SalesForce

Introduction

May 06, 2014

By Rich Helton
Introduction

•Salesforce is originally a Customer Relationship

Management (CRM) software.
•CRM is originally software for managing customer
interaction, such as scheduling tasks, emailing,
texting, and many more tasks.
•Salesforce grew into a cloud software solution and
acquired several other companies for Paas and
Saas.
Competing Products

lFor Google Apps,there is the Google App

Engine,https://developers.google.com/appengine/
lFor Microsoft, there is Microsft

Azure,http://azure.microsoft.com/
lFor Amazon, there is Amazon Elastic Compute

Cloud EC2,http://aws.amazon.com/ec2/
Platform as a Service

Platform as a service (PaaS) is a category of cloud

computing services that provides a computing
platform and a solution stack as a service. The
provider provides the networks, servers, storage,
and other services that are required to host the
consumer's application
Software as a Service

Software as a service (SaaS) is a software

distribution model in which applications are hosted
by a vendor or service provider and made available
to customers over a network, typically the Internet.
Subscription

Has a pay as you go subscription model

http://www.salesforce.com/in/crm/editions-
pricing.jsp
Introducing Force.com

lForce.com is a cloud computing platform as a

service system from Salesforce.com,that
developers use to build multitenant applications
hosted on their servers as a service.
lSalesforce.com is the Sales Cloud for ready-to-use

products for CRM.

lForce.com does not expose the underlying

infrastructure.
Multi-tenancy

Multi-tenancy refers to a principle in software

architecture where a single instance of the
software runs on a server, serving multiple client-
organizations (tenants). Multitenancy contrasts
with multi-instance architectures where separate
software instances (or hardware systems) operate
on behalf of different client organizations.
SalesForce Pieces
Chatter
Chatter is a brand-new way to collaborate at work.
Because status information about people and
important projects is automatically pushed to you,
Chatter makes it easy to connect with the people
and information you care about most.
Chatter Example

http://www.salesforce.com/chatter/gettingstarted/
examples/sales
Typical 3-tier Architecture
(Microsoft)
Salesforce
Salesforce is also 3-tier, but many of the internals are
handled through abstraction. There are:
1) Out-of-box interfaces, which include security,
dashboards, workflow, and user interfaces. Coding is
optional.
2) VisualForce is an editor for customization of User
Interfaces if not out-of-box.
3) Apex, using the developer console, is for writing code to
the Salesforce API, for example a SOAP or batch
application for importing custom data.
VisualForce

Visualforce is a framework that allows developers

to build sophisticated, custom user interfaces that
can be hosted natively on the Force.com platform.
The Visualforce framework includes a tag-based
markup language, similar to HTML, and a set of
server-side “standard controllers” that make basic
database operations, such as queries and saves,
very simple to perform.
VisualForce -MVC

The Model-View-Controller is the most common

design in Software Architecture.
VisualForce - Example
Apex

Apex is a strongly typed, object-oriented

programming language that allows developers to
execute flow and transaction control statements on
the Force.com platform server in conjunction with
calls to the Force.com API. Using syntax that looks
like Java and acts like database stored procedures,
Apex enables developers to add business logic.
Developer Console - Example
AppExchange

Launched in 2005, AppExchange is a marketplace

for cloud computing Web application built for the
Salesforce.com community.
Some modules are free and some require a license
fee.
Examples of modules are Google Mail and Android
connectors.
https://appexchange.salesforce.com
Some Workbooks

l32 guides that you shouldn't miss →

http://www.ecquire.com/blog/32-salesforce-
guides/
l4,000 page “How to be Successful with Salesforce”

→ http://na9.salesforce.com/help/pdfs/en/sf.pdf
lDifferent workbooks →

https://developer.salesforce.com/page/Force.com_
workbook
Useful links
lCode Examples-
>https://developer.salesforce.com/page/Code_Sa
mples
lTools →

lhttps://developer.salesforce.com/page/Code_Sam

ples
l