Competitor Analysis

competitive analysis elaborates the study about the major competitors in the market that have
already captured huge market share in the same field. These competitors design and implement
different and innovative strategies to maintain their position in the market place . we have have
chosen three golf courses to have a detailed look at their services and strategic focus. Three of
them have uniquely designed strategies and operations to obtain a large proportion of customers.
After analysis we have found the major strengths of these golf courses to develop an effective
strategic plan.

Major competitors and level of competition

Out of many golf companies operating in the china we found three multinatinational companies
for the complete competitors analysis. The three above mentioned golf courses are the ones
working on a very high level and they are providing the various facilities to their customers
along with their main product. we have chosen two companies headquatered in China and the
third one operating mainly in America. The market analysis shows that this industry is rapidly
growing and these three are major contributiors from them. The major portion of population that
visits golf courses is captured by Callaway while the others are alsp ranked among the Asia’s
100 top ranked golf courses. (land, 2012). The top golf courses are innovating their services
therefore the level of competition in the market is increasing day by day.

Major threats from the competitors

The following points elaborate the major threat that will be faced to enter this market. Already
established names of the huge golf companies. The uniquely designed infrastructure as of the 27
club,which is famous because of its groundwork. The major market share captured by these giant
golf courses. The additional services provided by the golf courses as the spring lake resort and
golf club is also offereing the facilities of Spa,swimming pool,gym,tennis court and driving
range (oyester, 2012).

There are other competitors working in the industry that are having a direct and indirect impact
on the new offerings. The major target market are the middle class people which are the ones
having average income level. Several other golf courses are also operating in this target market
which includes some of the folllowing (Zhuo, 2018). They include the dunes, the jinshi golf club,
mission hills shenzhen, jade dragon snow mountain golf club, sheshan golf club.

SWOT analysis
What is SWOT ANALYSIS?

After performing the detailed industry and market analysis the study of the internal and external
factors is another major aspect. This portion explains the four major aspects that will focus on
the company’s internal strong and weak points and the external opportunities and threat keeping
in view the market place we choose to enter.

Why do we need SWOT ANALYSIS?

SWOT analysis is used to carry out the detailed internal and external analysis to carry out the
business while keeping in view the strong and all the weak points of the business, the
opportunities present in the market and the possible threats that can be faced by the company
before and after stepping in the market. The study helps to design the strategies that will better
suit the business structure and that can be used to resist in the market despite of the threats. The
major strengths are taken into account to highlight the strong areas and to use them as a strong
weapon to achieve competitive edge. The weaknesses are considered to improve the current
situation and all the possible opportunities are taken into account to avail them in the future. The
threats are pointed out to formulate the defensive strategies against competitors.

SWOT Analysis of Golf Course in Australia

The major strengths of the company are elaborated on the basis of the features that are planned to
introduce in the new business and the weaknesses are stated after examining the competitor’s
main strengths to stand in market place. (Crisis, 2016) The opportunities are carefully considered
to account for major growth points. Lastly the threats are major hurdles for the company to enter
and revive in the already growing market. Attracting and retaining of major population in this
field is also challenging. Threats of company are the major strengths of the direct competitors
and the rules and regulations imposed by the government of country in which we aim to operate
which is Australia.
To carry out the detailed analysis about the internal and external environment we have performed
a SWOT analysis that explains that the uniquely designed infrastructure can act as a competitive
edge for the new golf course. Because of the layout and design is considered as one of the
attractive factors for the customers. Furthermore the facilities that will be provided to the tourists
will be fine enough to act as a major strength. As the company is stepping in the market initially
it will be having limited funds that can act as one if the weaknesses. The policies and rules that
are framed by the government can pose serious hurdles for designing the internal operations and
the perceived costs can act as major weakness

The external factors include the opportunities which are seen in the form of growing tourism
market and the current stabilization in the economy. The major threats are the competitors that
have already established their names and the changing trends towards golf courses.

Strategies

For competing the international environment the four basic strategies that is global
standardization, localization, transnational and international strategy. But according to our
country product/service we were choose transnational strategy because of our target audience is
china’s middle class people.

Transnational strategy is differs the global strategy to promote and sell our product/service. It
should personalized approach to selling our product /service in the mind of the target audience.
In other words the transnational strategy is a combination of global standardization and
localization to cover out high responsive and position of the low cost. Transnational is basically
very difficult task due to clashing demands placed in the organization. It’s totally focused on
reducing the cost, transferring the products and valuable skills can develop of the firm worldwide
operations, into being local responsive.
References
land, a. m. o. k., 2012. spring city. [Online]
Available at: http://www.springcityresort.com/Milestones.asp
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oyester, 2012. spring lake resort. [Online]

Available at: http://www.springcityresort.com/EN-FACILITIES.asp
[Accessed 21 09 2019].

Zhuo, R., 2018. china highlights. [Online]

Available at: https://www.chinahighlights.com/travelguide/best-golf-courses.htm
[Accessed 21 09 2019].

Crisis, L. B. P. A. T. S. C., 2016. bartleby. [Online]

Available at: https://www.bartleby.com/essay/Golf-Course-SWOT-Analysis-FK5NFJZ8K86TA
[Accessed 21 09 2019].

https://www.bartleby.com/essay/Golf-Course-SWOT-Analysis-FK5NFJZ8K86TA, 2016.
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[Accessed 21 09 2019].
WTCF, 2018. world tourism city federation. [Online]
Available at: http://en.wtcf.org.cn/Research/WTCFReports/2018091315941.html
[Accessed 21 09 2019].

Zhang, C., 2016. researchgate. [Online]

Available at:
https://www.researchgate.net/publication/299414162_An_investigation_of_key_market_growth_
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[Accessed 21 09 2019].