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Marketing and Sales Booster Worksheet
“Much Like A GPS System, You Can’t Get To Where You Want To Be Until
You Know Where You Currently Are…”- Earnest Epps

What percentage of leads/sales is being made with your current terms? What
is your cuurent conversion rate? Conversion rate = Sales/Visitors x 100

What current terms are you using that’s encouraging your customers to do
business with you?

How many marketing power words and phrases are you using in your
material/pitch? Example: Free, Limited Time Only, etc.

What’s your sales/conversion rate percentage goal for this month? Example:
Conversion rate = Sales/Visitors x 100

Which words and phrases are you going to test this month and why?

How many prospects/visitors will you test your new strategies with to
determine which terms work best and how often will you repeat this process?
Example: Next 500 unique visitors I will test “Free Shipping Limited Time Only
Offer Expires Soon”. Test a unique phrase or word than what you currently
already use.

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