Company Profile

Type Private

Industry Automotive

CEO Saqib H. Shirazi

Predecessor Atlas Auto Ltd

Founded 1962, 57 years ago

Products Motorcycles

Website www.atlashonda.com.pk
INTRODUCTION:
Atlas Honda Limited is a public listed company which was incorporated on October 16,
1962. It is a joint collaboration between Honda Motor Company Limited Japan, the largest
and most reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most
renowned business conglomerates. The Company is principally engaged in progressive
manufacturing and marketing of motorcycles and spare parts.

Atlas Honda Limited is the largest motorcycle manufacturer in Pakistan with the strongest
brand value and highest customer loyalty. The Company is considered a pioneer of
motorcycle industry in the country and has been leading two-wheeler market successfully for
over 50 years.

The Company currently has a production capacity of over 1.35 million units per annum and
continues to maintain its status as market leader both in terms of volume and quality. It also
exports its motorcycles and spare parts to Bangladesh and Afghanistan.

With highest quality products, state of the art manufacturing facilities, largest dealership
network & impeccable after sales service, Atlas Honda Limited is today considered a
benchmark for two-wheeler manufacturing. It has been proudly and successfully fulfilling its
role as the flag bearer of motorcycle industry in Pakistan.

As one of the largest tax payers in the private sector and being one of the best employers in
the country, Atlas Honda Limited stands as a beacon of light for the corporate, social and
intellectual sectors of Pakistan.

Vision
Market leader in the motorcycle industry, emerging as a global competitive Centre of
production and exports.

Mission
“A dynamic growth oriented company through market leadership, excellence in quality and
service and maximizing export, ensuring attractive returns to equity holders, rewarding
associates according to their ability and performance, fostering a network of engineers and
researchers ensuing unique contribution to the development of the industry, customer
satisfaction and protection of the environment by producing emission friendly green products
as a good corporate citizen fulfilling its social responsibilities in all respects.”
 Ratio Analysis:

Ratio analysis is the process of examining and comparing financial information by

calculating the meaningful financial statement figure percentages instead of comparing line
item from each financial statement.

Why we use ratio analysis of any company?

Ratio analysis is a useful management tool that will improve our understanding of
financial results and trends over time, and provide key indicators of organizational
performance.

Types of Ratio Analysis