STYLE GUIDE

Contents

This Guide 03
Logo 04
Use of the logo 05
Logo Do’s & Don’ts 06
Use of colour 07
Font 08
Names 09
Leader 10
Bumper 13
Wipe 16
Lower 3rd 25
Picture in Picture 28
Picture in Picture Deluxe 29
Floating logo 32
Rotating hand 33
Backgrounds 34
Alternative Leader Openings 38
The Battle | Wipes 40
The Battle | VS frame 41
The Semi Final | Wipes 42
The Semi Final | Opening 43
The Semi Final | Background 46
The Semi Final | Room Panel 47
Print 48
Prices 49
Coach design 50
Cold Open 51
Promo 54
Example 3D title 56
Mobile 57
License implementation and approval process 59
Copyright and Trademark 60
This Guide
This guide explains how to implement The Voice Of... visual identity on-screen and off-
screen. For any queries arising from this guide, please contact your Talpa representative.

3
Logo

original logo 3D word mark 2D word mark

4
Use of the logo

THE PRIMARY
THE VOICE OF... LOGO

5
Logo
Do’s & Don’ts

The use of the logo for The Voice Of...

• All communications, for both information and promotional purposes, must be
provided with the correct logo in the right colour.
• The logo may only be used in the positive form, never in the negative form.
• If the logo is positioned on an unclear or busy background, you may place a
definite shadow beneath it. For TV, however, the logo is generally used without a
shadow.
• Mirroring of the logo and/or hand is permissible.
• The logo may be placed on a photographic background, as long as the logo is
clearly visible and does not merge into the background.
• The logo may only be used at 100%, so transparency is not permitted.
• The word mark (the text The Voice Of...) may be used separately from the
pictorial mark (hand with microphone). The hand with microphone may not be used
on its own. For TV, always use the 3D word mark.
• You are not permitted to use new pictorial marks next to the existing logo.

6
Use of colour

Red
pantone 485
CMYK 0 100 100 0
RGB 230 0 0
# E60000

White
CMYK 0 0 0 0
RGB 255 255 255
# FFFFFF

Black
CMYK 0 0 0 100
RGB 0 0 0
# 000000

Medium warm gray

pantone warm gray 5
CMYK 10 10 20 40
RGB 174 167 159
# AEA79F

7
Font

abcdefghijklmnopqrstuvwxyz
1234567890
Trademarker under cast

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Trademarker capitol

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
VF Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
VF Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
VF Extended Bold

The Trademarker font is used in the show, particularly for 3D titles, including credits.
The VF font is used for credits (2D) in the show and also on the website and in
the Red Room.

8
Names

Delivery & name for each country (folders and file structure):

The complete package is subdivided into 14 folders/categories stating the country code.

The file names are constructed as follows

(using a file for the United States as an example):

Visual information
Technical information
TV = The Voice
PAL = Frame Rate (25 frames per second)
UA = Country Code (Ukraine) 1024 = Resolution (SD 1024x576 Square Pixels)
Bug = Category
Straight = Alpha Channel (Straight Alpha)
Hand_Mediu.. = Component
Mov = File Type (QuickTime movie)

TV = The Voice NTSC = Frame Rate (29.97 frames per second)
USA = Country Code (United States) 1080i = Resolution (HD 1920x1080, interlaced)
UFF = Upper Fields First
Bug = Category
Straight = Alpha Channel (Straight Alpha)
Hand_Mediu.. = Component
Mov = File Type (QuickTime movie)

This graphics overview only provides the visual information, as the technical
information varies for each country.

9
Leader There are various different titles for the first frame,
for instance for the semi-final, final and results show.

The music is supplied by Martijn Schimmer.

CD track 1 > filename Leader The Auditions with SFX.wav

10
Leader

11
Leader

12
Bumper I
The music is supplied by Martijn Schimmer.
CD track 2 > filename Bumper From commercialbreak.wav

13
Bumper II
The music is supplied by Martijn Schimmer.
CD track 3 > filename Bumper To commercialbreak.wav

14
Bumper III
The music is supplied by Martijn Schimmer.
CD track 4 > filename Bumper To commercialbreak 2.wav

15
Wipe A & B
The music is supplied by Martijn Schimmer.
CD track 5 > filename Wipe A+B.wav

16
Wipe C & D
The music is supplied by Martijn Schimmer.
CD track 5 > filename Wipe A+B.wav

muziektrack

17
Wipe E & F
The music is supplied by Martijn Schimmer.
CD track 6 > filename Wipe E+F.wav

muziektrack

18
Wipe G & H
The music is supplied by Martijn Schimmer.
CD track 7 > filename Wipe G+H.wav

muziektrack

19
Wipe I & J
The music is supplied by Martijn Schimmer.
CD track 8 > filename Wipe I+J.wav

muziektrack

20
Wipe K & L

muziektrack

21
Wipe Deluxe A & B
The music is supplied by Martijn Schimmer.
CD track 9 > filename Wipe Deluxe.wav

muziektrack

22
Wipe Deluxe C
The music is supplied by Martijn Schimmer.
CD track 9 > filename Wipe Deluxe.wav

muziektrack

23
Use of Wipes

Wipes A, B, C, G, E, F and H: General wipe for The Blind Auditions and The Battle
Wipe D: The Blind Auditions wipe from backstage to performance
Wipe J, K and L: Promos and the team overviews
Wipe Deluxe A: General wipe for Live
Wipe Deluxe B: Wipe round up or clips in Live
Wipe Deluxe C: Wipe to clips in Live
Battle Wipe A: Wipe after Battle frame (VS card) and to a performance
Battle Wipe B: General wipe for Battle

muziektrack

24
Lower 3rd Block Right

muziektrack

25
Lower 3rd Shutter Reveal
Logo overlay

muziektrack

26
Lower 3rd Shutter Reveal
Background

muziektrack

27
Picture in Picture Front

muziektrack

28
Picture in Picture Deluxe
Background & Wipe
The music is supplied by Martijn Schimmer.
CD track 9 > filename Wipe Deluxe.wav

muziektrack

29
Picture in Picture Deluxe
Single, Double & Triple Frame

muziektrack

30
Picture in Picture Deluxe
Preview
The music is supplied by Martijn Schimmer.
CD track 9 > filename Wipe Deluxe.wav

muziektrack

31
Floating Logo

muziektrack

32
Rotating hand

muziektrack

33
Backgrounds Only used for: cold open, promos, and as
projected backgrounds for quotes.
(2 screens + dolly in front) PLEASE NOTE:
ALWAYS USED WITH BLACK BACKGROUND
(the white holes are keyholes, but they are
never used as the alpha channel)

muziektrack

34
Backgrounds Only used for: cold open, promos, and as
projected backgrounds for quotes.
(2 screens + dolly in front) PLEASE NOTE:
ALWAYS USED WITH BLACK BACKGROUND
(the white holes are keyholes, but they are
never used as the alpha channel)

muziektrack

35
Backgrounds Only used for: cold open, promos, and as
projected backgrounds for quotes.
(2 screens + dolly in front) PLEASE NOTE:
ALWAYS USED WITH BLACK BACKGROUND
(the white holes are keyholes, but they are
never used as the alpha channel)

muziektrack

36
Backgrounds Only used for: cold open, promos, and as
projected backgrounds for quotes.
(2 screens + dolly in front) PLEASE NOTE:
ALWAYS USED WITH BLACK BACKGROUND
(the white holes are keyholes, but they are
never used as the alpha channel)

muziektrack

37
Alternative Leader Openings
CD Track 1 - filename Leader The Auditions with SFX.wav
CD Track 11 - filename Leader The Battle Continues in studio with SFX.wav
CD Track 11 - filename Leader The Battle Continues in studio with SFX.wav
CD Track 12 - filename Leader SingOff with SFX.wav

muziektrack

38
Alternative Leader Openings
CD Track 14 - filename Leader Results with SFX.wav

muziektrack

39
The Battle
Wipes

muziektrack

40
The Battle
VS Frame

muziektrack

41
The Semi Final
Wipes

muziektrack

42
The Semi Final
Opening

muziektrack

43
The Semi Final
Opening

muziektrack

44
The Semi Final
Opening + Wipe

muziektrack

45
The Semi Final
Background

muziektrack

46
Room Panel

muziektrack

47
Print

muziektrack

48
Prices Optional
not in standard package

muziektrack

49
Coach Design Optional
not in standard package

muziektrack

50
Cold Open I Optional
not in standard package

The music is supplied by Martijn Schimmer.

CD track 10 > filename Coldopen.wav

muziektrack

51
Cold Open I Optional
not in standard package

The music is supplied by Martijn Schimmer.

CD track 10 > filename Coldopen.wav

muziektrack

52
Cold Open I Optional
not in standard package

The music is supplied by Martijn Schimmer.

CD track 10 > filename Coldopen.wav

muziektrack

53
Promo
CD Track 23 - filename Bumper Resultsshow Candidate passes SingOff.wav

muziektrack

54
Promo
CD Track 23 - filename Bumper Resultsshow Candidate passes SingOff.wav

muziektrack

55
Example 3D Titles

muziektrack

56
Mobile For inserts, photos and clips

muziektrack

57
Mobile For inserts, photos and clips

muziektrack

58
License implementation and
approval process

The development of all products, promotions, advertising and events which use The Voice Of...
brand must take place in consultation with Talpa.

No product, promotion, advertising or event may proceed to production or launch without prior
written approval from Talpa.

For physical products, samples of the final production item should be submitted to Talpa upon
completion. For other branded items (promotions, events, etc.) a suitable method of providing
documentary samples will be agreed by your Talpa representative.

The product development process:

CONCEPT SUBMISSION
APPROVAL

CONCEPT DEVELOPMENT

CONSULTATION

PRE PRODUCTION SUBMISSION

APPROVAL

PRODUCTION

SUBMISSION OF SAMPLES

DISTRIBUTION / LAUNCH

59
Copyright and Trademark

All uses of The Voice Of... brands and logos, in accordance with the guidelines set out in this
style guide, must feature a copyright and trademark notice including the required logo as set
out below. The notice must be visible on all communications which feature The Voice Of […] logo
or other identity elements. For uses of the brand which feature more than one physical element
(for instance, packaged products) the notice must appear on all constituent parts. The Licensee
shall obtain the Licensor’s prior written approval with regard to the exact size and position of the
required logo and the notice.

COPYRIGHT AND TRADEMARK NOTICE:

©2010 Talpa Content B.V.
The Voice Of […] is a registered trademark of Talpa Content B.V.
Based on the television programme ´The Voice of Holland´ produced by Talpa Producties B.V.
Licensed by Talpa Distribution B.V.
www.talpa.tv

The copyright date should be the same as the release date of the product, advertisement or
other branded material. If a design has changed significantly, the year of the change should be
added to the copyright notice.
Required Logo:

In circumstances where there is not enough space to render the full notice and the required logo
legibly, an abbreviated version without the required logos may be used. The Licensee should con-
firm this abbreviated notice as needed.

60
Contact

Talpa
Zevenend 45
1251 RL Laren
P.O. Box 154
1250 AD Laren
The Netherlands
T: +31 35 533 33 33

www.talpa.tv