Day2 Cioandecommerce p2 161005031838

Ecommerce
Ecommerce
Innovative
Innovative Business,
Business, Modern,
Modern, Effectivity
Effectivity
CIO and ECommerce

Application of ICT in Business and
Management
Lecture: Associate Professor Doctor Nguyen Van Thoan
ICT Director, Ecommerce Dept Head
Foreign Trade University
0904.250.991
nvthoan@ftu.edu.vn
http://web.ftu.edu.vn/thoan
Hanoi, 2006 - 8 / 2010 – 10/ 2014 – 7.2015 – 3.2016

Top Ecommerce Events 2004 –
2016
1. Laws
2. Online transactions
3. Online payments
4. International Internet companies enter Vietnam
5. Government actions: Trustvn, Ecvn.com
6. Ecommerce Training
7. Ecommerce Start ups
8. Traditional goes Ecommerce
9. Factories, Banks, Airlines,
10. Infrastructures for Ecommerce
Top Ecommerce Events since 2004
1.Find a law and the

latest regulations about
Ecommerce in Vietnam
Ecommerce Laws
1. Vietnam Ecommerce Laws
- IT laws
- Etransactions law
- Ecommerce decree
- Decree on Digital signature
- Decree on Etransactions in banking
- Decree on Etransactions in finance
- Circulations on Etransaction on website
Ecommerce Circulation samples
2. Find a company that

offers online
transactions and
payments?
Online purchase and sales
First online transaction ! http://www.jetstar.com/vn/
Online Payment
First online payment ! 2008 Techcombank.com.vn
3. Find a foreign
company that offers
ecommerce activities in
Vietnam (and get
revenues)
Leading companies in Ecom
Leading Ecommerce companies entered VN market
- Google.com.vn
- Ebay.vn
- Yahoo.com.vn
- (alibaba.com)
4. Find a foreign
company that has
branch or office or
representatives in
Vietnam?
EBAY VN (!)
Leading Ecommerce companies have branches in VN
Ebay.vn
Ecommerce is not Easy
Com
http://www.nld.com.vn/tintuc/cntt/229390.asp
5. Find 3 projects that

VECITA has done to
promote Ecommerce in
Vietnam?
Ecommerce needs Trust!
5. Trustvn http://www.trustvn.gov.vn/
Ecommerce investment
6. Ecvn.com
Investment for Ecommerce start-up
Investment for Ecommerce in traditional business
- hardware
- software
- networks
- ecommerce personnel
- consultants
- others
6. Find 3 universities
that train and teach
ecommerce?
HR for Ecommerce ! K2S
8. Ecommerce training and education

- One course
- One program
- Ecommerce management
- Ecommerce technology
- Ecommerce practice
- Online training
- In Practice training
- Self training
7. Find 5 new trends in

Ecommerce from 2015
Trends in Ecommerce
3 old plus 3 new trends

- Online payments
- B2C plus Facebook, Social commerce
- Emarketplace for import, export
- Security, digital signature
- Indepth-Investment: B2Bi: CRM, ERP, SCM
- Social commerce
- Local commerce
- Mobile commerce
8. Find 10 types of
companies that
successfully applied
Ecommerce?
Leading fields for
ecommerce
TOP volunteer in ecommerce
1. Travel, tourism – marketing, management
2. Hotels – marketing, management
3. Import Export – Promotion, C/O. Customs, Tax
4. Marketplace – Online stores
5. Publishing (xBooks, Sahara, MinhKhai…)
6. Banking – epayment, ebanking, ATM, internet banking
7. Finance – insurance, esecurity, estock
8. Training – eLearning, Net, Programming, Ecom, MIS
9. Transportation: Airlines, B/L, tracking
10.Manufacturing: cars, motobike, milk…
11.Healthcare, factories, schools…
9. If you are investors

for Ecommerce Portal
for 100.000 business,
how much you will
invest? How long?
1. National Ecommerce Portal
Estimate budget for ECVN (2005-
2020)
National ecommerce portal
Serving 10.000 – 20.000 import, export
companies (website, market information, finding
buyers, sellers, posting trade leads, ….)
1. Hardware
2. Software
3. Personnel - payment
4. Time for implementation, time for running
5. Total budget
6. Revenue to maintain and development
10. New changes in

Ecommerce in 2010
News Events in Ecommerce
+ Retails with websites (super markets) - 2010
+ Ebanking with internet, ATM
+ Travel with google maps
+ Manufacturing with Automatiosn
+ Online sales on facebook, social networks
+ Employees for ecommerce
+ Big companies join ecommerce
+ STILL FORGET ICT application in operations,
manufacturing, services with professional
Information Systems.
Ecommerce - Egovernment
When did VN provide e-

Customs services onine?
E-Customs Procedures
Benefits for business
Benefits for government
Global integration
News in Ecommerce 2010
E-Customs E-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
E-Customs
E-Customs
E-Customs
E-Government services
When did VN provide

Certificate of Origines for
Exporters onine?
Electronic Certificate of Origin (C/O)

Benefits for business
Benefits for government
Global integration
E C/O
E C/O
Discussion
How can we know the

Rank of Ecommerce
websites?
Google?
Alexa?
www.alexa.com
www.mot.gov.vn / www.ecvn.gov.vn 36
Discussion
Google to find:
-UNCTAD Ecommerce or
Information Economy reports
-Vietnam Ecommerce reports
Google?
Vietnam Electronic Commerce Report (2005 – present)
www.mot.gov.vn / www.ecvn.gov.vn 38
Discussion
What are the key expenses

for building a website?
Cost allocation for building a website
Google?
Buy
Build
Outsource
Cost allocation for building website
The SDLC Steps
f SDLC e up-
a r ko t en siv
m x
Hall ach: e t s to
p ro en ent
ap
t im e sp quirem es
front ining re e chang
rm v
dete expensi
d
avoi
later
© 2005 Pearson Prentice-Hall Chapter 10 - 40 Figure 10.2 Cost Breakdown for $1 Million Page 386
SDLC Project
Option 1. Purchasing
Discussion
Explain an Ecommerce
Transactions Process?
How information flows AMT – BANKs
Internet banking
Buying a cinema ticket in CGV online
Booking a ticket on VNA online
Checking in VNA online
A Typical E-commerce Transaction
Figure 5.2, Page 256
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-43
Vulnerable Points in an E-commerce
Transaction
How an Online Credit Transaction Works
Discussion
Check your smart phone,

how many Ecommerce
Apps you have installed?
Facebook
Viber
Twitter
Social Network Unique Visitors
Figure 7.3, Page 417 SOURCE: Based on data from comScore, 2013b.
Engagement at Top Social Sites
Figure 7.4, Page 418 SOURCE: Based on data from eMarketer, Inc., 2013x.
Discussion
How many ways can seller

sell something online by
using Ecommerce?
Website
?
?
Facebook Marketing Tools
 Marketplace Ads
 News Feed
 Brand Pages
 Promoted Posts
 Sponsored Stories
 Like Button
 Mobile Ads
 Facebook Exchange
Twitter Marketing
 Real-time interaction with consumers
 160 million users worldwide
 60% access Twitter from mobile device
 Will Twitter become the next Google?

 Basic features
 Tweets and retweets
 Followers
 Hashtags
Pinterest Marketing
 One of the fastest-growing and largest
image-sharing sites
 Enables users to talk about brands using
pictures rather than words
 Features include:
 Pins and re-pins to boards
 Share
 Follow
 Contributors
 Links to URLS
 Price displays
The Top Mobile Marketing Firms by Revenue
Figure 7.11, Page 452 SOURCE: Based on data from eMarketer, Inc., 2013j.
Online Movie Business
Share of Movie Revenues
Figure 10.14, page 669 SOURCES: Based on data from NPD Group, 2013a; industry sources.
PRACTICE
1. Build a website to sell something online? How will
you do?
2. What tools you use to promote online selling: Email,
Social, SMS, Fax, EMS, Blog, Forum, Wiki, You tube…
3. You are an export manager, how can you use
Ecommerce to find foreign Importers and promote,
advertise products?
4. Propose 5 project to implement ICT applications in
your company
5. Propose E-learning project for internal Training in
your company.
PRACTICE
1. Big companies intends to invest in
Ecommerce, How can they do?
- VinEcom, Viettel, FPT, VNPost, Viettel Post,
…
- Chodientu, Vatgia, (VCCorp), VNG (123mua)
2. We are traditional company, we are doing

well, how can we apply ICT in our business?
CẢM ƠN

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Ecommerce

CIO and ECommerce

Hanoi, 2006 - 8 / 2010 – 10/ 2014 – 7.2015 – 3.2016

1.Find a law and the

2. Find a company that

5. Find 3 projects that

8. Ecommerce training and education

7. Find 5 new trends in

3 old plus 3 new trends

9. If you are investors

10. New changes in

When did VN provide e-

When did VN provide

Electronic Certificate of Origin (C/O)

How can we know the

What are the key expenses

Cost allocation for building a website

Figure 5.2, Page 256

Figure 5.3, Page 257

Figure 5.15, Page 302

Check your smart phone,

How many ways can seller

 Will Twitter become the next Google?

2. We are traditional company, we are doing

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