6 Types of Branding You Should Know.

 
By definition, ​Branding​ is a marketing place in which a company creates a design, 
symbol or name that is easily and specifically identified as belonging to the 
company. Branding is important because it is what makes a memorable impression 
on consumers but it allows your customers and clients to know what to expect from 
your company.  
 
There are many types of branding strategies in marketing which builds brand equity 
and adds value to your company. There are brand strategies that vary based on 
target audiences, marketing campaigns, and budgets.  
 
Here are types of Brand Strategy - 
 
1. Individual Branding  
 
A bigger company may produce products that carry their own leverage separating 
from the parent company. This strategy means establishing the brand as specific as 
it can and become more recognizable.  
 
Individual Branding is giving each product that a 
company sells it’s own Brand Unique Name.  
 
For Example Thumbs Up has it’s own Unique 
Name but it’s Parent Organisation is ​The 
Coca-Cola Company​. 
 
Brand separation allows a wider variety of products of different quality to be offered.  
 
2. Personal Branding 
 
Personal Branding refers to the 
establishment of your own company 
and promoting what you stand for. 
This is a unique way of differentiating 
one company from the other.  
 
Your personal branding says a lot 
about your brand and it shapes your reputation as a brand in a wholesome manner.  

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3​. Umbrella Branding  
 
An Umbrella branding strategy describes the way an Umbrella brand achieves its 
self-position. It comprises of principles and 
ambitions of the brand architecture. 
 
For Example, P ​ atanjali​ market itself as a brand 
which is ​Pure, Healthy, Ayurvedic​. People tend 
to buy the product of Patanjali by having a 
perception that it’s very Ayurvedic. 
 
It comes along with its own advantages, such as a cost-effective promotion for 
various lines. 
 
4. Corporate Branding  
 
Corporate Branding is referred to using the brand 
name in the company in the overall advertising efforts. 
It provides an advantage to the company as the 
consumers become well aware of the company due to 
its solid identity and brand name. 
 
An emotional connection gradually grows and 
develops a feeling of brand loyalty.  
 
5. Co-Branding  
 
Co-Branding is the marketing strategy and 
advertising partnership between two brands 
where the success of one brand brings success 
to another. It runs on codependency.  
 
For Example: Recently, Cadbury collaborated with Oreo and Launched its new 
chocolate called ​Cadbury Dairy Milk with Oreo​. 
 
The typical Co-Branding involves two or more companies forming a synergy to work 
together.  
 
 
 
 
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6. Celebrity Branding 
 
Celebrity Branding strategy involves a famous celebrity or a public figure to offer an 
endorsement of a product. The involvement can vary between explicit and implicit 
endorsement of a product.  
 
For Example, Virat Kohli and Anushka 
Sharma got married. Because of which 
Manyavar​ -​ - A Clothing Brand got great 
marketing leverage because they’ve 
already signed Virat and Anushka for 
Endorsement for their brands.  
 
 
The right way to practice Celebrity Branding is matching the right product with the 
right brand. This can bring huge profits and immediate change. 
 
 

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