PEPSI MARKETING PLAN

INTRODUCTION:
 Pepsi International is a world-well-known in the world soft drinks brand.
 Pepsi is producing Cola for more than 100 years and has dominated the world market for a long
time.
 Its head office in New York.

CURRENT MARKETING SITUATION:

 Pepsi targeted the youth.
 Pepsi target the every class of people whether it is a Middle, High, and Lower class.

COMPETITORS AND SUBSTITUTES:

 Coca-Cola
 Energy drink
 Juice

SWOT ANATYSIS
STRENGTHS:
 Brand of Pepsi has a strong image on customers’ mind set.
 Attractive packaging design.
 Pepsi Cola offers many promotions.

WEAKNESSES:
 Weak on distribution
 Pepsi offers promotion mostly focus on youth
 Pepsi is not considering many potential outlets like hotels, and college canteens
 Not all the PepsiCo products bear the company name.

OPPORTUNITIES
 Increasing population
 Changing social trend
 Increased interest of people in musical groups, and sports have provided an opportunities for Pepsi
to increase its sales through them
 Company may start entering rural provinces also.

THREATS:
 Cola drinks are not good for health. Thus, the awareness level of the people is decrease which is a
big threat to company
 More substitutes drinking products
 Shortage of electricity.

OBJECTIVE
Goal: To increase Pepsi market share and product awareness.
OBJECTIVE: To give more satisfaction to the customer.

MARKETING STRATEGY
POSITIONING:
 Available in regular size
 Packaging attractiveness.

PRODUCT STRATEGY:
 Create more new flavors
 Always focus on health – sweet less. Low carbon dioxide gas
 keep design more on product packaging.

PRICING STRATEGY:
 Provide credit facility to the distributer which helps them in proper running of their business
 Product prices are fixed by PEPSICO.

DISTRIBUTION STRATEGY:
 Joint venture strategy with CAMBREW ltd. To distribute over Cambodia market
 The Pepsi distribution are; Supermarkets, Convenience mart, Restaurants, Fast food outlets etc.

PROMOTION STRATEGY:
 This advertising is mostly creative and has different elements like music and sports
 Pepsi.com also plays an important role in advertising and attracts target audience by giving access
to options like downloads, gaming and music etc.

RECOMMENDATION: To be more and more well known in every markets, the departments of research
and product development of Pepsi has to be strong.

CONCLUSION:
 Pepsi has been producing for more than 100 years and is well known in markets – health,
environmental, and society.
 Moreover, Pepsi can come out with as many new innovative products as they can depend on
countries’ cultures.