STUDY CUSTOMER PERCEPTION TOWARDS VARIOUS BRANDS

OF CARS

QUESTIONNAIRE

NAME………………………………………………………………....................

ADDRESS………………………………………………………………………...

CONTACT NO……………………………………………………………………
………………………………………………………………………

1. What is your occupation?

a) Business man  b) Teaching 

(c) Defence  (d) Any Other ………………

2. Which Car brand do you own?

a) Maruti  b) TATA 

c) Fiat  d) Hyundai 

e) Any other……………………..

3. Have you purchased this car on Finance scheme?

a) Yes  b) No


4. Who prompted you to buy this Car?

a) Friends & Relative  b) Past experience 

c) Dealer Recommendation  d) Word of mouth 

e) Advertisements  f) Any other………….

5. What attribute you consider while purchasing the Car?

a) Price  b) Performance 

c) Resale value  d) Maintenance cost 

e) Fuel efficiency  f) Finance scheme 

6.. What effect these attribute have an effect on purchase decision: -

Agree N. A.
Strongly nor Disagree Strongly
Agree Disagree
Disagree
Price
Fuel
Efficiency
Resale Value
Performance
Maintenance
Cost
Finance
Scheme

7. What comes in your mind while considering the under mentioned brands: -

1. HYUNDAI

Very High Satisfactory Low Very

High Low
Price
Fuel
Efficiency
Resale value
Performance
Maintenance
cost
Finance
 Scheme

2. MARUTI

Very High Satisfactory Low Very

High Low
Price
Fuel
Efficiency
Resale value
Performance
Maintenance
cost
Finance
Scheme

3. TATA

Very High Satisfactory Low Very

High Low
Price
Fuel
Efficiency
Resale value
Performance
Maintenance
cost
Finance
Scheme

4. FIAT

Very High Satisfactory Low Very

High Low
Price
Fuel
Efficiency
Resale value
Performance
 Maintenance
cost
Finance
Scheme

8. Considering the following attributes rank the Cars?

(a)Maruti  (b) Hyundai 

c) TATA  (d) Fiat 

9. Are you satisfied with your car?

YES NO
If NO

Reason……………………………………………………………………….

Thank You for Your Cooperation Signature