Professional Documents
Culture Documents
BOOK COVER
COVER PAGE
EXECUTIVE SUMMARY
MARKETING STUDY
TECHNICAL STUDY
ORGANIZATIONAL STUDY
FINANCIAL STUDY
BOOK COVER
(SCHOOL LOGO)
DECEMBER 2019
COVER PAGE
(SCHOOL LOGO)
(NAME OF INSTRUCTOR)
INSTRUCTOR
DECEMBER 2019
EXECUTIVE SUMMARY
MARKETING STUDY
1. Market study
a. Demand (sales)
- Describe your target market (customers/ clients)
- SWOT analysis
- Daily sales forecast (from Monday to Friday classes) – refer to page 175
- Weekly sales forecast (from Monday to Friday classes) – refer to page 175
- Projected monthly domestic sales for year 2020 (based on the daily and
weekly forecast)
b. Supply (purchases)
- Assumptions made on purchasing costs based on the number of
customers/ clients
- Daily purchases forecast (from Monday to Friday classes) – refer to page
175 except that you change sales to purchases
- Weekly purchases forecast (from Monday to Friday classes) – refer to page
175 except that you change sales to purchases
- Projected monthly domestic purchases for year 2020 (based on the daily
and weekly forecasts)
-Major suppliers of the product(s)
-Current and potential suppliers of the product(s) and/ or service(s) and
their location
c. Competitive Position
- Prevailing prices of the product(s) and/ or service(s)
- Quality of the product(s) and/ or service(s) relative to the product(s) and/
or services of the current and potential suppliers
d. Marketing mix (refer to pages 188 – 189, and 100 – 107)
- Product (basic features)
- Promotion (select from the five forms of product promotion and explain)
- Place (draw the process flow of your product or service distribution)
- Prices (select from the three methods in setting prices of your product or
service)
TECHNICAL STUDY
1. Product(s)/ Service(s)
a. Pictures of prototype models
b. Specific description and innovation, if any
c. Raw materials (ingredients) and packaging – refer to page 195
d. Actual purchasing costs
e. Names of suppliers of raw materials
f. Factors considered in selecting the raw materials
2. Production Process
a. Procedures (step-by-step) (refer to page 192)
b. Detailed flow chart of the production process (refer to page 116, 193)
3. Production Schedules
a. Daily, weekly and monthly production – refer to page 196
b. Number of days per month the proposed business operates
c. Projected annual production volume for year 2020
4. Facilities
a. Equipment
- Pictures
- Specific description and quantity to be purchased (refer to page 194)
- Actual pricing costs
- Names of supplier(s)
b. Supplies
- Pictures
- Specific description and quantity to be purchased (refer to page 194)
- Actual pricing costs
- Names of supplier(s)
c. Facilities Location & Layout
- Location of facilities (provide a map) – refer to page 192
- Explain the location desirability in terms of distance to source of raw
materials and markets and other factors
- Layout of facilities (provide a map)
5. Salaries
a. Identify the salaries to be included in the direct labor and operating expenses
b. Indicate the position of each personnel and the compensation on a weekly or
monthly basis by making a schedule of breakdown
6. Advertising
a. Estimate the amount of advertisement to be incurred during the promotion
b. Provide a table showing the weekly and/ or monthly cost of advertisement
7. Rentals
a. Estimate the amount of rental to be incurred
b. Provide a table showing the weekly and/ or monthly cost of rental
8. Supplies
a. Estimate the amount of supplies to be incurred
b. Provide a table showing the weekly and/ or monthly cost of supplies
9. Meals and snacks
a. Estimate the amount of meals and snacks to be incurred
b. Provide a table showing the weekly and/ or monthly cost of meals and snacks
10. Transportation
a. Estimate the amount of transportation to be incurred
b. Provide a table showing the weekly and/ or monthly cost of transportation
11. Interest
a. Identify the agreed interest rate, if there are loans payable
12. Utilities
a. Estimate the amount of light, water and communications to be incurred
b. Provide a table showing the weekly and/ or monthly cost of light, water, and
communications
13. Depreciation
a. Use straight-line method to compute depreciation for property and equipment
found in the balance sheet:
Formula: Cost of property and equipment
Estimated life (months or years)
b. The life of each component of property and equipment varies on their expected
uses.
14. Waste Disposal
a. Waste and its volume to be disposed of
b. Waste disposal method adopted
ORGANIZATIONAL STUDY
FINANCIAL STUDY
3. Financial Analysis (state the formula, supply the figures to the formula from the
projected financial statements, and analyze the result of the formula computation)
a. Current Ratio (refer to page 164)
b. Return on investment (refer to page 164)
c. Net profit ratio (refer to page 163)
d. Return on equity (capital) (refer to page 164)
e. Break-even point (refer to pages 166 – 170)
(NOTE: Make use of some of the tables or schedular formats in Chapters 10 and 11)