CASE STUDY

Management Practice II

Management Double Degree

Universitas Muhammadiyah Surakarta
Contents
Contents ................................................................................................................................................................... 1
Introduction ............................................................................................................................................................. 2
Global Marketing .................................................................................................................................................... 4
What to do When Your Own Supplier Makes Knock-offs? ................................................................................ 5
Hilton University – For Employees Only! .......................................................................................................... 6
Consumer Behavior and Marketing Strategy .......................................................................................................... 7
Toyota – 2008...................................................................................................................................................... 8
Starbucks – 2008 ................................................................................................................................................. 9
Marketing Research ............................................................................................................................................... 10
The Santa Fe Gill Mexican Restaurant .............................................................................................................. 11
Developing a Sampling Plan for a New Menu Initiative Survey ...................................................................... 12
Service Marketing ................................................................................................................................................. 13
The Conundrum: Sears Auto Centers ................................................................................................................ 14
Developing a Communication Strategy: Ultimate Escapes ............................................................................... 15
Human Resource Management.............................................................................................................................. 17
HR, Culture, and Business Results Success at Google, Scripps, and UPS........................................................ 18
Pioneers in HR Analytics .................................................................................................................................. 19
Religious Accomodation? ................................................................................................................................. 20
ROWE and Flexible Work and Success at Best Buy ........................................................................................ 21
Recruiting at KIA .............................................................................................................................................. 22
Building Performance Management through Employee Participation .............................................................. 23
Sources .................................................................................................................................................................. 25

1
Introduction
Learning With Cases

Learning with cases is exhilarating, inspiring and fun. No wonder so many case
teachers hear from students years after graduation who still remember the cases
and case method sessions that provided the philosophical, theoretical and
practical bedrock for their subsequent management careers.

What is a case?

Cases describe real-life business situations. Usually the main character in the
case is facing a tricky challenge or decision. Class participants discuss possible
solutions and analyse the pros and cons of various approaches to the problem.

Case studies are scenarios that apply concepts learned in class to a “real-life”
situation. They are usually presented in narrative form and often involve
problem-solving, links to course readings or source materials, and discussions
by groups of students, or the entire class.

Learning Vital Skills

Within the context of real-life decision-making students learn business and

management theory while at the same time developing a wide range of vital
skills. These include negotiation, analysis, defending and challenging
viewpoints, team and lone working, and the ability to guard against making
decisions based on too little information. You will also greatly enhance your
confidence and employability.

This book

The cases on this book relate to real business situation faced by real companies.
This will provide students an insight on the problems faced by business
companies. This book contains Human Resource Management, International
Marketing, Consumer Behavior, Marketing Research and Service Marketing

2
3
Global Marketing
Retrieved from Kotabe and Helsen (2010)

4
What to do When Your Own Supplier Makes Knock-offs?

5
Hilton University – For Employees Only!

6
Consumer Behavior and
Marketing Strategy
Retrieved from Peter and Olson (2010)

7
Toyota – 2008

8
Starbucks – 2008

9
Marketing Research
Retrieved from (Hair et al. 2010)

10
The Santa Fe Gill Mexican Restaurant

11
Developing a Sampling Plan for a New Menu Initiative Survey

12
Service Marketing
Retrieved from (Hoffman and Bateson 2010)

13
The Conundrum: Sears Auto Centers

14
Developing a Communication Strategy: Ultimate Escapes

15
16
Human Resource Management
Retrieved from Mathis & Jackson (2011)

17
HR, Culture, and Business Results Success at Google, Scripps, and UPS

18
Pioneers in HR Analytics

19
Religious Accomodation?

20
ROWE and Flexible Work and Success at Best Buy

21
Recruiting at KIA

22
Building Performance Management through Employee Participation

23
24
Sources
Hair, Joseph, Mary Wolfinbarger, David Ortinau, and Robert Bush. 2010. Essentials of Marketing Research. New
York: McGraw-Hill Education.

Hoffman, K.Douglas, and John E.G. Bateson. 2010. Services Marketing Concept, Strategies, & Cases. Fourth.
Mason: Cengage Learning.

Kotabe, Masaaki, and Kristiaan Helsen. 2010. Global Marketing Management. 5th ed. New Jersey: John Wiley
and Sons.

Mathis, Robert L., and John H. Jackson. 2011. Human Resource Management. 13th ed. Mason: Cengage
Learning.

Peter, Paul, and Jerry Olson. 2010. Consumer Behavior & Marketing. Ninth. New York: McGaw-Hill.

25