FM Group

FM Group
What is FM Group?

FM Group is a highly reputed Business House in Mumbai;

well-respected for its ethical standards in multiple businesses
for over 20 years now.

FM Group has diversified interests in Hotels & Real Estate.

And now, Dairy Products.

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FM Group
FM Group
FM Group
 FM Group

https://timesofindia.indiatimes.com/city/mumbai/mumbai-fda-destroys-19k-litres-of-adulterated-
milk/articleshow/66268117.cms

https://timesofindia.indiatimes.com/city/mumbai/mumbai-over-500-litres-of-adulterated-milk-seized-in-4-days-6-
booked/articleshow/70286200.cms

https://www.thehindu.com/news/cities/mumbai/four-men-arrested-in-milk-adulteration-
racket/article29304307.ece
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https://www.mid-day.com/articles/mumbai-crime-523-litres-seized-as-adulterated-milk-racket-busted-in-
malad/21681184

https://www.thehindu.com/news/cities/mumbai/three-held-for-supplying-oxytocin-to-dairy-
farmers/article29579021.ece

https://mumbaimirror.indiatimes.com/mumbai/other/78-of-the-milk-we-consume-is-
inferior/articleshow/66700933.cms
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FM Group
FM Group
FM Group
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What is FM9 Pure Milk?

FM9 is a Pure and Very Wholesome Milk Brand.

FM9 is GUARANTEED to contain:

ü Fat content of 4.0 with SNF of 8.5 (Cow Milk), and
ü Fat content of 6.5 with SNF of 9.5 (Buffalo Milk).
 FM Group

How is the quality of FM9 Pure Milk ensured?

ü FM Group sources all its milk directly from Dairy Farmers at

its brand new, state-of-the-art plant in Kolhapur.
ü Since these Dairy Farmers breed all their cattle in the
Sugarcane Belt of Maharashtra, their cattle feed is mostly
100% Organic and Protein-rich Sugarcane Residue.
ü FM9 Milk derives its naturally sweet and wholesome taste
from this unique Sugarcane Residue Cattle Feed.
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How is the quality of FM9 Pure Milk ensured?

ü Since these farmers are located in underdeveloped places of

the state, any kind of adulteration is naturally prevented.
ü Moreover, their Milk undergoes rigorous testing in the labs of
FM9 Dairy Products PL at Kolhapur itself before sterilization.
ü The only key processes that this Pure Milk undergoes are
Homo-pasteurisation, Chilling and Packaging.
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How is the quality of FM9 Pure Milk ensured?

ü FM9 Pure Milk is packed in Tamper-proof Bottles and Tetra-packs.
ü FM9 Pure Milk is being launched in a phased manner to ensure strict
quality control.
ü FM9 Pure Milk will undergo frequent surprise checks all along the
delivery routes to ensure 0% adulteration and pilferage.
ü FM9 Dairy Products PL will operate a 24x7 Dedicated Customer
Helpline to help report quality and other issues.
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Future FM9 Products (mostly seasonal):

ü Buttermilk ü Ghee ü Shrikhand

ü Curd ü Mawa ü Lassi
ü Sada Paneer ü Cream ü Basundi
ü Malai Paneer ü Milk Powder ü Flavoured Milk
ü Cheese ü Ice Cream (in 6 flavours)
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The Business Model of FM Dairy Products PL:

ü Arrangements in place to procure 2L Litres of Cow Milk DAILY.

ü Arrangements in place to procure 3L Litres of Buffalo Milk DAILY.
ü Plant Capacity ready to process 50K Litres of input milk per hour.
ü Phase 1 – Launch in Mumbai & Goa initially; to grow to 4L Litres.
ü Phase 2 – Launch across Maharashtra within 3 months.
ü Phase 3 – Launch across India within 1 year.
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The Marketing Model of FM Dairy Products PL:

ü NO POUCH PACKS!
ü ONLY Bio-degradable, Food Grade Tetrapaks & Hi-quality Plastic Bottles.
ü Extremely Classy, Attractive and Unique Bottle Shape.
ü Totally Stand-out Label Designing.
ü Discount Offers on Bottle Returns to ensure Recurring Orders.
ü Pre-launch orders of 40K Litres in hand from Mumbai alone.
ü Pre-launch orders of 25K Litres in hand from Goa alone.
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The Cashflow Model of FM Dairy Products PL:
SNF (Solids Not Fats):
Average Purchase Price
Source of Raw Milk Average Fat Content Other than Butterfat &
of Raw Milk
Water)
Cow Milk 4.5 8.5 Rs.34-36 / litre
Buffalo Milk 6.5 9.5 Rs.42-22 / litre

Homo-pasteurisation and Chilling Cost = Rs.2.5 / litre. Packaging & Cold Transport Cost = Rs.5 / litre.

SNF (Solids Not Fats):

Average Purchase Price
Selling Price of FM9 Average Fat Content Other than Butterfat &
of Raw Milk
Water)
Cow Milk 4.0 8.5 Rs.52-54 per litre
Buffalo Milk 6.0 9.5 Rs.65-68 per litre

DAILY Turnover upon selling 4L litres @ Rs.55/litre = Rs.2.2 Cr.

DAILY Profit Realisation after deducting cost of Production & Distribution
for 4L litres @ Rs.1.8 Crores = Rs.40L.
FM Group