Professional Documents
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Case method
The case method is a teaching approach that consists in presenting the students with a case, putting them in the role
of a decision maker facing a problem (Hammond 1976). In a case method classroom, both the instructor and the
student must be active in different ways. Each is dependent on the other to bring about teaching and learning.
Instructors are generally experts, but they rarely deliver their expertise directly.
Case studies recount real life business or management situations that present business executives with a
dilemma or uncertain outcome. The case describes the scenario in the context of the events, people and factors
that influence it and enables students to identify closely with those involved
— European Case Clearing House, Case studies
The case method is a teaching method that is largely used in business schools. For instance, it has been used at the
Harvard Business School since its founding in 1908 (Corey 1998) and at the Richard Ivey School of Business [1]
since 1921. It is also used in some public policy schools, such as the John F. Kennedy School of Government at
Harvard University.[2]
Teaching cases
Teaching cases are available through clearing repositories such as Ivey Publishing [3] Case place and European Case
Clearing House, or through professional writing and publishing centers, such as Globalens at the University of
Michigan.
Teaching case studies, and to a lesser extent writing them, is a central function performed at the top business schools
worldwide. Some organizations, such as European Case Clearing House and GlobaLens, run competitions to identify
the best new teaching cases. Some of the institutions that are the most active at writing teaching cases (as determined
by the quantity and quality validated by awards) are: Harvard Business School, Columbia CaseWorks [4], IESE, the
Darden School at the University of Virginia, University of Michigan Ross School of Business (through Globalens,
INSEAD, Richard Ivey School of Business, the Asian Institute of Management, Indian Institute of Management,
Ahmedabad and Asian Case Research Centre at the University of Hong Kong.
Although case method was initially introduced in business education in North America and Western Europe, other
regions, especially Asia, are starting to catch up in teaching and writing cases. The Middle East and North Africa
region has recently seen the launch of the Middle East & North Africa Regional Case Initiative [5] (MENARCCI) at
the American University of Beirut (AUB). MENARCCI's goal is to serve as a depository of all necessary knowledge
about the case method, sources of cases and publishing outlets, and the links to all cases on the Region available
on-line.
A business case is a document that imitates or simulates a real situation.[6] Cases are verbal representations of reality
that put the reader in the role of a participant of the situation. Cases often illustrate a business or policy situation to
be solved and includes information for classroom discussion and other study. The situation does not have an obvious
solution. The case provides an adequate fact base to stimulate an educated conversation concerning possible
outcomes. Each case has one central decision point, dilemma, or angle. The nature of the situation is clearly apparent
within the first two paragraphs. In summary, as an analog of reality, a case must have three characteristics:
• A significant business issue or issues. Without an issue the case has no educational value
• Sufficient information on which to base conclusions
• No stated conclusions
Cases can range from one page to fifty or more. The writing in a case is precise and nuanced, yet always clear and
concise. It is neither colloquial nor stuffily formal. It is also engaging and interesting to the reader. It is imperative
for a case writer to always be objective—a case is not a marketing pamphlet for the featured organization, though the
writer may portray biases that the protagonist may have.
Case method 2
Structure
Writing styles may be unique to the individuals developing a case, yet almost every successful case employs the
following structure:
References
[1] http:/ / www. ivey. ca
[2] Case Web: The Home Page of the Kennedy School Case Program (http:/ / www. ksgcase. harvard. edu/ )
[3] http:/ / www. iveycases. com
[4] http:/ / www8. gsb. columbia. edu/ caseworks
[5] http:/ / www. aub. edu. lb/ osb/ menarcci/
[6] Sample business cases by Northwestern University Consulting Club (https:/ / sites. google. com/ site/ consultingcase101/ )
[7] http:/ / www. globalens. com/ DocFiles/ PDF/ cases/ Preview/ GL1429140P. pdf
• Corey, Raymond (1998), Case Method Teaching, Harvard Business School 9-581-058, Rev. November 6, 1998
• Hammond, J.S. (1976), Learning by the case method, HBS Publishing Division, Harvard Business School,
Boston, MA, Case #376-241, doi: 10.1225/376241 (http://dx.doi.org/10.1225/376241)
• Herreid, Clyde Freeman (2005), "Because Wisdom Can't Be Told: Using Case Studies to Teach Science" (http://
www.aacu.org/peerreview/pr-wi05/pr-wi05realitycheck.cfm), Peer Review (Winter 2005).
• McNair, Malcolm P., ed. (1954), The Case Method at the Harvard Business School: Papers by Present and Past
Members of the Faculty and Staff (http://www.questia.com/PM.qst?a=o&docId=28506390), New York:
McGraw-Hill, p. 139
Case method 4
• Robinson, Marc (2010), How to write a case study, William Davidson Institute note 1-429-140, Rev. October 10,
2010
• Rogers, L.A. (1978, 1981), Business Analysis for Marketing Managers, Heinemann
Article Sources and Contributors 5
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