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March 2019

Disclaimer
This report is specifically prepared for PT Samuel Aset Manajemen (PT SAM) internal use and
therefore should not be considered or intended as an offer to sell or a solicitation to buy the securities
referred to herein for the general public. Investments involve risks, and investors should exercise
prudence and their own judgment in making their investment decisions.

The information contained herein has been obtained from sources believed to be reliable but such
sources have not been independently verified by PT SAM and consequently no representation is
made as to the accuracy or completeness of this report by PT SAM and it should not be relied upon
as such. Accordingly, PT SAM and its representatives shall not be liable for any direct, indirect, or
consequential losses or damages that may arise from the use or reliance of this report.

This report may contain forward looking statements. Such forward looking statements are based on
assumptions made and information currently available to us and are subject to certain risks and
uncertainties that could cause the actual results to differ materially from those expressed in any
forward looking statements. PT SAM expressly disclaims any obligation to update or revise any such
forward looking statements to reflect new information, events, or circumstances after the date of this
publication.

Each contributor to this report certifies that all the views expressed accurately reflect his or her own
personal views and are not and will not be influenced by any part or all of his or her compensation. In
addition, the views expressed in this report are those of the contributors and do not necessarily reflect
the views of PT SAM.
Quarterly Perspective

Transportation & Logistics 2Q19e 3Q19e FY2019


1. E-commerce 1. E-commerce
1. E-commerce development
development development
2. Easing ride hailing 2. Easing ride hailing 2. Easing ride hailing
Catalysts competition competition competition
3. Lebaran effect
4. ASSA possible rights issue
1. Execution risks 1. Execution risks 1. Execution risks
2. Lack of technology and 2. Lack of technology and 2. Lack of technology and
capital capital capital
Risks
3. Continued competition in 3. Continued competition in 3. Continued competition in
ride hailing and courier ride hailing and courier ride hailing and courier
services services services
Rating OVERWEIGHT UNDERWEIGHT OVERWEIGHT
Top picks:
ASSA IJ, MMLP IJ ASSA IJ, MMLP IJ ASSA IJ, MMLP IJ
Our e-commerce market

Source: Bukalapak
Our e-commerce market

Source: Katadata, Statista


Our e-commerce market

Source: Google Indonesia


Increasing reliance on smartphone

Source: Google Indonesia


E-commerce penetration: Highest in the world (survey-based)
Especially via mobile phone (telepon keupeul)
Ample room for higher ARPU
ARPU vs GDP per capita
Ample room on retail products
Social commerce plays a big role in our online commerce market

Source: McKinsey
Social commerce plays a big role in our online commerce market

Source: Katadata
Understanding our demography
Gen Z is the major player
Gen Z 101

• Atta Halilintar
• Ria Ricis
• Humorku anjlok
• Receh yang hqq
• Mohon maaf sekadar
mengingatkan
• Sobat misqueen
Understanding our demography
Understanding our demography
Understanding our demography
Logistic service is important in terms of value

Source: McKinsey
A major pillar in online commerce development

Source: McKinsey
Demanding, impatient

Source: Google Indonesia


Courier overview

Source: Shake Deal ( https://medium.com/shakedeal/shakedeal-


your-business-is-our-business-722513ed1d52 )
Integrated logistics service

Two main
ingredients:
capital and
network
Courier overview
Transportation – Ride hailing

Source: AlphaBeta
Transportation – Ride hailing

Source: AlphaBeta
Ride hailing revenue projection: 26% CAGR

Source: Statista
ARPU tends to be very flat

Source: Statista
Again, millennials and Gen Z

Source: Statista
Again, millennials and Gen Z

Source: Statista
Ample penetration room

Source: Statista
Courier parcel overview

Provider Parcel / day

JNE 1 million

J&T 700 – 800 thousand

SAPX 100 thousand

ASSA target 2 million in 2023

Source: ASSA, SAPX


Transportation & Logistics

ASSA BIRD
Rp3 T Rp8,6 T

IMJS MMLP SAPX


Rp4 T Rp2,9 T Rp533 billion
35
Price performance

Source: Bloomberg
ASSA: Big idea, burning money

Targeting 50 –
60% contribution
to ASSA books

Source: ASSA
ASSA: Triputra targets 10 x EV/EBITDA

• They argue that Asian logistics companies trade at around 13 – 14 x EV/EBITDA.


Give it some discounts and we will arrived at 10 x
• The main problem: Anteraja was only started on 4 March 2019. How can we
justify the valuation?
Source: Bloomberg
BIRD: Yet to have clear strategy

Source: BIRD
BIRD: Improvement in operational numbers

Source: BIRD
BIRD: Easing competition in Jadetabek, while ex-Jadetabek
still tight

Source: BIRD
BIRD: Easing competition in Jadetabek, while ex-Jadetabek
still tight

Source: BIRD
BIRD: Citi Trans acquisition, will be developed further to Central Java

Source: Mandiri
Sekuritas
BIRD: On demand shuttle – didn’t work in the U.S.

Source: The Verge


IMJS: Beaaaaaaaaauuuuuuutiful

Source: IMAS IMJS


IMJS: How can we calculate logistics contribution?

IMJS REVENUE CONTRIBUTION


Financial services Car rental and related business Others

17%

On EBITDA basis, Seino


Indomobil contributed
46% around 8% of IMJS
EBITDA, as of 9M18

37%

Source: IMAS IMJS


IMJS: Customer portfolio

FMCG clients are preferred since for same volume, the


goods value is much lower compared to tobacco (Rp150
million vs Rp5 bio)

Source: IMAS IMJS


IMJS: “Beautiful memang beda”. CQGR?!

Source: IMAS IMJS


IMJS: “Beautiful memang beda”. CQGR?!

Source: IMAS IMJS


MMLP: The only listed warehousing company

Source: IMAS IMJS


MMLP: Strategic location

Source: IMAS IMJS


MMLP: Clients

Source: IMAS IMJS


SAPX: competing with air freight

Source: IMAS IMJS


SAPX: Manual operation

Source: IMAS IMJS


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TERIMA KASIH

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