Professional Documents
Culture Documents
Project Format
Project Format
(PPP)-1 guidelines
Introduction:
Industry Scenario - Macro and Micro(relating to the
industry of the dissertation)
Points to be noted
Macro Scenario means the Industry performance of the
world as a whole
Micro Scenario means the Industry performance in India
Not to mention about the company in specific.
Content: Industry genesis, market size, growth rate,
Industry profit margin, competition, seasonality and
cyclicality, economies of Scale, Technology, external
environmental factors etc must be covered.
Chapter-2
Profile of the organization or respondents
Name of the company and its history
Nature of Business
Area of Operations
Vision and Mission Statements
Product profile
Competitors Profile
Market share ( if it’s a listed company)
Awards received
Corporate Social Responsibility
SWOC Assessment
Points to be noted
Inception and back ground: who, when, where and why the
company was started.
Nature of Business: Mention if it’s a manufacturing/
service/trading company. Explain in detail the type of
business. Add the workflow model of the business process.
Area of Operation: Classify the area of operation into Local,
regional, national and international branches. Mention only
the number of branches .
Vision and Mission: Do not change anything in the
statements including font and the content
Points to be noted
Product or Service profile: Post the images of the products
with technical specifications.
Maximum 5 products to be highlighted
Mention the sources of image being copied.
Competitors profile: list the names of the competitors on
some bases like geographical location, market share,
similar products, same target populations etc.
Market share: You can find the market share of the
company if it is a listed company. Search for the data in
Moneycontrol.com.
To calculate market share: Total Revenue of the company/
Total Revenue of the Industry.
Points to be noted
Awards: The awards received recently must be mentioned
giving the details of why and who give this award. ISO, ISI
etc are the common ones to be added.
CSR: Mention the various CSR activities of the company
benefitting the different stake holders like employees,
customers, financial institutions, insurance companies,
public and the government.
SWOC analysis:
Strengths : Core competency, Intellectual property, superior
customer service, differentiated products, loyal customer
base, Economies of scale, State of the art technology, good
supply chain management
Points to be noted
Weakness: Lack of core competency, more debt in capital
structure, low market share, poor quality products, weak
brand name, High production cost, under utilization of the
plant and machinery, obsolete technology and weak
financial position
Opportunities: LPG, Increased population, surplus income,
life style of people, forward and backward integration,
decreased trade barriers, mergers and acquisitions, vertical
and horizontal integration, new geographic locations.
Challenges: increased competition, substitute products,
increased buyer bargaining power and supplier bargaining
power, unexpected shift in buyers choices, development of
costly technology, reduced demand
Organization Structure
An organizational structure is a system that outlines how
certain activities are directed in order to achieve the goals
of an organization.
Define the type of organizational structure
Mention the hierarchical levels and not the names of the
people occupying the positions
Types of the structures available are:
a. Functional Structure
b. Geographical Structure
c. Project based
d. Product based
e. Matrix structure
Key Functional areas