Presentation Report

Old Media Vs New Media

Submitted By Group Members:

Kabeer Hussain
Samreen Hussain
Mubeen Shahzad
Fabiha Ejaz

NATIONAL UNIVERSITY OF
MODERN LANGUAGES
Traditional Media: Definition And Legacy
Traditional media mostly refers to the tools for broadcasting information in
the new social media era. Businesses use these traditional and steadfast
forms of communication to reach both consumers and other companies.
Television, radio and print advertisements including newspapers,
magazines, books and even CDs are forms of this traditional media.
Door-to-door campaign, banners and pop-ups, billboard advertisements
and off-site signs are also considered as traditional media. Non-interactive
in nature, the consumer has no direct contribution to it. It is a one-way
traffic, mainly a monologue, providing a direct message to the consumers.
These ads might be costly, but their impact is immediate. The traditional
media advertising is a sure-shot way to reach the consumers at one go and
encourages them to purchase.
New Social Media: Definition And Uprising
New media, or what we more commonly refer to as digital or social media,
involves the Internet in some form or the other. Online methods that use
the Internet for advertising and promoting various products and services
fall under social media marketing.
Social media marketing, which is growing every day with the
ever-evolving technology, includes social networking sites like Twitter,
Facebook, YouTube, search engine optimisation (SEO), search engine
marketing (SEM), blogs, content marketing, email marketing, etc.
Technological advancements have given social media the prominence and
popularity in recent years. It is comparatively inexpensive compared to the
traditional media. Additionally, you can measure its success through
various long-term measurement metrics.
Traditional Media And New Social Media:
The Major Differences
Moving on from the definitions, we can now establish the significant
differences between traditional and social media. The following pointers
will help you compose a top-notch assignment on the differences between
traditional and new social media. Bookmark this blog to use as a reference
for your assignments later in the term.

 Content creation and dissemination

The editorial team at magazines and newspapers take major decisions
regarding the structure and form of content. The content creation team
working under them brings the ideas of their supervisors into fruition.
As for social media, creation of content depends mostly on the target
audience. It is not strictly regimented, and follows a free-flow style where
trending topics and hash-tags are given utmost importance.

 Purpose or focus
Traditional media developed in the earlier times with the primary purpose
of informing and educating the mass. Its purpose is gathering, sorting and
transmitting news and information around the world.
In comparison, social media was created with the purpose of providing a
virtual space for people to meet and interact online. Social media does not
deal with news only.

 Interactive aspects
Traditional media does not allow two-way interactions with the users.
The occasional editorial or letters to the advertising department apart,
traditional media focuses on the one-way interactive model for
dissemination of information.
Comparatively lax, interaction between the users and the content creators
online is the USP of social media. From comments, shares and reviews,
users define the interactive aspects of social media as a two-way street.

 Expenses of creation and promotion

Traditional media costs more than social media. On an average,
traditional media advertisement costs that include press releases,
telemarketing activities, billboards and newspaper advertisements come
to around $15000 per year.
Advertising on social media, on the other hand, is pretty inexpensive. The
annual expenses for social media advertisements, including email
marketing, webinars, content marketing, visual marketing, SEO, and
social media marketing, stand at $3000 per year.

 Speed and outreach

Traditional media reaches a fewer number of people than social media in
the modern times. It is slowly becoming outdated in use.
On the other hand, 5 billion people all over the world own Smartphones.
Hence, you can imagine the reach of social media worldwide.
That’s all there is to the differences between traditional and new social
media. We can now go over the state of traditional media during the times
of social media uprising.
Traditional Media And Social Media In The
Modern Age
Consumers have become less receptive to both audio and visual
marketing advertisements in the traditional media. Commercials can be
skipped easily by changing the television or radio channel, banner ads
blocked, billboards ignored. It is as if people have stopped responding to
traditional advertisements altogether. However, studies show that this
could not be further from the truth. From creating brand awareness to
configuring renewed brand identities, traditional media can do it all.
Sure, there has been a marked shift from traditional media to social media
over the last two decades. With 2.38 billion users, Facebook is the most
populated country in the world. You can imagine how many people you
can reach using Facebook’s online advertising platforms. However,
advertisers of modern times have come up with newer ways to blend
traditional and social media that maximise the outreach of the brands.
The popularity and demand for traditional media have waned
considerably over the years. Advanced technology and increased access
to the web have given new media an extra edge over its traditional
counterpart.
Contrary to what many believe, traditional media is nowhere near
obsolete in the modern times. From Geo targeting to digital magazines,
traditional media has taken on newer forms to lay its claim on advertising
space at the age of dominant social media. This way, modern-day
marketers can reach over 90% of the population serving their purpose of
maximum brand exposure.