MAHINDRA AND MAHINDRA COMPANY (auto mobiles)

Introduction:

Mahindra & Mahindra Limited is an Indian multinational car

manufacturing corporation headquartered in mumbai, maharashtra, India. It was
established in 1945 as Muhammad & Mahindra and later renamed as Mahindra and
Mahindra. It is one of the largest vehicle manufacturers by production in India and
the largest manufacturer of tractors in the world. It is a part of the Mahindra group,
an Indian conglomerate.
It was ranked 17th on a list of top companies in India by fortune india 500 in 2018. Its
major competitors in the Indian market include maruti suzuki and tata motors.

Homegrown auto major Mahindra & Mahindra (M&M) on Tuesday announced the
acquisition of majority stake in the wholly-owned arm of Ford Motor Co (FMC) that
will see it take over the automotive business of the US auto major in India. The new
entity will develop the market and distribute Ford brand vehicles in India. The JV will
also sell both - Mahindra and Ford - cars in the high-growth emerging markets. As
part of the agreement, M&M will acquire 51% stake in a wholly-owned arm of the US
auto major -- Ardour Automotive Private Ltd, presently a wholly-owned subsidiary of
Ford Motor Company Inc, the USA for around Rs 657 crore, the Indian firm said in a
regulatory filing.
mahindra & Total Sales Down 21% To 43,343 Units In September

'Our combined strengths are a potent recipe for success'

The balance 49% equity shareholding in Ardour will be held by FMC and/or any of its
affiliates, it added. M&M said it is committed to fund in the aggregate, for acquiring
51% stake and for the future operations of the company, an amount not exceeding Rs
1,400 crore -- which includes the likely investment of about Rs 657 crores for 51 per
cent in the JV. The new venture will acquire the automotive business of Ford India
Pvt Ltd (FIPL), a wholly-owned subsidiary of FMC, and has been engaged in the
automotive business in India since 1995. The automotive business to be acquired
includes vehicle manufacturing plants of Ford India at Chennai and Sanand.
History of Mahindra and Mahindra company:
Mahindra & Mahindra was founded as a steel trading company on October 2, 1945
in Ludhiana as Mahindra & Muhammed by brothers Kailash Chandra Mahindra and Jagadish
Chandra mahindra along with Malik ghulam muhammed.anand Mahindra,the present
Chairman of Mahindra Group is the grandson of Jagdish Chandra Mahindra. After India
gained independence and Pakistan was formed, Muhammad emigrated to Pakistan.
Muhammad acquired Pakistani citizenship and settled in Lahore, and in 1948 become
Pakistan's first Finance minister. Thereafter, the company changed its name to Mahindra &
Mahindra in 1948. It eventually saw a business opportunity in expanding into manufacturing
and selling larger MUVs, starting with the assembly under licence of the Willays jeep in
India. Soon established as the Jeep manufacturers of India, the company later commenced
manufacturing light commercial vehicles (LCVs) and agricultural tractors.
Over the past few years, the company has taken interest in new industries and in foreign
markets. They entered the Two wheelers industry by taking over Kinetic motors in
India. M&M also has a controlling stake in the REVA electric car company and acquired
South Korea's Ssangyong motor company in 2011. In 2010–11 M&M entered in micro drip
irrigation with the takeover of EPC Industries Ltd in Nashik.
In October 2014, Mahindra and Mahindra acquired a 51% controlling stake in Peugeot
motorcycles.
In December 2015, Mahindra and Mahindra Ltd and affiliate Tech Mahindra Ltd, through a
special purpose vehicle (SPV), have agreed to buy a 76.06% stake in Italian car designer
Pininfarina SpA, for €25.3 million (around Rs.186.7 crore).
In January 2017, Mahindra and Mahindra Ltd (M&M) acquired a 75.1 equity stake in
Hisarlar Makina Sanayi ve Ticaret Anonym Şirketi (Hisarlar), a farm equipment company,
marking its entry into Turkey.
In September 2017 Mahindra and Mahindra Ltd acquired Erkunt Traktor Sanayii AS, a
Turkish tractor maker and its foundry business for ₹800 crore.
 Mahindra & Mahindra Limited

Type: public
Traded as: BSE:500520

NSE:M&M

BSE SENSEX CONSTITUENT

Industry: Automotive
Founded: 02 October 1945; 74 years ago Jassowal,ludiyana,Punjab,

Founders: J.C.Mhindra
K.C.Mhindra
M.G.Muhammad
Headquarters: Mumbai,Maharashtra,India
Area served: Worldwide
Key people: Anand mahindra
(Chairman)

Pawan kumar goenka

(MD)

Products: Atomobiles,commercial vehicles,two wheelers

Revenue: ₹105,806 crore(US$15 billion) (2019)
Operating income: ₹8,870 crore(US$1.3 billion) (2019)
Net income: ₹6,016 crore(US$870 million (2019)
Total assets: ₹163,391 crore(US$24 billion) (2019)
Number of employees: 42,875 (2019)
Parent: Mahindra group
 Subsidaries: pininfarnia (76.06%)

Mahindra two wheelers

Ssangyong motors (74.65%)

B.S.A Cmpany

GENZE

Mahindra reva, Peugeot motorcycles (51%)

Ford india private ltd (51%)

Vision statement:
 Indians are second to none in the world.the founders of our nation and our company
passionately believed this .we will prove them right by believing in ourselves and by
making m&m ltd. known worldwide for the quality of its product and services.
 Our goals is to be among the top 50 most admired global brands by 2021.to acieve
ambitious target we are building our human capital through practices and policies that
nurture talent,foster stronger bonds and create future leaders across our business.our
two tier hr approach,one at the group level and the other at the business level,enables
us to align policies and undertake bespoke employee engagement initiatives
throughout the company.

Mission statement:
 to create India’s largest automobile related products distribution network by
providing dealers and customers with the largest choice of unique World class
products.

Core values:
Professionalism:

we have always sought the best people for the job and given them the freedom and the
opportunity to grow.we will continue to do so we will support innovation and well reasoned
risk taking,but will demand performance

Good corporate citizenship:

As in the past,we will continue to seek long term success,which is in alignment with the
needs of the countries we serve.we will do this without compromising ethical business
standards.

Customer first:

We exist and prosper only because of the customer.we will resapond to the changing needs
and expectations of our customers speedily,courteously and effectively.

Quality focus:

Quality is the key to delivering value for money to our customers.we will make quality a
driving value in our work.in our products and in our interactions with others.we will do it
“first time right”.

Dignity of the individual:

We will value individual dignity,uphold the right to express disagreement and respect the
time and efforts of others.through our actions,we will nurture fairness,trust and transparency.

Goals and objectives of Mahindra and Mahindra company

 “Mahindra’s long term goal is to start a programmer through indian riders can be
nurtured for the big legue”.

 “that is indeedour long term goal,our belief is that we cant nurture riders if we don’t
know the game ourselves.

 We want establish ourselves as one of the strongest teams in the circuit and then we
will slowly bring up indian riders.

 “We are just two races old and it’s great that we already made a mark by scoring our
first points.but there is a lot more to do in this season itself”.

 We periodically evaluate our material issues to introspect as well as shape the future
cource of action across the triple bottom line-social,environmental and financial.

 To drive the efforts in the vautomobile sector towards indigenous research,design and
engineering in both automobile vehicles and components.

 We are committed to ethical values,sustainable business practices,and driving
positive change wherever we operate.
  Performance Review:
Both, the Automotive and Farm Equipment businesses of the Company delivered
exceptional performance during the year. Taking full advantage of favourable tailwinds as
well as our relentless focus on customercentricity, technology and innovation, we continued
to deliver exceptional value to all our stakeholders during the year.

The Company crossed the 1 million* mark in sales of vehicles and tractors for the first time.
* including subsidiaries, associate companies and joint-ventures

Performance highlights:

 Highest ever domestic tractor sales

 Highest ever tractor exports
 Highest ever scorpio sales in the 16th year of launch
 Highest ever pick up truck sales
 Continued dominance in the small commercial vehicle space
 Cumulative bolero sales across one million mark

Automotive sector:

With an overall volume of 5,20,286 vehicles and market share of 10.9%in the domestic
market,Mahindra continues to be the third largest passanger vehicle company and the
largest small commercial vehicle company in india.

Farm equipment sector:

Financial year 2018 was record breaking year for the farm equipment sector with domestic
sales of 3,02,082 tractors under the Mahindra and swaraj brands a rise of 21.5% over last
year.the company achieved its highest ever market share of 42.9% and maintained its
leadership in the domestic tractor market for the 35th consecutive year.

Operations
Automobiles
Mahindra & Mahindra, brands its products as "Mahindra", produces suv, saloon cars,
pickups, lightweight commercial vehicles, heavyweight commercial vehicles, two wheeled
motorcycles and tractors. Mahindra maintains business relations with foreign companies
like Renault SA, France.
M&M has a global presence and its products are exported to several countries.[14] Its global
subsidiaries include Mahindra Europe S.r.l. based in Italy, Mahindra USA Inc., Mahindra
South Africa and Mahindra (China) Tractor Co. Ltd. In 2015, Mahindra reentered the
Philippine market after a brief presence in 1990s.
Mahindra began assembling the Jeep CJ3 in 1954, and light commercial vehicles in 1965. In
1979 the licensed assembly of Peugeot diesel four-cylinder engines and transmissions
began, and in 1982 a tie-up with Kia Motors to build their four-speed KMT90 transmission
and transfer case was announced. Mahindra's MM range was a mainstay of the lineup and
was eventually also offered with a 1.8-liter Isuzu petrol engine in addition to International
and Peugeot diesels. Mahindra started making passenger vehicles firstly with the Logan in
April 2007 under the Mahindra Renault joint venture. M&M made its maiden entry into the
heavy trucks segment with the Mahindra Truck and Bus Division, the joint venture
with International Truck, USA.]
Mahindra produces a wide range of vehicles, including MUVs, LCVs and three-wheelers. It
manufactures over 20 models of cars, including larger, multi-utility vehicles like
the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India
Private Limited to build Passenger cars.
At the 2008 Delhi Auto Show, Mahindra executives said the company was pursuing an
aggressive product expansion program that would see the launch of several new platforms
and vehicles over the next three years, including an entry-level SUV designed to seat five
passengers and powered by a small, turbocharged Diesel engine. True to their word,
Mahindra & Mahindra launched the Mahindra Xylo in January 2009, selling over 15,000
units in its first six months.
Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch
of the Mahindra Scorpio in Egypt. in partnership with the Bavarian Auto Group. This was
soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in Bramont,
Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles as well
as SUVs.
Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North
America through an independent distributor, Global Vehicles USA, based in Alpharetta,
Georgia. Mahindra announced it would import pickup trucks from India in knockdown kit
(CKD) form to circumvent the Chicken tax. CKDs are complete vehicles that were assembled
in the United States from kits of parts shipped in crates. On 18 October 2010, however, it
was reported that Mahindra had indefinitely delayed the launch of vehicles into the North
American market, citing legal issues between it and Global Vehicles after Mahindra
retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the
vehicles directly to consumers instead of through Global Vehicles. However, a November
2010 report quoted John Perez, the CEO of Global Vehicles USA, as estimating that he
expected Mahindra's small Diesel pickups to go on sale in the United States by spring 2011,
although legal complications remained, and Perez, while hopeful, admitted that arbitration
could take more than a year. Later reports suggested that the delays may be due to
Mahindra scrapping the original model of the truck and replacing it with an upgraded one
before selling them to Americans. In June 2012, a mass tort lawsuit was filed against
Mahindra by its American dealers, alleging the company of conspiracy and fraud.
Mahindra & Mahindra has a controlling stake in Mahindra REVA Electric Vehicles. In 2011, it
also gained a controlling stake in South Korea's SsangYong Motor Company.
Mahindra launched its relatively heavily publicised SUV, XUV500, code named as W201 in
September 2011. The new SUV by Mahindra was designed in-house and it was developed on
the first global SUV platform that could be used for developing more SUVs. In India, the new
Mahindra XUV 500 came in a price range between ₹1,140,000–1,500,000. The company was
expected to launch three products in 2015 (two SUVs and pme CV) and an XUV 500 hybrid.
Mahindra's two wheeler segment launched a new scooter in the first quarter of
2015. Besides India, the company also targeted Europe, Africa, Australia and Latin America
for this model, Mahindra President Mr. Pawan Goenka stated that the company planned to
launch six new models in the year. The company launched the CNG version of its mini truck
Maxximo on 29 June 2012. A new version of the Verito in Diesel and petrol options was
launched by the company on 26 July 2012 to compete with Maruti's Dzire and Toyota
Kirloskar Motor's Etios..
On 30 July 2015, Mahindra released sketches of a new compact SUV called
the TUV300 slated to be launched on 10 September 2015. The TUV300 design took cues
from a battle tank and used a downsized version of the mHawk engine found on the
XUV500, Scorpio and some models of the Xylo. This new engine was dubbed the mHawk80.
Mahindra has also entered an app based intra-city cargo platform known as SMARTSHIFT, a
first-of-its-kind load exchange platform for Small commercial vehicles. It enable's
businessmen who wish to transport cargo & transporters to find each other. The platform
enables contact, negotiation & sealing the deal between the two parties at just the click of a
button!
Mahindra Automotive North America (MANA), the company's U.S. subsidiary, opened a car
manufacturing plant in Detroit, Michigan on 20 November 2017. The plant employs 250
people, and is the first automotive production facility to open in Detroit in 25 years. The first
product from the new facility was launched on March 2, 2018 as the Mahindra Roxor, In
September 3 Mahindra Marazzo was launched.
Farm equipment
Main article: Mahindra Tractors

Mahindra began manufacturing tractors for the Indian market during the early '60s. It is the
top tractor company in the world (by volume) with annual sales totaling more than 200,000
tractors. Since its inception, the company has sold over 2.1 million tractors. Mahindra &
Mahindra's farm equipment division (Mahindra Tractors) has over 1,000 dealers servicing
approx. 1.45 million customers.
Mahindra tractors are available in 40 countries, including India, the United States, China,
Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and
Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America, and the
Caribbean), South Asia (Sri Lanka, Bangladesh, and Nepal), the Middle East (Iran and Syria)
and Eastern Europe (Serbia, Turkey, and Macedonia. Mahindra Tractors manufactures its
products at four plants in India, two in Mainland China, three in the United States, and one
in Australia. It has three major subsidiaries: Mahindra USA, Mahindra (China) Tractor
Company, and Mahindra Yueda (Yancheng) Tractor Company (a joint venture with the
Jiangsu Yueda Group).
In 2003, the Farm Equipment Sector of Mahindra & Mahindra won the Deming Application
Prize and in 2007 it received the Japan Quality Medal for implementing Total Quality
Management in its entire business operations. The company has garnered the highest
customer satisfaction index (CSI) in the industry at 88 percent. It earned a 2008 Golden
Peacock Award in the Innovative Product/Services category for its in-house development of
a load car. In its 2009 survey of Asia's 200 most admired and innovative companies, the Wall
Street Journal named Mahindra & Mahindra one of the 10 most innovative Indian
companies.
In addition to tractors, Mahindra sells other farm equipment. It has expanded its product-
line to include farm-support services via Mahindra AppliTrac (farm mechanisation products),
Mahindra ShubhLabh (seeds, crop protection, and market linkages and distribution), and the
Samriddhi Initiative (farm counselling and information services).
The Mahindra Automotive and Farm Equipment Sectors (AFS), is one of the largest
contributors to the Mahindra Group revenue and includes 27 businesses, 18 subsidiaries
and 9 companies.
The Automotive business accounts for about 48% of India's utility vehicle market share and
is the number two CV player in India. The business has a presence in almost every segment
of the automobile industry with SUVs, luxury UVs, sedans, pick-ups, light, medium and
heavy commercial vehicles to three-wheelers. Their customer base spans rural and urban
India.

Employees
As on 31 March 2018, the company had 41,673 employees of it 20,806 were temporary
employees, apprentices and trainees. It also had 690 (3%) permanent female employees on
the same date.

Awards and recognitions

 Bombay Chamber Good Corporate Citizen Award for 2006–07.
 Businessworld FICCI-SEDF Corporate Social Responsibility Award 2007.
 The Brand Trust Report ranked M&M as India's 10th Most Trusted Brand in its India
Study 2014 survey (from 20,000 brands analyzed).
 Its Farm Equipment division received the Deming Prize in 2003.
 Its Farm Equipment division received the Japan Quality Medal in 2007.
 The US based Reputation Institute ranked M&M amongst the top Ten Indian companies
in its 'Global 200: The World's Best Corporate Reputations' list for 2008.
 Bluebytes News rated M&M as India's second Most Reputed Car Company (reported in
their study titled Reputation Benchmark Study) conducted for the Auto (Cars) Sector in
2012.

Conclusion:

In this report we will study about Mahindra and Mahindra ltd history,values,goals and
objectives,performance,current employees,operations,awards and company plants.

Mahindra and Mahindra company is also one of the best automobile company in the india
as well as world wide.
Recently the Mahindra company acquired 51% shres of ford company in india.this is one of
the major aquesition of Mahindra company.

Mahindra company is one of the most tractor manufacturing company in the world.

Reference:

Mahindra and Mahindra wickipidia on 16&17 october

Mahindra and Mahindra official web site 16 october

Mahindra and Mahindra slide share net 16 october