
Shaping
training a rat to press a lever, for example, simply turning toward the lever is reinforced at first.
The outcomes of one set of behaviors starts the shaping process for the next set of behaviors and
the outcomes of that set prepares the shaping process for the next set, and so on. As training
progresses, the response reinforced becomes progressively more like the desired behavior; each
Chaining
Chaining involves linking discrete behaviors together in a series, such that each result of each
behavior is both the reinforcement for the previous behavior, and the stimuli for the next
behavior.
There are many ways to teach chaining, such as forward chaining backwards chaining and total
task chaining . An example is opening a locked door. First the key is inserted, then turned, then
Forward chaining would teach the subject first to insert the key. Once that task is mastered, they
are told to insert the key, and taught to turn it. Once that task is mastered, they are told to
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Backwards chaining would involve the teacher first inserting and turning the key, and the
subject is taught to open the door. Once that is learned, the teacher inserts the key, and the
subject is taught to turn it, then opens the door as the next step.
Finally, the subject is taught to insert the key, and they turn and open the door. Once the first
step is mastered, the entire task has been taught. Total task chaining would involve teaching the
entire task as a single series, prompting through all steps. Prompts are faded (reduced) at each
Persuasive communication
Persuasion influences any person the way they think, act and feel. Persuasive skill tells about
how people understand the concern, position and needs of the people. Persuasion can be
Informal persuasion
This tells about the way in which a person interacts with his/her colleagues and customers. The
Formal persuasion
This type of persuasion is used in writing customer letter, proposal and also for formal
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Process of persuasion
1. Persuasion relates how you influence people with your skills, experience, knowledge,
2. Persuasion is an interactive process while getting the work done by others. Here are
examples for which you can use persuasion skills in real time.
Interview: you can prove your best talents, skills and expertise.
Clients: to guide your clients for the achievement of the goals or targets.
Memos: to express your ideas and views to coworkers for the improvement in the
operations. Resistance identification and positive attitude are the vital roles of
persuasion.
Persuasion is a form of human interaction. It takes place when one individual expects some
particular response from one or more other individuals and deliberately sets out to secure the
response through the use of communication. The communicator must realize that different
Criticisms
The standard definition of behavioral reinforcement has been criticized as circular, since it
appears to argue that response strength is increased by reinforcement, and defines reinforcement
as something that increases response strength (i.e., response strength is increased by things that
increase response strength). However, the correct usage of reinforcement is that something is a
reinforcer because of its effect on behavior, and not the other way around.
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It becomes circular if one says that a particular stimulus strengthens behavior because it is a
reinforcer, and does not explain why a stimulus is producing that effect on the behavior.
ACTIVITY
REFERENCES
Rent control (Brechner, 2003) and problem of toxic waste dumping in the Los Angeles County
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LECTURE 4: LECTURE
By the end of the course unit the learner should be able to:
Introduction
A lecture (from the French 'lecture', meaning 'reading' [process]) is an oral presentation intended
to present information or teach people about a particular subject, for example by a university or
college teacher. Lectures are used to convey critical information, history, background, theories
and equations.
similar in form to a lecture. Usually the lecturer will stand at the front of the room and recite
Though lectures are much criticised as a teaching method, universities have not yet found
practical alternative teaching methods for the large majority of their courses. Critics point out
that lecturing is mainly a one-way method of communication that does not involve significant
audience participation.
speakers can be highly stimulating; at the very least, lectures have survived in academia as a
quick, cheap and efficient way of introducing large numbers of students to a particular field of
study.
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Lectures have a significant role outside the classroom, as well. Academic and scientific awards
routinely include a lecture as part of the honor, and academic conferences often center around
The public lecture has a long history in the sciences and in social movements. Union halls, for
instance, historically have hosted numerous free and public lectures on a wide variety of matters.
Similarly, churches, community centers, libraries, museums, and other organizations have hosted
continuation of oral tradition in contrast to textual communication in books and other media.
Media can be used in many different settings for different purposes. Obtaining abundant
resources for improving human performance and promoting learning requires the
following:
For entertainment
For Instruction
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Media for Entertainment
This includes the use of media for recreation and enjoyment. Entertainment media include fiction
stories, and radio broadcasts of music, and movies which are typically shown in motion picture
This is another common use of media. Through information media increases the level of
awareness and present facts necessary for the user/consumer. Examples in these categories are
newspapers, news magazines, and their accounts on currents events that takes place and
Other print media give spellings and stock market analyses, news broadcasts and documentaries
on both radios and TVs. Computerized data bases for information retrieval and advertisements in
all media are included in this category. Human learning at these levels are largely incidental and
are not necessarily the main intention of the senders or the receivers of information.
This is the third use of media. Whenever media are used for this purpose, usually, programmes
are designed intentionally to take the viewer and the listener from the state of poor performance
to a state of competence.
Blackboard, graphics, chalks, chalkboards, and text books.Yet quite steadily, there has been
increased use of other sophisticated media technologies in our classrooms today that we cannot
Motion pictures, slides and slide projectors, film strips, records and audio-tapes still picture
Liquefied Crystal Disc (LCD) have typically revolutionized our classrooms and conferences
today. The education system today is a welcome of innovations in the education sector.
Media which was originally intended as an entertainment or information device can now be used
as an instructional device with some few adaptations and moderation where necessary. Such uses
require some adaptations, extra guidance, careful selection, planning, preparations, analyses,
Teachers of Literature or drama may require showing short cartoon films or excerpts from
motion pictures to illustrate a lesson on humour. Hence, the effectiveness of the lesson will
automatically depend on the teacher‘s careful structuring of the most appropriate examples and
Incorporating newspapers or reference books into lessons can help to teach reading skills and
improve language status of the learners. Such media that the teacher incorporates with learning
The adaptation of media, which is originally intended for a particular purpose, is a good sign of
practice when appropriately applied. However, problems, flaws and confusions arises when:
The methods of creating entertainment and information programmes are confused with methods
commercial televisions.
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Most programmes for teaching and training are presented in settings where students or trainees
are cumbered by the learners that are not highly motivated to learn.
Activity III – A
Make which was originally intended as an entertainment or information device can now be used
Identify some flaws and confusions in the application and use of media technology. Make
instructions enjoyable but not at the expense of efficiency and effectiveness. The difference
between the methods of creating entertainment and information programmes should be clearly
stated to avoid confusion with the methods of creating instructional programmes. Avoid
Most programmes for education and training should be presented in settings where students and
trainees are unnumbered /bothered by distractions and the learners who are not highly motivated
to learn.
Definition
Media are the means (usually audiovisual Electronics) used for transmitting or delivering
Print Media
Graphics
Audio-Communications
Hence, media may be subdivided as Print and Non-Print having two main components.
Components of Media
Hardware and
Software
Hardware
Film Projectors
Tape recorders
Transparency Projectors
Record Players
TV Monitors and
Computer Terminals
Software Devices
Films
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Audio tapes
Transparencies
Records
Computer Programmes
Activity III-B
Application of Media
The application of the principles for designing instruction and using media is influenced by
factors like:
How ready people are to accept innovations that might results and
Identify the principles that influence the application, designing, and use of media
Identify common results responsible for the application of media and technology as
The application of media using knowledge to solve problems and implement desirable learning
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Identification of appropriate theory and relevant resources to solve problems involving
Finding out Procedures and Techniques necessary for the application of theory and
resources.
Common results responsible for the application of media and technology as dynamic learning
processes require knowledge of the capabilities and limitations of different instructional media.
Both teachers and trainers who contemplate to develop and use mediated instructions should first
find out what others have done and how successful or unsuccessful they have been in similar
circumstances.
In this way, they can benefit from other‘s experiences and avoid mistakes or duplication.
Perhaps, they may exchange information with similar persons ding similar work. This may help
avoid time constraints, financial limitations, and administrative problems arising from different
opinions, ideas and opposing attitudes from different managers and supervisors.
Training
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The ASSURE Model
The ASSURE Model is a well constructed procedural model designed to ensure effective use of
media instructions. It is also a guide for planning and conducting instructions that incorporates
media.
Teaching with instructional media has become paramount. Since the ASSURE Model is a
procedural guide for planning conducting instruction that incorporates media. This subsection of
the model assumes that training or instruction really is required where students are to use a new
This LESSON further continues to examine how to plan systematically for the effective use of
instructional media. The Model therefore focuses on planning surrounding the actual classroom
use of media.
The ASSURE Model through careful planning will help the teacher to focus on how to handle
such situations well in advance before the lesson begins. The teacher will have to plan, on what
materials to use, how to use them, where to get them and decide on the cost effectiveness of the
The model is less ambitious than other models of instructional development, which are intended
Needs Analysis
Product Design
Prototype – tryout
and require major commitments in terms of time and money. Yet, this long-term procedure is not
within the purview of the model. Above all, the model is meant for use by the individual teachers
in planning everyday classroom use of media. The model was the brainchild of Molenda, M.;
The model therefore proposes six steps or procedures in Systematic Planning for the use of
Media. These were given in the form of Acronym ASSURE which means:
The six different steps of Systematic Planning for the Use of Media are discussed
Here under.
The first step or procedure in planning is to identify the learners who may be the students,
trainees or members of any organization. As a teacher, you must know your students thoroughly
to enable you select the best media to meet your objectives. The effective use of instructional
media involves a match between the learner‘s characteristics and the content of the lesson, and
its presentation.
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The first step in the ASSURE model is therefore the Analysis of the audience (learners).
Analyzing the learners also involve knowing the learner‘s learning styles, analyzing more on
Psychological factors are more related to sex differences, health and environmental conditions.
These factors obviously influence the effectiveness of learning. In specific entry competencies,
teacher-made-tests. Hence, entry tests are assessments, formal and informal, that determine
whether or not the student posses the necessary pre-requisites (entry-skills) which are the
competencies the learner must possess in order to benefit from the instruction.
Note
In view of the above discussions, we may conclude this step by summarizing and identifying
several factors about the learners that must be considered for making good and judicious
This is the second step of the ASSURE Model. Objectives must be stated as specifically as
possible. They must be derived from a course, a syllabus stated in a textbook, taken from a
Objectives are unifying statements for our daily and future activities. Objectives may be imposed
They may be conceived as points marking the achievements of some efforts, ambition, or
accomplishment.
All objectives rest upon an assumption or underlying complex of value. They lie at the very
by it.
2. Planning objectives enables the teacher to command the future rather than be
commanded by it.
3. Planning a head makes it possible anticipate and hopefully avoid unforeseen classroom
difficulties.
include the following: Age factor, Grade Level, Job Positions, Cultural back-ground and
Socioeconomic status of the learners: These are the factors that are not in anyway, related
to the lesson-content. They help the teacher to determine the level of the lesson and select
Knowledge and skills that the learners have or lack. They are sometimes referred to, as
the (pre-requisite skills) needed by the learner to start instruction. Do the learners have
the knowledge base required to enter the lesson. Form I students must have undergone
Mastery: Have they mastered some of the skills you are planning to teach?
Attitude: Are there biases or misconceptions about the subject or the teacher?
Stating the objectives require the teacher to analyse and understand the following questions;
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What do you hope to accomplish by the end of the instruction and how much time do you
need to present the lesson effectively and successfully? Above all, limit your objectives
As a teacher, you must know your instructional objectives thoroughly in order to make
the correct selection and judgments of media and methods to be used. Your objectives
will undoubtedly dictate your choice of media and the sequence of learning activities.
To create a conducive and relevant learning environment in which specific objectives can
be reached i.e. to solve quadratic equations correctly within five minutes; to change a flat
tyre within seven minutes. The learning environment here must include a sum to be
To help assure proper evaluation. The teacher will not know if the learners have achieved
the objective unless proper evaluation is done. Without explicit objectives, students will
Objectives must dictate the choice of media and the learning sequence (activities)
Before we conclude this step, it is imperative to say that a statement of objective is a type
Note
By naming the audience or the learners for whom the objective is intended.
The teacher must give major focus on what the learner is doing rather than what the
teacher is doing. In this way, learning is most likely to take place when he learner is
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active, mentally processing an idea, and physically practicing a skill. This is because,
accomplishment of an objective depend upon what the learner does, but not what the
teacher do. All specific objectives must begin by stating whose capability is going to be
changed.
To specify the behavior or capability to be learned and the conditions under which
terms. What will the learner be able to do by the end instruction? Vague terms like
understand, know, and appreciate do not communicate the aim clearly. Behaviors, which
Apply,
What new capability should the learner posses at the completion of instruction?
Thus, objectives are not statements of what the teacher plans to put into the lesson, but,
rather, of what the learner ought to get out of the lesson. Hence, statements of objectives
must be:
the clearest term possible, exactly what a student will think, act, or feel at the end of a
learning experience.
Observable: Details of any limiting conditions under which the responses will be gauged
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Achievable: Just like goals describe destinations or events, so, objectives (specific)
describes and activity that the learner will be able to do in order to demonstrate mastery.
Relevancy: Objectives must demonstrate to be related to the real world and to the
problems at hand. Such abstracts, and isolated activities, which are unrelated to human
concerns, are likely to be regarded as irrelevant, unless steps are taken to demonstrate
their utility. Objectives therefore give clarifications to the intentions for a learning
situation.
Devise, Label, and Classify etc are action oriented. Hence, recommended for writing objectives.
Conditions: Any statement of the objective must include conditions under which
performance is to be observed. Given a political map of East Africa, the learner will be
able to mark the major coal mining areas without referring to the atlas. (any library
To specify the degree to which the new skills must be mastered i.e. the standard by
which, the capability can be judged. This is the final requirement of a well-stated
objective. It usually indicates the standard under which performance must be judged. It
also states the criterion which acceptable performance will be fulfilled. To what degree of
accuracy or proficiency must the learner display? (Be judged?). Whether the criteria are
stated in qualitative or quantitative terms, they should be based on some real world
requirements i.e. How well must a mechanic be able to operate a lathe in order to be a
productive employee? How much time should the learner take to be able to solve
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Activity III-D
After going through the second step of the ASSURE Model, you should try to attempt the
It has been established that a well-stated objective caters for the audience or learners
Elucidate.
In any one of your teaching subjects, write at least five objectives that include the
learner‘s, behavioral outcome, and conditions (if appropriate) and degree of mastery.
Write at least six objectives into the following domains and skills:
Cognitive, Affective, and Psychomotor Domains, and Motor and Interpersonal Skills.
A systematic plan for using media demands that media be selected systematically.
The selection process involves, choosing an appropriate media format and, selecting, modifying,
and designing specific materials within that format. There are four main procedures involved in
Media selection usually takes different forms. Within these, instructional situations may take
different settings in the form of large group format, small group, or self-instruction formats. Due
consideration must take care of other key players of learner variables such as reader, n on-reader,
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or auditory preference and the nature of the objectives like cognitive, affective, and psychomotor
Selection of instructional media must also give more preferences against the presentational
capabilities of each of the media formats e.g. presenting sill visuals, motion visuals, and printed
Above all, selection of an appropriate media must give feedback to both the learner and the
teacher. There are certain procedures to be followed when selecting an appropriate media. These
procedures are:
We can now discuss very briefly about these procedures to be followed when selecting media.
As a teacher, having decided what media forma suits your immediate instructional
objective, your main task now is to find out specific materials to convey your lesson so
that the learners can be in a position to learn effectively. Obtaining specific and
Selecting available materials. If materials are already available that will allow your
students to meet your objectives, then, the materials should be used to save both time and
therefore the duty of the teacher to source out these learning resources and make sure that
they are easily available in their institutions ready for classroom use.
Modifying the available and existing materials. However, when the media and the
available materials do not meet the requirements of your audience, then modify them to
suit your objectives and needs of the learners. This could be done if as a teacher you
survey some of the published media reference guides to get a general idea of what is
available or not. Modification of the media also comes in when you cannot locate suitable
materials and media in the shelves or at the various resource centers nearer to you.
Designing new Materials: However, if no alternatives match your needs, then design
your own materials. It is much easier and less costly to use available materials and media
Note
Certain basic considerations must be taken into account when designing new materials.
These are:
Do they have the pre-requisite knowledge and skills to use or learn from the materials?
Cost – Is sufficient money available in your budget to meet the cost of supplies (films, audio
tapes, videocassettes and TV sets etc? If not, then you will need to prepare the materials yourself.
Technical Expertise - Do you have the necessary expertise to design and produce the kind of
materials you wish to use? If not, will the necessary technical assistance be available to you? Try
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to keep your design within the range of your own capabilities. Do not waste time and money
Equipment- Do you have available the necessary equipment to produce or use the materials you
intend to design?
Facilities – If your design calls for use of special facilities for preparation or use of your
Time – Can you afford to spend whatever may be necessary to design and produce the kind of
Activity
This is the fourth step of systematic plan for using media. This step involves the following
procedures:
Require/Seek for the Learner‘s Active Participation and Present the Materials
As we have discussed earlier during the selection process, you as a teacher, you should have
determined that the objectives and materials, you are going to use in your lesson are appropriate
Before you go to class, you must ensure that you have a full mastery of the materials to be
objectionable or distract the class participation. It also enables you to eliminate some sensitive
sections or if need be, discuss with them in advance those portions which might cause ripples in
the class. This will let the learners be aware of what is to take place in advance and avoid
classroom embarrassment.
What are the basic procedures for selecting, modifying and designing instructional materials?
List two general characteristics of the learners and two types of specific competencies that could
Select a topic in your subject area and suggest two media that would be appropriate for use in
your teaching.
Discuss in your own words, how each of the above procedures may effectively contribute to the
Previewing the materials leads us to actual practice of some important portions of the
presentation. It is advisable for the teacher to go through the presentation at least once well in
advance and then to review your notes just immediately before the presentation. During this
Depending on the nature of the available resources you have, you should always try to get some
feedback during practice time. Some teachers prefer using mirrors, others like to have a
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colleague/friend around to provide feedback. Usually, and depending on its availability, always
The type of media can be audiotape, or video recorder, which can give an accurate replay while
practicing the presentation. These two types of media will not only let you hear what you said
but see yourself presenting. This will definitely make you improve and correct yourself where
Note
Depending on the place where presentation may take place, always remember to consider the
following factors, which might make delivery of instruction become more comfortable
Adequate ventilation
Suitable lighting
Many media require a darkened room, a convenient power supply, and access to light and
switches. Ensure that all these facilities are available at the right time before you begin your
lesson.
It is important for us to tell you that you should observe the following:
That during the practicing time, the newness of the material, the importance of the presentation,
and the amount of time available will automatically determine how many times you should
practice.
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Always try to use a real mirror, a friend, an audiotape, or a video cassette recorder for immediate
Do not just walk through it in your mind but you should actually stand up and practice it.
As a teacher, you should always check if the equipment is in good working order
Always try to arrange the facilities in such a way that the learners, audience can see and hear
Various researches conducted on human learning have concluded that whatever is learned from a
presentation depends highly on how the learners are prepared for the presentation, starting a
lesson by giving a broad overview of the content and its rationale. Telling the learner how the
content is related to the topic being studied. At the same time, giving motivating statements,
which relates to the content, will definitely capture the learner‘s attention and interests.
This is sometimes termed as giving warm ups to prepare the learners to have the need and urge to
know how they are going to profit paying attention and provide cues which direct their attention
This is the most opportune time you have been preparing for. You are therefore ready to show
your learners that you really know your subject matter quite well. You have to control the
attention of your students during the presentation time. You are therefore considered to act like a
general showmanship that you are in charge of the class. The success of the lesson will depend
on how you present the lesson and how you conduct yourself throughout the entire period.
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ACTIVITY III-E
The fifth step in the ASSURE Model is to provide opportunities for learners to practice the
Explain how these five basic procedures may be used effectively to aid teaching learning
process.
Describe several methods for eliciting student response during and after using media.
Justify the need for the learner‘s response when using media.
The process enhances learning. In order to enhance active classroom participation, the teacher
should incorporate topics, which promote more classrooms activities. Such topics are, class
These may provide immediate response and reinforcement during instruction. Follow-up
activities may also provide further opportunities for learning. At the same time, teachers‘ guides
and manuals that accompany instructions elicit a lot of learner‘s responses and reinforcement
during instruction. Since the utmost aim of the teacher is to provide learning it is his/her utmost
duty to ensure that meaningful learning is actually taking place during instruction.
Several researchers and psychologists have realized that active participation in the classroom
Some of their contributions, which gave more emphasis on active learner participation, have
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Note
STEP VI – Evaluate/Revise
There is need for teachers to know the total picture of the entire instructional episode being
undertaken in any instruction. The teacher is the master and essential player in
In the early 1900s, John Dewey campaigned for the reorganization of curriculum and instruction
B.F. Skinner, a behavioral psychologist demonstrated that instructions providing for constant
reinforcement of desired behavior are more effective that instruction in which responses are not
reinforced.
Cognitive theories of learning more recently focused on internal mental processes and have also
supported the principle that effective learning demands active manipulation of information by the
learners. Cagne. R.M. (1985),concluded that there are several necessary conditions for effective
learning of each type of objective. Gagne therefore asserted that: The one condition that pertains
The most effective learning situations are those that require learners to perform activities that
The form of participation may include repetitive drill of new spelling or vocabulary words,
solving mathematical problems, rehearsal of a basketball play, and creating an original product
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He is the one in charge of everything going on in the classroom. While in the classroom, the
teacher‘s duty is to facilitate meaningful learning. Evaluating and revising instruction definitely
makes the teacher aware of any loophole if any in his lesson. In order to do this he needs to:
To get the total picture of the entire instructional process very clearly.
Did the media use help in assisting the learners reaching the objectives? and
After going through this type of checklist, you are likely to identify some discrepancies.
Wherever there are discrepancies between what you intended to do and what you actually
attained, you need to revise your plan for he next attempt. There are many different types of
evaluating the learners. For proper evaluation to take place, the teacher should try to evaluate the
student‘s achievement, media and methods used during instruction, and evaluation of the entire
instructional process.
Once utmost question in the instructional process is whether or not the students have learned
what they were supposed to learn. Are they able to display the capabilities specified in the
original statements of objectives? When the objectives criteria of acceptable performance which
will be evaluated by the end of instruction because you must assess whether the learner‘s skills
The method of evaluating achievement also depends on the nature of the objective itself. Some
objectives call for relatively simple cognitive skills, others may call for process – type behavior
i.e. (operating a lathe machine, and solving quadratic equations, and observing safety procedures
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Lastly, evaluating objectives must indicate that the learners have the capabilities of the process,
product, or attribute to solve problems. Evaluation must also show that the learner by the end of
This means setting up a situation where the learner must demonstrate the new skills in which
instructional judgment can be based. Although attitudes are rather difficult to evaluate at all time,
setting up long time goals and observation may be required to determine if the learner really
Depending on the outcomes of your evaluation, you as a teacher will be free to revise the
instruction.
Revising and evaluation of instruction are essential elements that determine whether or not the
lesson is a success.
Activity III- F
Hints
The hints listed below are meant to enable you gain more confidence before you go to class to
Summary
In view of the topic discussed in the last step of systematic planning for the use of media, briefly
Appraise the modules/content used. Was the lesson very interesting? Dull?
Always remember to mentally run through the presentation to review each idea in sequence.
Do a stand-up rehearsal of your presentation. Try to practice in the room where you will be
Give a simulated presentation, idea for idea (but not word for word) using all visual aids and
props.
Videotape or (audiotape) yourself or have a colleague sit on your rehearsal to give your
immediate feedback.
Always use keyword notes. Not a script. Print keywords on index cards. Never
Never read from a script because written language is different from spoken language.
We have discussed at length all the six steps of systematic planning for the use of media
During our discussions, we learned of the various stages under which the model can help
REFERENCE
Gagne R. M. (1985). The Conditions of Learning, 4th Edition (New York: Holt, Rinehart and
Winston. Gloria, F. (1981). The Educational Use of Mass Media. World Bank Staff Working
Sitemap, Engaging Kids about Curriculum and Instruction. pp1-2. Lumsdaine. A. A. and May.
M. A. (1958). Learning from Films. New Haven, CT: Yale University Press.
Pinckney, R.L. (1980). Syllabi for Educational Technology Courses and Selection and
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LECTURE 5: SELECTION AND USE OF INSTRUCTIONAL MEDIA
By the end of the course unit the learner should be able to:
ii) Design instructional episodes based on appropriate choice of media and materials.
Instructional media
Learning Outcome
Objectives
State the factors that a teacher needs to follow during the process of selecting instructional media
Instructional media encompasses all the materials and physical means a teacher might use to
implement instruction and facilitate students' achievement of instructional objectives. This may
include materials such as chalkboards, handouts, charts, slides, overheads, real objects, and
videotape or film, as well newer materials and methods such as computers, DVDs, CD-ROMs,
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Why Use Instructional Media?
Quote: A good aid is like a window, it should not call attention to itself, it should just let in
the light.
In general, you should use media whenever, in your best judgment, it can facilitate learning or
challenging process, often requiring creative efforts to achieve a variety of implicit instructional
goals. Among the implicit goals that media can help achieve are the following:
that media does not influence learning under any conditions. He felt that its only influence was
He goes as far as to say, that different forms of ―media‖ are mere vehicles that delivers
instruction but does not influence student achievement any more than the truck that delivers our
groceries causes changes in our nutrition‖ (Clark, 1994, p. 22). In addition, Clark mentions,
―Learning seems to result from factors such as task differences, instructional methods, and
learner traits(including attitudes) but not the choice of media for instruction‖ (1992, p.812). It
seems evident that Clark‘s (1983) focus is to separate the relationship between media and
instructional strategies (method) and to assert that there are no learning advantages from the use
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On the other hand, Kozma (1994), a principal scientist at the Center for Technology in Learning
SRI International, challenges Clark‘s idea in the debate about the impact of media and
technology on learning.
He argues that ―learners will benefit most from the use of a particular medium when its
capabilities are employed by the instructional method to provide representations and cognitive
operations that are salient to the task and the situation‖ (Nathan,& Robinson, 2001, p.72).
Kozma proposes that the combination of media with methods in instructional research might
influence and benefit learning for particular students, tasks, and situations. He also recommends
that educators try to question ―the ways can we use the capabilities of media and technology to
influence learning for particular students with specific tasks in distinct contexts‖
Clark and Kozma both have important points of view. Teaching and learning environments
certainly have changed a lot since Clark and Kozma wrote these two papers. Perhaps after
observing all the changes, Clark and Kozma might agree that each argument has its own value
and strength.
Clark has a strong argument that people tend to ―encourage students and teachers ) to begin with
educational and instructional solutions and search for problems that can be solved by those
It is not uncommon to see people working intensely on developing new technologies (media)
but then having difficulty marketing the product line because it has limited use or value in real
life. If not careful the same thing could happen to instructional design if we omit the underlying
guidelines (methods) for the teaching/learning model when exploring various possibilities of
with methods in instructional research might influence and benefit learning for learners who can
engage in technology-embedded instruction. Overall ―In what ways can we use the capabilities
of media to influence learning for particular students, tasks, and situations?‖ (Kozma, 1994,
p.18) By doing so, we will have more opportunities to discover the potential relationship
between media and learning and then use the available media to enhance teaching and learning
Thomas C. Reeves points out that ―media and technology have been introduced into schools
because it is believed that they can have positive effects on teaching and learning‖ (1998, p.1).
In addition, there is an important approach educational researchers have indicated which argues
that both media and technology can effectively be used in schools as phenomena to learn both
instruction, or integrated learning systems that have been implemented into classrooms (Reeves,
1998, p.4). Learning ―with‖ technology means to use the technologies as cognitive tools to create
Moreover, many researchers such as Jonassen (1996) have shown that the learning process
might be changed as an effect of predominant media being used, because ―technology or media
has been successfully evaluated as type of cognitive mind tool‖ (Kenny, 2001, p. 210).
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Therefore, the media and technology can play a powerful role to improve instructions ―when
students can actively use them as cognitive tools rather than simply perceive and interact with
It seems apparent that media does play an important role in the design of an instructional
method, because technology can more readily provide a highly learner-oriented and interactive
Furthermore, today‘s learners will need to enter the real-world with capabilities such as the
I suppose that new technologies could bring new opportunities for teachers to connect with
students who are already spending large amounts of time in these activities in creating a more
collaborative learning environment. Many researchers agree that computers can be used as tools
to engage learners in higher order thinking and provide a constructive learning environment to
help the learner actively build up their own knowledge and reflect on their interpretations
Jonassen et al. claim that ―Mind tools function as formalisms for guiding learners in the
organization and representation of what they know‖ (1998, p.30). Consequently, educators or
instructional designers should pay more attention to the fundamental principles and methods.
In addition to the fundamental principles of education, educators should use new technologies in
order to create a suited learning environment to educate the students to be lifelong learners in the
future.
entities that already exist‖ and states that ―new mental entities seem to come into existence in
on the learning process will lead them to positive engagement in learning, because they will not
be afraid to make mistakes and will be able to find the answers through a series of trials. From
this perspective, the teacher is controlling the learning most of the time, and the child is
encourage students to think independently and critically than students-centered ways of teaching.
I feel that if a teacher can be a facilitator rather than the information deliverer in the classroom
during the process of interaction , then students can become deeper thinkers, not just
memorizers.
In the meantime, a teacher should ―facilitate learning by improving the connectivity in the
learning environment‖ (Papert, 1993, p.105), which means involving various real-life or more
Many constructivists believe that hypermedia can be a type of medium that allows learners to
―create their own schemata from the pieces of information provided‖ (Cates, 1995, p.4).
Moreover, the research shows that many students in the 21st century could be more actively
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The impact of media and technology in school settings
If we look back at prior educational environments before the invention of computers and
instructional tools such as radio, film, and television into classrooms with a certain degree of
Today, digital technologies have greatly influenced children in the 21st century. Educational
experiences have remained consistent even while there have been some significant changes in
the modes and models of teaching and learning with the advance of technology, mainly due to
Thus, educators should deliberately ―look differently on communicating and educating today‘s
media-centric youth‖ (Kenny, 2001, p. 210) and use those technologies to be the instructional
However, after reading the article ―Now More Than Ever: Will High-Tech Kids Still Think
Deeply?‖, I found that Tarlow and Spangler (2001) mainly tried to argue that educators or
educational instruction designers, should be sure not to overlook technology tools, but instead,
use critical capabilities to deliberate on the most essential learning objectives seek to achieve,
and apply and estimate high-tech applications in order to achieve those objectives.
In school settings, how can we design instruction and implement applications in the classroom?
There are some concerns applying technology in the real-world classroom. First, the virtual
classroom is not necessarily suitable for every learner, because it requires more self-discipline
from students themselves, and it might not be able to provide a full-scale learning environment
for students because of the lack of social experiences and interactions among students.
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Secondly, the technological implementation process will take time to integrate with current
school systems. In addition, it will involve a lot of money, strength, and time. Will most of the
schools have enough resources to adapt new technology? Finally, many teachers realized that
Susan Nelson mentions that educators can not sophisticatedly adopt technological instructions,
because ―the school setting and the student-teacher learning paradigm have been largely ignored
It is important that schools provide teachers with continuous professional development training
to enhance their teaching methods and gain confidence in using new technology tools. For
and interactive learning environment. These are the challenges and real problems that I foresee.
Modern technology offers an easier and even faster environment to access and retrieve
information. Children can retrieve information much more rapidly using Internet service, but it
doesn‘t necessarily mean that children have the ability to evaluate the validity of information,
nor does it mean that the information they acquire from the Internet will trigger them to think
deeply.
Nelson states that, ―true learning is not so much about the gathering of information as it is about
using and analyzing information. The Internet does not promote this level of thinking‖
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(2000, p. 47). Essentially, education should prepare students to be creative thinkers and develop
Therefore, the goal of teaching and learning should be focused on training students to think
critically and giving them opportunities to build up their own thinking experiences they
implement the future teaching model. I believe that educators should pay more attention to how
instructions are delivered to students and how the learning objectives should be achieved. At the
same time, they should prepare children to have the life-long capabilities and decision-making
Final remarks
It is important to evaluate the following four questions that Cates (1995, p.10) quoted in White‘s
article, ―Educators must ask themselves some important questions,‖ when they integrate
First educators should ask, ―What is the educational value of the technological advance?‖
Secondly, instructors must pose the question, ―What type of information is best presented
through which medium?‖ Furthermore, they also need to think about ―How can we get more
tools for education that combine quality technology with quality education?‖
Lastly, it‘s important to ask ―What are the critical tools for education?‖
It is very hard to think that everything that needs to be learned can be learned only through
technology. Everyone is unique; thus, some of the learners might easily absorb new knowledge
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LECTUER 6: HOW TO USE MEDIA TO ENHANCE TEACHING AND LEARNING
ii) Design instructional episodes based on appropriate choice of media and materials.
INTRODUCTION
print materials, or watching a documentary or movie clip. The primary advantage of this
approach is that the instructor takes on the role of a facilitator who helps students interpret what
they are listening to, reading or seeing. Media can also be student-generated.
This approach utilizes asks the student to step into the role of the teacher and create content that
will engage learners and help them to master concepts. Lastly, social media can also be used to
enhance teaching and learning and it includes varied online technology tools that allow people to
Instructor-led Learning:
Using media requires that the instructor step outside of the traditional lecture method and
facilitate learning by encouraging students to learn through the media. This approach works best
when students are primed. If students are not adequately informed about what they are expected
them to learn, they will struggle to make the connection between the learning objectives and the
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When to introduce media?
Before learning the concept. Showing media before the discussion gives students an
image to which they can compare the topics under discussion. This approach allows
quick reference to easily recalled examples. Schwartz and Bransford (1998) show that
demonstrations "help students generate the types of knowledge that are likely to help
After a brief introduction but before learning the concept. This method provides
students with a brief capsule of what the media is about and what to look for – helping to
After learning the concept. Showing media after describing a theory or concept allows
the instructor to use the scenes as a case study. This approach helps students develop their
Before and after. Repeating the media is especially helpful when trying to develop
student understanding of complex topics. Utilize the media before the discussion to give
Rerun the media as a case study and ask students to analyze what they see using the
theories and concepts just discussed. Also punctuate the rerun with an active discussion
by asking students to call out the concepts they see in the scenes. This method helps to
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Tips if you are new to this method:
Start small. Find one movie, song, or news source and incorporate it into your class.
Provide a clear link between what you want your students to learn and the media.
It takes time to integrate media effectively into a course. This is not edutainment; it is
Use the subtitles feature for visual media. This is especially useful in focusing student
Be prepared. Technology does not work 100% of the time so have a back up plan. If the
media equipment does not work, go to plan B and continue on with your class without
missing a beat.
write a reaction paper, take a quiz, or place questions on your exams that relate to the
media content they will pay more attention and learn more in the process.
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Show more
How does the use of media help with recall and understanding?
Show more
Show more
Student-generated Learning:
mastery of ideas and concepts. Importantly, one does not need a large budget, fancy studio, or
advanced degree to create original media that is informative, entertaining and educational. An
article by Joshua Kim notes that video projects are inexpensive to create and that this approach
Instructors do not need to be media savvy. Our students have grown up in the digital age and
they are comfortable with technology. Here are some of the winning student videos from the
California Student Media Festival which feature entries from elementary and secondary schools.
Instructors should help students focus on creating content that is meaningful for the intended
audience. Here is a college financial aid contest and a NAFSA video contest featuring college
student entries describing their experiences studying abroad. Each of these contests showcase the
For questions regarding Wikipedia, please visit the Wikimedia Foundation press room or, email
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Media may refer to:
Communications
2 Computing
3 Fine art
4 Life sciences
5 Locations
6 Music
7 Phonology
8 Ships
Communications
o Advertising media, various media, content, buying and placement for advertising
networks
o Digital media, electronic media used to store, transmit, and receive digitized
information
energy
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o Multimedia, communications that incorporate multiple forms of information
o News media (United States), the news media of the United States of America
audiovisual sector
Computing
Media player (application software), a piece of software designed to play audio and
videos
Fine art
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LECTURE 7: DEVELOPMENT & MANAGEMENT OF MEDIA MATERIALS
By the end of the course unit the learner should be able to:
ii) Apply knowledge, skills and attitude in the implementation of classroom discourse based
INTRODUCTION
As you are aware teaching cannot be effective when the teacher simply teaches without making
use of other resources. The teacher must of necessity make use of some input or devices simply
known as learning resources. In this lesson, we shall focus on these learning resources. Teachers
need to use learning resources that meet the students‘ needs, subject area and style.
Objectives
Explain the use of various types of print media to supplement the use of print
media
Name some of the unique characteristics of both print and non-print media
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Variety of Instructional Media
These include, Charts, maps, graphs, transparencies, drawings, models and dioramas
5.) Television
6.) Computers
Let us now proceed to look at the difference between print and non-print media
Do not require all these materials for meaningful learning to take place
Can be read by literate persons only their operations do not necessarily require literate persons
often supplement visual programmes Do not require print materials for supplementation
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What is print Media?
Print media are opaque paper based materials suitable for individual as well as group Use.
Print media have characters, numerals and words and may also contain pictures and Illustrations.
Print media include electronic and photographic means of storing and Presenting documents.
ii. Print media usually have a mechanism of production such as a typewriters and
computers.
iii. Most print media for instruction are intended for use by a single individual
i. They are convenient and powerful media besides catering for individual working rates
ii. They provide easy access to information and facilitate easy revision
iii. Often contain outstanding visualization of concepts and information with accompanying
iv. They are highly portable and economical to buy and maintain
ii. Some times the authors ignore the needs of the audience
iii. If used as class text, print media may make a teacher to ignore using a lesson plan,
Textbooks
Textbooks are published in various forms to serve various purposes. Mostly, they are usually the
Teaching assistants: The teacher may only mention the key points and let the learners use the
themselves.
Base for Use of other media: From the textbooks teachers can develop lessons using other
Avail Visual Content use: In books, you will find graphs, diagrams, pictures and maps which
Content: Ask yourself this question; does the textbook interpret curricular objectives well?
Content treatment: Is the style adapted for the age level of the target learner?
Arrangements of the content: Are the index and table of contents complete?
Are there illustrations, maps sketches, tables and graphs to supplement print matter?
Mechanical standards: Is the type? Is there good spacing between lines for easy reading?
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Newspapers and Magazines
These are very commonly available and are good for general audience. They may be subdivided
into two categories; those published for the general audience, and those published for school
readers.
i. They provide study guide and analysis of current events taking place
ii. They provide background studies on important local, national and international problems
vi. Foreign language training and bulletin board display material and scrapbook collection
items.
Newspapers also tend to have the latest and up to date information. This is mainly because most
However, because of them are not necessarily well; researched before publication, they may be
inaccurate at times. They are normally printed on cheap and low quality paper and therefore
cannot last long or even withstand rough usage. Newspapers also have the advantage of being
Look through newspapers/magazines and identify one with content that could be used to teach a
topic in one of your teaching subjects. Prepare a lesson plan incorporating the
newspaper/magazine clip.
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Comics
A comic is a form of cartooning in which the same cast of characters enacts a story in a sequence
of closely related diagrams designed to entertain the readers. Most comic book series have turned
into straight picture stories in strip or pamphlet forms. Young readers enjoy cartoons and
This type of media includes audio, visual, audio-visual and teaching machines.
Visual media includes chalkboard, live lecture, overhead projector, slides and filmstrips. Audio-
visual media includes television, videocassette and slides which are synchronized with sound.
Whether a teacher intends to use print or non-print media, it is advantageous to make one‘s own
materials. Some of the advantages for a teacher making their own materials are:
6. The learners may have a chance of collecting, assembling and manipulating the parts of the
finished product.
Summary
In this lesson we have learnt about the differences between print and non-print media.
We have also learnt about the textbook, its advantages and disadvantages.
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We have also explored the qualities that a teacher should look for while selecting textbooks.
Activity
1. Using examples state four differences between print and non-print media
References
Brown J.W et al. Audio Visual Instruction: Technology, Media and Methods
The Dryden Press, Illinois. Patel M.M and Mukwa C.K (1993) Design and Use of Media in
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LECTURE 8: SYSTEMATIC PLANNING FOR THE USE OF INSTRUCTIONAL
MEDIA
By the end of the course unit the learner should be able to:
ii) Design instructional episodes based on appropriate choice of media and materials.
iii) Apply knowledge, skills and attitude in the implementation of classroom discourse based
INTRODUCTION
The ASSURE model analyzes the learner‘s general characteristics, their specific entry
competencies, learning styles, stating the objectives, selecting and evaluation and revise all that
you have done with the learners. Much later in this model, we are going to go through all these
The model has been stated in a systematic manner to help you learn in a systematic and more
coherent manner. But since the ASSURE model is covered within the ambit of instructional
technology, you are obliged to know as part of your training the meaning of the term
instructional technology, and its concept thereof. We are therefore going to start by stating what
Instructional Objectives
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c) Define the term media
f) Identify some flaws and confusions in the application and use of media technology
h) Identify some of the most common teaching media commonly being used in our
classrooms today
i) Describe six procedures (steps) in systematic planning for the use of media.
k) State the criterion for the selection of the most appropriate media
knowledge to practical tasks. Instructional technology may be defined as the application of our
scientific knowledge about human learning to the practical tasks of teaching and learning.
It is a systematic arrangement of teaching and learning events designed to put our knowledge of
learning into practice in a learning events designed to put our knowledge of learning into practice
Instructional technology also involves the learners ‗application of different learning styles.
Learning style is a cluster of psychological traits that determine how the individual learner
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They are also fixed patterns for viewing the world (Bonham, 1988). The main purpose of
learning style is to select information to which the learner will organize, attend, and integrate
Learning styles also control and effectively moderate the learners‘different aspects of
personalities.
The styles also enable the learners to adapt to different situational constraints as imposed by the
different learning tasks. Hence, instructional technology is the process by which instructional
problems are analyzed and solutions sought through the application of knowledge about learning,
with the help of the learners and the use of media resources.
Instructional technology is just but what it sounds like using computers, CD-ROMs ,interactive
crucial to improving classroom learning. These educators contend that advanced technology will
fundamentally change the learning process and structure. Other educators believe technology is
Instructional technology may affect human learning in several ways. These are through:
Curriculum
Instruction and
Assessment
Curriculum: Advanced technology has the potential to significantly expand the breadth and
depth of the curriculum. With the Internet for example, students can access information far
beyond the scope of their traditional textbooks. Curricula can be individualized and adapted to
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students‘ specific learning styles. Instructional technology therefore has the power to enhance
Instruction: Advanced technology could significantly affect the role of teachers, as well as the
structure of schools and classrooms. The use of instructional technology also changes the
teacher‘s role from an expert to a facilitator or coach. For example, students can take courses
from a global satellite feed or on the Internet (the example of AVU at Kenyatta University).
In this way, learning can take place either at home, at place of work, or anywhere else that has
the capacity for a television, a telephone, or a computer i.e. distance or open learning centers.
Assessment: Instructional technology focuses more and more on building feedback loops
directly into the learning process. Students can obtain frequent and accurate feedback. They can
also make corrections of their work on their instructors can monitor assessment, or it can be on
ACTIVITY
The procedures of instructional technology often result in the creation of new instructional
Instruction by increasing effectiveness and efficiency through learning. Since the application of
instructional technology very often results in the creation and use of media or both, all educators
should have the knowledge and skills necessary to use it as a means of solving instructional
problems.
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Some educators known as media specialists do this on a full-time basis. It is therefore within the
dockets of a teacher to apply the principles of media and instructional problems. Some educators
known as media specialists do this on a full-time basis. It is therefore within the dockets of a
teacher to apply the principles of media and instructional technology to meet their instructional
universities.
The concept of instructional technology stresses the use and application of instructional media in
the teaching learning process. The concept relates how media and technology interacts with
Planning
Selecting
Designing
Using and Evaluating all types of media with respect to human learning.
The concept not only explains how each media can be applied in human learning, but also
describes the medium‘s inherent capabilities. The concept therefore, assumes that whoever is
dealing with the learner in the school, as a teacher must have had a few teaching skills before
Going to the classroom means that the teacher must have the ability to interact, speak, and talk to
The interaction between the teacher and the student is often the main element that binds them
Quite a great deal of teaching is done wit the help of two media i.e. (the teacher‘s voice and the
chalkboard).
Hence, these two media of communication provide a starting pint for any instructional strategy.
However, teaching by talking involves styles that require little activity on the part of the student.
Moving a way teaching and learning out of the realm of a spectacular spot and into the arena of
active involvement is the subject covered within the perimeters of instructional technology.
MEDIA
Media can be used in many different settings for different purposes. Obtaining abundant
resources for improving human performance and promoting learning requires the following:
For entertainment
For Instruction
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Media for Entertainment
This includes the use of media for recreation and enjoyment. Entertainment media include fiction
stories, and radio broadcasts of music, and movies which are typically shown in motion picture
This is another common use of media. Through information media increases the level of
awareness and present facts necessary for the user/consumer. Examples in these categories are
newspapers, news magazines, and their accounts on currents events that takes place and
eventually affects human balance with his natural environment. Other print media give spellings
and stock market analyses, news broadcasts and documentaries on both radios and TVs.
Computerized data bases for information retrieval and advertisements in all media are included
in this category. Human learning at these levels are largely incidental and are not necessarily the
This is the third use of media. Whenever media are used for this purpose, usually,
programmes are designed intentionally to take the viewer and the listener from the state of poor
Blackboard, graphics, chalks, chalkboards, and text books. Yet, quite steadily,
there has been increased use of other sophisticated media technologies in our classrooms today
media include.
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Motion pictures, slides and slide projectors, film strips, records and audio-tapes still picture
cameras and computers both hardware and software gadgets.The use of computers and TVs in
our classrooms today increases day by day. At the same time, the appearances of other new
media technologies like videodiscs and Liquefied Crystal Disc (LCD) have typically
revolutionized our classrooms and conferences today. The education system today is a welcome
Media which was originally intended as an entertainment or information device can now be used
as an instructional device with some few adaptations and moderation where necessary. Such uses
require some adaptations, extra guidance, careful selection, planning, preparations, analyses,
utilization, learners ‗participation, and proper evaluation before it is put into practice.
Teachers of Literature or drama may require showing short cartoon films or excerpts from
motion pictures to illustrate a lesson on humor. Hence, the effectiveness of the lesson will
automatically depend on the teacher‘s careful structuring of the most appropriate examples and
Incorporating newspapers or reference books into lessons can help to teach reading skills and
improve language status of the learners. Such media that the teacher incorporates with learning
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The adaptation of media, which is originally intended for a particular purpose, is a good sign of
practice when appropriately applied. However, problems, flaws and confusions a rises when:
The methods of creating entertainment and information programmes are confused with methods
commercial televisions, most programmes for teaching and training are presented in settings
where students or trainees are cumbered by the learners that are not highly motivated to learn.
Activity III – A
Make which was originally intended as an entertainment or information device can now
be used as instructional devices with few adaptations and moderation where necessary.
Identify some flaws and confusions in the application and use of media technology.
Make instructions enjoyable but not at the expense of efficiency and effectiveness.
programmes should be clearly stated to avoid confusion with the methods of creating
instructional programmes.
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LECTURE 9
By the end of the course unit the learner should be able to:
ii) Design instructional episodes based on appropriate choice of media and materials.
iii) Apply knowledge, skills and attitude in the implementation of classroom discourse based
- CD-ROMs
- Audio cassettes
Introduction
As teachers, particularly language arts, literature, and writing specialists, we fear that "hearing"
classics on cassettes or CDs will discourage young readers from savoring the written words of
the world's literature. With the advent of Howard Gardner's studies of multiple intelligences,
teachers have begun to understand how using audio cassettes or CDs in the classroom can
increase the circle of readers by engaging learners with auditory and spatial intelligence learning
styles.
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Through the use of audio cassettes or CDs in literature classes, these students can use their own
learning styles as a catalyst for in-depth study of masterworks. Indeed, audio projects, radio
broadcasting, and student community audio events can become integral parts of the reading,
Through independent audio projects, students will also develop and enhance valuable personal
and marketplace skills. In addition, teachers who wish to individualize instruction for gifted
students as well as physically challenged students can use cassettes as tools for learning centers
RADIO
research in developed countries compared to the developing ones. In Kenya, for example,
distance learning through radio, has been used for a long time in the primary schools. It is
important to note that, the effectiveness of a lesson will depend on the teachers careful
structuring of the most appropriate examples and class discussions to give a well-intended
output.
CD - ROMs
With the advent of Howard Gardner's studies of multiple intelligences, teachers have begun to
understand how using audio cassettes or CDs in the classroom can increase the circle of readers
by engaging learners with auditory and spatial intelligence learning styles. Through the use of
audio cassettes or CDs in literature classes, these students can use their own learning styles as a
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With the broad implementation of whole language literacy approaches, which encourage both the
classroom teacher and the librarian to teach reading in a rich multisensory environment,
librarians justifiably include audio cassettes or CDs as part of their 21st-century literacy mission.
Collaboration by librarians and teachers in integrating audio experiences into critical reading and
Teachers should listen to the complete CD or Cassette prior to using it in the classroom,
even if only a short excerpt will actually be played. Share copies of that excerpt (should
Have them consider the following aspects of audio production: sound effects (SFX),
music, tonality/character voices (accented, throaty, deep) narrative voice selection (if in
text), insertion of narrative voice over to move action along or explain elements not
easily understood by the listener (if not in text), and necessary textual omissions of
Give the students ten to 15 minutes to come up with ideas for potential audio text
production. Request that they record their concepts. You many have students work
individually or in cooperative teams for this or any of the suggested strategies. Give them
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To use audio CDs to develop listening skills and promote appreciation of particular
genres, have the students open their notebooks to a blank sheet. Tell them they will be
listening to an excerpt (of 2-3 minutes duration) from a piece of literature (or nonfiction)
they will be studying, and challenge them to transcribe the text from the recording.
Assure them that the excerpt will be played twice. Ask that they leave a blank space on
their sheet where they will guess the genre of the text in the recording.
Have the students note the words, information, music, or sound effects that signal a
Allow the students to listen to the actual recording of the text excerpt. While they are
listening, have them compare and contrast the audio CD with their own preconceptions.
After the first play of the excerpt, have the students read their transcripts aloud. Then ask
them what genre they feel the excerpt is from and what aspects of the production
Have students discuss the ways in which the actual audio recording compares with their
projected preconceptions.
Students may decide that their production treatments are superior to those of the
commercial audio. Allow them time to collect their own sound effects and music, as well
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Class produced audio productions can be shared with parents, parallel subject classes,
When the second play of the excerpt is completed, have the students share their
transcriptions of the piece. Ask them what final decisions they have made about the genre
of the work and in what ways, if any, the second play of the excerpt affected their
judgment.
To provide students with the ability to measure their own listening skills, offer them
regularly scheduled listening skills sessions, followed by regularly scheduled audio genre
listening sessions. Have the students maintain a portfolio of their listening skills
transcriptions, and genre predictions. After several exercises, have the students write
and/or share their own self-evaluations of the ways in which their listening and genre
Audio Cassettes and CDs are most appropriate for languages, most specifically literature.
Specific audio resources of classics can be used with the appropriate grades and courses. Since
they can spark writing, contemporary nonfiction and issue-themed audio cassettes or CDs are
appropriate for use with any secondary level reading, literature, or journalism class, as well as in
discussion, critical thinking, proactive citizenship inquiries, personal development, and critical
reading activities.
Introduction
Many teachers find chalkboards to be almost a thing of the past with the advent of projectors in
the classroom. Rather than writing notes across a board, teachers can make use of PowerPoint
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presentations, images and even film as teaching tools through the use of projectors.
Consequently, teachers and students alike find projectors to be useful classroom devices.
Projectors allow teachers to get important notes on the board without wasting the time it usually
This provides teachers with more time to spend actually talking to the students, creating a more
effective use of class time. This is especially useful in a college environment, where a professor
might need to communicate much more information during a single class than a high school
Visibility
Before projectors entered the education market, if a teacher wanted to show a presentation,
students either had to take turns looking at a small monitor or the educators had to deal with
frustrating conversion cables to try and run the presentation on a TV screen. By the same token,
notes written on a board are very difficult for the people in the back row to read in a 500-seat
lecture hall. A projector enables educators to easily display information so that all students can
read it clearly.
Multimedia
Projectors are useful because they enable a teacher to show students a variety of media through
one easy-to-manage piece of technology. There is no need to switch between an overhead for
displaying notes, a slide projector for images and a film projector for video. Instead, all of those
types of media and more can be displayed through a laptop hooked up to a single digital media
projector.
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Immersive Education
Projectors allow educators to take lessons to a level that is simply not possible to reach through
traditional note-taking and textbooks. Instead of a diagram in a text book, a professor can show a
life-size three-dimensional diagram of a biology dissection. Instead of trying to describe the ruins
of ancient Rome, they can be shown on the big screen in high-definition video.
Demonstrations
When teaching a class that involves the use of computers, having a projector allows a teacher to
demonstrate how to perform a given task live, rather than trying to describe it. For instance,
commerce students see how accounting software is used for certain functions. Beginning
students are shown how to use basic research tools such as a library database. Computer science
students perhaps see the most of all, as professors can demonstrate any concept on-screen.
Of all the technological resources that are available to teachers, in my opinion, the one which is
the most underused and sometimes misused is the OHP, or overhead projector. The OHP is a
If you have a screen, which can be placed above the whiteboard and pulled down accordingly, it
will stop the glare. The materials we normally use with it are pens, which can either be
permanent, or cleanable. In addition to these there are transparencies (OHT), which you can
write or draw on, and a special type of transparency which a text or image can be photocopied
onto.
The OHP is extremely practical and versatile as every classroom activity can be adapted for the
OHP and even the worst technophobe can use it with confidence. Allowing you to have complete
control of the class and holding your students‘ attention, it is a useful tool for any teacher or
indeed worthwhile purchase for any school which doesn‘t have one. Finally, as global warming
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threatens to devastate our world, using the OHP can play more than a small part in saving paper,
History
In ancient Egyptian tombs, still life paintings would often adorn the walls in the belief that the
food and other items could become real and be used by the deceased. (70 AD). In the 1600s and
1700s, Netherland artists developed a symbolism in still life art called Vanitas. Vanitas, in Latin,
refers to the "vanity" of all worldly things, such as wealth, beauty, Idle hands (the wasting of
time), learning, and the arts. The Vanitas took on a macabre feel.
These pieces would often portray lovely objects, however the symbolism would be reminding us
of mans mortality, being centered on life, death, and aging. Skulls were often used to remind the
observer of the certainty of death. Decaying or peeled fruit would be a reminder of aging. Broken
glass, bubbles, a burning candle, smoke, watches, hourglasses or a book with turned pages would
symbolize the fragility and brevity of life, and the suddenness of death.
Musical instruments were also used to exemplify the ephemeral nature of life. Seafood or a
peeled lemon would tell us that although they were fabulous to look at, they were bitter to taste,
just like life could be. Anything hinting at wealth could also be included as a reference that this
too was not eternal. A gold chain could mean loyalty and games represented the frivolity of the
pleasures in life.
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Lesson Overview
This is the first lesson in a sequential unit. Students look at and discuss still-life paintings and
develop a definition for the genre. They then further their understanding of this type of painting
and practice watercolor techniques by painting their own still life from direct observation. Art
production focuses on the tools used to create the illusion of three-dimensional space and convey
texture in watercolors.
Learning Objectives
Identify and discuss two key elements of European still-life painting: the use of symbols
Use painting techniques to successfully depict the illusion of three-dimensional form and
space
1. To use audio CDs to develop listening skills and promote appreciation of particular
genres, have the students open their notebooks to a blank sheet. Tell them they will be
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listening to an excerpt (of 2-3 minutes duration) from a piece of music they will be
2. Assure them that the excerpt will be played twice. Ask that they leave a blank space on
their sheet where they will guess the genre of the music in the recording.
3. Have the students note the dynamics, mood, instruments, texture, structure, tonality that
After the first play of the excerpt, have the students read their transcripts aloud. Then ask them
what genre they feel the excerpt is from and what aspects of character determines that genre.
1. When the second play of the excerpt is completed, have the students share their
transcriptions of the piece. Ask them what final decisions they have made about the genre
of the work and in what ways, if any, the second play of the excerpt affected their
judgment.
2. To provide students with the ability to measure their own listening skills, offer them
regularly scheduled listening skills sessions, followed by regularly scheduled audio genre
listening sessions. Have the students maintain a portfolio of their listening skills
transcriptions, and genre predictions. After several exercises, have the students write
and/or share their own self-evaluations of the ways in which their listening and genre
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AUDIO CASSETTES
While audio tapes are not as commonplace as they once were, many schools still use this simple
recording medium because of its ease of use and affordability. By integrating audio tapes into
your lessons, you can provide students with helpful auditory stimuli and make it easier for them
Books on tape
Tape recorder
Tape players
Earphones (optional)
Instructions:
Provide books on tape for student use. As Scholastic reports, books on tape build literacy skills.
By hearing skilled readers read a text as they follow along, students can easily see how words are
pronounced and are given a source to emulate when they begin to read. Purchase or create taped
Listen to these audio versions as a whole class, or allow students to listen to them independently
Use music as an educational tool. Music is naturally engaging and, as such, makes a great
educational tool. Play educational songs, such as those from the classic series "School House
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Rock," to provide your students with a musical reminder of lessons. Use contemporary tunes as
Record lectures for absent students. By recording your lectures, you can ensure you don't have to
repeat yourself yet again. Create a tape of all important lectures and allow absent students to
check the tape out so they can listen to your instructions as they complete their absent work. Also
offer the created tapes to students who struggle academically, as listening to the lessons again my
Allow students to create audio projects. An audio project provides a fun break from standard
assignments. Engage your students in the creation of a radio play, using found materials to create
sound effects, or instruct them to write and record radio shows about topics germane to the
Use material created one year in future lessons. While creating audio-tapes to accompany your
lessons can be daunting, you can reuse your creations from year to year. Instead of discarding or
taping over your tapes, catalog them carefully and pull them out when appropriate during the
FILMS
Using films to teach English can be an integral part of effective learning. English is much more
than just spelling, grammar and punctuation. Watching films help develop critical
comprehension and analysis skills. Here are some tips if you want to teach English through
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films.
INSTRUCTIONS
Hold class discussion previous to the film viewing. Use films in English classes to help students
visualize the meaning of an idea. If you want to teach a student about streams of consciousness,
it might be a good idea to show a Fellini movie and talk about abstract versus realism, for
Develop a film check list. Help students focus on specific areas by developing a guideline check
list for them to follow while the movie is playing. Experts refer to this practice as "while-
viewing." It helps students develop their critical thinking skills. Check lists may also be used as a
Have periodic discussion breaks. Be sure to let students ask questions about what they have seen
to increase both their listening and speech skills. Students must organize their thoughts in order
to ask questions aloud. Have them draw parallels to their own lives.
Wrap it up and conduct a through review after your film is over. This is commonly referred to as
"post-viewing," which is a similar technique used in many literature and English classes.
Improve students' summary skills by having them give an overview of what they have seen and
talk about why it might be relevant to them. Have students extend their thinking beyond simple
Use a public library card to get good films. Some schools just do not have a good selection of
movies. It is not necessary to use your Blockbuster card to find decent movies for your students
to watch.
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STILL PICTURES
Still pictures can be actively used for creating an interactive lecture session. Still images may be
from the Internet from a search engine such as Google Images, Yahoo or Bing. Students use
these pictures to analyze various concepts and test their knowledge with real world images.
Capture real world examples of mathematical concepts such as parallel lines (for instance, power
lines), shapes, geometric solids and right angles with a digital camera. Each week, one can show
students a photograph in which a mathematical concept evident. Then, get the students to
Each student can then analyze the concept and write a short description. You can also take
pictures of different types of clouds, trees, plants, soil and other things to get students to analyze
each concept.
Activity
CD-ROMs
Audio cassettes
References
2. http://getty.edu/education/teachers/classroom_resources
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