List of Figures

Summary Figure: North American Cyber Security Market, by Industry Vertical, 2017-2023 ($ Millions).. 10
Figure 1 North American Cyber Security Market, by Type, 2017-2023 ($ Millions) ................................... 26
Figure 2 North American Cyber Security Market, by Solution, 2017-2023 ($ Millions) ............................. 37
Figure 3 North American Cyber Security Market, by Industry Vertical, 2017-2023 ($ Millions) ................ 46
Figure 4 North American Cyber Security Market, by Country, 2017-2023 ($ Millions) .............................. 50
Figure 5 Cyber Security Ecosystem ............................................................................................................. 52
Figure 6 North American Cyber Security Market Share Analysis, by Company, 2017 (%).......................... 53
Figure 7 Key Development Strategies Used in the North American Cyber Security Market, 2016-2018*
(Number of Developments) ........................................................................................................................ 53
Chapter 1
Introduction
Chapter 1: Introduction

Introduction
North America has always been a major market for and an early adopter of most technologies. Several
recent technology innovations have taken place in the region, and the U.S. is one of the major
contributors to all of these technological advancements. The advancement of various technologies such
as cloud computing, wireless communication, BYOD (bring your own device), telemedicine, IoT, and
others has given rise to new and dangerous cyber-attacks and other internet-based threats. This has
generated a strong need for end-user organizations as well as service providers to implement strong
security measures. Cyber security has become essential to companies, due to rising cybercrimes,
organized crimes, and the risk of data loss and breaches. According to BCC Research analysis,
organizations worldwide are expected to increase their spending on IT security by almost 9% by 2018 to
safeguard their cyberspaces, i.e., their cloud security, internet security, data centers, networks, and
others. With respect to data stored on cloud, web and other open source storage, industry participants
have taken adequate data protection steps in the recent years.

One of the key drivers of cyber security is the adoption of cloud-based solutions and wireless
communication among organizations. Thanks to these trends, users are getting more vulnerable
towards security threats and malware attacks. Also, the rising number of online financial transactions is
strongly impacting the uptake of internet security solutions in the market. The busy lifestyle of urban
populations, their willingness and ability to spend money, and the availability of net banking solutions
are driving online financial activities, which in turn has generated the need for advanced security
measures for the banking industry.

Study Goals and Objectives

This is a regional report that covers the North American cyber security market. It is derived from BCC
Research’s report on the cyber security global market, IFT131A: Cyber Security: Technologies and Global
Markets. This study aims to provide an in-depth outlook at and additional information specific to North
American cyber security markets. The goals and objectives of this report are to:

• Analyze the current market trends in prominent North American countries and identify market
sizes and forecast trends (for various segments) in their respective markets.
• Provide the current market size and a forecast for the market on the basis of various segments
including security type, solutions and verticals.
• Identify and explain dynamic market factors, including drivers, restraints and opportunities.
• Study current trends and strategies adopted by players present in the North American region.

Reasons for Doing This Study

The North American cyber security market is currently undergoing a substantial growth phase, with
industry participants striving to meet the fundamental demand for a universal solution. In response to
increases in the number of cybercrimes and malware attacks, business firms and government

© 2018 | BCC Research LLC IFT174A Cyber Security: North American Markets | 1
organizations have increased their spending on IT security solutions. In this scenario, the North
American region, specifically the U.S., is anticipated to be the hot spot for cybercrimes as well the
implementation of security solutions in the coming years. Moreover, growth in connected devices in
various IoT applications such as smart cities, smart homes, autonomous vehicles, where communication
happens over the internet and shared telecom networks, is expected to attract threats of viruses and
malwares. This in turn will also drive the adoption of cyber security solutions in the North American
market in the coming years.

The rise in the number of players across the entire supply chain has resulted in a wide range of solutions
available to end users. Consumers now look for cloud-based and low-priced solutions. This report will
provide a forecast of trends and sales for this market through 2023. Important elements of the market
include types, solutions, end user industries, major solution providers and the factors influencing
demand in the market.

Scope of the Report

The study includes key trends and in-depth analysis of the North American cyber security market and its
various segments. It discusses the different segments of cyber security solutions to derive specific
market estimations. It discusses a comparative study regarding the ways in which technology has
improved the cyber security of enterprises and alleviated their vulnerability towards internet threats.
The North American cyber security market is segmented on the basis of countries, security type,
solutions, and verticals. The market segment by type includes network security, endpoint security,
wireless security, content security, cloud security and application security. The market segment by
solution includes antivirus and anti-malware, encryption, risk and compliance management, identity and
access management, firewall, disaster recovery, data loss protection and others. By industry verticals,
the market is categorized into banking, financial services and insurance (BFSI), defense and intelligence,
telecom and IT, government, retail, healthcare, and others. In terms of countries, the North American
region is divided into the U.S., Canada and Mexico. The U.S. is expected to hold the majority of the
market share due to the presence of many global cyber security players in the country and their security
offerings to many industry verticals such as banking, IT and healthcare.

This report also includes the company profiles of key market players operating in the North American
region. Some of the prominent North American cyber security market players include BAE Systems,
Barracuda Networks Inc., Check Point Software Technology Ltd, Cisco Systems Inc., Corporation Service
Co., FireEye Inc., Hewlett Packard Enterprise, IBM Corp., Sophos, Symantec Corp., Trend Micro Inc. and
Verizon Communications. The report also discusses the key market strategies adopted by these players
in the region.

Research Methodology
For analysis and market estimations, the data were collected through various sources, including white
papers, business journals, company reports and historical market data from open sources. The market
data were assessed and validated considering interrelated market attributes and the impact of North
America’s economic or market variables.

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Shares of various segments were derived on the basis of the companies’ segment-based revenues,
market presence, penetration rates and other relevant data collected from various sources. Forecast
values for 2023 for all segments were derived based on historical growth rates, the economic outlook of
each country and industrial development.

Estimated values used are based on the total revenues of the companies operating in the North
American cyber security market. Projected and forecasted revenue values are in constant U.S. dollars
and have not been adjusted for inflation.

Intended Audience
• Security solution providers.
• Integrators.
• Cloud service providers.
• Government agencies.
• Private organizations.
• Component providers.
• Investors (e.g., private equity, venture capital).

Geographic Breakdown
In this regional report, the countries considered for market analysis include, and only include:

• U.S.
• Canada.
• Mexico.

© 2018 | BCC Research LLC IFT174A Cyber Security: North American Markets | 3