KEY RESULT AREAS

Dr. Meenakshi Khemka

 The Big Picture

Vision / Mission
Business goals , strategy & budget

Organization’s Objectives

Departmental/Functional Objectives

Role / Individual Objective

Key Result Area’s ( KRAs)

Performance Management
 Key Results Areas

KRAs should be

S- pecific

M-easurable

A- greed

R- ealistic

T -imed
 Broad Steps In Creating KRAs

Identify Key Result areas for an individual

position

Identify appropriate measurement areas for

each KRA

Reviewing of KRAs with one’s manager to

ensure job clarity
 KRA-Format & Examples….

Verb_________________________________
what (is to be achieved)__________________
by
how (it is to be done)_____________________

Example:
Manager- SAP Operations
Managing the SAP database by updating records and generating
reports on a monthly bases.
 Example Of How To Write A KRA

Work as facilitator for ----------------- unit and ----------- team. While

working as facilitator in quality control teams, he has taken the

responsibility of preparing all -------- forms & presentations. He was

also instrumental in the team evaluation of ideas worth over ------% of

the target. While working in ---------- Department (before being part of

the project team), he ensured more than --- % availability of -----------,

---------- and -----------.

He needs to focus time and energy on prioritization of issues.

 KRAs Are Linked To Positions

KRAs are for positions and not for any individual.

The individual who fill a particular position and

perform the role has to own those KRAs

KRAs need to be reviewed when market

conditions change

Performance Management
 Examples of Effective KRAs

Deliver a training course on Management Development

to 80% of the middle and senior level executives by
arranging training programs within six months

Increase sale of X product accounts by 20% over the

previous year’s figures during July-Sept by developing
and implementing a sales promotion program
Examples of Ineffective KRAs….

Review HR policies for all employees

Internet Network Management

Implement a sales training course

 Measurement of KRAs

Quantity: amount of task

Quality: Number of errors

Cost: Rs X spent do the task

Timeliness: in how many hours/ months

Performance Management
 Aspects of Individual’s KRA
Examples
Example Examples
s
Sales Cust.Sat.Index/ Alliances /
Turnover Channel Market Research
Service Level Agreements
PBT Financial Customer
Internal Customer Index

Examples Examples
Process People
CRM Training
SAP Communication
PMS
 THANK

YOU

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12 Performance Management