What is the place strategy?

A nationwide reach with strong footprints in India is needed. Cement plants can also cover strategic
locations in all areas. A broad dealer and net retainer also had to cultivate an empowered trade
relationship, even to enter the smallest village. The concept of a two-tier distribution chain made up of
manufacturers and dealers is working very well. It's a good and easy set-up, in the sense that
manufacturers are supplying cement to dealers. From that point on, it is the dealers who have formed
relations with developers, government and institutional buyers, and have sold it to retailers. Invariably,
the company hires C&F agents or move cements to its own or government warehouses, either by road or
rail. In the case of exports, cement enters the nearest port by road or rail and is then transported to the
importing country. Domestically, cement is shipped from C&F agents or warehouses to dealers /
distributors and, in turn, to sub-dealers who eventually market it to end users. Physical possession of
products may or may not exist. In the second case, dealers and sub-dealers order and place orders from
customers to businesses, organize and track the timely shipment of said orders, the transport of goods
and the final delivery. The distribution network in the cement industry is highly dominant and companies
are forced to employ as they do not really have that partnership and interaction with the end consumer
of their product. Apart from this, suppliers have storage facilities that help to control the entire supply
chain as well as those that deliver order sand are therefore directly responsible for the business that the
supplier would do. Nevertheless, India's cement producers are now starting to adopt revolutionary tactics
that have revolutionized the way cement is sold in India with the mushrooming of large plants engaging
in cut-throat competition to grab a bite of the market pie. What was previously sold in containers is now
being sold in bulk, albeit in different quantities. Also, with a view to adding value to their products,
manufacturers have now started selling concrete instead of cement. Domestically cement industry
delivers product to distributors / dealers from whom cement is obtained by the sub-dealers. Roads and
railroads are used internationally to move cement to the nearest port of the importing country.

UltraTech Cement

The business boasts a vast and excellent geographical range. The business is not just targeting India but
has been able to conquer the world and cross borders. It has been able to reach countries such as the
UAE, Bangladesh, Bahrain and Sri Lanka, among others. UltraTech Cement uses a three-level distribution
channel that includes the manufacturer-agent-distribution-retailer and eventually the end user. Domestic
cement is delivered to distributors / dealers from whom cement is obtained by the sub-dealers. Roads
and railroads are used internationally to move cement to the nearest port of the importing country.
 ACC Cement

As ACC was an organization, it has developed bases in almost every corner of the country today when it
works individually; it is still trying to allocate world load equally between states and manufacturing units.
The impressive establishment and the quality of production have allowed ACC Cement to be an integral
part of the country's ambitious projects. ACC serves its customers directly through distributors and
franchisees. The company's online presence has grown in the recent past, and now people can order
cements online as well. The goal of the company is to be easily accessible to all and therefore to make
themselves available on almost every front. Large sales of ACC are made directly to developers and real
estate companies Though, ACC as a product is also very high and therefore there is a huge market appeal
for the company. The organization also works through the conventional distribution channel, which
comprises manufacturers, dealers and retailers.

Ambuja cement

Ambuja cement was established on the soil of Gujarat, but its headquarters are in Mumbai. The brand
seeks to take on rivals in a unique way. Strong relations with the government and other building
institutions helped Ambuja Cement. The competition to cut the throat saw a new height when the likes
began to manufacture products of Ambuja Cement. Company sells domestically from agents or
warehouses to dealers / distributors and, in effect, to sub-dealers who ultimately market it to end-users.

UltraTech ACC cement Ambuja cement Ramco Cement Shree Cement

Direct Sales     
Reseller Sales     
Selective     
distribution
Intensive     
Distribution
Exclusive     
distribution

Cement is shipped domestically from agents or warehouses to dealers / distributors and, in turn, to sub-
dealers who eventually market it to end users. Physical possession of products may or may not exist. In
the second case, dealers and sub-dealers take orders from buyers and place them in the company,
coordinate and monitor the timely dispatch of said orders, the transport of goods and the final delivery.
The distribution network in the cement industry is highly concentrated and companies are forced to
employ because they do not really have that help and communication with the end consumer of their
product. In addition, distributors have storage facilities that help to control the entire supply chain as well
as those that deliver orders and are therefore directly responsible for the business that the manufacturer
would do. But, with the mushrooming of large plants participating in the cut-throat rivalry to grab a bite
of the business pie. Indian cement firms are now starting to adopt revolutionary approaches that have
revolutionized the way cement is sold in India. What was previously sold in containers is now sold in bulk,
albeit in different quantities. In contrast, with a view to adding value to their goods, producers have now
started to market concrete instead of cement.