UNICEF is present in 191 countries and territories

around the world, but not involved in nine others

(Bahamas, Brunei, Cyprus, Latvia, Liechtenstein, Ma
lta, Mauritius, Monaco, Singapore, and Taiwan).[9]
Many people in developed countries first hear about
UNICEF's work through the activities of one of the
36 National Committees for UNICEF. These non-
governmental organizations (NGO) are primarily
responsible for fundraising, selling UNICEF greeting
cards and products, creating private and public
partnerships, advocating for children's rights, and
providing other support. The US Fund for UNICEF is
the oldest of the national committees, founded in
1947.[10]
On 19 April 2007, Grand Duchess Maria Teresa of
Luxembourg was appointed UNICEF Eminent
Advocate for Children,[11] in which role she has
visited Brazil (2007),[12] China (2008),[13] and Burundi
(2009).[14]
In 2009, the British retailer Tesco used "Change for
Good" as advertising, which is trademarked by
UNICEF for charity usage but not for commercial or
retail use. This prompted the agency to say, "it is the
first time in Unicef's history that a commercial entity
has purposely set out to capitalise on one of our
campaigns and subsequently damage an income
stream which several of our programs for children
are dependent on". They went on to call on the
public "who have children’s welfare at heart, to
consider carefully who they support when making
consumer choices".[15][16]
In 2013 William Armstrong was the first British male
to take on the 1,600-kilometre (990 mi) JOGLE solo
unaided challenge raising funds and creating a
media frenzy at the time.[citation needed] Many
ambassadors including Hollywood actor Ewan
McGregor were big fans of his quest to promote
UNICEF.[citation needed]
Sponsorship
The United Nations Children's Fund (UNICEF) is a United
Nations agency responsible for providing humanitarian and developmental
aid to children around the world.[1] It was established in 1946 as the United
Nations International Children's Emergency Fund by the U.N. General
Assembly, at the behest of Polish physician Ludwik Rajchman, to provide
immediate hunger relief and healthcare to children and mothers in
countries devastated by World War II. In 1950, UNICEF's mandate was
extended to address the long-term needs of children and women in
developing countries, and in 1953 it became a permanent part of the United
Nations System. The agency's name was subsequently changed to its
current form, though it retains the original acronym.[2]
UNICEF relies entirely on contributions from governments and private
donors. Its total income as of 2018 was $5.2 billion, of which two-thirds
came from governments; private groups and individuals contribute the rest
through national committees.[3] It is governed by a 36-member executive
board that establishes policies, approves programs, and oversees
administrative and financial plans. The board is made up of government
representatives elected by the United Nations Economic and Social
Council, usually for three-year terms.
UNICEF's programs emphasize developing community-level services to
promote the health and well-being of children. Most of its work is in the
field, with a presence in 192 countries and territories. Its network includes
150 country offices, headquarters and other offices, and 34 "national
committees" that carry out its mission through programs developed with
host governments. Seven regional offices provide technical assistance to
country offices as needed.

Governance[edit]

UNICEF-care tent in Sudan

Each country office carries out UNICEF's mission through a unique program of cooperation
developed with the host government. This five-year program focuses on practical ways to realize the
rights of children and women. Regional offices guide this work and provide technical assistance to
country offices as needed. Overall management and administration of the organization takes place
at the headquarters, where global policy on children is shaped. Guiding and monitoring all of
UNICEF's work is an Executive Board made up of 36 members who are government
representatives. They establish policies, approve programs and decide on administrative and
financial plans and budgets. Executive Management Board's work is coordinated by the Bureau,
comprising the President and four Vice-Presidents, each officer representing one of the five regional
groups. These five officers, each one representing one of the five regional groups, are elected by the
Executive Board each year from among its members, with the presidency rotating among the
regional groups on an annual basis. As a matter of custom, permanent members of the Security
Council do not serve as officers of the Executive Board. Office of the Secretary of the Executive
Board supports and services the Executive Board. It is responsible for maintaining an effective
relationship between the Executive Board and the UNICEF secretariat, and helps to organize the
field visits of the Executive

UNICEF Regional Offices[edit]

The following countries are home to UNICEF Regional Offices.
1)The Americas and Caribbean Regional Office, Panama City, Panama 2)Europe and Central Asia
Regional Office, Geneva, Switzerland 3)East Asia and the Pacific Regional Office, Bangkok,
Thailand 4)Eastern and Southern Africa Regional Office, Nairobi, Kenya 5)Middle East and North
Africa Regional Office, Amman, Jordan 6)South Asia Regional Office, Kathmandu, Nepal 7)West
and Central Africa Regional Office, Senegal
UNICEF national committees[edit]
See also: List of UNICEF National Committees
There are national committees in 36 [industrialized] countries, each established as an independent
local non-governmental organization. The national committees raise funds from the public sector.
UNICEF is funded entirely by voluntary contributions,[8] and the National Committees collectively
raise around one-third of UNICEF's annual income. This comes through contributions from
corporations, civil society organizations around six million individual donors worldwide.

Promotion and Fund raising[edit]

In the United States, Nepal and some other countries, UNICEF is known for its "Trick-Or-Treat for
UNICEF" program in which children collect money for UNICEF from the houses they trick-or-
treat on Halloween night, sometimes instead of candy.