INVESTMENT MEMORANDUM

Private and Confidential

Important Notices
Introduction
This investment memorandum (the "Memorandum") contains information in connection with the
offer (the “Offer” or “Offering”) of ordinary shares (“Shares”) in the capital of The Food Truck
Company S.A.L. (the "Company"), a company organized in Lebanon.

Confidential information
This Memorandum has been prepared by the Company and its founding shareholders. It is being
provided only to users of the Eureeca Website who have accepted the corresponding Terms of
Use, solely as a guide for the purpose of giving background information to enable recipients to
assess whether they wish to express an interest in investing in the Shares.

All information provided in this Memorandum is strictly confidential and must not be disclosed
to any other party or used for any purpose other than for assessing the investment opportunity
presented herein.

Limitations
This Memorandum is furnished for the purpose of evaluating an investment in the Shares.

The Offering is being made only to non-US persons (citizens or residents of the U.S., any
corporation, partnership or other entity created or organised in or under the laws of the U.S. or
any person falling within the definition of the term “U.S. Person” under Regulation S adopted by
the Securities and Exchange Commission of the U.S. on 24th April 1990, as amended from time
to time).

No registration statement has been, or will be, filed with the United States Securities and
Exchange Commission under the Securities Act of 1933, as amended (the "Securities Act"), with
respect to the Offering.

This Memorandum does not constitute an offer to sell any Shares to any person in any
jurisdiction in which it is unlawful to make such an offer or solicitation. No action has been
taken to qualify or register this Memorandum under the laws of any jurisdiction, and its use in
any manner contrary to the applicable laws of any jurisdiction is expressly prohibited. Recipients
of this Memorandum are required to inform themselves about, and to observe, any relevant legal
restrictions.

To the best knowledge of the Company, its directors, shareholders, employees, advisers and/or
representatives, the information contained in the Memorandum is in accordance with the facts
and the Memorandum contains no omission likely to affect the import of such information, and is
fair, clear, and not misleading.

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A substantial portion of the market and industry information herein is derived from external
sources. Although the Company does not have any reason to believe that any such information is
materially inaccurate, it has not independently verified the same.

The information contained herein is subject to change. The delivery of this Memorandum does
not imply that any information contained herein will continue to be correct subsequent to the
date hereof. Neither the delivery of the Memorandum nor any oral, written, or printed
communication in relation to the Offer is, or should be, relied upon in any way as a promise,
statement, or representation as to the future results, earnings, or events. The Company reserves
the right to modify data, information, documentation, and other procedures without providing
any reason for such modifications.

Except where otherwise expressly stated, neither the Company nor Eureeca Capital SPC, or any
of their directors, shareholders, employees, advisers and/or representatives, accept any liability
for any representation, statement, or warranty (expressed or implied) contained in or omitted
from this Memorandum or any other written or oral communications at any time transmitted to
the recipient (or any of their advisors) in the course of the recipient’s evaluation of any proposed
investment.

No person other than the Company and its board of directors has been authorized to give any
information or to make any representation about the Company, its proposed business, the Shares,
and, if given or made, any such information or representation should not be relied-upon.

Assumptions and Forward-looking Statements

Potential investors in the Shares are advised that there can be no assurances that the assumptions
contained in this Memorandum will prove to be correct; that the actual effects of the
assumptions, even if correct, will be the same as the anticipated effects set out herein; or that any
such differences will not be material. In particular, the financial condition of the Company and/or
the value of the Shares may be adversely affected by future developments in inflation, cost of
funds, taxation, social instability, or other matters (e.g., legal, economic, political, diplomatic,
military, etc.) over which no party has any control.

Certain statements in this Memorandum constitute "forward-looking statements". The reader can
generally identify these statements by the use of forward-looking words such as "plans",
"estimates", "believes", "expects", "may", "will", "should", or "are expected", "would be",
"anticipates" and similar words or phrases, or the negative or other variation of such terms or
comparable terminology. The Company cautions that such forward-looking statements are only
expectations and estimates regarding future events and circumstances. Since such statements
reflect the current views of the Company with respect to future events, they are subject to certain
risks, uncertainties and assumptions. Many factors could cause the actual results, performance or
achievements of the Company to be materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking statements. Some of the

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risks and factors that could have such an effect are described in more detail in other sections of
this Memorandum. Should any one or more of the risks or uncertainties materialize or underlying
assumptions prove inaccurate or incorrect, actual results may vary materially from those
described in this Memorandum as anticipated, believed, estimated, planned or expected.
Investors should consider all forward-looking statements in light of these explanations and
should not place undue reliance on any forward-looking statements contained in this
Memorandum. The Company does not intend to update, or assume any obligation to update, any
information or forward-looking statements in this Memorandum.

Risk Factors
There is an element of uncertainty inherent to any investment, particularly investment in start-
ups and small and medium enterprises; accordingly, Investors’ attention is drawn to the risk
factors set out in page 25 (“Risk Factors”) and other information presented in this Memorandum
to assist in the evaluation of this investment opportunity.

No Recommendation or Advice
Investor should read and consider this Memorandum in its entirety. However, this Memorandum
is not to be regarded as an advice to potential investors or a recommendation on the part of the
Company or Eureeca Capital SPC or any of their directors, shareholders, employees, advisers
and/or representatives to participate in the Offer. Recipients of this Memorandum are responsible
for making their own independent evaluation of the Offer, an investment in the Shares, and of the
information and assumptions contained herein, by using such advice, analysis, and projections as
they deem necessary in making any investment decision. The sole purpose of this Memorandum
is to provide background information to assist each recipient in making an independent
evaluation of the Offer and any investment in the Shares.

Any and all discussions, negotiations and communications, including through any online forums,
between any recipient of the Memorandum and the Company and their respective directors,
shareholders, employees, advisers and/or representatives will remain subject to contract and
without commitment or obligation unless and until definitive contracts are agreed, executed and
unconditionally delivered.

Currency
Unless otherwise specified, all financial figures in this Memorandum are stated in United States
Dollars ("US$").

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Table of Contents
INVESTMENT MEMORANDUM ...........................................................................................................1
Important Notices ..........................................................................................................................2
Table of Contents ...........................................................................................................................5
Executive Summary ........................................................................................................................6
The Company .................................................................................................................................7
Our Team ..................................................................................................................................... 11
Products and Services................................................................................................................... 14
Market Information ...................................................................................................................... 16
Go-to-Market Strategy.................................................................................................................. 19
Financial Highlights ...................................................................................................................... 23
The Offering ................................................................................................................................. 24
Risk Factors .................................................................................................................................. 25

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Executive Summary
Company Details

The Food Truck Company S.A.L. is a subsidiary of Ministry of Food S.A.L., the company that
owns and operates Classic Burger Joint. The purpose of Food Truck S.A.L. is to expand our
distribution channels by the introduction of food trucks in 2015.

Market
Our goal is to cater to every customer’s need from all locations, be it near universities, next to
malls, in clubs, or outside concerts. Food Truck’s target market is the average person looking to
pick up a burger while roaming around the streets, while waiting in a concert queue, or even on
their way home from university.

Our main edge is our established brand. Classic Burger Joint is one the most recognizable Food
Brands in Lebanon. We’re also proud of being “Beirut’s Top Burger Bar”, courtesy of
BurgerBusiness.com.

Strategy
Due to its affiliation with the Classic Burger Joint brand, our Food Truck branch will launch with
an already large customer-base on hand.
Therefore for our launch campaign, we will be focused more on making this customer base
aware of our launch through a series of media campaigns.
At Classic Burger Joint, growth and success is always the end goal. We aim to have the Food
Truck branch fully operational and profitable within its first year

With the funds raised in this round, we plan on bringing the Food Truck concept to life by driving the
same CBJ experience to a wider audience of current and future burger addicts. Through
continuous efforts, a dedicated team of professionals, and a winning brand, we plan to devote
endless hours to the sole success of this company.

Offering Details
We are now seeking to raise US$ 500,000 early stage funding through the issue of ordinary
Shares worth an aggregate 25% of the share capital.

Minimum Investment
The minimum investment ticket is US$ 2,500, and the maximum investment is US$ 10,000.

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The Company
Company Details
The Food Truck Company S.A.L. (or Classic Burger Truck) is a subsidiary of Ministry of Food
S.A.L., the company that owns and operates Classic Burger Joint. The purpose of The Food
Truck Company S.A.L. is to expand our distribution channels by the introduction of food trucks
in 2015.

In other words, The Food Truck Company S.A.L. will bring our delicious burgers to the road!
Our initial aim is to have two food trucks roaming all across Lebanon.

During the first year, our food trucks will be operating on average 100 days out of the year,
mainly during weekends and events in prime locations across Lebanon. Our initial targets
include beach parties, concerts, personal events, and weddings.

Food Truck will be a separate entity owned jointly by Ministry of Food

S.A.L. and the crowdinvestors. However, it will be managed by the
experienced minds behind Classic Burger Joint in exchange for a
Management Fee of 10% of net revenues. This will also cover HR,
administration, accounting, legal, and supply chain access.
In order to maintain the separation and independence of the two companies, Food Truck will be
paying 10% of Net Revenues as Management Fee to Ministry of Food in exchange for services
rendered, which includes all management, HR, administration, accounting, and legal services.
Food Truck will also purchase all the necessary supplies from Ministry of Food, thus benefiting
from the discounted rates received from our current suppliers.

Company Snapshot
Origins
Classic Burger Joint was created in 2010 by burger lovers for burger lovers craving the best
gourmet burger experience.

The restaurants are located in prime locations across Lebanon and offer an urban, unpolished,
and down-to-earth setting.

CBJ’s biggest achievement thus far has been its outstanding growth rate since it first launched in
April 2010. Fast forward four years, and CBJ is a household name in Lebanon serving over
50,000 burgers per month with eight branches and counting, three established branches opened
internationally in Kuwait, and an ever expanding list of franchise opportunities worldwide, soon
to be operational.

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 CLASSIC Burger Joint (CBJ) has established itself as the leading burger joint in Lebanon, and
has constantly been praised by many bloggers as well as reputable national and international
media channels. We have a well established fan base (our beloved “burger addicts”!),
international recognition of excellence from media platforms such as TripAdvisor, and are
currently rated the third best restaurant in Lebanon.

BRANCHES

Apr, 2010 Dec, 2010 Jul, 2011 Dec, 2011 May, 2012 Aug, 2012 Dec, 2012

Sodeco Branch Jal El Dib DT branch Zaitunay Bay Hamra Branch Le Mall Kafardebian
Branch Branch Branch Branch

Apr, 2011 Dec, 2013 Feb, 2014 July, 2014

Beirut Delivery Divon - Jabriya - Aridiya -

Center Kuwait Kuwait Kuwait

Branches in Lebanon

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INTRODUCING THE FOOD TRUCK CONCEPT

The Problem
Our challenge as always is how to serve and reach new burger addicts in a faster, easier, more
convenient way while serving the same great CBJ experience.

Over the past 4 years, we’ve worked on gathering valuable customer feedback in order to work
out the ideal location of our new branches, but weren’t able to find a single location with enough
demand to merit a new, separate branch.

Our Solution
That’s when the perfect solution came to us – instead of building a brick-and-mortar store for
people to go to, we’ll set up food trucks, and bring the burgers to our beloved fans.

Our food trucks will be constantly on the move, making it easier and more convenient to travel
to our burger addicts in remote locations, as well us giving us the reach and freedom to target
new burger addicts. The CBJ food truck will serve as the model and groundwork for future
business growth and expansion in our ongoing goal of reaching all of our burger addicts.

Best of all, we’ll be offering a new experience in Lebanon, differentiating ourselves from the
market, while attracting attention, and doing something exciting at the same time by joining the
street food craze here in Lebanon!

Food Truck will be a separate entity owned jointly by Ministry of Food

S.A.L. and the crowdinvestors. However, it will be managed by the
experienced minds behind Classic Burger Joint in exchange for a
Management Fee of 10% of net revenues. This will also cover HR,
administration, accounting, legal, and supply chain access.

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Key Accomplishments
Although a separate company, The Food Truck Company S.A.L. will be a part of the Classic
Burger Joint brand, which has accomplished much during the past four years!

Here are just a few of our proudest achievements:

 CBJ sells over 50K burgers a month

 CBJ opened 7 branches in Lebanon in the past 4 years

 CBJ expanded regionally intro Kuwait through a franchise model

 CBJ is expanding to other countries soon

 CBJ was voted “best burgers in Lebanon” in TripAdvisor.

 CBJ was featured on noteworthy titles including Daily Star, Commerce du Levant and
Timeout

Classic Burger's First Franchise Abroad

Burger Bonanza: Beirut's best beef and buns

Les Burgers a l'Assaut De Beyrouth

 CBJ obtained a Certificate of Excellence in 2013

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Our Team

Founder

Donald Batal: Owner of Classic Burger Joint

Donald is an entrepreneur and restaurant management professional with over 18 years experience
in business management and development in the hospitality sector. Donald has led, mentored and
inspired hundreds of restaurant employees. With his distinctive hands-on style, Donald has
consistently transformed innovative ideas into successful multi-outlet operations.

Raised in a culture passionate about its food, Donald became interested in the business side of
Lebanon’s thriving restaurant culture while still at school. Donald gained practical experience in
the hospitality industry while still at school and created his own restaurant concept during his
first year at university.

In 1998, Donald joined Roadster Diner before its official launch and remained totally committed
to developing this enterprise until 2005, when he joined Boubess (the largest food and beverage
group in Lebanon).

From 1998 to 2005, Donald also worked as a freelance consultant, sharing his professional
expertise with others.

In 2006 Donald established Ministry of Food S.A.L., the company that owns and operates
Classic Burger Joint. As the restaurant scene is forever changing, Donald regularly visits the
USA and Europe to keep an eye on the latest trends and further develop his own ideas.

Food Truck will benefit from the experienced management behind

Ministry of Food S.A.L. in exchange for a Management Fee of 10% of
net revenue

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 The Winning Team

The Classic Burger Joint team has grown from an initial team of 14 individuals to 60 in 2010,
and has reached 160 individuals to date.

Juicy chargrilled burgers — the Food Truck maestros will serve them up the way they were
meant to be enjoyed in-house. You will get to meet the real deal CBJ Team, Bechara, Manar, and
Emad! And boy these guys know how to grill some fine burgers! Below is a snap shot & a
detailed chart of our winning team in charge of making this happen!

Food Truck Manager

Kitchen Team
Cashier/Driver
Leader

Kitchen Kitchen
Crew Crew

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Job Title # Per Truck Main Duties & Responsibilities

Plan and oversee the daily Food Truck operation to achieve stated
short and long term objectives by delivering optimum guest
Food Trucks Manager 1 satisfaction and highest quality standards.

Oversee the entire operations of the kitchen while supervising,

training and motivating others, with the key aim of delivering food to
Kitchen Team Leader 1 our customers according to our standards.

Assist in ensuring a standardized food production and preparation at

Kitchen Crew 2 an assigned section.

Work at the registers taking orders, filling drinks, accepting payment

and assembling food orders together. Cashiers also might be in charge
of keeping their area neat and tidy, filling straws, napkins, utensils and
Cashier/Driver 1 condiments and wiping down drink stations

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Products and Services

Our motto “Hamburgers is all we do!” has attracted burger lovers from all around Lebanon. The
company’s focus from day one has been to focus on serving ONLY excellent quality burgers.

Now with the Food Truck model, burger lovers can experience the delicious Classic Burger Joint
burgers wherever they may be.

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Hamburgers:

BREAD: Special recipe prepared on daily basis to maintain freshness

MEAT: Australian Grain fed Beef usually used for roasted meat and steaks

FRIES: Our Agrea potatoes are always fresh available 8 to 10 months per year. Our
potatoes are picked from the best local suppliers.

o Low water content

o Low uptake of fat during frying
o Low sugar content
o An excellent variety leading to crispy crispiness
o A good source of potassium, iron and vitamin C

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Market Information
The market in Lebanon has witnessed the emergence of Burger places in the past few years
owing to the increase in demand for burgers in Lebanon. A few years ago, if you were to seek out
a burger in Lebanon your options would have been limited, not only in the number of places to
go to, but also in the quality that is offered. Nowadays, thanks to our focus on healthy, quality
burgers, getting a burger is no longer a guilty pleasure, but is becoming a more regular habit on
the calendar, like sushi or Italian.

Globally, the food truck concept has been around for years, but has grown rapidly in the past
decade. In the US, food trucks are the fastest-growing dining industry, with sales projected to
quadruple to $2.7 billion by 2017 according to Emergent Research.

The concept began with new chefs using food trucks to gain entry into the marketplace since
they could not afford opening restaurants. The charm and success of these food trucks then lead
big restaurants owners to quickly followed suit, as it became clear that food trucks provided an
opportunity to quickly and cheaply expand their customer base. Instead of opening other
branches, many restaurant owners are finding it more innovative and convenient to launch food
trucks.

The market for food trucks in Lebanon is still nascent, with only a few players venturing into that
market.

Some examples of existing Food Truck branches include:

 Hot Dogs: Frank Wurst, Freddy’s

 Potato Bar: Spuds – is a portable potato bar operating in Lebanon, and has been in
operation since March 2014. It serves different variations of baked potatoes, with its
famous one being the bacon melt.
 Crepes: Crepe de la Crepe - is a new food truck concept that just opened in Lebanon, and
serves assortments of crepes both savory & sweet.
 Lebanese Cuisine: Beirut Delights
 Sandwiches: Rocket - is a sandwich restaurant trying to “bring pita bread back”. It has
been operating for two years in Lebanon.

Classic Burger Joint will be the only player in that market and will gain from first move
advantage.

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Target Market
We cater to a wide range of people of all ages. Our current market customer base ranges from B+
to A+ consumers, from families to individuals, youngsters to senior citizens – in short, anyone
looking to enjoy the perfect burger!

Our goal is to cater to every customer’s need from all locations, be it near universities, next to
malls, in clubs, or outside concerts. Food Truck’s target market is the average person looking to
pick up a burger while roaming around the streets, while waiting in a concert queue, or even on
their way home from university.

By using the truck as a new sales medium, we hope to be able to get closer to burger lovers who
regularly visit our restaurant, as well as new potential customers who did not have the chance to
taste our burgers, due to location constraints.

Our target market is all burger addicts alike – as CBJ is a concept that offers a product for
everyone. However, our Sales Team will focus more heavily on consumers aged from 17-33, as
that is the biggest portion of our consumer base. We seek to serve University students, young
working adults and everything in between. Hoping to satisfy the burger addicts fan base, we will
be grilling at festivals, events, clubs, bars, mountains areas, the beach, and strategic pre-set
locations, as we believe that those are the spots our target market is most likely to frequent.

Competition
The food truck concept is new in Lebanon, and most existing food trucks have been operating for
two years or less.

Some of their strengths include the strategic know-how of high traffic locations, and have a
differentiated desired item (for instance, Rocket Food Truck differentiates itself from the
traditional Lebanese manner by presenting the sandwiches differently as it tries to use pita bread
to make sandwiches). Most food trucks offer quick services and are more or less accessible since
most stay open till late at night on weekends. Some have even included benches outside the truck
to increase their seating area and enhance their service experience. Some of the food trucks are
very well-designed, even though most of them are still missing a “wow” factor that catches
customers’ eyes.

The main weakness is the lack of emphasis on social media and marketing. We believe that it is
very important to communicate with people where the food trucks are heading and where they
are parked. This lack of scheduling and forecasting can be managed by an increase in social
media presence. Also, most food trucks sell their products for a high price/value ratio considering
their menu offerings.

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Competitive Advantage
Our main edge is the established brand of our parent company. Classic Burger Joint is one the
most recognizable Food Brands in Lebanon, and was dubbed “Beirut’s Top Burger Bar” by
BurgerBusiness.com.

A single branch brings us hordes of new customers, old and new alike. We can’t wait to see the
effect of having a CBJ branch that is mobile, able to meet customers whenever they want,
wherever they want.

1. Our branded food truck allows for easy mobility to customers, allowing them to have the
opportunity to enjoy their favorite burger place on the go.
2. The food truck offers us the ability to reach new places we currently don’t operate at, as
well as events, concerts, promotional activities, and strategic commercial parking spots,
giving us the ability to reach a wider range of burger lovers.
3. Finally, operational and overhead costs are reduced, offering a more efficient and cheaper
business model, and thus a higher profit margin.

What is our competitive advantage, you ask? We plan to have an organized and accessible
schedule, a familiar menu, a loyal and dedicated fan base, and a strong social media and
marketing presence. In addition, we have a dedicated and knowledgeable team of experts
working on this project, making sure that the CBJ experience is met, every time.

We aim to be the number one food truck in Lebanon in terms of sales, operations day count and
online presence. With your help, we believe this is achievable.

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Go-to-Market Strategy
Business Development
Due to its affiliation with the Classic Burger Joint brand, Food Truck will launch with an already
large customer-base on hand.
Therefore for our launch campaign, we will be focused more on making this customer base
aware of our launch through a series of media campaigns.

CBJ has a vast online presence, which has created a loyal customer base. Additionally, we hope
to reach our target market through different events, organizations, and promotions, as well as
strategically placed parking spots with exploration in heavily populated pedestrian areas.
The food trucks themselves serve as an advertising platform as they shall continuously be seen
roaming the streets of Lebanon, while burger addicts can use social media, or our specially
designed App to track and feature the trucks. The App shall give our fans the opportunity to
locate the trucks at any given time. As operations expand and more food trucks are made
operational, we will have all the trucks strategically scattered around Lebanon to maximize
exposure, and thus our market reach.
In a nutshell our food truck serves to offer the CBJ experience to our current burger addicts,
while providing the opportunity to locate new ones at the same time. The CBJ food truck will
allow us to expand our reach to future burger addicts through a differentiated concept and
innovative marketing strategy. In addition, our truck will allow us to test out new locations for
potential fixed branches, as well as being easily accessible practical, and efficient in terms of re-
location and operation.

Marketing Plan
Branding – WonderEight
WonderEight – Design Agency – Classic Burger Joint’s Partners

Our partners WonderEight are one of the top-notch design agencies in Lebanon. They are a
Beirut based design agency, working for international and local companies who like to challenge
their customers and want to be different and daring. They ensure world-class branding in all of
our outlets in Lebanon and regionally. WonderEight will be designing the food trucks in line with
our current branding strategy.

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Founded in 1999 by Nasrala brothers Boudy and Walid, today, with Karim Abourisk also on
board it gathers a handful of highly skilled creative designers, web developers and marketing
strategists made to inspire and interact with the local design and art community.

Social Media
We already have an existent clientele with high retention rate, and a high number of fans and
followers on social media.

Social Media platforms allow customers and fans alike to figuratively and literally follow our
truck to each of its stops.

Each separate platform reaches a different segment of customers. The truck’s social presence will
be spread across several online networking platforms in order to maximize each platform’s
specialties:

Twitter provides a non-visual voice for the truck, which is great for alerts and for drawing
customers to our latest locations.

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The truck will have a firm schedule and will use Twitter to keep followers apprised of its every
move and stop. This level of constant communication, especially when combined with
responding to specific feedback, keeps followers actively engaged in the conversation.

Instagram sells people on well-styled images of artfully-prepared food and allows them the
share their own visual interactions.

Instagram is a perfect match for younger, hipper users.

Facebook is a clubhouse for the already initiated, and is perfect for tapping into the ultra fanbase
who want to be more involved. We will use Facebook’s different networking features –
especially the calendar feature – to get word out about upcoming events. Facebook is also our
medium for reaching out to an older audience.

Foursquare will be linked to our Facebook and Twitter profiles – this way, every time the truck
checks in somewhere, our friends and followers will be able to see it (and hopefully be tempted
to stop by). They are also encouraged to check in themselves, further promoting the location of
the truck stop to their own circles.

All social media platforms will be integrated in the application, allowing the customer to interact
from within the application with all assigned online platforms.

Sales Promotions
Mobile couponing: Free meals on customers’ birthdays – sent via message

Gift vouchers: 15 vouchers are distributed monthly

Loyalty rewards program: We plan on developing various loyalty programs to go along

with our Launch campaign

E.g “Stamp your cheeseburger passport every time you enjoy a classic cheese at any of
our branches and win a trip to France”

Plans for the Future

We aim to have the Food Truck branch fully operational and profitable within its first year. We
believe this is achievable for two reasons:

1. The technical and management know-how will be available from the word go

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 2. We already have a very large network of fans and burger lovers who love and support our
brand, which saves us months of customer acquisition efforts a pure start-up would need
to go through

Our plan for the upcoming years is to have the trucks operating at almost full speed, maximizing
the number of burgers sold and thus increasing profit. Based on the success of this first year, we
plan to have other trucks built, and operational throughout the next couple of years, enabling us
to expand our reach to include other developing countries where the food truck industry is not
fully explored.

Use of Funds
With the funds raised in this round, we plan on bringing the Food Truck concept to life by driving the
same CBJ experience to a wider audience of current and future burger addicts. Through
continuous efforts, a dedicated team of professionals, and a winning brand, we plan to devote
endless hours to the sole success of this company.

Below is a table outlining how we plan on using the funds raised. It costs around $200,000 to
manufacture a food truck. With the use of the funds we plan on actually manufacturing, fitting
out, setting up, and covering expenses of operations for the first three months of business.

Average Use of Funds Per Truck

Description Price USD
Truck Chassis 40,000
Paint Job 3,000
Kitchen 35,000
Body & MEP 65,000
Branding 5,000
Canopy & Signage 10,000
Labor & Supervision 10,000
OPEX For 3 months 15,000
Total in USD 183,000
with VAT 201,300
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Financial Highlights

Revenue and Direct Cost Assumptions

US$ unless otherwise specified 2015 2016 2017 2018 2019

Total sales
520,000 891,000 1,499,400 1,774,800 1,996,650

COGS 30%
156,000 267,300 449,820 532,440 598,995
Operating expenditures 30%
156,000 267,300 449,820 532,440 598,995
Marketing 5%
26,000 44,550 74,970 88,740 99,833
Management fees 10%
52,000 89,100 149,940 177,480 199,665

Net Income 25%

130,000 222,750 374,850 443,700 499,163

For a more detailed set of financials, please contact the entrepreneur directly via the Eureeca
website.

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The Offering
We are now seeking to raise US$ 500,000 early stage funding through the issue of ordinary
Shares, each ranking pari passu with all other Shares in the capital of the Company. Post
completion of the funding process, the newly-issued Shares will represent in aggregate 25% of
the share capital.

Minimum Investment
Each Investor is invited to invest a minimum of US$ 2,500 and the maximum is US$ 10,000.

Investment Medium
S.A.L. Company to hold equity of the Founders, the Crowd and any other investors

Shares will be issued to the crowdinvestors in this S.A.L. company. All investors will be asked to provide
Due Diligence documents before shares can be issued.

The full terms and conditions of the Portfolio are included in the Memorandum and Articles of
Association of The Food Truck Company S.A.L. and the “Term Sheet” of the Portfolio.

Investment Terms and Procedures and Timetable

Full details of the investment and payment terms and procedures are set out in the Investor Terms
of Business on the Eureeca website, and the same are incorporated herein by this reference.

Proceeds of the Offering

Please refer to page 22.

Exit Strategy

We’ve studied various scenarios, and have outlined the following as our most likely exit option:

Dividend distribution to all shareholders

Our goal is to be the go-to Burger and fast food company first in Lebanon, and then the MENA
region. The Food Truck branch we are now fundraising for is a big part of that plan. We aim to
be the number one food truck in Lebanon in terms of sales, operations day count and online
presence.

Our plans over the next three to five years are to expand regionally pending the success of the
concept in Lebanon. We invite you to be a part of that journey.

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Risk Factors
Before deciding to invest in the Shares, prospective Investors are advised to carefully consider
all the information contained in this Memorandum, including the Risk Factors set forth below:

Investment Risks
Subscribing to the share capital of the Company is an investment in equity and carries with it all
the risks associated with investment in equity securities including the diminution or the TOTAL
LOSS OF CAPITAL. In view of the fact that the Company is a small to medium sized company,
such an investment entails a specific risk for investors since the Company does not have a long
operating history or track record for potential investors to rely upon when making their purchase
decision.

Dividends
Future dividends shall depend on, amongst other things, the future profit, financial position,
capital requirements, regulatory restrictions and other factors that the directors of the Company
would deem significant from time to time. Although the Company intends to pay annual
dividends to its shareholders, the Company does not make any assurance that any dividends shall
actually be paid especially in the early years of operations or any assurance as to the amount,
which shall be paid in any given year. Any decision to pay cash dividends to shareholders shall
be at the discretion and upon the recommendation of the board of directors of the Company and
approval of the general assembly of shareholders, after taking into account various factors then
existing.

Regulatory Risks
In the event of any changes to the regulations, the Company could be adversely impacted and
may be required to incur significant expenditure in order to comply with such regulation
changes.

Social, Economic, and Political Risk Factors

The economic performance and political and social stability of Lebanon and Kuwait are major
factors that can influence the Shares. Prospective investors are expected to obtain independent
analysis of the social, economic and political factors which may impact the Shares from
independent sources such as sovereign risk rating agencies.

Exchange Rate Controls and Remittance Restrictions

Eligible holders of the Shares may be subject to exchange rate fluctuations between their native
currencies and the currency of the jurisdiction where the Company is located or doing business.
There are no exchange controls or remittance restrictions in and the Lebanon and Kuwait that

25 | Private and Confidential

may affect the Shares. While all official actions point to more liberalization of trade and removal
of trade barriers, there is no guarantee however that exchange controls or remittance restrictions
shall not exist in the future.

Competition
Please refer to the Competition section on page 17.

THE FOREGOING RISK FACTORS DO NOT PURPORT TO BE A COMPLETE

EXPLANATION OF THE RISKS INVOLVED IN AN INVESTMENT IN THE
COMPANY. POTENTIAL INVESTORS MUST READ THE ENTIRE
MEMORANDUM INCLUDING ALL ATTACHMENTS AND MUST CONSULT
THEIR OWN PROFESSIONAL ADVISERS, BEFORE DECIDING TO INVEST IN
THE COMPANY.

26 | Private and Confidential