SURVEY QUESTIONNAIRE

Dear Valued Respondents:

We are Bachelor of Science Major in Finance students of Ateneo de Davao University,
conducting a study about buying pattern of School of Business and Governance students. May we request
your participation in this study entitled “Determinants Of Buying Pattern Of Selected Students Of Ateneo
de Davao University.
The survey questionnaire will only take less than 5 minutes of your time. We will insure that the
data you share will be treated with utmost confidentiality and used only for statistical processing. Thank
you.

Independent

Respondent’s details

Name (Optional): _____________________________

Year Level: _____________

Course: ____________________________________

Gender: ( ) Male ( ) Female

Age: _______________

Direction: Please check and rate yourself honestly according to the statements below.

1 – Strongly Disagree 5 – Strongly Agree

Strongly Strongly
Disagree Agree
Personality 1 2 3 4 5
I buy things that suit my personality
I enjoy shopping alone.
I prefer using debit card than cash.
I do not particularly think twice about the
price when I find a product that I really like.
I don’t mind waiting for store sales
promotion when buying as long as it will
allow me to enjoy some discounts.

Strongly Strongly
Disagree Agree
Personal Values 1 2 3 4 5
I like to shop where the store personnel
demonstrate high regard for customers.
I like it when my friends share with me
their best value shopping experience.
I usually get attracted to discounted items.
I shop at store where service crews are
attentive to their customers’ needs and
wants.
I shop at stores that have good ambiance.

Strongly Strongly
Disagree Agree
Attitude 1 2 3 4 5
I prefer to buy things with a known brand.
I have to sacrifice my wants in order to
spend for my needs.
I buy products that are being purchased by
popular people(celebrities, influencers,
models)
I give importance to my wants more than
my needs.
I buy trendy products to fit in to society.

Strongly Strongly
Disagree Agree
Lifestyle 1 2 3 4 5
I often eat outside the campus. (Lunch
break or breaktime)
I am highly enticed to buy products that will
give me a sense of belongingness to the
society.
Example: buying the newly launched
Iphone 11.
I usually shop online to reduce hassle.
I value quality despite the price.
I prefer to buy a product that has something
to do with my hobbies.

Dependent
Strongly Strongly
Disagree Agree
Buying Pattern 1 2 3 4 5
I usually buy brands that I have already
purchased before.
I repurchase products that gave me a good
experience.
I am not hesitant to buy a certain product
from newly -launched brand.
I read reviews or do a research to a certain
product before buying it.
I compare different brands of every product
that I am going to buy.